The SaaS Scaling Secrets podcast reveals the strategies and insights behind scaling B2B SaaS companies to new heights. Dan Balcauski, founder of Product Tranquility, leads conversations with successful SaaS CEOs, exploring their challenges, triumphs, and the secrets that propelled their businesses to the next level.
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”Go-to-Market Playmakers” is where B2B Tech and SaaS founders, leaders, and industry playmakers share the strategies that drive real results. Join host Jeremy Balius for winning GTM strategies from the industry’s best. Each episode unpacks the moves, insights, and lessons from industry playmakers who’ve successfully navigated the complexities of taking products and services to market. Whether you’re scaling a SaaS company, refining your revenue strategy, or leading a GTM motion, this podcast ...
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The AI & Data Driven Leadership Podcast offers a platform for leaders like you to share your experiences and strategies with a dedicated audience of business professionals and fellow executives from around the world. If you lead a company with at least 30 professional employees, we invite you to join us and share how data-driven decision-making has helped you solve complex problems, align strategic goals, and foster growth within your organization. Each episode of AI & Data Driven Leadership ...
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Behind the scenes with top go-to-market practitioners from the B2B tech industry to understand their mindset and tactics: how they define go-to-market, their journey to the top role, team size, top of mind challenges and goals. Learn how product, sales, marketing and customer success leaders create internal alignment, achieve desired outcomes and help their teams perceive their customer in a human way. Hosted by Vijay Damojipurapu. Presented by Stratyve
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Successful product management isn’t just about training the product managers who work side by side with developers everyday to build better products. It’s about taking a step back, approaching the systems within organizations as a whole, and leveling up product leadership to improve these systems. This is the Product Thinking Podcast, where Melissa Perri will connect with industry leading experts in the product management space, AND answer your most pressing questions about everything produc ...
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The official podcast of the Indian marketer, author and podcaster Yaagneshwaran Ganesh, popularly known as Yaag. Yaag is a self-experimenter and a philosopher at heart who shares his experiences and philosophies on marketing, startups, writing books, running podcasts, and more.
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Hosted by Allan Wille and Lauren Thibodeau, the Metric Stack podcast is the place to hear stories from founders, leaders, marketers, and more as they share how they succeed with data. Whether you’re struggling with data, reluctant to take the leap or maybe you’re a seasoned expert with years of experience, you’ll hear stories from people like you who have used data to grow and scale their business.
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Want to launch your product with confidence and avoid costly mistakes? Product: Knowledge brings you behind-the-scenes conversations with successful entrepreneurs, bestselling authors, and product marketing experts who share their hard-won insights and practical strategies. Each episode dives deep into the real challenges of bringing products to market — from pricing and positioning to building customer loyalty and breaking into new markets. Host Laurier Mandin, founder of Graphos Product an ...
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Episode 225: Aligning Pricing With Product and Customer Segments with Dan Balcauski
45:52
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45:52Join me in the latest episode of the Product Thinking Podcast as I welcome Dan Balcauski, founder of Product Tranquility. Dan is an expert in optimizing pricing and packaging for B2B SaaS companies. In our conversation, we discussed strategic nuances of pricing models, the importance of understanding customer value, and the common pitfalls organiza…
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21 - Dan Balcauski: Pricing Strategies and AI: What Every SaaS CEO Needs to Know!
29:54
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29:54In this episode of AI & Data Driven Leadership, Dean Guida speaks to the Founder and Chief Pricing Officer of Product Tranquility, Dan Balcauski. Dan shares his journey from software engineering to product management and how he uses AI to automate tasks like podcasting and guest recruitment. He emphasizes the importance of documenting processes bef…
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21. SaaS Value Packaging with Dan Balcauski (Product Tranquility)
52:16
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52:16The theme of our 21st podcast episode is SaaS Value Packaging. Joining our host Jeremy Balius to discuss all things SaaS pricing strategy and value packaging is Dan Balcauski from Product Tranquility. Summary In this conversation, Dan Balcauski discusses the intricacies of SaaS pricing and value packaging, sharing insights from his extensive experi…
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23 - Ivan Vislavskiy: Adapting to Change: How AI is Transforming Digital Marketing and SEO Strategies
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28:53In this episode of AI & Data Driven Leadership, Dean Guida speaks to the CEO at Comrade Digital Marketing Agency, Ivan Vislavskiy. Ivan explores the shift from traditional SEO to AI-integrated strategies like geo generative engine optimization. Ivan shares insights on tracking key performance indicators (KPIs), cost analysis, and the importance of …
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Episode 226: Why Every Product Team Needs a Playtesting Mindset with Christina Wodtke
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44:38In this episode, I sit down with Christina Wodtke, a professor at Stanford University, for the second time on the show, to explore the intersection of game design and product management. Christina shares her insights on how principles from game design can transform product development processes, making them more engaging and effective. We also dive…
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23. Go-to-Market in the Microsoft Ecoystem with Michal Pisarek (Orchestry)
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45:16The theme of our 23rd podcast episode is Go-to-Market in the Microsoft Ecosystem. Joining our host Jeremy Balius to discuss all things GTM and Microsoft 365 is Michal Pisarek from Orchestry. Summary In this conversation, Michal Pisarek shares his unique journey from being a chef to becoming a tech entrepreneur in the Microsoft ecosystem. He discuss…
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22 - Juhan Sonin: Designing Tomorrow: How AI is Shaping the Future of Creativity and Education
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38:54In this episode of AI & Data Driven Leadership, Dean Guida speaks to the Director of GoInvo, Juhan Sonin. Juhan discuss the intersection of design, technology, and AI's impact on software development and education. He explores AI's role in enhancing creativity and critical thinking, emphasizing the need for human insight alongside machine efficienc…
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22. Referral Growth Strategy with Derek Morgan (Referral Marketing Ideas) & James Davis (TSP Advisory)
47:19
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47:19The theme of our 22nd podcast episode is Referral Growth Strategy. Joining our host Jeremy Balius to discuss all things B2B tech and SaaS sales growth from referrals is Derek Morgan from Referral Marketing Ideas and James Davis from TSP Advisory. Discover the referral platform ReferIt.ai Summary In this group conversation, the speakers discuss the …
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Episode 224: Why Empathy Is a Product Superpower with Somer Simpson
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40:02In this episode, Somer Simpson, VP of Product at Customer.io, joins us to discuss the role of empathy in product management. With a wealth of experience in online media and startups, Somer shares how product managers can drive innovation by cultivating empathy for customers and themselves. She explores how you can have a human-centered approach whe…
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Earn the Right: Leslie Venetz on Building Trust in B2B Sales
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44:44Modern B2B sales success lies in shifting from scripted selling to strategic listening—by elevating discovery calls and building trust through thoughtful messaging, Leslie’s approach turns reps into advisors and conversations into conversions. Dive into the latest episode of the B2B Go to Market Leaders podcast, where Vijay interviews Leslie Venetz…
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20 - David G. Ewing: The Entrepreneur’s Playbook: Combining Strategy, Execution, and AI for Growth
37:11
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37:11In this episode of AI & Data Driven Leadership, Dean Guida speaks to the CEO of Content Lion, David G. Ewing. David discusses his entrepreneurial journey and the transformative role of AI in business. David shares insights on enhancing customer experiences and effective content management. He emphasizes the concept of the "atomic unit" in business,…
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Episode 223: Behind the Rise of GitHub Copilot with Mario Rodriguez
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44:36Join us for an engaging episode of the Product Thinking Podcast as I speak with Mario Rodriguez, Chief Product Officer at GitHub, about the transformative role of AI in product management and development. In this episode, Mario discusses the integration of AI into GitHub's strategy, particularly through GitHub Copilot, and how it leverages AI to im…
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20. B2B Video Marketing with Daniel Borba (SparkPortal)
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47:43The theme of our 20th podcast episode is B2B Video Marketing Strategy. Joining our host Jeremy Balius to discuss all things video strategy for B2B is Daniel Borba from SparkPortal. Summary In this episode, Daniel Borba discusses the evolution of video marketing, emphasizing the growing demand for video content and the impact of platforms like Linke…
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19 - Zack Urlocker: Scaling Smart: How to Avoid Common Pitfalls in the Tech Industry
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45:13In this episode of AI & Data Driven Leadership, Dean Guida speaks to the Chief Operating Officer of Crescendo, Zack Urlocker. Zack shares insights from his career at companies like Borland, MySQL, Zendesk, Duo Security, and Crescendo. Zack covers key lessons on scaling businesses, achieving product-market fit, and navigating innovation in establish…
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Episode 222: Designing for Real User Understanding with Dheerja Kaur
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41:06Dheerja Kaur, Vice President of Product Management at Robinhood, joins Melissa Perri on the Product Thinking Podcast to discuss her journey from engineering to product leadership. Her experience integrating design and user experience into product development at Robinhood has fostered a culture of ambitious thinking and learning by doing. Dheerja sh…
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19. B2B Creative Strategy with Chris Murphy (G Squared)
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40:00The theme of our 19th podcast episode is B2B Creative Strategy. Joining our host Jeremy Balius to discuss all things creative strategy for B2B is Chris Murphy from G Squared. Summary In this conversation, Chris Murphy discusses the evolution of B2B creative advertising, emphasizing the need for emotional messaging over traditional feature-heavy app…
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18 - Laura Patterson: AI and Customer Experience: The Dynamic Duo for Business Success
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35:55In this episode of AI & Data Driven Leadership, Dean Guida speaks to the President of VisionEdge Marketing, Laura Patterson. Laura, with over two decades of experience, emphasizes the need for a customer-first approach, leveraging data and AI to create value. She explores practical strategies for maintaining customer focus, the role of AI in enhanc…
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Episode 221: Balancing Strategy and Execution at Scale with Kristin Dorsett
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39:55In this episode of the Product Thinking Podcast, we are joined by Kristin Dorsett, COO at Viator.We dive into how Kristin and her team are building a culture of experimentation, and what it takes to move fast without losing alignment. Viator, under the TripAdvisor umbrella, has embraced a learning mindset that blends data, customer feedback, and ra…
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Episode 220: Designing Products That Click with Jake Knapp
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49:29Join Melissa Perri on the latest episode of the Product Thinking Podcast as she chats with Jake Knapp, creator of Design Sprint at Google, and general partner at Character Capital. Known for for his seminal book “Sprint”, Jake discusses nuances from his latest book, "Click," and emphasizes the critical role differentiation plays in product success.…
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17 - Chad Prinkey: How Constructive Feedback Transforms Leadership in the Construction Industry
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30:45In this episode of AI & Data Driven Leadership, Dean Guida speaks to the Founder and CEO of Well Built Construction Consulting, Chad Prinkey. Chad discusses the challenges in the construction industry, such as low profit margins and talent shortages, and how AI and data can transform operations. Chad emphasizes the importance of financial transpare…
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From Product Manager to 2x exited Founder: Ramesh Prabagaran's Go-To-Market Success Playbook
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57:56Go-to-market is defined as a cohesive, interconnected machine involving sales, marketing, product, and customer needs working together like a flywheel. A successful GTM strategy centers on four key elements: understanding the customer’s pain points, delivering clear product value, ensuring ease of consumption, and aligning cross-functional teams to…
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Episode 219: The Real Role of Product Marketing in Strategy with Rebecca Shaddix
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46:34Rebecca Shaddix, a seasoned marketing executive and go-to-market strategist, joins Melissa Perri to explore the balance of acceptable mistakes in market strategy. Rebecca discusses the importance of defining acceptable mistakes to avoid unnecessary delays and to better align team efforts with strategic goals. This episode focuses on how acknowledgi…
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16 - Ravi Sawhney: Designing the Future: How Human-Centered Design Transforms User Experiences
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30:53In this episode of AI & Data Driven Leadership, Dean Guida speaks to the CEO and Founder of RKS Design, Ravi Sawhney. Ravi shares his background, highlighting his work at Xerox PARC and the founding of Aakash Design. Ravi introduces his methodology, psycho aesthetics, which integrates tools like personas and user journeys to enhance design processe…
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Episode 218: Turning Belkin into a Design-Led Company with Oliver Seil
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48:29Oliver Seil, Vice President of Design at Belkin, joins Melissa Perri on the Product Thinking Podcast to explore how Belkin has transitioned into a design-focused company. Oliver discusses the role of design in creating products that resonate with users while fulfilling their functional needs. He shares how Belkin's design philosophy prioritizes con…
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18. B2B Content Marketing with Becky Lawlor (Redpoint Content)
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38:33The theme of our 18th podcast episode is B2B Content Marketing. Joining our host Jeremy Balius to discuss all things strategy for content marketing in the B2B space is Becky Lawlor from Redpoint Content. Summary In this conversation, Becky Lawlor discusses the significance of original research in B2B marketing, emphasizing how it builds trust, diff…
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15 - Robert Indries: Unlocking Business Potential: The Art of Balancing AI and Authenticity
40:12
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40:12In this episode of AI & Data Driven Leadership, Dean Guida speaks to the Chairman of the Board at Robert Indries Holdings, Robert Indries. Robert shares his approach to mergers and acquisitions (M&A), strategies for identifying product-market fit, and the importance of partnerships in business growth. He emphasizes the role of AI and automation in …
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Episode 217: Behind the Scenes of Pendo’s Product Operations Evolution with Jessica Soroky
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40:09Join us for an insightful episode of the Product Thinking Podcast as we delve into the world of product operations with Jessica Soroky, the Senior Director of Product Operations at Pendo. In this episode, Jessica reveals the transformative strategies that have redefined Pendo's product operations, highlighting their innovative approach to integrati…
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From Art School Dropout to GTM Powerhouse: Eli Rubel’s Founder Journey
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50:24Trust the process, embrace resilience, and understand that challenges often lead to greater success. Dive into the latest episode of the B2B Go to Market Leaders podcast, where Eli Rubel shares his entrepreneurial journey from tech startups to service businesses. Eli details his transition from chasing venture-backed dreams to creating lifestyle bu…
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14 - Ralph Groce: The Role of AI in Transforming Angel Investing and Supporting Diverse Talent
57:18
57:18
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57:18In this episode of AI & Data Driven Leadership, Dean Guida speaks to the President and COO of Scroobious, Ralph Groce. Scroobious aims to connect angel investors with underrepresented early-stage founders, particularly women and people of color. Ralph highlights the challenges these founders face in accessing venture capital and the critical role o…
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Episode 216: Getting OKRs Right: Planning with Impact at OLX with Hugo Froes
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48:32Join Melissa Perri in an insightful episode of the Product Thinking Podcast featuring Hugo Froes, Head of Operations at OLX. In this episode, Hugo shares his remarkable journey from UX and service design to leading product operations, a transition that highlights the importance of bridging design with business needs.This conversation dives into how…
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13 - Tyler Jewell: Insights on AI, Licensing, and Customer Engagement Strategies
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40:32In this episode of AI & Data Driven Leadership, Dean Guida speaks to the CEO and President of Akka, Tyler Jewell. Tyler shares Akka's journey from a developer toolkit to a comprehensive platform for building concurrent and distributed systems. He highlights the challenges faced, including financial struggles and licensing model changes, and the str…
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Episode 215: Transforming Enterprise Sales: The Gong Story with Eilon Reshef
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44:23In this episode, Eilon Reshef, co-founder and Chief Product Officer of Gong, joins Melissa Perri to discuss the transformative power of AI-driven technology in sales and product management.As Gong revolutionizes the sales industry, Eilon shares insights into building tools that empower salespeople and help them succeed. He dives into the challenges…
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17. MSP Strategy with James Davis (TSP Advisory)
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51:53The theme of our 17th podcast episode is MSP Strategy. Joining our host Jeremy Balius to discuss all things strategy for MSPs in 2025 and beyond is James Davis from TSP Advisory. Summary In this conversation, Jeremy Balius and James Davis discuss the evolving landscape of IT services, particularly focusing on Managed Service Providers (MSPs) and th…
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Podcast Rebrand Announcement: Go-to-Market Playmakers
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1:22Our podcast is evolving. The journey started as B2B Tech Marketing Talks, conversations tailored for B2B tech marketing leaders in the channel, partnerships space and in SaaS. As Filament evolved over the last couple years as a GTM agency, the conversations on the podcast broadened in scope beyond B2B tech marketing. The scope is being recalibrated…
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12 - Gabriel Lopez: Why Human Expertise is Still Essential in the Age of AI
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28:29In this episode of AI & Data Driven Leadership, Dean Guida speaks to the CEO and Co-Founder of OrangeLoops, Gabriel Lopez. Gabriel shares his journey from software engineering to entrepreneurship, highlighting the importance of self-care in leadership. He discusses OrangeLoops' shift to specialized studios for UX, QA, cloud, and R&D, enhancing thei…
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Episode 214: From Apple to FinTech: Balancing Automation & Customer Trust with David Myszewski
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48:12
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48:12In this episode of the Product Thinking Podcast, Melissa Perri sits down with David Myszewski, VP of Product at Wealthfront. David shares his transition from working on the groundbreaking iPhone at Apple to leading product innovation in the fintech space. He dives into how Wealthfront's approach to fintech has been shaped by lessons learned at Appl…
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Driving Growth in Private Equity-backed SaaS with Jim McGinnis, CEO of Vanco
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38:21Dan Balcauski speaks with Jim McGinnis, the CEO of Vanco, a software and payments provider for faith groups, schools, and community organizations. Jim shares his extensive experience scaling SaaS businesses, including his success at MyCase, where he doubled the business in 18 months. They discuss challenges in convincing different customer segments…
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