We are the premier destination for marketing professionals within the transportation and logistics industries, where they can find inspiration, guidance, and community in their journey to drive impactful marketing strategies and innovations. We aspire to create a dynamic and inclusive platform that transcends geographical boundaries, bringing together marketing leaders, experts, and enthusiasts from around the world to exchange ideas, share insights, and collaborate on shaping the future of ...
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This podcast will help you grow your B2B company quarter after quarter—with confidence, clarity, and data-backed decisions. In each episode, you’ll learn proven strategies, practical frameworks, and first-hand insights from GTM leaders, RevOps pros, and seasoned B2B executives. They’ll walk you through how they use data to set smart targets, forecast accurately, overcome growth plateaus, and build high-performing sales and marketing engines. You’ll hear stories of real challenges, real resul ...
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172: Predictable Scale: The 6-Step System to Drive Consistent, Sustainable Growth (w/ Pete Caputa)
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53:34Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more How do you scale fa…
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171: CREM, The 4-Part Alignment Framework Every SaaS CMO Needs (w/ Kyle Lacy)
29:47
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29:47Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more What would happen i…
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From Freight Broker to Industry Connector: Nathan Chaney’s Wild Ride Through Supply Chain In this episode of Freight Marketing Gurus, we dive deep with Nathan Chaney of Supply Chaney to explore how one logistics pro turned his entrepreneurial itch into a full-blown ecosystem—complete with a brokerage, a podcast, a newsletter, and a thriving virtual…
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170: Zero-Click Content Isn’t the Enemy of ROI – It's the Future (w/ Amanda Natividad)
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32:08Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode of …
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169: Why 99% of Wynter’s Marketing Is Brand – Not Performance (w/ Peep Laja)
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34:08Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more If you’ve ever had …
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Cracking the Code on Freight Fraud with Danielle Spinelli
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48:52In this episode of Fr8 Marketing Gurus, Jennie Malafarina chats with Danielle Spinelli of Descartes about her dynamic role in sales, her standout social media presence, and her soon-to-launch podcast, "Tell Me Everything." Danielle shares how she’s built a personal brand rooted in networking, authenticity, and a deep passion for fraud prevention in…
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The Productivity Playbook: Time Management Hacks & Career Insights
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57:46In this episode, we sit down with Ava Barnes, the powerhouse VP of Brand & Community at Alvys, a fast-growing logistics software company that 3X’d its growth in 2024. With a background in psychology, Ava brings a fresh, human-centered lens to B2B marketing—and it’s transforming how brands connect, grow, and scale. We talk about everything from buil…
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168: From Wishful Thinking to Predictable Growth: Conversion Modeling for Realistic Forecasts With Bec Henrich, Traction Complete
27:26
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27:26Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode of …
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167: Demystifying lead sources with self attribution reporting (Chris Strom, ClearPivot)
33:26
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33:26Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Traditional attribu…
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How Coaching & a Growth Mindset Can Transform Your Career
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58:29What if the key to your next big breakthrough isn’t working harder—but getting curious? In this episode of Fr8 Marketing Gurus, Tiana Schowe, COO and Co-Founder of meshVI, shares how coaching and a growth mindset helped her redefine success—and how they can do the same for you. Tiana opens up about her personal evolution from corporate life to cons…
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The State of Freight & Emerging Tech Trends for 2025
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1:08:32In this episode of the Fr8 Marketing Gurus podcast, host Jennie Malafarina sits down with Aaron Hatfield, Head of Sales at Arvist, for a candid and insightful conversation about what’s ahead for freight and logistics in 2025. From tariffs and inflation to the evolving labor market and rapid AI innovation, Aaron shares his expert take on how these f…
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From Startup to Scale-Up: Building a High-Performance Revenue Team
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1:01:47What does it really take to go from scrappy startup to scalable success? In this episode, we sit down with Chelsey Reynolds—growth strategist and revenue org whisperer—to talk all things team building, scaling smart, and sustaining momentum through hypergrowth phases. Chelsey unpacks the biggest challenges startups face when evolving from founder-l…
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166: Identify your best-fit customer with 3 metrics (w/ Ryan Milligan, QuotaPath)
29:51
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29:51By Databox
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Marketing Myths in Freight: What’s Holding Your Brand Back?
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59:43Marketing Myths in Freight: What’s Holding Your Brand Back? Is your freight brand stuck in a cycle of outdated marketing strategies? In this episode of FR8 Marketing Gurus, Coleman Ruffin breaks down the biggest myths holding companies back—and what it really takes to stand out in an evolving industry. We dive into: Why trusting your marketing team…
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AI, Algorithms, and Engagement: The Future of Freight Marketing
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1:00:46How is AI shaping the future of social media in the freight industry? In this episode, Jennie Malafarina sits down with Lindsey Nolan, founder of Social Media Mind, to discuss the evolving landscape of digital marketing in logistics. Lindsey shares her journey from journalism to social media management, offering insights into: The power of personal…
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165: Combining Brand, Demand, and Performance for Business Impact (w/ Dots Oyebolu)
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42:30By Databox
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EP 18: From Imposter Syndrome to Impact: A Podcaster's Journey
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47:10🎙️ Mastering the Art of Podcasting: Industry Secrets & Success Strategies | Freight Marketing Gurus Join host Jennie Malafarina as she sits down with Jeremy Thone, co-founder of We Create Creators, for an insightful discussion about podcasting success, content creation, and building authentic connections in the digital age. Learn how Jeremy went fr…
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EP 17: ABM in Action: How Supply Chain Leaders Win and Retain Big Accounts
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1:05:16🎯 Account-Based Marketing Demystified: Beyond List-Based Marketing | Freight Marketing Gurus Join host Jennie Malafarina as she sits down with Eric Gruber, CEO of Personal ABM, to unpack the true meaning of Account-Based Marketing (ABM) and why it's more than just list-based targeting. Learn how to transform your go-to-market strategy and drive sig…
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164: How to Break Down Data Silos and Drive Better Decisions (w/ Samantha Riel, Balsam&Cedar)
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37:49Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, we…
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Ep. 16 Events, AI, and Unconventional Marketing: What’s Next for 2025
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49:12In this episode, Jennie Malafarina, CEO of Virago Marketing, sits down with Nate Wright, founder (and self-proclaimed "Chief Everything Officer") of B2B Bandits, to talk all things marketing, events, and AI. They dive into what’s on the horizon for 2025, sharing real-world experiences and lessons learned from hosting unconventional events, using hu…
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163: Why You're Losing to 'No Decision'—and How to Fix It (w/ Jen Allen-Knuth, DemandJen)
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34:45Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, we…
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EP. 15 - Building a Bigger Picture: Integrated Marketing Done Right
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31:54In this episode, Jennie and Mary Koburi, a Strategic Marketing Director, dive deep into the art of marketing strategy, sharing actionable tips and insights to elevate your campaigns and drive results. From leading integrated campaigns to balancing demand and lead generation, this conversation is packed with practical advice for marketers at every l…
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162: How to Use Historical Data to Plan Future Growth (w/ Megan Bowen, Refine Labs)
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35:23Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, we…
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EP. 14 - Breaking the Mold: Unconventional Sales Tactics That Drive Growth
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1:08:44In this episode, we sit down with Nate, founder and lead hustler of B2B Bandits, as he shares insights from 16 years of experience in sales and marketing. We explore Nate's unique journey, from his early adoption of technology and unconventional hiring practices to creative sales tactics like sending donuts to potential clients. Learn how Nate leve…
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EP. 13 - Simplifying Sales: How to Cut the Complexity and Boost Results
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1:11:36Get ready to transform your sales game! In this episode, Lars Ward, VP of Sales and Strategic Partnerships at Cheema, shares a masterclass on building meaningful customer relationships, simplifying the sales process, and leveling up your brand on LinkedIn. Lars reveals: 🚀 His journey from Night Swift to Cheema and what drives his passion for proble…
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161: Driving Data-Driven Revenue Growth (w/ Roee Hartuv, Winning by Design)
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44:45Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, we…
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Beyond the Pitch: Crafting Value Propositions That Resonate
1:02:13
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1:02:13In this episode, John McClymont, Principal - Supply Chain and Operations Transformation at Operational Innovations joins Jennie Malafarina to discuss his dynamic career journey, from the food industry to the cash and transit sector, and now as an independent consultant helping organizations solve problems and improve operations. They dive into a wi…
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160: Know What Social Content Resonates Most With Your Audience (w/ Darien Payton, Antidote)
1:01:34
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1:01:34Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, we…
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The Hidden Edge: How External Advisors Transform Sales & Marketing
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52:27In this episode, Jennie Malafarina of Virago Marketing sits down with Trey Griggs, Founder and Chief Encouragement Officer at Beta Consulting Group, to explore how podcasts can drive brand recognition, lead generation, and industry connections. Trey shares his journey in podcasting, the SEO benefits, and how companies can leverage podcasts to align…
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159: Crafting a Marketing Plan to Hit Revenue Goals (w/ Sam Kuehnle, Loxo)
50:26
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50:26Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Learn how to craft …
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158: Creating Extremely Accurate Sales Plans (w/ Dougie Loan, SourceWhale)
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27:15Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode of …
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The Power of Partnership: Aligning Sales and Marketing for Success
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40:10In this episode, Jennie chats with Holly LaBoda, Co-founder and Partner at Luminaries Consulting, about aligning marketing and sales teams to drive commercial growth in the logistics industry. Holly shares her expert insights on building trust, overcoming silos, and creating shared goals to ensure both teams work seamlessly toward organizational su…
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Dashboard Dynamics: Metrics that Drive Sales and Marketing Synergy
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40:26In this episode, Jennie sits down with Jess Kodrich from OnStation to dive into the world of marketing, sales alignment, and digital solutions for the heavy highway industry. Jess shares her unique role as Director of Marketing while also contributing to sales initiatives. From karaoke fun (her go-to song is "Drops of Jupiter"!) to in-depth discuss…
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157: Building a Profitable Marketing Program (w/ Adam Goyette, Growth Union)
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53:55Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode of …
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BTB: Driving Business Growth with Strategic YouTube Content (w/ Jamar Diggs & Germeen Guillaume)
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49:20Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode of …
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Episode 8 - The Strategic Marketer: From Tactics to Triumphs
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1:02:18In this episode we are thrilled to welcome Frank Gambino, Senior Marketing Manager at Transflo. Join us as we dive deep into the world of marketing strategies and campaigns, focusing on database management and the significance of quality content. Key Takeaways: -Effective Database Management: Learn the importance of maintaining a clean and active d…
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Tailored Freight Solutions Meeting Industry Demands with Precision
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37:09🚛 Welcome to our latest episode! In this engaging discussion, we dive deep into freight marketing strategies and industry trends with a special focus on chemical manufacturing. Our experts explore the evolution of freight solutions, the importance of vertical-specific approaches, and the impact of technology and sustainability on the industry. 🌐 Ke…
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Inside the Brand: Unpacking Culture and Identity
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42:26In this episode, we explore the crucial connection between company brand and culture, and how aligning internal values with external goals can drive marketing and business success. Join Jennie Malafarina and Leigh Sauter as they share insights on prioritizing values, focusing on core competencies, and the role of leadership in maintaining a strong …
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BTB: Proven Strategies for Growth in Healthcare Marketing (w/ Jennifer Christensen, Beacon Media + Marketing)
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54:09Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode of …
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Episode 5: Momentum Makers: Stories from TMSA
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1:01:14In this compelling episode of the FR8 Marketing Gurus Podcast, Jennie Malafarina and our special guest, Jennifer Karpus Romain dive deep into the intricacies of branding and naming conventions tailored for industry-specific events organized by TMSA. Discover the secrets behind creating a cohesive brand that boosts event recognition and drives atten…
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Episode 4: Supply Chain Spotlight: Strategies & Stories
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57:17In this episode, we dive into freight brokerage marketing strategies with Jesse Thomas, director of marketing for Highway. Key Insights: Personalized Marketing: Jesse highlights the importance of account-based marketing and tech integration, with effective strategies like webinars and virtual events. Digital Trends: Understanding customer language …
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Episode 3: Converge & Convert: Uniting Sales and Marketing
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43:25In this episode, we dive deep into the critical role of communication in aligning marketing strategies with sales objectives with Jacquie Mazziotta . Discover how improved communication processes can bridge the gap between marketing and sales, leading to better performance and more successful outcomes. Key Highlights: Importance of Communication: L…
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156: Implementing an Outcomes-Led Strategy (w/ Alli Blum, Hypothesis Department)
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55:50Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode of …
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Episode 2: Pitch Perfect -Mastering Media Relations
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46:51🎙️ Join us on a magical journey through the realms of imagination and reality! ✨ Our latest podcast episode features Jennie Malafarina and our esteemed guest from XRC Ventures, Amanda Bell. Watch as they swap tales with beloved fictional characters, starting with a whimsical visit to Hogwarts. 🏰 Dive deep into the art of storytelling and the transf…
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BTB: Building Purpose-Driven Marketing Strategies (w/ Andi Graham, Big Sea)
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44:15Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode of …
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BTB: Mastering Data-Driven Legal Marketing Success (w/ Guy Alvarez, Good2BSocial)
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26:45Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, Gu…
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Market Mechanics: Fine Tuning Your Digital Strategy
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42:23🎙️ Dive into the fascinating world of podcasting, branding, and workflow with Blythe Brumleve and Jennie Malafarina in this captivating episode! 🌟 From tackling logistical challenges to discussing the importance of visual aesthetics, Blythe and Jennie share invaluable insights and personal anecdotes that resonate with both seasoned podcasters and a…
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BTB: Using YouTube to Drive Sales & Crafting Marketing Strategy (w/ Ali Schwanke, Simple Strat)
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47:36Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Ali Schwanke, CEO o…
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BTB: Driving Growth with Data Insights and Adaptable Leadership (w/ Adam Lewis, BBD Boom)
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42:46Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Adam Lewis offers i…
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BTB: Growing a Technical Consulting Firm (w/ Connor Jeffers, hapily)
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55:13Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, we…
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