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Ep. 16 Events, AI, and Unconventional Marketing: What’s Next for 2025
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In this episode, Jennie Malafarina, CEO of Virago Marketing, sits down with Nate Wright, founder (and self-proclaimed "Chief Everything Officer") of B2B Bandits, to talk all things marketing, events, and AI. They dive into what’s on the horizon for 2025, sharing real-world experiences and lessons learned from hosting unconventional events, using humor in marketing, and leveraging AI tools to boost productivity.
Nate shares his take on balancing creativity with profitability in event planning, the long-lasting power of tangible marketing (hello, sticker campaigns!), and how AI is reshaping sales and marketing. Plus, they explore strategies for aligning sales and marketing teams, building meaningful relationships, and turning small wins into big opportunities.
Whether you're a marketer, entrepreneur, or just looking for innovative ideas, this episode is packed with valuable insights, actionable tips, and plenty of laughs!
🎧 Topics covered:
-The future of events and local networking
-Unconventional marketing strategies that work
-How AI can enhance—not replace—human effort
-Aligning sales and marketing for better growth
-Productivity hacks for staying creative
Connect with Nate: https://www.linkedin.com/in/thatswright/
Learn more about B2B Bandits: https://b2bbandits.com/
#fr8marketinggurus #AIinMarketing #EventPlanning #SalesAlignment #CreativeMarketing #Podcast
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