))
Ep 145: Stop Pitch-Slapping and Start Relationship Building
Manage episode 494255105 series 2999667
Content provided by Sarah Noel Block. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sarah Noel Block or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
The mysterious world of LinkedIn selling doesn't have to be intimidating. Rich Brooks, president of Flight New Media and founder of the Agents of Change, breaks down exactly how B2B service providers can leverage LinkedIn to build meaningful relationships that naturally convert to sales—without the awkward pitch-slapping that makes us all cringe.
Unlike Instagram or Facebook where direct selling is common, LinkedIn demands a more nuanced approach focused on establishing expertise and building trust. Rich shares his framework for LinkedIn success, starting with profile optimization using strategic keywords and professional imagery. He explains the critical importance of checking your Social Selling Index (SSI)—LinkedIn's algorithm that determines your content reach—and offers practical tips to improve your score and visibility.
What makes this conversation particularly valuable is Rich's emphasis on "consent-based selling"—an approach where you build relationships first and only offer solutions when someone has explicitly expressed a need. "Nobody likes to be sold, but everybody loves to buy," he explains, outlining how to move conversations naturally from public comments to private messages to eventual sales calls without coming across as pushy or desperate.
The episode covers everything from earning credibility badges, strategically building your network to 500+ connections, creating native video content, and contributing to AI-generated articles—all tactics that position you as a trusted authority in your field. Whether you're new to LinkedIn or looking to refine your approach, these actionable insights will transform how you view social selling on this powerful B2B platform.
Ready to transform your LinkedIn strategy? Subscribe to Tiny Marketing for more practical, immediately applicable marketing advice for service-based business owners. How are you currently using LinkedIn? We'd love to hear your experiences!
Join my events community for FREE monthly events.
I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.
Join the community here!
Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.
Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!
Join the challenge here.
Join the Tiny Marketing Club >>> Join the Club
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Chapters
1. Introduction to LinkedIn Social Selling (00:00:00)
2. Setting Up Your LinkedIn Profile (00:05:03)
3. Building Your Foundation on LinkedIn (00:13:45)
4. Social Selling Index and Credibility (00:19:08)
5. Effective Prospecting on LinkedIn (00:24:44)
6. Consent-Based Selling Approach (00:32:02)
7. Final Tips and Resources (00:38:54)
153 episodes
Share
