The Baking For Business podcast is dedicated to helping you start and grow your home bakery business and scale and expand with digital products. We believe bakers and treat makers can earn money in multiple ways by sharing their gifts and talents. Learn more at https://stan.store/amandaschonberg
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#Ep 97: Celebrating Molly Yeh's New Book, Sweet Farm
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37:22In this special episode, I sit with the incredible Molly Yeh—Food Network star, New York Times bestselling author, bakery owner, and all-around creative force. Molly’s latest book, Sweet Farm, is a delicious celebration of life on the farm, sweet treats, and building a business rooted in joy. We chat about her journey from city life to farmland, wh…
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FREE training June 19th,2025, 6pm CST -"How I Doubled My Sales With Corporate Clients" click here to sign up. In this episode, you will hear from Kathryn of Bomb Babes on how she creates her amazing products, how her business is growing, and the success she has had with corporate clients since completing the More Dough course. ✨Click HERE to enroll…
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#Ep 95: From Baker To Online Instructor With Dani of DaniCakesAz
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40:03In this episode, we hear from Dani, the founder of DaniCakesAZ, as she shares her journey from starting her home bakery to digital product success.🎉 Ready to get started w/ digital products? CLICK HERE to join us inside of The Digital Product Community. Want to add cake sandwiches to your business? CLICK HERE to check out Dani's work and her course…
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#Ep:94 Celebrating 5 Figure Months With Baked By Caryn
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38:02Baked By Caryn is a local bakery in Paducah, Kentucky. In this episode, you will hear how she stepped out on faith 🙏and grew her brand from 0 to hitting $10k + months.💵 Shop Caryn's delicious recipes by clicking here 🤤 ✨Click HERE to enroll!✨ Join me LIVE June 19th, 6 pm CST by registering HERE as I host a FREE LIVE showing how I leveled up my inco…
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#Ep 93: Spreading Joy Beyond The Kitchen With Sweet Kate Bakes
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29:12Have you ever wondered how a passion for baking can transform into a successful business? Meet Katelyn Brewer from Sweet Kate Bakery, whose journey from a childhood surrounded by family bakers to a thriving cake business in Utah is truly inspiring. Balancing a local business with an online presence comes with its own set of challenges and rewards, …
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#Ep 92: Inspiring Taste With Top TikTok Influencer Owen Han
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23:18Sometimes, you are just one sandwich away from finding your destiny.Prepare to be inspired as we chat with Owen Han, the charismatic "king of sandwiches," which takes us on a flavorful journey through his culinary evolution and previews his irresistible new cookbook, "Stacked: The Art Of The Perfect Sandwich." Owen does a little of everything, from…
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#Ep 91: Celebrating A $4k Day As Home Bakers By Serving Their Community With Cookies And Classes
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29:13Today's guest is sharing how offering local classes has helped their brand expand its business. Megan Brewer from Brown Butter Bakery returns to share her uplifting journey of the success her and her hubby have had by now offering community classes. In this episode, we discuss: What inspired them to start their brand as cottage bakers What steps di…
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#Ep 90: From Baking Blogger to Author: 1 on 1 With Sarah Fennel Of Broma Bakery
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32:33Ever wondered how a simple hobby can turn into a flourishing career? Discover the incredible journey of Sarah Fennel, the brilliant mind behind Broma Bakery, as she shares her transformation from passionate food blogger to successful cookbook author. Sarah’s transition from blogger to cookbook author was not without its hurdles. She spent two years…
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#Ep 89: How To Create Scroll Stopping Content So You Can Sell More Products with Chef Irena Aristigueta
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20:10Struggle with getting clients to take a second look? Then this is for you. Unlock the secrets to creating captivating content that not only stops the scroll but also drives sales! Join us as we welcome back the brilliant Chef Irenia, a culinary maestro and American Cake Decorating Magazine columnist. She’s here to share her expert tips on mastering…
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#Ep 88: From Viral Home Baker To Digital Product Success With Sarah Does Sourdough
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34:17Can a loaf of bread change your life? For Sarah from Sarah's Sourdough(@saradoessourdough), the answer is a resounding yes. Join us as we unravel Sarah's journey from an Australian stay-at-home mom in Oklahoma to a flourishing sourdough entrepreneur. Discover how Sarah managed to scale her home-based bakery from humble porch pickups to a thriving e…
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#Ep : 86 Behind The Cookbook With Tamron Hall And Lish Styling
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26:28Ever wondered how an Emmy Award-winning television host and a James Beard Award-winning culinary producer team up to create kitchen magic? Join us for an episode filled with laughter, empowerment, and culinary adventures as we welcome Tamron Hall and Lish Styling to the Baking for Business podcast. From the roots of their extraordinary friendship, …
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#Ep: 85 How The Software Company Hotplate Is Helping More Bakers Have Pop Up Success
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36:56Ever wondered how a platform can revolutionize the way home-based bakers and pop-up chefs operate? The new platform Hotplate is here to show us how. This episode uncovers how the challenges of COVID-19 led to a surge in home-based food businesses and how Hotplate evolved from a simple marketplace to an essential tool that automates orders, prep lis…
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#Ep 84: Celebrating A New Book Release With Preppy Kitchen
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21:53Preppy Kitchen is back to celebrate his new book, "Preppy Kitchen Super Easy: 100 Simple and Versatile Recipes." In this episode, you'll learn how to navigate a busy lifestyle while still whipping up delicious meals that accommodate your schedule. John’s innovative tips for customizing recipes with different spices, proteins, and cooking methods wi…
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#Ep 83 : Celebrating Sweets With James Beard Nominee- Renato Poliafito
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24:03Ever wondered how a graphic designer morphs into a baking sensation? Join us as we chat with Renato, the mastermind behind the famed New York bakery Baked and the cozy Brooklyn cafe Ciao Gloria. Renato takes us on his unexpected journey from managing a coffee shop to co-founding Baked in 2005, where he honed his culinary skills and achieved remarka…
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#Ep 82:Building A Health Conscious Baking Brand With Sweet Benefits
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27:06Imagine transforming a personal passion for fitness and baking into a flourishing business that tickles the taste buds without tipping the scales. That's precisely the journey Katrina Bland, the innovative founder of Sweet Benefits takes us through as she combines her expertise as a personal trainer with her culinary prowess to craft delectable, he…
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#Ep 81: 1 On 1 With Yolanda Gampp Of How To Cake It
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50:04Crafting a cake empire is no easy task, but today's guest has done it flawlessly and left no crumb behind. Yolanda Gampp co-founded How To Cake It, an online educational brand dedicated to empowering and teaching baking enthusiasts through decorating videos and services. In this episode, we will learn: How she got started with her baking career Wha…
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#Ep 80: 3 Lessons I'm Sharing From My Most Viral Content
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25:39We all know we need to create content for our brand, but how can we create content that stands out? Today, I am sharing 3 lessons from my own content that has gone viral and how you can use them in your business. Gaining visibility on social media can be a challenge. However, whenever one of my pieces of content performs well I am always trying to …
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#Ep 79:How To Pivot Your Home Bakery With Success
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43:58Looking to make changes in your business? If you want to change your niche, clientele, or processes, then this episode is for you. Join me as we navigate the transformative process of pivoting your bakery business with precision and passion. In this episode, we tackle the essence of strategic change and how it's not merely about immediate reactions…
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#Ep 78 : Three Money Making Products Every Home Baker Needs
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22:36Ever wondered about the secret sauce to picking out the best products? Well, in today's episode, I'm spilling all the tea on the 3 products I can't live without. In today's episode, I'm sharing three products that can propel your home baking venture to new heights. Each idea is a classification of a product so that you can modify it for your brand …
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#Ep:77: Baking Her Way To The Top With Ds_BakeshopAZ
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27:51This week, we have the pleasure of chatting with Gabby, a recent Food Network winner who has taken her sugar cookies to the top. Gabriela, a full-time teacher, turned her love for baking into a thriving business while maintaining her teaching job. This isn't just a story about baking delicious cookies; it's also about the significance of investing …
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#Ep 76: Building An American Bakery Abroad With El Cookie
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40:17Today's guest took their love of American pastires, moved out of the country and shared thier passion with everyone.Today we meet the owners Alicia and Sean of El Cookie in Alicante Spain.From Alicia's American roots nurturing her love for baking to Sean discovering his flair for the craft after marriage, they've whipped up a business that's a perf…
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#Episode 75: Falling In Love With Fondant; With Lady Berry Cupcakes
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34:25Finding your niche can be hard for some but for Lady Berry Cupcakes it boils down to two things, fondant and cupcakes! Lady Berry Cupcakes is located in the UK and teaches online classes as well. This episode promises a treat as we are joined by the fantastic Farley, the founder of Lady Berry Cupcakes who has a love and passion for teaching others …
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Ep 74: Building A Luxury Brand With Dreameecakes
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36:12Imagine baking a three-tier cake for your first order - daunting, right? That's precisely what Nam, the owner of Dreameecakes did. Today I sat down and spoke to the cake artist about how he got started in the industry and what does it look like to be a one man show. This episode is a delightful narrative of Nam's journey from being a complete novic…
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#Ep 73: Blogging And Baking With Sweetest Menu
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33:36Today's guest went from being a professional copywriter to falling in love with blogging. Today I chat with Jessica from Sweetest Menu blog in Australia. Take a peek behind the kitchen doors and join us on a sweet ride through the world of blogging and baking. A trip to the states inspired Jessica to dive into her passion more and today she shares …
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#Ep 72 :Baking Your Way To Q4 Success: Actions For A Profitable End-of-Year
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23:28Who says the final quarter of the year has to be a struggle for your baking business? You guys know I am big on planning and the best way to finish the year strong is with a good plan. Throughout this enlightening episode, we’ll explore the impactful strategies of setting goals, strategic planning, and effective implementation. We’ll whip up some u…
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#Ep 71: Conquering Fears And Misconceptions About Teaching Online
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38:58If your brain is screaming with fears when it comes to teaching online then this episode is for you. Everyone has fears that rise as they operate their business. It's okay to feel them; you're not alone. But it's essential to push through them to build a successful business. Moving past the misconceptions, we're about to redefine what it means to b…
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#Ep 70 : The Perspective Of Packaging With Karentology
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39:17Todays guest is on a mission to help you make a good first impression with your customers. Today we are talking with Karen who is the founder of Karentology. Karen started out as a hobby baker who wanted to present an elegant package to her friends and family when she made her baked goods. That hunt sent her down a path to creating her own boutique…
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#Ep 69: Celebrating 100,000 Downloads: Come Party With Me
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11:47I am celebrating 100,000 downloads and I need your help! This week I am sharing a new way for you to get involved with the podcast. 100k is huge and I so grateful to God for each and every one of you! One of the things I love about the podcast is hearing from all of you all across the globe. So to make sure I am serving you better going forward I h…
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#Ep 68: Here We Go Again With Tiffani Thiessen
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23:18From the Dr. Oz Show, Ellen, Today Show and more, today's guest has been sharing her love for food for years. Today I chat with Tiffany Thiessen; actress, mom, cookbook author, and queen of transforming leftovers. Food waste is a huge global issue and today's celebrity guest is doing her part to reduce our environmental impact. Tiffany takes us thr…
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#Ep 67: From Police Officer To Full Time Home Baker With Ashley's Sweets And Treats
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40:41Today's guest went from bringing in the bad guys to bringing in the sales. Ashley is the owner of Ashley's Sweets And Treats in Canada. Today she shares how she left her career and started from ground zero with just YouTube tutorials and a strong will to learn. From her first cake for her son's birthday to clients asking for more, Ashley's tale is …
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#Ep 66: Balancing Multiple Talents And Gifts With Singer, Actor And Baker Latrice Pace
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37:41If you have ever wondered how to juggle your multiple passions then today's guest is sharing the scoop. Latrice Pace is a gospel music artist, theater actress and also a bakery business owner. Best known as a member of the world-renowned gospel group Pace Sisters, Latrice brings us into her world, revealing the behind-the-scenes of her bakery busin…
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#Ep 65-: Why bakers should be using Threads to grow their business
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31:34If you have not signed up for Threads yet, today's episode will help you understand why you should and how to win on the platform. Social media isn't just about looking good anymore, it's about connecting in a more profound, real way with your audience. Throughout the episode, we'll have an open discussion about the importance of authenticity and n…
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#Ep 64: Turning Passion Into Profit With Chelsey of Chelsweets
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44:41You don't have to sell your baked goods to have a successful baking business and today's guest is proof of that. Today on the Baking For Business podcast we spoke one on one with Chelsey White, the owner behind the popular blog Chelsweets. A journey that began with just baking for co-workers overtime evolved and led her to marking her presence firm…
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#Ep 63: A Testament To Determination With Mignon Francois
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1:01:15What could a simple bake sale lead to? Meet Minion, the miraculous founder of the Cupcake Collection, who turned her financial struggles into a thriving business. Like any business owner we all face challenges and her new book, Made From Scratch, highlights the ones she overcame while building her brand. Her story is sure to inspire anyone with a p…
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#Ep 62: How one courageous baker is using her mission to spark advocacy
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43:10Meet Sarah, a Jewish baker who is all about baking bread and building bridges. Sara is all about supporting organizations that address social and racial injustices. This isn't your ordinary baking company. Sara, along with her siblings, embarked on this journey as a simple family activity during the pandemic. Little did they know that their passion…
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#Ep 61: How one home baker generated a $4,997 corporate cupcake order
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49:15If your curious if corporate orders can work for you then today we have an amazing story of success. Shupan is the owner of Cakes By Shupan located in Georgia. A native of Liberia, West Africa Shupan has been a home baker in America now for over 16 years. With a passion for baking that was ignited by her grandmother, Shupan took her love for creati…
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#Ep 60: Two Effective Ways I Doubled My Revenue In My Home Bakery Business
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19:42Want to know the secret to doubling sales in your home baking business? Today I am resharing two of my top tips that helped me to see increase within my home bakery and build more brand awareness. Remember that all growth does take time. In business there will always be ups and downs but showing up for yourself and not giving up is key. In this epi…
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#Ep 59: From Master Chef To Top YouTube Creator With Nick DiGiovanni
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30:51Today's guess isn't just a YouTube superstar but he is now an author too. Join us as we chat with Nick DiGiovanni, who shares his exciting journey in the world of all things culinary. From early inspirations in the kitchen to competing under the watchful eye of Chef Gordon Ramsay. Prepare to be inspired by Nick's amazing journey within the industry…
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#Ep 58: 10 Unique Places For Hosting Wedding Cake Tastings As A Home Baker
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28:36Looking for the perfect spot to host your wedding cake tastings without a brick and mortar location? I've got you boo! In this episode, I reveal 10 alternatives for home bakers to help you conduct your tastings with confidence. In this episode you will learn: Tips to build relationships with establishments Places to host your tastings for free Addi…
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#Ep 57: From Clinician to Celebrity Baker: The Journey To Success With Caked By Day
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48:43Today's guest has gone from working as a mental health clinician to becoming a full-time baker. Join us as we chat with the incredibly talented owner Dayveon of Caked By Day, who shares his inspiring journey of taking a leap of faith and turning his passion for baking into a thriving business. In this episode you will learn: What encouraged him to …
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#Ep 56: How To Handle Being The Most Expensive Baker Or Treat Maker
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33:18Are people always telling you that you are too high as a home baker or treat maker? While it may seem daunting to hear please don't let it deter you. Like L'oreal says- "Your worth it'', and today we are going to talk all about it. In this episode we will cover: Why it's not cool to be the cheap cake lady How to handle being questioned about your p…
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#Ep 55: Going Behind The Brand With CakeSafe
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58:50Ever wanted to create your own product? While it wasn't the first decision for owners Scott and Juli it definitely proved to be a smart one. Today on the podcast we will go behind the scenes and hear from the husband and wife team on how they started the popular industry brand CakeSafe. In this episode you will learn: How Ms. Julie started her busi…
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#Ep 54: Six Ways To Create 6 Figures With Just 1 Product
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31:54You don't have to offer a ton of products just to hit your revenue goals and today's episode will prove it. Today I am sharing 6 ways that I sell my cupcakes (which is my core product) within my award-winning home baking business. If you are a home baker or treat maker and feel like you always have to add more products to make more money then this …
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#Ep 53: When Going Viral Goes Wrong; 1 on 1 with Kylie of Kylie's Kakes
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39:47Cake Gate has taken over social media with everyone sharing their opinion on it. Kylie Allen of Kylie's Kakes uploaded a video of her sharing her customers dissatisfaction of a cake she made and after that it quickly went downhill. With now millions of views Kylie has found herself at the center of a lot of judgement, bashing and public ridicule wi…
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#Ep 52: From Nursing To Celebrating $1000 A Day In Sales With Penny Royal Bakery
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52:11If you have ever wanted to pursue your dream of baking from home but are just afraid to get started then this is for you. Penny is the owner of Penny Royal Bakery located in Austin, Texas. Penny is a wife, a mom, a believer and a nurse of 16 years. After attending a cookie decorating class and finding a newfound joy that decorating has given her sh…
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#Ep 51 : 4 Social Media Mistakes That Are Stopping Your Business Growth
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42:31If your looking to use social media to attract more business then you are not alone. Social media marketing is one of the top resources bakers and treat makers use in order to generate awareness for their business. While operating social media is hard enough on its own, not seeing the results you want can often times cause us to go into a slump as …
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#Ep 50: Thinking Out Of The Box With Baking With Blondie
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48:33Today on the podcast we have blogger Mandy Merriman of Baking With Blondie. Her new book I'll Bring The Cake just came out and she is here to celebrate her journey and passion with all of us. What started out as a place to just store recipes online has now developed into a fun platform for sharing her love of baking, life and of course Taylor Swift…
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#Ep 49: 3 Sites To List Your Business For More Sales
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25:59Wish you had more customers? You are not alone. More sales come from an increase of more exposure and today we are covering just that. Today I will be sharing with you three platforms to list your business to get more potential eyeballs on your products. Every business goes through ups and downs and it can take awhile in order to see consistent ord…
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#Ep 48: Today Is My Podcast Birthday. Come Party With Me!
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30:32Today marks one year of The Baking For Business podcast. Today I am sharing some top secrets and lessons that I have learned over the year. I appreciate you all so much and I will always be grateful for you listening and supporting the podcast. Creating this podcast has had some highs and lows and today I am spilling all the tea. In this episode we…
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#Ep 47: Popping Into Your Purpose With Cakepops By Rachel
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43:58You don't have to be a cake popper to find tons of motivation in todays show. Today's guest walked away from her career as a teacher to pursue her love of creating cake pops. What started out as a passion inspired from one book quickly turned into a admiration of all things cake pops. Rachel is the owner of Cake Pops By Rachel located in Washington…
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