By David Aron and Rob Hamilton

A special issue and re-broadcast of "You Don't Have to Say No!" from 1998! Rob Hamilton introduced the idea of Feigned Indifference and The Technique (Counter-Transition-Close) in this program. It was the beginning of concepts and ideas that brought Beyond the Walkaround into being in 2014. A little nostalgic and designed for Saturn stores prior to…

By David Aron and Rob Hamilton

By David Aron and Rob Hamilton

This issue is all about the car business! Pull up a chair and listen to Ramblin' Rob and Doctor Dave discuss the best questions ever asked by a marketing class about an industry that, quite frankly, delivers more dollars in revenue and employment of any other (well, no study was really done!). But, boy, it's a lot! Tune in and learn some of the key…

By David Aron and Rob Hamilton

By David Aron and Rob Hamilton

By David Aron and Rob Hamilton

In an absolutely powerful issue, Doctor Dave wonders about how to price his offering. Cost vs. Price, more specifically, Fixed Cost vs. Variable Costs are put together with the cost of time. What do we want to make? Is that important enough to alter price or do we simply have to sell more? How does the market play into it? What is perceived value? …

Thank goodness for Doctor Dave's guidance as we meander our way through Ramblin' Rob's targeted audience. Rob has a tendency to target way more than he probably should, considering his somewhat counter-intuitive approach to sales at times. However, many marketing ideas have been revisited here, including the EPIER analysis (Doctor Dave's brainchild…

In this progression toward Doctor Dave's and Ramblin' Rob's Projects of Passion, the audience is identified through specific tools and then targeted. Doctor Dave takes the lead and defines those who will be the most receptive and rewarded from creative Mentorvention. By the way, Mentorvention is introduced in it's book form, published on Amazon and…

Hamilton Sales Training has been the project of passion for Rob over the past decade. It has been there, in maybe several forms, without the butcher paper pulled down. But now, with the help of Doctor Dave's EPIER situation analysis, the whole project will begin to take form! Have a great holiday season listeners and join us back in January 2025!…

By David Aron and Rob Hamilton

By David Aron and Rob Hamilton

Interesting to note that Doctor Dave cites that 3/4s of those he wishes to reach know they are in need of mentors. Only 1/3 have one. What is Mentorvention? It is a solution for those who need mentorship in order to build control and confidence in the careers they have chosen. It is vital. Doctor Dave speaks about a minimum viable product and a min…

Ramblin' Rob uses Doctor Dave's "You Own Your Origin Story" to tell his history. It is one of continuous learning and growing confidence. The "You Don't Have to Say No!" concept and program is remembered, as is the introduction to the concepts of Feigned Indifference and The Technique. Doctor Dave improves on the mission statement for Hamilton Sale…

Doctor Dave offers a Master Class on how to identify and create an identity for a project, product, service, or solution from the ground up! Welcome to Marketing vs. Sales Season Two! Dave Aron's creative Own Your Origin Story is at the center of this issue. It defines everything we do in Sales and Marketing. Take a listen. Make it ten. And share i…

As Marketing vs. Sales moves into its second year, Doctor Dave and Ramblin' Rob discuss major takeaways from the first 30 issues! Many thanks to listeners as they jump into new waters and attempt to help anyone who might want to brand and sell themselves and take new products to market! Stay tuned for Season Two of Marketing vs. Sales coming soon i…

Doctor Dave concludes his Marketing Process with the 10th step - Execution. The difference between "Marketing Strategy" and "Go-to-Market Strategy" is discussed with respect to AI... Continuing on to execution, the entire process is skillfully told through story and example. This gives the listener an entire grasp of the idea within a single issue.…

Ramblin' Rob talks about a few nuances and intricacies while continuing to focus on basics. This is a really pertinent augmentation to the prior sales-centric podcasts. The key ideas represented in this issue will immediately make all salespeople more efficient and productive. And don't forget the value picked up by utilizing skillful counters, pos…

What actually goes into the Marketing Plan? It is important to all businesses, and how much do you have dedicated to this plan after you account for forecasted revenue and all costs. Doctor Dave dives into detail and talks specifically to this. What steps to take and what are the considerations? Doctor Dave speaks to the EPIER analysis vs. the olde…

POST-SALE follow-up and IN-SALE follow-up is discussed in detail. Making the tough calls and connections is something all sales consultants must learn to love. It's part of you and part of your personal Brand or Promise to the customer. Keeping all of this in mind, follow-up is necessary and we, in the industry, do not generally do it well. Ramblin…

Doctor Dave is talking about money! The Return on Investment. Financials and Budgets are discussed - they are vital. What will we spend and how will that relate to our forecasted revenue? That will dictate ROI, of course! How are budgets determined? How can they be adjusted, how can they be influenced? How is the money distributed?…

Ramblin' Rob speaks in detail about reinforcing the promise made by the consultant to the customer with respect to the product, service, or solution that has just been agreed to. Sorry, I know - preposition! We'll get over that. The importance of these steps also are designed to eliminate any potential buyer's remorse and solidify the deal! Once th…

Doctor Dave's students are doing a case-study of the automotive manufacturer, Subaru. The are reading the book Where the Suckers Moon, a book from 30 years ago about the advertising campaign developed for Subaru. The students have hypothetically hired Ramblin' Rob as a Executive Vice President of Business Development and have a whole host of questi…

The first order of business is to recognize your KPI or Key Performance Indicators. This has to be done while not losing sight of relationship building and understanding how this might influence everything. Revenue must be targeted, of course, but considering the cost of getting your product, service, or solution into the customer's hands. There ar…

For all sales consultants, no matter what you are selling, THIS issue is paramount! Ramblin' Rob talks about numerous subjects including the Argument vs. Defined Close, Setting Up the Close: Positive Value Statements, Warm Fuzzies (to continue building comfort) and 3rd Party Examples, Getting to the "Yes," and the Technique (a counter/transition/cl…

By David Aron and Rob Hamilton

How is 2024 starting out? Rob and Dave talk about that and what plans they have to expand their respective influences in the market. The passion to be elite is highlighted as well as the dangers a lack of focus might bring. Don't chase too much!By David Aron and Rob Hamilton

Isn't a trial close just a close? Well, not really. It is how a sales representative gets the idea he or she might be ready to go to the Purchase Consultation wherein total outlay of costs will be presented. Then a whole host of things might come up, including concerns or anything which might prevent the consumer from moving forward. Transitioning …

This Issue: Mind-bending branding! SQUEEZE! The boys squish years of teaching and living brand management into under an hour of podcasting power! DEGREES! Doctor Dave takes Ramblin’ Rob goes back to school on brand positioning and Jung’s Archetype approach to the psychology of branding! PLEAS! The boys forgive themselves for breaking their NY resol…

Learn the most effective practices with respect to building and performing a world-class, dinner-topic presentation which will give you the best chance to land the business you seek. Doctor Dave and Ramblin' Rob talk about the importance of imagery and story-telling to bring a product or service to life.…

Doctor Dave goes over External and Internal Audits in detail. The SWOT method is defined and discussed. The revolutionary EPIER method is then introduced. Discover how to find out what influences your marketing vision most and how to utilize them to your greatest benefit.By David Aron and Rob Hamilton

This is SO good marketers and sales consultants! The truth of the matter is that we have to be able to select the right product, service, or solution for our customers or we really don't have a chance. This is our job. We must place the answer in front of the consumer all of the time. Ramblin' Rob and Doctor Dave discuss the ins and outs of this id…

When what you have to offer, with respect to a product, service, or solution and what the customer needs, overlaps, this represents your Value Proposition. Who then benefits from this? Your Ideal Customer, of course! Doctor Dave and Ramblin' Rob discuss this and many other topics to include: the four Ps of marketing, different customer segments, ho…

Find out what information you need to close the sale. Increase comfort and confidence with the right questions. Learn about tie-downs and tag-ons. The customer will tell you how to sell them your product, service, or solution. It begins here! And who is the stealth customer? Please contact us at your leisure: [email protected].…

This issue launches Doctor Dave's marketing process as he waxes professorial on a number of topics, as well as examples of successes and failures of companies stepping outside of their original blueprint. Play ball gets more intense! Be sure to e-mail with thoughts or comments to [email protected]. If you would like to be a guest, let us know!…

Ramblin' Rob talks about Strategies and Tactics vs. Real-Life applications. Thought experiments are so important to the success of an effective Introduction! Professional courtesy and acknowledgement to and of the customer are vital. How to handle an advisor to the customer is discussed. A defined greeter is proposed. And video engagement is talked…

An amalgam of the previous issues in preparation for a wonderful dive into both the marketing and sales processes! Doctor Dave talks about the intricasies of Consumer Persona! Much more! "Keep This Train A Rollin'" Doobie Brothers... Comments or Questions at [email protected]. We are at your service! Have a great two weeks!…

Indeed, we said the last issue was the best of the bunch! No more! Doctor Dave irons out his Marketing Process and grants more insight into how to build an image and brand into your product or service. Must listen information for anyone in marketing as well as those in sales who wish to have a greater understanding into what goes into the product o…

Perhaps the BEST issue yet! Until next issue, of course! As a precursor to upcoming issues, a ten-step sales process is defined and discussed by Ramblin' Rob and Doctor Dave. This is a must-listen for any and all sales representatives and marketers who are committed to excellence. Please feel free to comment at [email protected].…

Doctor Dave and Ramblin' Rob begin to gear up toward the detailed descriptions of their Sales and Marketing Processes. The ongoing and necessary activities within the sales process are introduced with some important elaboration. Some of the ideas which might be avoided in marketing are related and discussed. A couple of key concepts in selling and …

Doctor Dave speaks to deception , the disingenuous, and deceit vs. straight-forward, honest advertising. Is it truly deceit or does it simply enhance the image and message of the product? Ramblin' Rob introduces and talks about the subject in a bit of a circle and Dave skillfully helps him out of the spin! And it really comes down to story-telling.…

Dave and Rob talk about the key to a world-class presentation: Making yourself a dinner topic. A DTP, Dinner Topic Presentation. The power of making the customer feel more important and more Intelligent - Warm Fuzzies. Then the idea of Artistry vs. Effect... Who is it for? The creator or the customer? And what is the result? More play ball with Dav…

Doctor Dave recalls his process and sacrifices with respect to the PhD journey. Ramblin' Rob ties in with the Customer Satisfaction subject and potential for consumers losing face during the buying decision. Time for Dave to take a swing during Play Ball with Rob and Dave!By David Aron and Rob Hamilton

Dave and Rob speak to many topics in this issue. Can a trained individual compete or surpass those with natural abilities? How important is Aptitude and Passion? What is the difference between a growth mindset and a fixed mindset? Is inundation more important than quality of message with respect to advertising? Then... Play ball with Dave and Rob!…

Dave and Rob introduce a couple of major concepts within the Foundations of Marketing and Sales. Feigned Indifference is defined as a major concept and skill within the sales process. The pitfalls of premature advertising are discussed. Finally, Doctor Dave and Ramblin' Rob outline their Foundations of Marketing and Sales. A great level of informat…

By Robert Hamilton

An introduction to Marketing vs. Sales and your hosts, Doctor Dave and Ramblin' Rob!By Robert Hamilton