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Pet Marketing Unleashed Podcast

Mikaela Vargas of Pet Marketing Unleashed

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Your Ultimate Guide to Growing a Thriving Pet Business—Stress-Free Welcome to The Pet Marketing Unleashed Podcast, the go-to resource for petpreneurs (AKA pet business owners) who want to scale their service-based pet businesses without the overwhelm. Whether you're a dog walker, pet sitter, dog trainer, pet photographer, dog daycare owner, or any other pet care professional, this podcast is packed with actionable marketing, branding, and website strategies tailored to your unique needs. Hos ...
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Pet Business Spotlight

Pet Business Insurance

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Shining a light on the people, tools, and trends shaping the pet industry. Each episode of Pet Business Spotlight features candid conversations with entrepreneurs, software innovators, and service providers making waves in pet care — from grooming vans to scheduling software and beyond. Whether you're a seasoned pro or just starting your pet business journey, this podcast delivers insight, inspiration, and practical advice.
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El Paso Groomers

Elpaso Groomers

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Elpaso Groomers Dog Grooming is the one-stop solutions for your pet care. We provide head to tail grooming services for your pets. They also offer pets pick up and drop facility if you have a weird schedule. The pet daycare center was established in 2009 and from then, the Elpaso Groomers Dog Grooming is providing complete daycare options for your heroes. You can contact us for Dog Grooming in Texas, Dog Grooming El Paso Texas, Dog Day Care Center in Texas, Pet Day Care Center in Texas, Pets ...
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Dogs of Henley

Dogs of Henley

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Dogs are the best thing that ever happened to Planet Earth. Fact. We started our doggy daycare & boarding business back in 2017 and since then we have seen, heard and experienced an enormous amount. We are now keen to share our passion for these incredible four legged family members with the wider public. We started this podcast so we could talk about all things dog. Whether it's simple discussions between ourselves or speaking to guests, we aim to provide a lighthearted, interesting and eas ...
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Have you ever spent hours crafting Instagram posts, tweaking your website, or trying to get more engagement, only to feel like nothing is actually working? It seems like it's working for everyone else, but for some reason, you're not seeing the big ROI you were promised. In this value-packed episode, I break down exactly how to stop wasting time on…
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Ready to take your pet grooming business to the next level? In this episode, we're opening the doors (literally) to the world of mobile grooming innovation with Christine Lake of Wag’n Tails, the industry leader in grooming van design. Join Chaz Grunder of PetBusinessInsurance.com as he dives into a candid conversation about what really goes into a…
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In this important conversation, I welcome Beth Stultz-Hairston, President of Pet Sitters International, who brings over 20 years of experience supporting pet care professionals and certifications on the topics of burnout and compassion fatigue. Beth shares why burnout and compassion fatigue are increasingly prevalent issues in our industry—and the …
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What if a brand refresh could transform not just how your business looks, but also increase your leads and inquiries? What if building authentic community connections is the missing piece that could elevate both your business presence and your confidence as a pet biz owner? In this inspiring conversation, I welcome my friend and client, Heidi Lewis…
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Stop writing blog posts like… "Why You Should Hire a Professional Pet Sitter.” No one reads those! 👇 What if we told you that strategic blogging isn't about random pet tips but about creating specific content that ranks on Google, builds authority, and turns readers into clients? And worse—what if your current approach is causing you to miss out on…
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In this value-packed episode, Pet Marketing Unleashed is thrilled to welcome Collin from Pet Sitter Confessional as our special guest. After transitioning from scientists to pet business owners, Collin and his wife, Megan, built a thriving pet care business and launched a popular podcast that connects pet care professionals across the industry. The…
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Have you ever found yourself second-guessing your website platform choice after hearing different people tell you Wix (or any other platform) is ‘bad for SEO?’ or ‘doesn’t have the functionality you need?’ What if I told you those rumors about any of the popular platforms aren’t the real issue? And worse– what if those rumors are holding you back f…
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Remember when you started your pet business dreaming of freedom and flexibility? Yet somehow you ended up working longer hours than ever before. If you're feeling trapped in the day-to-day operations of your business, wondering when you'll finally have the freedom to live the life you envisioned, this episode is for you. We welcome Kristin Morrison…
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Ever googled "SEO tips" only to feel overwhelmed by technical jargon and endless to-do lists? You're not alone! While most of us know SEO is important for business, figuring out where to start can feel like solving a puzzle in the dark. In this episode, we're diving into the world of SEO audits—no tech expertise required. Whether you're new to SEO …
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Ep 175: You want a top trained dog? You kinda gotta be a psychopath. Jessie and Bri join Eric. PLEASE BE SURE TO ⬇️DOWNLOAD⬇️ SUBSCRIBE & RATE ON YOUR FAVORITE PODCAST PLATFORM linktr.ee/beyondtheleashpodcast ‐------------------------------------------------ ⭐️OFFICIAL SPONSOR⭐️ BIG COUNTRY RAW #DOGFOOD @bigcountryraw If you've never tried raw food…
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Ep 173: "Talking head" dog trainers on Social media. Bri joins Eric. PLEASE BE SURE TO ⬇️DOWNLOAD⬇️ SUBSCRIBE & RATE ON YOUR FAVORITE PODCAST PLATFORM linktr.ee/beyondtheleashpodcast ‐------------------------------------------------ ⭐️OFFICIAL SPONSOR⭐️ BIG COUNTRY RAW #DOGFOOD @bigcountryraw If you've never tried raw food & are still feeding unhea…
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Email marketing remains one of the most powerful ways to connect with clients, yet many pet businesses struggle to use it effectively. While social media gets most of the attention, email marketing actually offers one of the highest returns on investment of any marketing channel—with studies showing a $35 return for every $1 spent. In this episode,…
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Ep 172: Kat Bri and Karen join Eric to talk about how Karen saved (maybe kidnapped lol) a dog PLEASE BE SURE TO ⬇️DOWNLOAD⬇️ SUBSCRIBE & RATE ON YOUR FAVORITE PODCAST PLATFORM linktr.ee/beyondtheleashpodcast ‐------------------------------------------------ ⭐️OFFICIAL SPONSOR⭐️ BIG COUNTRY RAW #DOGFOOD @bigcountryraw If you've never tried raw food …
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Ep 171: Jamie from Specialist Dog Training all the way from Australia joins Eric to discuss prong and E collar bans in some countries PLEASE BE SURE TO ⬇️DOWNLOAD⬇️ SUBSCRIBE & RATE ON YOUR FAVORITE PODCAST PLATFORM linktr.ee/beyondtheleashpodcast ‐------------------------------------------------ ⭐️OFFICIAL SPONSOR⭐️ BIG COUNTRY RAW #DOGFOOD @bigco…
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Are you stuck in the cycle of posting, engaging, and trying to keep up with social media trends, but not seeing results? We feel ya!! Here’s the reality: Less than 3% of your followers are even seeing your Instagram content, and those hours spent scrolling, liking, and posting might not be bringing you the clients you deserve. In this episode, we d…
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Ep 170: Eric was stood up so for the first time ever Eric does a podcast with A.I. as the guest host. Topics: jumping up, excessive barking, and begging. PLEASE BE SURE TO ⬇️DOWNLOAD⬇️ SUBSCRIBE & RATE ON YOUR FAVORITE PODCAST PLATFORM linktr.ee/beyondtheleashpodcast ‐------------------------------------------------ ⭐️OFFICIAL SPONSOR⭐️ BIG COUNTRY…
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Think branding is just about a logo? 👀 Think again. Your brand is more than colors and fonts—it’s the heart and soul of your pet business. It’s what helps you stand out in a sea of other dog walkers, pet sitters, and petpreneurs vying for attention. In this episode, we welcome Cagney, one of Pet Marketing Unleashed’s talented brand designers who br…
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BeyondTheLeashPodcast with Host🎙 Eric Straetmans Ep 169: From podcast listener to client to apprentice trainer embarking on a new career...Bri and her dog Bleu journey with BTL. Bri and Jessie join Eric. PLEASE BE SURE TO ⬇️DOWNLOAD⬇️ SUBSCRIBE & RATE ON YOUR FAVORITE PODCAST PLATFORM linktr.ee/beyondtheleashpodcast ‐-------------------------------…
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BeyondTheLeashPodcast with Host🎙 Eric Straetmans 🎧 Ep 167: Christmas puppy...probably not a great idea...but if anyone does...here's some tips. Chris joins Eric. PLEASE BE SURE TO ⬇️DOWNLOAD⬇️ SUBSCRIBE & RATE ON YOUR FAVORITE PODCAST PLATFORM linktr.ee/beyondtheleashpodcast ‐------------------------------------------------ ⭐️OFFICIAL SPONSOR⭐️ BIG…
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The new year is the perfect time to refresh your pet business website! Whether you're setting new goals or just looking for a fresh start, a quick website update can work wonders to boost business and build momentum. In this episode, we’re sharing 8 simple, actionable ways to refresh your website so it not only looks its best but also works smarter…
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Beyond The Leash Podcast with Host🎙 Eric Straetmans 🎧 Ep 166: Tips on cold weather training. Kat joins Eric PLEASE BE SURE TO ⬇️DOWNLOAD⬇️ SUBSCRIBE & RATE ON YOUR FAVORITE PODCAST PLATFORM linktr.ee/beyondtheleashpodcast ‐------------------------------------------------ ⭐️OFFICIAL SPONSOR⭐️ BIG COUNTRY RAW #DOGFOOD @bigcountryraw If you've never t…
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BeyondTheLeashPodcast with Host🎙 Eric Straetmans 🎧 Ep 165: Weird and normal expectations dog trainers have of their clients. Nerhys joins Eric. PLEASE BE SURE TO ⬇️DOWNLOAD⬇️ SUBSCRIBE & RATE ON YOUR FAVORITE PODCAST PLATFORM linktr.ee/beyondtheleashpodcast ‐------------------------------------------------ ⭐️OFFICIAL SPONSOR⭐️ BIG COUNTRY RAW #DOGF…
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Finding and retaining great team members for your pet business can feel like an impossible task, and there's so much struggle around identifying the right candidates, navigating employment laws, and building a team that truly represents the values of your business. Maybe you've tried hiring before but struggled with finding people who truly care ab…
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BeyondTheLeashPodcast with Host🎙 Eric Straetmans 🎧 Ep 164: Dog training is BLACK OR WHITE ...no grey. Either ON or OFF. Kat joins Eric. PLEASE BE SURE TO ⬇️DOWNLOAD⬇️ SUBSCRIBE & RATE ON YOUR FAVORITE PODCAST PLATFORM linktr.ee/beyondtheleashpodcast ‐------------------------------------------------ ⭐️OFFICIAL SPONSOR⭐️ BIG COUNTRY RAW #DOGFOOD @big…
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The world of SEO can seem daunting, especially for small, local pet businesses. It's tough to know where to start and which strategies will actually make a difference in your search rankings. Let alone the fact that most SEO efforts can take months and months to see results… In this episode, we dive deep into practical SEO strategies for pet busine…
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🎧 Beyond The Leash Podcast with Host🎙 Eric Straetmans 🎧 Ep 160: Are you training your dog? or bribing your dog? Chris joins Eric PLEASE BE SURE TO ⬇️DOWNLOAD⬇️ SUBSCRIBE & RATE ON YOUR FAVORITE PODCAST PLATFORM linktr.ee/beyondtheleashpodcast ‐------------------------------------------------ ⭐️OFFICIAL SPONSOR⭐️ BIG COUNTRY RAW #DOGFOOD If you've n…
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🎧 Beyond The Leash Podcast with Host🎙 Eric Straetmans 🎧 Ep 159: Do the Fu@#ing numbers, get the results! Chris joins Eric PLEASE BE SURE TO ⬇️DOWNLOAD⬇️ SUBSCRIBE & RATE ON YOUR FAVORITE PODCAST PLATFORM linktr.ee/beyondtheleashpodcast ‐------------------------------------------------ ⭐️OFFICIAL SPONSOR⭐️ BIG COUNTRY RAW #DOGFOOD If you've never tr…
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The pet industry is booming, which means more competition than ever. It's tough to know how to position yourself, find your ideal clients, and build a business that truly reflects your values and expertise. In this episode, we're thrilled to welcome our very first guest, Michelle Kline, founder of DogCoLaunch–a powerhouse in the pet care industry. …
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Beyond The Leash Podcast with Host🎙 Eric Straetmans 🎧 Ep 158: Nothing great ever came from a "comfort zone" ...in life OR IN DOG TRAINING. Chris joins Eric. PLEASE BE SURE TO ⬇️DOWNLOAD⬇️ SUBSCRIBE & RATE ON YOUR FAVORITE PODCAST PLATFORM linktr.ee/beyondtheleashpodcast ‐------------------------------------------------ ⭐️OFFICIAL SPONSOR⭐️ BIG COUN…
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BeyondTheLeashPodcast with Host🎙 Eric Straetmans 🎧 Ep 157: The biggest potty training mistakes dog owners make. Chris joins Eric. PLEASE BE SURE TO ⬇️DOWNLOAD⬇️ SUBSCRIBE & RATE ON YOUR FAVORITE PODCAST PLATFORM linktr.ee/beyondtheleashpodcast ‐------------------------------------------------ ⭐️OFFICIAL SPONSOR⭐️ BIG COUNTRY RAW #DOGFOOD @bigcountr…
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BeyondTheLeashPodcast with Host🎙 Eric Straetmans 🎧 Ep 156: Nerhys joins Eric on another "pro dog trainers vs Chat GPT" episode PLEASE BE SURE TO ⬇️DOWNLOAD⬇️ SUBSCRIBE & RATE ON YOUR FAVORITE PODCAST PLATFORM linktr.ee/beyondtheleashpodcast ‐------------------------------------------------ ⭐️OFFICIAL SPONSOR⭐️ BIG COUNTRY RAW #DOGFOOD @bigcountryra…
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