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The Sales Evangelist

Donald C. Kelly

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I believe in doing BIG THINGS! You should be earning 6 figures easily as a sales rep. But chances are you are not...yet! Sales is the most important department in every company but many sellers are never taught how to effectively sell, much less how to earn their way to high-income status. My own career limped along until a company I worked for invested in sales training to help me succeed. Immediately afterward, I closed a deal worth 4X what the company spent on me and saw hockey-stick impr ...
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Should you email or call prospects? Which method is best for effectively reaching your clients? To find out, listen to my chat with Matt Tharp, the CEO of Hunter.io. He provides data and insights on why businesses should focus more on cold email than cold calling. Meet Matt Tharp Matt might be perceived as biased towards email since he's the CEO of…
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If you’re struggling to make it as a seller, you may be unknowingly doing things that a top performer would never do. To help you figure out what you may be doing wrong, I’m going back to episode 1831 with my chat with Andrew Barbuto, a seasoned sales professional and author. He shares five things that top-performing sellers always do to help them …
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You have thousands of prospects coming to your website daily, yet 80% of them don’t even sign up for your newsletter. What can you do to turn this around? My guest, Dan Novaes, the founder and CEO of Mode Mobile, is here to tell you how in this quick chat. His advice will make your prospects give away their emails as soon as they click on your webs…
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No matter what you’re doing right now, cold outreach should be a part of your game. I’m returning to episode 1605 with Tanner Stewart, Sr. BDR Manager at Activated Insights, where he shares three tips on how to handle every single cold call. Meet Tanner Stewart At the time of the interview, Tanner was an account executive at Home Care Plus. Previou…
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Sometimes, all it takes to have a strong pipeline is having a well-organized routine. Since it’s summer, you may be getting a bit hectic and find it hard to do this. I’m going back to episode 1600 with my guest, William Padilla, Mid-Market Account Executive, who shares how he structures his day to reach his goals. His advice will help you understan…
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t seems like every time you turn around, cold calling is being painted as the worst thing a seller can do. Now, Apple has created a new feature that's making this sales method even worse. Luckily, in this episode, I'm going to provide you with some ways to handle this situation and still close deals through cold calling. iOS 26: Call Screening If y…
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Bill is the founder of Kaleidico and Bill Rice Strategy Group. He helps companies develop effective lead-generation strategies and optimize their sales operations. Bill’s expertise spans from the early days of pre-Google and Facebook to modern AI-driven solutions. In this episode, we’ll be discussing how you can use AI and automation in sales. Here…
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No matter what anyone says, cold calling isn’t dead. The digital world just made it harder than it used to be. This is why I’m revisiting episode 1730 with my guest, Gabe Lullo. He shares his expertise and insights on cold calling and sales strategies in this ever-evolving landscape. Is Cold Calling Dead? Addressing the prevalent debate, Gabe firml…
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I hope you enjoyed my funny intro, because it would be nice if you could call on Ghostbusters when prospects decide not to follow up with you. In the last few episodes, we've focused on strategies to ensure prospects attend scheduled meetings. I'm exploring this topic more with my guest, Steven Schneider, CEO & Co-founder of TrioSEO. He shares what…
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You have a discovery call with a prospect, and they seem interested in your product—until it's time to follow up. After three attempts, you finally get the message: you waited too long to close the deal. What can you do differently to prevent this from happening again? Listen to my chat with Benjamin Dennehy, who explains why sellers often get stuc…
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Did you know that having an engaged audience on LinkedIn can help you build your pipeline? Of course, you probably have no clue how to do this, but that's why I invited my guest, Benjamin Douablin, to the podcast. He's going to show you why this technique works for sellers and how to get started with building an audience on LinkedIn. Meet Benjamin …
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Every time the marketing team sends you a new lead, they end up not showing up. Why do they keep sending prospects who won't even come to a meeting? When will they ever do their job right? Maybe we just need to help them out a bit. Join me in this episode with Alisha Conlin-Hurd, marketing and sales expert, where she shows us how to work with the m…
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Thank you, Martin, for going back in time with The Sales Evangelist podcast. Thanks to him, we're going back to episode 1177 where I deep-dived into why leads are creating more work for us. In this episode, I share why many small organizations struggle with their inbound sales and how to fix it. The challenge is always deciding who should follow up…
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Andrew is a top-performing adtech sales professional with a passion for helping customers. Over the past eight years, he’s sold $250MM in services and software, becoming the top-grossing rep at two digital media companies. Andrew’s first sales book, “Top Sales Producer: How To Crush Your Sales Quota” is releasing June 2025. He’ll be sharing his pro…
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Are you relying on crystal balls, bones and feathers, and teabags to know whether you will hit this month’s goals or not? Well, been there and done that and I’m telling you, “voodoo selling” just doesn’t work because you can’t quantify it. In today’s episode, I am talking with Robert Harper and together we will shed light on the repercussions of vo…
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I’ve made it 1,900 episodes of The Sales Evangelist podcast. Not quite at 2,000 yet, but I’m close. But since I’m still going strong, I thought it would be a good idea to share the nine biggest sales lessons I've learned from hosting this podcast. Hopefully, one of these lessons will help you grow your sales pipeline too. 1. There's No One Way of S…
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Someone recently asked me, “How can I send an email that prospects actually like and reply to?” I’m going to answer this question and share three types of emails that land appointments for sellers. Check it out and be sure to connect with me on LinkedIn. Level 1: Probing Emails This email shares that you’re unsure if the prospect is the exact fit f…
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For this episode, we’re going back to episode 1431, featuring my chat with Ollie Whitfield. He shares how you can use LinkedIn features to your advantage. Listen to learn how to use LinkedIn voice messages and videos to schedule more appointments. Using LinkedIn Voice Messages for Effective Appointments The LinkedIn voice message is something new a…
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It may be easier for you to copy and paste a ChatGPT-generated email for your cold outreach, but it’s probably not landing the results you want from your prospects. Instead, get on the phone and dial your potential clients to close a deal. Before you tell me that you can’t do it, I’m telling you that it’s way easier than you think. Why I Think Phon…
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I’m a strong believer that you should sell to B2B buyers the same way you sell to B2C prospects. If you don’t believe this, you should listen to this conversation with B2C expert, Josh Koplin. He’s here to share why B2B prospects want the same experience as B2C customers and how you can give it to them. Meet Josh Koplin As Co-founder and CRO of EDE…
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It’s a gut-wrenching pain to work so hard to win a prospect over only for them to tell you no. If this often happens to you, you may be doing something that strikes a deep no in your prospects. To help you figure out what you’re doing wrong and influence prospect behaviors more positively, listen to this conversation with my guest, Jake Stahl. He's…
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It's undeniable that B2B prospecting has changed, and what used to work probably isn't working for you anymore. That's why I invited my guest, Yoni Tserruya, the CEO and co-founder of Lusha, to share insights on what's changing in the B2B prospecting world and what you can do to adapt to these changes to keep closing deals. Meet Yoni Tserruya After…
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Selling a product to a single customer can be challenging, but what happens when they need to advocate for your product within their organization internally? Their internal selling efforts often fall short, causing deals to stall or fail. That's why I've brought in Todd Rychecky, General Manager and Head of Out-of-Band Management Solutions at Lantr…
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Discovery calls can be just as nerve-wracking as cold calls. What if something goes wrong and makes the deal collapse? In this episode, I’m going to tell you how to keep that from happening. Fixing this one mistake will ensure every discovery call goes smoothly. What Sales Mistake Did I Make? During one of my discovery calls, I made a simple mistak…
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Ever lie awake at night wondering where your next deal is going to come from? Does the constant stream of rejection fill your future with uncertainty? Hearing constant "nos" can cause you to develop a scarcity mindset, and honestly, it's not only destroying your pipeline but also your company's potential. Authentic sales expert Scott Ramey joins us…
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Tired of endless voicemails and angry prospects? Even studies show that the most troubling part of the sales process for sellers is prospecting. I have four tips in this episode to help you out. Go ahead and give it a listen, it’ll give you the strength to keep pushing through and land more deals. Stay Motivated What I like to do every morning is s…
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Brandon has over 20 years of experience in SMB, Mid-Market, and Enterprise sales. In 2018 he became a strategic SAAS seller, selling over $50 million in new business for an AI company to some of the world's leading brands. In 2022 he retired from the corporate world to focus on content creation that can help salespeople take an integrated approach …
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You're having wonderful discovery calls, but stakeholders are taking forever to get back to you. This tends to make deals move like molasses in winter. What if I tell you that you're going to have to get a bit creative to accelerate deals through the pipeline? Rebecca Kravitz, sales professional and co-founder of Meople, is here to share how games …
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Sales and marketing teams? Sometimes, they clash like siblings, which tends to hold companies back from hitting their goals. Getting every single seller in the company to have that CEO-level drive? That's a whole other challenge. Is there a way to tackle both of these sales challenges with one simple move? My guest, Garrett Mehrguth, sales and mark…
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The first ten seconds of a cold call will have your heart racing faster than a cheetah on a hunt. What do you say to keep the prospect from hanging up? How about trying a cold call opener? You might have tried them, but they didn’t work out. You probably weren’t using permission-based openers, and I’m going to tell you how to do them the right way …
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It's frustrating when you're trying to reach a key decision-maker, only to be stopped by their administrative assistant. It can feel like gatekeepers intentionally block your path to closing a deal. But what if their resistance isn't just about blocking, but about recognizing when your approach simply isn't up to par? In this episode, I speak with …
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Salesforce recently surveyed 7,000 B2B professionals, and the results are clear: buyers prioritize value. A significant 76% aim to maximize the return on every purchase, and 78% are being more careful with spending than before. In this environment, how can sellers stand out and win deals? One powerful way is by becoming a better storyteller. This e…
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In the last episode, I shared some hidden gems on what prospects really want when they go on LinkedIn. I also provided some examples of how to engage with customers on the platform. But what I didn’t show you was how to turn these prospects into appointments. You’re going to find out in this part two series of my little LinkedIn rant. Connect, Shar…
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LinkedIn is a goldmine for opportunities, but the challenge many sales reps are finding is that no one is responding to their messages after connecting. In this episode and the next one coming up, I’m sharing LinkedIn tips that provide the right touch to get prospects to start engaging with you. My research will help you network better and close de…
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There’s no way around it; you’re going to hear "no" repeatedly in this industry. However, how you handle those "no's" is what turns you into a better seller. My guest, Jacob Hicks, is going to show you how he turned 70% of his "no's" into future "yes's." Meet Jacob Hicks He is a successful sales coach passionate about empowering leaders, profession…
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A big problem a lot of sellers have is they don't know who their Ideal Customer Profile (ICP) is. But, with the right framework, you'll be able to go after the right buyers every time. My guest, Ronnell Richards, founder of Sayless Academy, will share how to find your ICP and how to reach them the right way. Meet Ronnell Richards Ronnell Richards i…
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Everywhere you turn, there’s a new AI tool being developed, and you may be hesitant to try them out. AI technology is here to advance how we do things, especially within the sales industry. However, people tend to use them the wrong way. Luckily, my guest, Stan Robinson, is here to share three AI techniques you can integrate into your workflow. Mee…
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You've heard me talk about multithreading over and over again. Today, I’m sharing more insight with a personal experience of mine and how I worked with multiple people in an organization to close a deal. Don’t forget to connect with me on LinkedIn and send a message with the title: "multithreading" and tell me what you liked about this episode. Sal…
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One of the biggest mistakes new salespeople make is winging it, even after receiving training. This is going to have you leaving lots of money on the table, and the only way to turn this around is by developing a framework that actually works. My guest, Luke Lunkenheimer, is going to share the 3 C’s Selling framework that’ll change your mindset to …
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I had to do it again and bring back Marcus Sheridan for another episode. Today, we’re going over details of his new book, “Endless Customer,” and he's going to share four ways to make your brand the most trusted in the industry. Background on The Newest Book After the rise of AI tools, Marcus noticed a major change in the sales industry. It’s getti…
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I’m giving you another rerun again. Yes, I know, but you’re going to love this episode with my guest Bob Burg, who is an expert sales leader and author with a real go-giver attitude. Listen to this live episode to get the right mindset to help you get prospects. Meet Bob Burg Bob Burg is a salesman who has written a series of books about The Go-Giv…
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You started working at a new company, and on the outside everything seems great. But when it comes time to find leads, everyone completely ghosts you. Even the management-level employees are nowhere to be found. It kind of makes you feel like everyone hates you. I have experienced the same situation, and I’m here to share some tips to help you out …
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Sometimes it's better to break the script and listen to what your client is saying when trying to close a deal. In today’s episode, I chatted with Christian Jack, founder of the Sales Dojo and a master of influence, about why it’s important for sellers to understand the psychology of persuasion. He breaks down how the human mind works when sellers …
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Staying curious is one of the top skills a sales professional must have in order to succeed in this industry. But why is it so important? My guest, Denise Murtha Bachmann, a sales coach and founder of the Sellovatorz programs, is here to tell you about it in this episode. She's going to share how to flawlessly conduct a discovery call and get to th…
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We are going old school today. I’m sharing a past episode of my conversation with Tim Riesterer, co-author of The Three Value Conversations, where he shares details of his book. Check it out to learn the conversations you need to be having to master your sales craft. Meet Tim Riesterer Tim is the Chief Strategy and Marketing Officer of Corporate Vi…
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Hey, hey, hey! I’m back on the road again and here in Dallas celebrating the Sales Kick-Off Season. While here, questions on multi-threading kept popping up, so I’m here to share the four characteristics you must know about your prospects to help you out with this sales challenge. Also, don’t forget to reach out to me on LinkedIn! Individual’s Titl…
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No, guys, this episode has nothing to do with you switching professions and becoming an auctioneer. However, you will learn four core principles from the industry that will help you become a better sales professional. My guest, Dia Bondi, leadership communication coach and author of Ask Like an Auctioneer, is going to share how to articulate the of…
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LinkedIn Sales Navigator is a handy tool to help you find prospects, but if you’re not using it right, you won’t be able to target the ones who have the say in closing a deal. How can you learn to use it to get in touch with C-suite executives? Find out in this episode with my guests Mike and John Murphy, the father-and-son duo of Text Tonality, an…
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You're having a wonderful time speaking with a prospect and believe they're going to take the deal. But when you go in to offer it, they quickly shut you down with the most disappointing sales objection: "not interested." Instead of tackling the objection with different common sales methods, try this unique strategy that I share in this episode. Wh…
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