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Hosts Andrew and Vieves talk TV commercials with their listeners, the Ad Council, in this weekly podcast. As the slogan says, they've got "hot takes on commercial breaks." Find them at [email protected]
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CSA farmer and marketing specialist Corinna Bench from MyDigitalFarmer.com and Shared Legacy Farms brings you the My Digital Farmer podcast, revealing the best online marketing strategies you can apply to your retail farm business to help you grow your leads and sales. These days, it's not enough to just grow your product. You've got to be able to sell it too. In this podcast you'll be exposed to the fundamentals of marketing theory and practice so you can apply them to your own business.We' ...
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Cavell is a leading research and consulting firm specialising in the telecommunications industry with a particular focus on business communications technologies including UCaaS, collaboration, contact centre and customer engagement software, business messaging, and Microsoft Teams. Cavell provides insights, analysis, and advisory services to help their clients navigate and succeed in these rapidly evolving sectors. Cavell Cloud Conversations will bring you bitesize podcasts with some of the ...
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The show for SaaS marketers and product people. We talk with industry experts about email automation, marketing, content, and product strategy.
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The up to date concepts and techniques for growing a business online using digital marketing. Learn what is working and what is not. Digital Online Marketing is a challenge for most businesses today. Confusion surrounds everything from Website design to Social Media to using Email and Text or Instant Messaging. There are literally hundreds of companies and programs promoting solutions to these issues. Our Podcast is designed to help navigate through this jungle so both businesses and marketi ...
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You’re about to experience the new way to thrive in business, entrepreneurship, and life by leaning into who you are, what you love, and standing up for what you want to create. This is where we go against the grain, say “NO” to outdated society norms, and we say “YES” to change in order to create a happier, more fulfilled world. Welcome to the New Generation Entrepreneur Podcast, hosted by Brandon Lucero. Like what you hear? Subscribe to the show!
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Higher Purpose Marketing Strategy | Service Business Marketing, Values-Driven Marketing, Marketing Strategy
Ashley Conway - Marketing Strategy Coach and Copywriter for Christian CEOs
0
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- Does the thought of marketing frustrate you? - Perhaps your marketing isn’t helping you stand out from your competition. - Or do you want to attract the best customers not just average ones? - Maybe marketing is frustrating because you aren’t seeing the ROI you want. - Or does your marketing not feel authentic to who you are as a company and your values? These are all common challenges for service businesses. Though marketing can be challenging, it is really all about building relationship ...
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Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
32k700
Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel custom ...
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Welcome to The Affluent Buyer Script, the go-to podcast for owners of high-end outdoor product and service businesses ready to attract affluent homeowners and turn leads into luxury-level sales. Whether you’re in landscape design, landscaping, pool installation, outdoor kitchens, luxury patio furniture, landscape lighting, custom pergolas, outdoor media systems, or even copper gutter fabrication—this podcast is for you. Each week, Katy Doss, founder of Script Marketing, shares actionable, pr ...
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Every message a business sends is an attempt to get the recipient to either feel something, know something, do something or say something. At its core messaging is all about increasing engagement, and Intercom on Customer Engagement is a buzzword-free guide to creating and sending the right message, to the right people, at the right time.
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That's What They Say is a weekly segment on Michigan Public that explores our changing language. Each week University of Michigan English Professor Anne Curzan will discuss why we say what we say with Michigan Public All Things Considered host Rebecca Hector.
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Examining the relationship between your company and your customer.
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In What Direction Is Your Message Focusing? Are You Walking In The Direction Of That Message?
doris tochi
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My breakout from fear to share my Customer Experience message.
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Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from lessons they learned. You get each speaker's actionable insights and feel their passion like you were sitting right across the coffee table. This podcast is about building a strong customer experience (CX) community. Each episode will be packed with information at your fingertips. Think of this podcast as talking to the speaker right across the table and walk away with cont ...
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Welcome to ’Innovation Unleashed,’ Listrak’s official podcast diving into cutting-edge marketing technology. Hosted by industry experts and thought leaders, each episode takes you on a journey through the intricate landscape of email, SMS, push, and Identity Resolution—all seamlessly integrated into a unified platform. From personalized messaging to data-driven insights, discover how Listrak helps you exceed goals and stay ahead of the competition. Tune in to gain a deeper understanding of t ...
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A Manufacturing Marketing Podcast
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The Franchise Hot Seat Podcast with Dr. John P. Hayes - Director, Titus Center for Franchising
Dr. John P Hayes
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Internationally recognized speaker, personal business coach and Amazon best-selling franchise author Dr. John Hayes offers an honest look at everything involved in researching, evaluating and purchasing a franchise business. On this podcast, Dr. John P Hayes interviews Franchisors, Franchisees, and has solo episodes giving valuable advice in the Franchise Industry. Since 1979, John Hayes has worked in the franchise community as a consultant, franchisee and franchisor. He’s one of an elite gr ...
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In this series Intercom takes you inside the marketing lessons we've learned the hard, expensive and messy way. We include the insights that helped us grow from zero customers to more than 20,000, but we’ve been careful to be honest and have worked hard to avoid the usual truisms. Instead, we’ve focused on actionable advice we think will benefit any early stage startup – from crafting early messaging, to managing a product launch, to keeping product and marketing aligned.
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Listen to insights on how conversational messaging is changing the way businesses and their customers engage. Join Gupshup CEO Beerud Sheth with an array of guests for conversations about conversations
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NYC NOW is a feed of the most up-to-date local news from across New York City and the region. With three updates a day, every weekday, you'll get breaking news, top headlines, and in-depth coverage. It’s all the news you need to know right now to make New York work for you.
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Established for 50 years, Ansafone Contact Centers offers world-class customer experience and brand care for its clients and business partners who are in need of call center services such as inbound calls, outbound calls, live 24/7 customer support, secured HIPAA -compliant text messaging, live chat, and more. Our podcast series is a media form to show and educate others in the industry or businesses interested in partnering with us on the real-case scenarios, ins and outs of the call center ...
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Hosted by Cyndee Woolley, president and founder of C2 Communications, Cutting Through the Clutter delivers powerful insights into crafting messages that truly connect. Drawing on her 25+ years in marketing and public relations, Cyndee shares strategies for engaging target audiences, building impactful campaigns, and driving action—whether it's boosting sales, inspiring votes, or fostering community pride.
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A podcast dedicated to helping businesses improve their customer engagement. Covering growth, retention, technical, and industry trend topics, brought to you by OneSignal, the world's most popular customer engagement solution used by 1+ million businesses sending more than 10 billion daily messages.
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Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
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Welcome to Why That Worked – Presented by StoryBrand.ai. Have you ever wondered why some brands, trends, or products become massive successes while others fade away? That’s exactly what this podcast explores. Hosted by Donald Miller, creator of the StoryBrand Framework, and co-hosted by Kyle Reed, each episode dives into the strategies behind the world’s biggest wins, breaking them down into clear, actionable insights you can use to create your own success. Discover how to craft clear and ef ...
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Learn how companies are using business and database solutions on the iPhone and iPad to improve productivity. Manage business contacts, track inventory, review import documents and more – all with the tap of a finger. All trademarks are the property of their respective trademark owners.
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Welcome to the Ripple Makers Show… Deep dive stories, tips and confessions with inspirational thought leaders from within the Ripple Makers Academy. This show shares with you the winning insights behind how global visionaries, thought leaders and movement makers react when the sh*t really hits the fan. Watch out for insightful episodes launched every Friday covering how these inspirational thought leaders have learned the hard way to become the go-to experts in their industry. Hosted by the ...
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Our flagship program finds the stories in Milwaukee that lift your spirits, prompt you to think, make you feel grateful and inspire you to do more. They connect you to our community, shining a spotlight on what is good about the city, what still needs work, and what makes it Uniquely Milwaukee.
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Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
Louis Grenier | Marketing & Branding
2309
The only marketing podcast for people sick of marketing bullsh*t—with zero fluff and 1M+ downloads—voted "#1 marketing podcast worth your time" by Ahrefs. Running strong for seven years and 250+ episodes covering evergreen topics: * Customer research * Marketing strategy * Product marketing * Content marketing * Brand positioning * B2B marketing * Digital media * Advertising * Messaging * Branding No-nonsense marketer Louis Grenier serves real, actionable insights every week from industry bi ...
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A limited edition series, recorded live at ChannelX 2024. Like the event and dedicated site, the podcast will focus on routes to market, specifically marketplaces, social media, entertainment, and messaging platforms that offer a robust selling proposition outside of the brand or retailer’s own website.
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This monthly podcast led by Kerel Cooper, SVP of the Customer Journey Group at LiveIntent, breakdowns best practices, debunks myths, and explores innovations with experts to help you become an expert on all things related to email and people-based marketing.
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Talk Copy to Me is your go-to resource for transforming your business's message into meaningful connections and measurable results. Whether you're diving into SEO, crafting website copy that converts, or building your brand's story, each episode delivers actionable strategies you can implement right away. Your host, Erin Ollila, is a sought-after content strategist and SEO expert who's helped brands like Oracle, Amazon, Hills Pet—as well as many other billion-dollar brands and itty bitty bus ...
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Small Business Marketing is a podcast designed for small business owners who want to make marketing easier, hosted by Prati Kaufman, founder of Small Biz Marketing and co-owner of New Inn Kennels. With over 25 years of marketing experience, Prati and her global team are dedicated to helping businesses like yours succeed without the stress. In each episode, Prati breaks down marketing concepts into simple, actionable steps that you can implement right away. From building a strong brand to cre ...
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Are you a business owner who’s falling behind the competition, feeling anxious about unforeseeable disruptions, or having trouble hiring and keeping the best employees? If so, Disrupt & Innovate podcast is tailored to you. We believe in disruptive leadership as a conscious choice to challenge the status quo for a better future. Our goal is not to stir things up for the sake of it, though we do find it exhilarating. Rather, we want to inspire positive changes in your business, your personal l ...
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Are olive oil shots a good idea? Should we dunk butter in our coffee? Is soy really “the most dangerous food for men?” and is chocolate actually a health food? (The royal pharmacist certainly thought so when he treated Marie-Antoinette’s headaches during 18th-century France with chocolate!). If health experts tell us we’re consuming too much salt, how do we balance that with cookbooks advising we season our food generously for flavour? And are we overlooking the health and cultural impacts o ...
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The show that’s dedicated to helping aged and community care professionals stay ahead of the industry. The residential aged and community industry can be complex! Not only do we need to provide great healthcare outcomes, but to survive we need to excel at customer service, be able to attract and retain great staff, get the right levels of funding, keep costs down, and all while deal with a lot of regulatory compliance. So join us for a weekly show where we’ll be interviewing leaders in their ...
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The Marketing 4 Business Podcast gives business owners the insights and strategies they need to succeed. M4B episodes feature a mix of interviews with successful business owners, during which we discuss their business, marketing, and mindset. Plus, you will get actionable direct response marketing advice and real-world examples of what works from your Marketing 4 Business Podcast host Scott Wilson.
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Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
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The Capital Markets FinTech Forum by ipushpull provides regular industry news, interviews and discussion on hot topics impacting our sector. Being a fintech gives us a unique perspective on the market as well as access to the views of leading banks, brokers, traders, asset managers and data services businesses. Whether you're interested in APIs, data distribution, chatbots or workflow automation, we aim to bring you interesting perspectives and insight from across the financial services sect ...
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In this podcast you will learn marketing fundamentals as you learn how to leverage InfusionSoft and Fix Your Funnel's technologies! Ryan Chapman, the host is the author of two books, Would You Like to Go Big? How to increase initial customer value without jeopardizing lifetime value, and How To Fix Your Funnel. Ryan currently owns or has interest in multiple profitable businesses and is officially unemployable. ;)
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The Google Ads Podcast is here to help you achieve your business goals with Google Ads! Brought to you by Solutions 8, the global authority in the Google Ads space and one of the world's leading PPC agencies. Listen in to get the best PPC strategies, tutorials, tips, tricks, hacks, best practices, and REAL case studies. Go to Sol8.com to get help with your Google Ads
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Get expert opinions on the latest social media marketing news, from Social Media Examiner. This show shares only the news you need to know. You’ll gain quick insight that could provide you a competitive advantage. Watch the live show at SocialMediaExaminer.com/liveshow
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The Behind the Scenes podcast provides viewers and listeners a chance to keep up-to-date on what Yorkshire Podcast Studios can offer, whether as a small podcaster, recording an audiobook, streaming live, or a business wishing to communicate internally with staff, or increase brand awareness. Also, it will provide podcasting tips and the experiences of our customers with case studies on how video and audio has assisted their business / initiative.
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Stop Being Ignored: 5 Steps to Messaging That Gets Customers Off the Couch
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Got a great product or service but feel like your message just isn’t landing? You’re not alone. In this Marketing 4 Business podcast episode, Scott is joined by Renée Omand, our Growth Specialist at Digital Influence, to unpack why so many businesses struggle with messaging, and what to do about it. Drawing on insights from over 50 strategy session…
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#708: How commerce media is changing advertising with Eric Brackmann, Koddi
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If you think commerce media is just a buzzword or a trend, think again. It’s reshaping the ad landscape—fueled by AI, first-party data, and sector-specific solutions that leave the legacy one-size-fits-all approach in the dust. What’s coming next? Grocery? Autos? Quick commerce? If your brand isn’t already exploring commerce media, it’s probably fa…
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Evening Roundup: Mayor Adams’ Investment in After-School Programs, NY Sues Trump Over Cuts to Services for Unauthorized Immigrants, Rebate Checks Expected This Fall, and Mamdani’s Call for City-Owned Grocery ...
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New York City Mayor Eric Adams has announced after-school programming for 40 new schools beginning this fall. Plus, New York is one of several states suing the Trump administration over new rules that block undocumented immigrants from receiving social services. Meanwhile, federal aid cuts won’t stop New York State officials from sending out rebate…
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A rich trove of Ad Councilor submissions overwhelms Andrew and Vieves’ paltry observations about pickle-based plagiarism and underpants offenses. Plus, the Mandela Effect is, well, in effect. Here are links to the ads we talked about in this week’s show: Sonic Drive-In - Big Dill Meal: Pickle Everything https://share.google/jgVcjaQHU43Z5ZxOLFruit o…
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Teaching That Converts: Story, Metaphors, And Examples
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You’ve heard me talk about educational content quite a bit and how it shouldn’t be 100% of the content you put out there. But it does play an important role in your messaging when you do need to teach, like in webinars or a percentage of your social media content. For my students, many get frustrated because the audience doesn’t understand the valu…
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Google Local Services Ads: Are They Worth It for Luxury Outdoor Brands?
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Google Local Services Ads — those little boxes with star ratings and “Google Guaranteed” badges — show up at the very top of search results. But are they worth it for your luxury outdoor business? In this episode, Katy breaks down the pros, cons, and real-world realities of LSAs. You’ll learn how they work, why they can be a powerful tool for attra…
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Morning Headlines: New York Schools Face Smartphone Ban Deadline, States Sue Trump Over Immigrant Services, and Two Arrested in Shooting of Off-Duty Customs Agent
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School districts across New York have less than two weeks to figure out how to ban smartphones from classrooms after Governor Kathy Hochul pushed for the measure as part of this year’s state budget. Meanwhile, New York and New Jersey are among several states suing the Trump administration over rules that block undocumented immigrants from accessing…
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26. How I Quit My Corporate Job and Launched BeWeird Marketing
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In this episode, I'm sharing the pivotal story of walking away from corporate life and planting the seeds of BeWeird Marketing. From small‑town Kentucky beginnings to the soul‑crushing, endless meetings that pushed me to the brink, I'm walking you through my leap into entrepreneurship - complete with side hustles, unexpected challenges, and faith‑g…
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DI 135 The Future of Customer Experience: Balancing AI and Human Connections
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Chris Hood, an expert in customer experience strategy, discusses how AI is reshaping the way businesses approach customer service and engagement. With over 35 years of experience, Chris shares real-world examples from brands like Discover Card and Taco Bell to highlight the importance of maintaining human-to-human connections in an increasingly dig…
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This week on The Kula Ring, Jay Aguilar, Global VP of Business Development and Marketing at Chance Rides, gives us an inside look at what it takes to market thrills. From classic carousels to massive rollercoasters, Jay explains how Chance Rides uses both B2B and B2C tactics to reach park owners and ride enthusiasts alike. He dives into the importa…
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Evening Roundup: NJ Military Base to Hold Immigrants, Central Park Carriage Horse Driver Not Guilty of Abuse, Battery Park Fieldhouse Gets Upgrade, Brooklyn’s Bike Lane Controversy, and Air Quality Concerns ...
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New Jersey Rep. Herb Conaway is calling out the Trump administration for its plan to detain immigrants at a military base in the state. Meanwhile, a jury found a Central Park carriage horse driver not guilty of abusing the horse that collapsed in Midtown in the summer of 2022. Plus, a run-down building in Battery Park is getting a big upgrade. Also…
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This is a bespoke segment of That’s What They Say that focuses on “bespoke.”By Rebecca Hector, Anne Curzan
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Morning Headlines: Federal Officer Shot in Riverside Park, NYC Proposes Basement Apartment Safety Rules, and Zohran Mamdani Visits Uganda
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A federal border officer is recovering after being shot during a robbery attempt in Riverside Park. Police say the off-duty agent returned fire, wounding a suspect who is now in custody. Meanwhile, New York City is proposing new safety rules for basement and cellar apartments as part of an effort to protect tenants in flood-prone areas. And Democra…
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Facebook Updates: Video Tools, Branding Presets, Link Recommendations, and More
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We Explore the latest Facebook updates on the Social Media Marketing Talk Show featuring Jerry Potter. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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ON24's: The State of AI in B2B Marketing in 2025
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"The State of AI in B2B Marketing in 2024/25" report by ON24, outlines the rapid adoption and impact of AI within B2B marketing strategies. It highlights that a significant majority of B2B marketers are already using or testing AI, with those embracing the technology being seven times more likely to exceed their organizational goals. The podcast re…
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The 3Natives Story - With Anthony Bambino
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DESCRIPTION: Anthony Bambino, the founder and CEO of 3Natives, shares his journey from a traveling salesman to the owner of a successful acai cafe franchise in Florida on the Franchise Hot Seat. He discusses the transformation of 3Natives from a single juice bar to a rapidly expanding franchise with 48 stores and more under development. Bambino tal…
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#29: Infomercials—What OxiClean & Shamwow Can Teach Us About Messaging That Sells
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Infomercials may seem cheesy, but they often get one thing right: the sales pitch is clear, dramatic, and fast. Most business owners present their products like they’re chatting over coffee, not realizing they’re competing with autoplay videos and an infinite scroll of distractions. The result? Content with no energy, clarity, or urgency. Subtle do…
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Season 2 Rewind: Leading Through Dissonance and Delay| Behavioral Economics in Marketing Podcast | Season 10 - In Review
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Welcome to this special mini episode of Behavioral Economics in Marketing as we revisit one of the most insightful themes from Season 2 — management through the lens of behavioral economics. In this teaser, we spotlight the foundational episode Managing Cognitive Dissonance, where we explored how internal conflict affects team performance, leadersh…
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#707: Building ROI in the Creator Economy with Brit Starr, CreatorIQ
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Agility requires marketing leaders to evolve from campaign-based thinking to relationship-based strategy—especially when working with creators who influence not just clicks, but for a meaningful connection with customers. Today we’re going to talk about the creator economy and how brands like PepsiCo, Unilever, and more are leaning into long-term c…
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East Harlem Awaits Second Avenue Subway. But at What Cost?
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More than a century after its plans for the Second Avenue Subway began, the MTA is set to launch the next phase of the project which would bring new stations to East Harlem. WNYC’s Ramsey Khalifeh unpacks how this long-promised investment could transform the neighborhood and what residents fear it might cost them.…
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Evening Roundup: Mayor Adams Expands Targeted Crime Reduction Program, New Jersey Braces for Medicaid Cuts, Association of Volleyball Professionals Take Over Wollman Rink, and Museum of Natural History ...
7:26
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New York City Mayor Eric Adams is expanding a program that seeks to reduce violent crime on specific blocks. Plus, New Jersey could lose more than $3 billion in federal Medicaid funding after President Trump signed a new law that many low-income people rely on for health insurance. Also, the Association of Volleyball Professionals is transforming W…
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Midday News: Legal Aid Strike Averted for Now, Cuomo Calls for NYC to Regain Control of Rent Regulations, and Charges Dropped for 12-Year-Old in Brooklyn Shooting
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New York City’s largest public defender group, the Legal Aid Society, has delayed a planned strike after demanding higher pay and lower caseloads. Meanwhile, mayoral candidate Andrew Cuomo says the state should return power to the city to set its own rent regulations. Plus, a Brooklyn family court judge has dismissed manslaughter charges against a …
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Morning Headlines: Law Enforcement Unions Back Mayor Adams, Mosquito Surge in the City, Subway Theft in Queens, and How the MTA is Responding to Recent Rainfall
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Several law enforcement unions, including those representing NYPD lieutenants, detectives, and sergeants, have endorsed Mayor Adams’ reelection bid during an event outside City Hall Thursday. Meanwhile, mosquitoes are swarming across New York City this summer amid hot and wet weather. Police are also searching for a woman accused of taking a subway…
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#706: Building more connected digital experiences with Eric Stine, CEO of Sitecore
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If the web is no longer one-size-fits-all and instead geared towards segments of one, how do brands avoid creating a thousand disconnected experiences, and manage each experience effectively? Agility requires embracing both technology and customer behavior shifts at the same time—without losing your brand voice. Today we’re going to talk about how …
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The AI-Driven Leader: A Strategic Blueprint by Geoff Woods
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The provided sources offer an extensive overview of Geoff Woods' book, The AI-Driven Leader, a guide designed for business leaders seeking to integrate artificial intelligence into their strategic decision-making. They highlight the book's core themes, such as using AI for strategic clarity, accelerating decision-making processes, multiplying organ…
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Evening Roundup: Former NYPD Commissioner’s Lawsuit Explained, Police Unions Endorse Adams for Reelection, No Casino for the Bronx and Spotted Lanternflies Return
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Former NYPD Commissioner Tom Donlon filed a civil racketeering lawsuit accusing the Adams Administration of running a criminal enterprise through city government. Plus, a number of city law enforcement unions are endorsing Mayor Adams' re-election campaign. Also, the gaming company Bally's won't be able to build a casino in the Bronx. And finally, …
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Midday News: AG James Sues Trump Administration Over FEMA Cuts, Famous 60’s Pop Singer from NJ Passes Away, and More on Mamdani’s Private Meeting with Power Brokers
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New York State Attorney Letitia James is suing the Trump administration to try and save a FEMA program that would fund 38 infrastructure projects in the state. The affected programs are meant to help shield against disasters like rapid flooding. Meanwhile, Pop singer and New Jersey native Connie Francis, has died at the age of 87. Also, on this wee…
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QWERTYFEST just seems to click with the city’s creatives
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Q-W-E-R-T-Y. They’re the first six letters atop all our keyboards, from our phones to our computers, and they revolutionized communication. But their history is far from digital and, in fact, is rooted here in the Cream City. In 1868, Milwaukee native Charles Latham Sholes was just trying to solve a problem: He needed to design a machine that could…
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Morning Headlines: Felony Assaults Rise in City, RFK Bridge Closures Overnight, and NYC Ranked Best for Walking and Biking
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Felony assaults in New York City have jumped 45 percent since 2017, even as most other major crimes decline. Meanwhile, the RFK Bridge’s lift span over the Harlem River will close intermittently overnight Thursday from midnight to 5 a.m. Friday. Plus, a new analysis by StreetLight ranks Manhattan, Brooklyn, Queens, and the Bronx among the top U.S. …
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YouTube Scripting Strategies That Sell: A Proven Model for Success
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Have you ever poured hours into a YouTube video that racked up views but barely moved the needle on sales? Or maybe you’ve wondered why some marketers keep generating leads and revenue from videos they made years ago, while yours fade into the digital void? The difference isn’t luck or timing—it’s structure. Strategic scripting, built on psychologi…
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Segmenting for Emotion: Matching Emotional Frames to Customer Motivations | Behavioral Economics in Marketing Podcast | Season 10 - In Review
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What if the key to better marketing isn’t just what you say — but how you make people feel? In this episode of the Behavioral Economics in Marketing podcast, we explore how emotional segmentation and framing can help you better understand your audience and create messaging that resonates. Discover the psychology behind how customers process informa…
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Evening Roundup: Officials Break Ground on Affordable Housing in East NY, Hochul’s Response to Severe Weather Events, and Trump’s Tax Bill Guts NYC’s Healthy Eating Program
8:20
8:20
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8:20
New York City and state officials are turning parts of the Christian Cultural Center's campus into a housing development. Plus, New York State has a dedicated team to push information about severe weather to emergency managers. And finally, the Trump administration’s tax bill will slash a $29 million program that helps some New Yorkers eat healthy …
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Midday News: Former Interim NYPD Commissioner Sues Mayor Adams, Police Investigate Stabbing in the Bronx, Newark Activates Code Red for High Temperatures and Noisy Construction Disturbs Horse Stable
4:50
4:50
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4:50
Former interim NYPD commissioner Tom Donlon has filed a federal lawsuit accusing the Adams administration of running a criminal enterprise through the department. Meanwhile, police are investigating the stabbing and killing of a 16-year-old girl Tuesday in the Bronx. Plus, Newark is activating code red through Friday morning as the heat and humidit…
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Morning Headlines: Queens Student Set for Release from ICE Detention, Long Island Remains Identified, and Mamdani Meets Local Power Brokers
2:59
2:59
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2:59
Queens high school student Derlis Toaquiza is expected to be released soon after spending more than a month in immigration detention. He was taken into custody after attending a mandatory immigration hearing in Lower Manhattan. Meanwhile, remains found in a submerged vehicle on Long Island have been identified as a man who disappeared nearly 15 yea…
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321 How to Engage Customers While They Wait — Improving the Bulk Meat Buying Experience
53:05
53:05
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53:05
If your farm sells bulk meat, you’ve probably experienced this challenge: a customer places their deposit… and then has to wait 4–6 months before pickup. That’s a long time to keep someone excited, informed, and connected. But what if that “dead zone” in your customer journey could actually become your secret weapon for building loyalty, reducing b…
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Failing Forward: Di Foster on Turning Setbacks into Strategic Wins!
1:09:06
1:09:06
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1:09:06
In this episode of the Marketing 4 Business Podcast, Scott is joined by Di Foster, business coach, keynote speaker, and mentor to “accidental leaders” across New Zealand. From a career in family business to a life-changing cancer diagnosis, Di brings deep insight into how mindset shapes business success. They talk about radical responsibility, clar…
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REPLAY: Framing Effect in Targeted Messaging | Behavioral Economics in Marketing Podcast | Season 10 - In Review
9:48
9:48
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9:48
Explore how subtle shifts in presentation shape customer perceptions and drive decisions. This episode reveals the powerful role of framing in marketing, helping you craft messages that influence behavior and boost engagement. Keywords: framing effect marketing, targeted messaging strategies, behavioral economics in advertising, customer decision-m…
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Episode 29: Simplify Everything: From Ops to Impact
23:56
23:56
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23:56
In this episode, host Richard Ellis interviews marketing executive Dreya Armstrong. They discuss the underutilization of MarTech stacks, currently at just one-third of capacity according to Gartner. Dreya, the VP of Marketing at Kubit, shares insights on simplifying marketing operations and driving impactful business transformations. She emphasizes…
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#705: What happens to your KPIs when both CLV and Customer Acquisition Costs rise? With Jamie Domenici, Klaviyo
25:43
25:43
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Customer lifetime value is a critical KPI, but with customer acquisition costs rapidly rising, what can brands do to successfully build long-term value for the business? Agility requires seeing past vanity metrics to the durable value hidden in customer relationships. When customer acquisition costs climb and privacy affects easy targeting, only ni…
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A couple of recent ads depicting technology as a swarming menace has Andrew and Vieves looking at commercials that make technology the bad guy. Plus, an Ad Councilor spots a campaign that turns pooping in a box into must-see TV. Here are links to the ads we talked about in this week’s show: Genesis - Old Ideashttps://www.ispot.tv/ad/T0wC/genesis-gv…
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DI 134 Amplifying Your Message with AI and Smart Content Repurposing with Deirdre Tshien
23:31
23:31
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Lisa L. Levy interviews Deirdre Tshien, the co-founder and CEO of Capsho, an AI-powered podcast copywriter platform. Deirdre shares her entrepreneurial journey, the challenges of building businesses across multiple industries, and how Capsho is helping podcasters amplify their voices efficiently. Learn why content repurposing, when done mindlessly,…
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Evening Roundup: Assessing Flood Damage in Plainfield, Cuomo’s Mayoral Run as an Independent, and NYC’s Hot and Humid Week
8:44
8:44
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Officials in Plainfield, NJ are clearing debris after several inches of rain caused flood waters to rise. Plus, former governor Andrew Cuomo says he’s staying in New York City’s mayor’s race as an independent candidate. And finally, the National Weather Service says the heat could break 100 degrees later this…
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Midday News:Two Dead in Plainfield NJ Flash Flooding,Temps Expected to Reach 100 in Coming Days, Delivery Workers Win New Protections, and MLB All-Star Game Preview
6:34
6:34
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6:34
Authorities say two women died in Plainfield, New Jersey after flash flooding swept their car into a brook during Monday night’s storms. Meanwhile, a heat wave is gripping the region, with temperatures expected to feel like 100 degrees by midweek. Also, New York City is enacting new laws to guarantee minimum pay and protections for 20,000 grocery d…
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3 Ways Course Creators Can Use AI For More Sales And Better Customer Results with Jenna Soard
48:50
48:50
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48:50
If you're overwhelmed by the thought of using AI in your business, you're not alone. Anyone who's been browsing the internet recently, has definitely encountered AI-driven content... and there are a lot of different tools available. It might feel impossible to figure out what's right for your business. Today's guest is here to clear up the confusio…
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