Be A Better Being with Michelle Zellner is all about personal growth. Armed with information and inspiration, Michelle wants YOU to live your healthiest, happiest life. You can also tune into Be A Better Being on YouTube, or wherever you listen to podcasts.
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On There's a Hack For That, hosts Lauren Germinario and Erica Weiner share hacks of all sorts to up-level your life, health and business.
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Design to Convert is a podcast where we delve into the fascinating stories of brands, agencies, and tech partners who have taken their e-commerce to the next level by building on Replo and Shopify. Each episode, we'll hear from industry experts and innovative business owners as they share their experiences, challenges, and successes in creating and growing their online businesses. From start-up entrepreneurs to established companies, we'll explore a wide range of perspectives and strategies ...
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Mid-Year Sashelle Sync Up with Sasha Berscheid
41:57
41:57
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41:57Michelle and Sasha reconnect for a summer sync up! They get into Sasha's transformative journey towards self-alignment over the past year. Kyan is getting a new service dog, Teddy, and he's already having a profound impact in her life. Sasha also shares her career shift towards entrepreneurship and Project Intentional. The duo discuss the importanc…
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Motion is Medicine: The Intersection of Men's Mental Health and Parkinson’s Awareness with Ben Rossi
40:25
40:25
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40:25Ben Rossi isn't just fitness expert, he's also fierce advocate for Parkin's awareness. Ben join's Michelle on the podcast today to discuss the importance of men's health, the role of exercise in managing Parkinson's disease, and the need for community support. He shares his fitness journey, his passion for helping those with Parkinson's, and the im…
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It's Never Too Late to Live Well with Janet McConnell
47:56
47:56
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47:56Janet McConnell is a Healthy Longevity Advocate, fitness educator, author and speaker dedicated to helping people age strong and thrive. A bodybuilding competitor approaching age 70, Janet is living proof that it’s never too late to build strength, vitality, and resilience. Her journey began with a personal health transformation that reshaped her l…
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Beyond the Finish Line: Inspiring Movement with Maggie Lentz
39:44
39:44
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39:44One person believing in her was all it took to ignite the idea she was born to run, and to date, Maggie Lentz is a 25 time marathon runner and 2 time ultra-marathoner. She has completed ALL 6 World Major Marathons and has set her sights on running marathons on all 7 continents, with Patagonia, Chile next on the schedule. Maggie is also a USATF-cert…
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From Perfection to Progress: Success on Your Terms with Kayla Logue
37:38
37:38
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37:38Kayla Logue is a personal development coach, author, and speaker. Today she shares her transformative journey from chasing perfection to embracing authenticity. Kayla discusses the importance of journaling in her personal growth, the impact of sports on her resilience, and the challenges she faced in making significant life changes. The conversatio…
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Living Sober and Finding Clarity with Jason and Emma Walsmith
44:54
44:54
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44:54Repeat guest and The Nadas band member Jason Walsmith and his wife (and new guest!) Emma Walsmith made the decision to pursue sobriety after noticing how the heavy drinking culture of the music industry affected them. They discuss the concept of being 'sober curious', the challenges and benefits of living without alcohol, and how their decision has…
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Finding Your Fit: Leadership Development wit Vicki Baker Harris
45:51
45:51
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45:51Vicki Baker Harris is recognized as a “Top 100 Visionary” in Education by the Global Forum for Education and Learning (2020-2021), Vicki is at the forefront of innovation and strategy in faculty and leadership development. A faculty member and Fulbright Specialist Alumna, Vicki’s goal is to help faculty members, colleges, and universities thrive. S…
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From Pharmacy to Wellness: A Healthier Path with Renee Jahnke
42:30
42:30
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42:30Renee Jahnke is a pharmacist turned holistic practitioner on a mission to help busy women live their healthiest, happiest lives possible. She walked away from a 26 year career as a pharmacist because she was burning the candle at both ends, taking care of everyone except herself and it took a toll on her mental and physical health. Renee uses her e…
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Choice is Your Super Power with Tahverlee Anglen
49:30
49:30
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49:30Tahverlee Anglen is an author, high priestess, and Temple Keeper of the Moon Temple Mystery School. She and Michelle dive into her journey of self-discovery, the awakening of her spiritual side, and the significance of understanding energy and connection. The conversation delves into the challenges women face regarding empowerment and the concept o…
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Transformative Training with Dale Benedict
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44:47
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44:47From small towns to the global stage, fitness is key to being a better being. Dale Benedict is the owner of The Training Studio in Louisville, Kentucky. Established in 1996, Dale's gym focuses on a comprehensive approach to fitness, emphasizing functional dynamic movements, core strength, balance, and body stabilization. With over 25 years of exper…
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Heart Healthy Leadership with Tracy Duhaney
43:19
43:19
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43:19Tracy Duhaney is a heart disease survivor who's made a career out of empowering others to discover their inner CEOs. Shares her wealth of knowledge on leadership, particularly for women in the workplace, and dives into her heart health story and the importance of symptom awareness and knowing your numbers. Similarly, understanding oneself is a key …
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Creating a Culture of Wellbeing with Adam Reiber
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46:55
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46:55Adam Reiber is an army veteran turned corporate wellbeing advocate. He shares his journey from a challenging childhood and a 20-year military career to earning two master's degrees and fulfilling his current role in crafting employee wellbeing in the corporate sector. He discusses his experiences with near-death encounters, his transition into lead…
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This week Michelle invites all of you to her annual vision board workshop! She reflects on her own initial skepticism and shares how vision boards have helped her transform her mindset and achieve her objectives. If you want to reach your goals and dreams, it's important to set clear intentions, understand your why, and actively participate in the …
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Sasha joins Michelle for the final episode of the year to reflect and look to the future. A lot has happened and a lot has changed! Get your spot for the 2025 Vision Board Workshop here! https://www.eventbrite.com/e/2025-virtual-vision-board-workshop-tickets-1100152578979?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=l…
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Choosing Love and Seeing Magic with Atousa Raissyan
39:50
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39:50Atousa Raissyan is a healer, shaman, speaker, author, and more. Today she shares her journey from immigrating as child, her pivot from an engineering career to healing, and the process of overcoming fear through heartfulness. She emphasizes the importance of self-love, personal responsibility, and trusting one's inner guidance. Atousa's insights an…
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The 3 F's: Faith, Family, and Fitness with Eric McCalpine
44:04
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44:04Eric McCalpine embodies the principles of faith, family, and fitness. Today, he shares his journey growing up in a large, close-knit family in Tuscaloosa, Alabama, and how his upbringing shaped his values and habits. As Thanksgiving approaches, Eric's stories of familial love, fitness dedication, and spiritual gratitude provide timely inspiration. …
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Finding Holistic Health in Wine and Yoga with Kristal Alfonso
43:24
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43:24Veteran Kristal Alfonso is the Wine Yogi. After an injury in the Air Force changed her life forever she discovered yoga and used her GI education opportunities to pursue the culinary degree that led her to becoming a level 2 sommelier. Kristal's story is full of twists and turns but it's real, and a testament to the fact that no matter what you go …
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Growing Acquisition and Retention for Your Online Store | Featuring JP Charles from EcommerceBoost
41:13
41:13
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41:13In the episode, Sanjay Jenkins and JP Charles dive into building a bulletproof retention marketing strategy for Black Friday and Cyber Monday (BFCM). As these major shopping days approach, it's critical to focus on email and SMS marketing to maximize your ecommerce store's potential. Jean, from one of the biggest Shopify Plus retention marketing ag…
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Why You Need to Be Weight Training (from The Mandy Connell Show)
24:49
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24:49This week Michelle shares her interview from earlier this month on the Mandy Connell Show! And it's all about strength training. Michelle has had the privilege of being on Mandy's show close to 50 times over the last five years, and this is her favorite conversation they've ever had. You can listen to Mandy's appearance on episode 31, Healthy Habit…
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Mastering Ecommerce Offers Part 2 | Featuring Jordan Hayes from Hayes Media
27:56
27:56
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27:56In this video, Sanjay and Jordan Hayes continue their deep dive into advanced ecommerce offer strategies. This time, they explore the power of free trials, how to structure challenge-based offers, and how to layer multiple offer types to boost perceived value and conversions. Watch real-life examples of brands successfully implementing these strate…
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Mastering Ecommerce Offer Structures Part 1 | Featuring Jordan Hayes From Hayes Media
50:48
50:48
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50:48In this episode, Jordan Hayes dives deep into ecommerce offer strategies to help brands break through the competition and increase their average order value (AOV). Starting with the fundamentals of what makes an offer, Jordan breaks down five powerful offer types, including quantity breaks, free gift offers, and bundles, showing real-world examples…
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Mariah Prussia is a motivational speaker, professor, non-profit founder, and more with a diverse background in personal training, self defense, and mixed martial arts. She's here to talk confidence, its significance in personal growth, and methods to cultivate it from a young age. Mariah shares insights on the importance of learning from failure, e…
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Ecommerce Growth For BFCM and Beyond | Featuring Oliver Kenyon From Conversionwise
52:38
52:38
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52:38In this episode, you'll get to learn proven strategies to prepare your ecommerce site for Black Friday and Cyber Monday. It's not just about announcing a sale—it's about effectively communicating your offer to drive conversions and boost revenue. Discover tactics like freezing site updates, leveraging urgency without overdoing it, and using notice …
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How Listicle To Collection Page Funnels Boost CVR | Featuring Jeff Park from Daydreamers Design Studio
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20:55In this video, the Replo team breaks down tactical steps to optimize your funnels ahead of Black Friday and Cyber Monday. Learn how to set up a powerful two-step funnel—starting with a listicle page that primes cold traffic and finishing with a high-converting collection page. If you're looking to increase conversions and customer acquisition, this…
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Building & Testing Funnel Structures That Convert | Featuring Jeff Park from Daydreamers Design Studio
27:09
27:09
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27:09In this episode, Sanjay Jenkins from Replo teams up with Jeff from Daydreamers Design Studio to break down how to supercharge your ecommerce brand with landing pages that convert. They dive deep into why landing pages are critical for Shopify merchants and share strategies on how to prioritize what pages to build first. Whether you’re already runni…
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Optimizing Landing Pages To Build Trust and Value | Featuring Jeff Park from Daydreamers Design Studio
43:03
43:03
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43:03In this episode, Sanjay Jenkins, Growth Lead at Replo, and Jeff from Daydreamers Design Studio dive into a detailed CRO teardown of a skincare brand's Shopify store. They review key design elements and share actionable tips for ecommerce brands of all sizes. You'll learn about the value of clear headlines, how to leverage social proof, and the role…
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Creating Product Driven Landing Page Designs | Featuring Jeff Park from Daydreamers Design Studio
43:39
43:39
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43:39In this episode, Sanjay Jenkins, GTM Lead at Replo, teams up with Jeff from Daydreamers Design Studio to break down the essentials of conversion rate optimization (CRO) and landing page design for Shopify stores. They dive deep into a full teardown of Qure Skincare's homepage and product page, sharing insights on design, performance optimization, a…
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Building 8-Figure Landing Pages For Every Customer Journey | Featuring Jordan Hayes from Hayes Media
51:51
51:51
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51:51In this episode, Sanjay Jenkins from Replo sits down with Jordan Hayes, founder of Hayes Media, to discuss the ins-and-outs of CRO through targeting different stages of customer awareness. Covering three unique content formats for brands to leverage and an analysis of two different DTC ecommerce sites, this episode teaches businesses how they can b…
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Peach Grayson wrote the book on menopause. Well, at least three of them. After her own tumultuous menopause journey, she realized there were a lot of women, men, and even doctors in desperate need of menopause knowledge. Michelle wraps up Healthy Aging Month with a crucial conversation on importance of understanding menopause for both women and men…
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Watering Yourself from the Well Within with Kalia Garrido
37:30
37:30
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37:30Kalia Garrido is the founder of Healthy Women Leaders. With Michelle she discusses the inspiration behind the organization, the launch of her new book, and the core life lessons surrounding radical self-care. Kalia also shares her journey from running a tech development company to creating a community focused on wellness, networking, and personal g…
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There Is No Normal: Suicide Prevention with Jinhyun Shin
40:50
40:50
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40:50Trigger warning: This episode discusses suicide and mental health struggles. It may be distressing to some listeners. Ethnographer Jinhyun Shin has been preventing suicides since a fateful phone call at age 15. He highlights the role loneliness and lack of real connection play in suicide, reminds us that the descent to suicidal ideation is never su…
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Optimizing Your Wellness by Personalizing Your Health Journey with Bret Huotari and Tripp Parks
40:01
40:01
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40:01Michelle wraps up National Wellness Month with guests Tripp Parks and Bret Huotari, who share their expertise in coaching, genetic testing, and senior fitness. The conversation delves into their collaborative efforts to offer tailored health programs, the importance of holistic wellness, and the benefits of focusing on seniors' fitness. Tripp and B…
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Finding Balance Strength, and Joy in Your Fitness Journey with Tyneka Pack
34:40
34:40
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34:40Tyneka Pack, founder and CEO of ImPACKt Fitness, is all about empowering women. She shares personal fitness journey from working out ten years ago to founding a fitness company that primarily serves women, especially female entrepreneurs and businesswomen. Tyneka discusses her background, the impact of bodybuilding on her confidence, and how her pa…
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The year is half over and it's been a minute since Sasha has joined the show. As always A LOT is going on and we are over due for a catch up. There are plenty of valuable nuggets throughout the conversation, as well as a major announcement about the show. Tune in to be in the know! Connect with Sasha: IG: @sasha.patricia Connect with us: betterbein…
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Taking Care of Your Brain with Tracie Bearden
40:07
40:07
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40:07Tracie Bearden joined me for a really important topic that does not receive the attention it deserves. As a medical speech therapist, brain injury specialist and a traumatic brain injury survivor herself, she has dedicated herself to educating the public and healthcare providers. Tracie shares her personal experience and discusses the importance of…
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Build Pride and Purpose through the Process with Cody Jones
51:26
51:26
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51:26Cody Jones is an entrepreneur, fitness advocate, personal growth enthusiast, and host of the Pure Wisdom Podcast. He believes that mindset, health, and personal growth are foundational influences in our lives. Today Cody shares his journey and insights on men's health. He started a landscaping business at the age of 20 and has learned valuable less…
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How To Grow A Shopify Gym Gear Brand Faster Than F1
1:14:51
1:14:51
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1:14:51Join Sanjay Jenkins, Head of Growth at Replo, and Yuxin Zhu, Co-founder of Replo, in the exciting episode of the DTC Podcast. In this action-packed session, our dynamic duo dives deep into the world of conversion rate optimization (CRO) with a focus on the renowned brand, builtforathletes.com. Get ready for a comprehensive exploration of the brand'…
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What We'd Do To Give Customers An Easier Shopping Experience
29:01
29:01
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29:01Sanjay Jenkins, Head of Growth at Replo, and Yuxin Zhu, Co-founder and CEO of Replo, take a deep dive into optimizing the conversion rate of jambys.com, a trendy pajama brand for both men and women. In this insightful discussion, Sanjay and Yuxin provide valuable insights and actionable recommendations to enhance the user experience and drive conve…
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How We Would Make Small Changes In 10 Minutes To Make Cookware Millions
24:48
24:48
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24:48Join hosts Sanjay Jenkins, Head of Growth at Replo, and Yuxin Zhu, Co-founder and CEO of Replo, as they dissect the digital strategy of cookanyday.com, David Chang's premium cookware brand. Delve into a comprehensive analysis aimed at enhancing the website's user experience to drive conversions and boost sales. Discover valuable insights and action…
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Growth Secrets Of An 8 Figure Shopify Coffee Brand
28:36
28:36
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28:36🚀 Dive into the world of e-commerce optimization with Replo's CRO Rodeo! Join Sanjay Jenkins, Head of Growth at Replo, and Yuxin Zhu, Co-founder of Replo, as they dissect the success story of jot.co in Episode 2. Witness the evolution of Jot's e-commerce strategy from a traditional model to a highly efficient and streamlined funnel, showcasing the …
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Raising Boys to be Healthy and Happy Men with Kathryne Imbayashi
45:09
45:09
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45:09Kathryne Imabayashi is an parents of boys coach, author, and former educator. Today, she and Michelle talk about raising boys and the challenges they face in today's society. Kathy shares her personal journey of understanding the inner emotional world of boys and the societal expectations placed on them. They discuss the impact of stereotypes and t…
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How to Grow A Luxury Eyewear Shopify Store
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29:23
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29:23In this insightful CRO Rodeo, Sanjay Jenkins, the head of Growth at Replo, takes us through a quick teardown and audit of bonlook.ca, a direct-to-consumer eyewear business based in Canada. Sanjay dives into various aspects, including the homepage design, stack analysis using tools like builtWith.com, and a comprehensive review of their Facebook ad …
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Maximizing Conversion Rates of A Bedding Brand With A Few Website Tweaks
26:28
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26:28Join Sanjay Jenkins, Head of Growth @ Replo in this CRO Rodeo episode as he dives deep into Suite702's website. Sanjay provides actionable recommendations on improving conversion rates by examining the site's tech stack, ad library, and overall user experience. Get valuable insights on optimizing web elements, crafting compelling CTAs, and leveragi…
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The High Growth Playbook Your Shopify Store Needs To Use ASAP
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33:28
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33:28What we have in store. 1) Mastering Google Ads Account Structure in 2024. - Learn the art of structuring your Google Ads account for maximum efficiency and ROI. - Dive into Branded Search strategies, including match types, bid strategies, and KPIs to dominate search pages while avoiding wasted spend. - Unlock the secrets of Branded Shopping campa…
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The Ai-Powered Shopify Growth Consultant | Make More Money From Your Store
45:24
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45:24Shopify operators are busy, and between agencies, gurus, courses, and a never-ending discourse on the latest and greatest growth tactics and strategies… It can be hard to separate signals from noise to know exactly what to do next to make more money. Thankfully, software can help. Join Replo and Sirge, an AI-powered Shopify Growth Tool that plugs…
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Powering Social Proof For Leading Brands with Stamped.io
37:30
37:30
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37:30Stamped.io is the reviews and loyalty platform for eCommerce, helping brands establish credibility by building trust and giving their customers a voice. The platform allows businesses to leverage user-generated content by collecting not only written reviews but also photos and videos from customers, enhancing credibility and engagement. Stamped.io…
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Boys will be Boys: Personal Growth in Sports with Lance Vieira
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43:01Lance Vieira is the head football coach of Littleton High School. Today he and Michelle talk about the importance of emotional outlets, like sports and physical fitness, for boys and how their needs differ from girls. They discuss how sports can provide an a productive environment to let out aggression, teach teamwork and discipline, and build conf…
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Fitness and Self-Care: Investing in Your Future Self with Dr. Darian Parker
50:27
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50:27Dr. Darian Parker, a long-time personal trainer and fitness expert, joins Michelle on the podcast to discuss the evolution of the fitness industry and the importance of human connection in personal training. They explore the shift from focusing solely on physical fitness to addressing mental health and well-being. Dr. D emphasizes the need for trai…
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Managing Your Money and Your Mindset with Mandy McGowan
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44:35Mandy McGowan thought she wanted to be a nurse until life's twists and turns brought her into the financial industry. After starting her own accounting firm and confronting how money was mismanaged in her own business, she started to connect with other business owners and realized that money troubles are almost universal. Now Mandy is a coach who f…
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Vitamin N for the Win with Jenya Kuvshinova
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39:51Jenya Kuvshinova is an emotional wellness and life navigation coach certified by the International Coaching Federation, nature retreat guide and a world-wide adventure traveler. As a coach and transformational guide Jenya helps people in transitions like loss, career change, midlife crisis or relocation to work through their difficult emotions and …
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