04: Building Marketing Momentum: How to Niche, Market, and Thrive in the Pet Care Industry with Michelle Kline

Pet Marketing Unleashed Podcast

The pet industry is booming, which means more competition than ever. It's tough to know how to position yourself, find your ideal clients, and build a business that truly reflects your values and expertise.
In this episode, we're thrilled to welcome our very first guest, Michelle Kline, founder of DogCoLaunch–a powerhouse in the pet care industry. Michelle's journey from accidental pet care business owner to sought-after pet biz coach is nothing short of inspiring. With a background in scaling her own dog-walking company to 25 employees and 600 clients, Michelle now dedicates her expertise to helping other pet care professionals build thriving, sustainable businesses.
Here’s what we chat about:

• How Michelle went from managing a pet care business with 25 staff members to becoming a successful dog walking coach
• The power of niching down, why it's crucial for pet business owners in today's landscape, and what techniques you can follow to niche your business
• Strategies for building marketing momentum in your business, even if you're just starting out
• How to align your marketing with the insights of your community, yourself, AND your business values
• The importance of creating systems that allow your business to thrive, with or without you

Ready to take your pet care business to the next level? Tune in to our conversation and discover strategies to transform your pet care dreams into reality.
Note: Later in the episode, Michelle shares a personal story that includes a discussion of trauma and violence. If you have young listeners or wish to avoid this content, you can pause the episode after the section on marketing momentum.
Links mentioned:

• Join Michelle's free Facebook group "Grow Your Daily Dog Walking Business with DogCo Launch"
• Learn more about Michelle's Mastermind program for scaling your pet care business: [email protected]
• Explore DogCo Launch's resources and services
• Michelle’s Instagram

• Read this episode’s blog post for more: https://www.petmarketingunleashed.com/post/04
• Pet Marketing Unleashed website
• Join our FREE FB Community
• Pet Marketing Unleashed IG

Have a question you'd like us to answer on the podcast? DM us at @petmarketingunleashed on Instagram and let us know what you'd like to learn!

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Chapters

1. 04: Building Marketing Momentum: How to Niche, Market, and Thrive in the Pet Care Industry with Michelle Kline (00:00:00)

2. Michelle introduces herself and her background in the pet industry (00:02:22)

3. Discussion on foundational mistakes pet business owners make when starting out (00:04:24)

4. Exploring the concept of niching down in the pet care industry (00:09:00)

5. Tips for positioning a pet care brand to stand out in a saturated market (00:16:30)

6. Building marketing momentum for pet care businesses (00:22:00)

7. Aligning business services with personal priorities and target audience needs (00:28:00)

8. Advice on whether to specialize from the beginning or try multiple services (00:31:48)

9. Michelle shares her personal story of overcoming trauma (trigger warning) (00:37:00)

10. How Michelle's experience shapes her approach to business coaching (00:43:17)

11. Tips for pet business owners hesitant to step back from their business (00:46:30)

12. Michelle's advice on managing stress and burnout in business (00:49:21)