In Everything Is Real, Natalie Dee & Drew Toothpaste investigate the conspiracies and strange happenings that peel back the edge of reality. Join Drew (a research chemist) and Natalie (a Ph.D in Metaphysics) as they study the fringes of society. www.garbagebrainuniversity.com
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Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
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561: $300M Worth of Facebook Ads Advice in 45 Minutes | Jordan Menard
43:22
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43:22In this episode, Jordan Menard breaks down what it really takes to scale Facebook ads in 2025. He shares why creative is now the targeting, why brands need to focus more on offers than tactics, and how to fix your conversion economics to unlock serious scale. Jordan also walks through his exact ad creative process—including scripting, ad types, and…
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Drew & Natalie Have A Normal Conversation, Episode 10: Space Dolphins & Weed Easter
51:58
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51:58We recorded this on Weed Easter, which meant that the pope was still alive at the time of our recording! We also talked about Tiktok conspiracies, Facebook prophecies, switching timelines, and why everything in New England is always closed. This is a free episode, but you can get more by subscribing! We have over 400 patron-only episodes in the arc…
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560: The College Dropout Who Built an $11 billion Toy Empire | Nick Mowbray (Best of Foundr) [VIDEO]
41:48
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41:48✅ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → Click Here ✅ Prefer 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? Click Here → Already selling and want to scale? Click Here What You’ll Learn in This Episode In this episode…
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559: How a $100M Exit Left This 30 Year Old Lost | Jake Kassan
46:26
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46:26✅ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → Click Here ✅ Prefer 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? Click Here → Already selling and want to scale? Click Here What You’ll Learn in This Episode In this episode…
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Drew & Natalie Have A Normal Conversation, Episode 9: The Worst TikTok Conspiracy Theories
51:27
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51:27Today, we tell you about the latest crop of conspiracy theories we’ve dug out of the mines of TikTok. We also touch on alternate dimensions, the Shakespeare theory, stocks, Bluesky, and Mud Season. If you’re not a patron yet, we’d love your support! For just five bucks, you can subscribe to hear 400+ patron-only episodes, bonus material, and gain m…
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558: She Made $100K in 90 Days Selling Sunscreen | Tori Gill
43:50
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43:50In this episode, Tori Gill shares how she transitioned from being a barber to launching a six-figure sunscreen brand in just three months. She dives into how she identified a gap in the market, built a brand that resonated with parents, and leveraged Instagram and organic marketing to drive rapid sales. Tori also reveals how she balanced starting t…
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557: She Went From $0 to $100M Selling Coffee Scrubs | Jessica Hatzis (Best of Foundr) [VIDEO]
40:44
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40:44In this episode, Jess Hatzis shares the journey of how she and her co-founders built Frank Body into a $100M skincare brand with just $10,000. Jess dives deep into the power of brand voice, why traditional beauty marketing was broken, and how Frank Body pioneered influencer-driven marketing before it became mainstream. She also reveals how the bran…
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Drew & Natalie Have A Normal Conversation, Episode 8: Scientists at the Pyramids vs. Psychics At The Pyramids
51:58
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51:58We tell you what psychics found when they remote-viewed the pyramids, and we also tell you what scientists found several hundred meters deep underneath the pyramids last week. We also talk egyptology, Reggae Night, jam bands, pop punk (and their little accents), eating mummies, how to build a skyscraper in the year -1,000,000, and more. • natalie &…
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556: From Broke to $100M+ in SaaS – Dan Martell (Best of Foundr) [VIDEO]
39:03
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39:03In this episode, Dan Martell shares his journey from troubled youth to building and exiting multiple SaaS businesses. Dan reveals the strategies behind his Buy Back Your Time framework, showing entrepreneurs how to scale efficiently without burning out. He also discusses his early business failures, the lessons he learned from selling companies, an…
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555: From Losing $5M to Making $50M with just ONE Product | Matthew Orlic
51:04
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51:04In this episode, Matthew Orlic shares how he built Qure Skincare into a $50M+ brand in just three years. After losing $5M when Dick Smith collapsed overnight, Matthew had to reinvent himself, shifting from wholesale to digital marketing and mastering a multichannel e-commerce approach. He dives into how he applied four key leverage points—product, …
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Drew & Natalie Have A Normal Conversation, Episode 7: What The Elites Are Buying On The Dark Web
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49:54Today we talk about Daylight Saving, listening to your body, saunas, wind chill, Peter Caine, Silk Road, the feds, the libs, and what the Elites are buying on the Dark Web™. • natalie & drew This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.garbagebrainuniversity.com/subscribe…
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554: How She Made 10M at 27 Years Old Selling Skincare | Rachael Wilde
1:05:16
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1:05:16In this episode, Rachael Wilde, founder of TBH Skincare, shares how she went from a marketing career in the medical devices industry to creating a leading skincare brand. She talks about discovering patented acne-fighting technology, securing licensing rights, and launching TBH Skincare with her mother as a co-founder. Rachael dives deep into how s…
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553: His Multi-Million Dollar DTC Playbook That Launched MrBeasts Feastables | Nick Sharma
52:27
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52:27In this episode, Nick Sharma, founder of Sharma Brands, shares his incredible journey from managing celebrity social media accounts as a teenager to becoming one of the most sought-after names in direct-to-consumer (DTC) marketing. Nick dives into the strategies that helped him scale brands like Hint Water and Feastables, including the importance o…
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Drew & Natalie Have A Normal Conversation, Episode 6: The Pope & Convenience
49:29
49:29
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49:29In today's free and public Normal Conversation, we talk Catholic schools, meditation, what happened to websites, corporate takeovers, aliens, Natalie's rock, and why so many UFO fans are suddenly pissed off. To get 400+ more patron-only Everything Is Real and Garbage Brain University episodes, subscribe right here: https://www.garbagebrainuniversit…
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552: She Went From $0 to $15M Selling Eyeliner | Iris Smit [VIDEO]
50:46
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50:46In this episode, Iris Smit, founder of The Quick Flick, shares her inspiring journey of creating a multi-million dollar beauty empire from her dorm room. Iris opens up about her struggles with self-doubt, turning down a Shark Tank deal, and hitting rock bottom before rebuilding her business from the ground up. Learn how Iris leveraged influencer ma…
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551: From $0 to $30M in 3 Years Selling Fashion | Aimee Smale [VIDEO]
1:01:25
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1:01:25✅ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → http://www.foundr.com/startdollartrial ✅ Prefer 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? https://foundr.com/pages/coaching-start-application → Already selling and want t…
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Drew & Natalie Have A Normal Conversation, Episode 5: The Vibes Are Fucked
52:25
52:25
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52:25Today, we talked about football, capitalism, forums, AI, irony, misogyny, UFOs, Jesus, and the worst podcast Drew has ever been a guest on. Listen to sip the tea with us, and subscribe at https://patreon.com/garbagebrainuniversity for over 450 more episodes! • natalie & drew This is a public episode. If you'd like to discuss this with other subscri…
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550: He Went From $0 to $50M Selling THIS Product | Mike Smith [VIDEO]
1:03:27
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1:03:27In this episode, Mike Smith, founder of Zero Co, shares how a backpacking trip around the world turned into a mission to solve the plastic waste crisis. Mike walks us through the early days of bootstrapping the business with his last $100K, moving back in with his parents, and how he raised over $750K through Australia's most successful Kickstarter…
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549: How Popflex Became Taylor Swift's Favourite Clothing Brand | Cassey Ho [VIDEO]
55:24
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55:24In this episode, Cassey Ho, founder of POPFLEX and Blogilates, shares her journey from rock bottom to building two eight-figure brands. Discover how Cassey combined her passion for fitness and design to create unique products that solve real problems. She opens up about overcoming toxic environments, handling copycats, and the challenges of scaling…
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548: He Made $20M in a Year Selling Supplements | Caleb Marshall [VIDEO]
52:15
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52:15In this episode, Caleb Marshall, founder of Tropeaka, opens up about his journey from battling chronic fatigue to building a global health brand. After discovering the life-changing benefits of quality nutrition, Caleb and his co-founder launched Tropeaka to make healthy living accessible and appealing. Caleb shares his insights on scaling a brand …
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547: In Retrospect - Building a $200M Selling Swimwear | Erin Deering
46:36
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46:36In 2014, Erin Deering gifted Triangl swimwear to relatively unknown legacy celebrities Hailey Bieber (Baldwin) and Bella Hadid. Their friend, Kendall Jenner, loved the products and reached out to Erin directly to get Triangl samples. Then Jenner posted on Instagram and tagged Triangl–that’s when everything went mad. But the success of Triangl didn’…
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Drew & Natalie Have A Normal Conversation, Episode 4: Asceticism
50:05
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50:05Today, we talk about what normal means, lying, taking drugs, magazines, turtle-ing up, Bernie, John Lear, 2027, Lori Bruno, psychics, and more! For over 400 more patron-only episodes of Garbage Brain University and Everything Is Real, subscribe at https://patreon.com/garbagebrainuniversity ! Also, if you haven't seen it yet, grab the new HELL ORBS …
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546: In Retrospect - Building BigCommerce: Mitch Harper’s Guide to Scaling a SaaS Empire
51:41
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51:41We're diving back into another episode from the Foundr Archives to revisit my interview with Mitch Harper, founder of BigCommerce - as well as a long-time mentor and coach of mine who has been driving force behind Foundr’s success. In this episode, Mitch Harper takes us behind the scenes of his incredible entrepreneurial journey. From building soft…
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545: In Retrospect - How Kendra Scott turned $500 Into a $1 BILLION Jewellery Empire
38:10
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38:10Kendra Scott started her self-titled billion-dollar jewelry business out of failure. Her first business failed after 5 years, and she started selling handmade jewelry door-to-door as a side hustle. Now, Kendra Scott Jewelry is a billion-dollar business with 100 retail locations across the US. But success didn't come quickly. Through personal strugg…
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544: Foundr’s BEST of 2024: Hear From The World's Greatest Entrepreneurs [VIDEO]
48:51
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48:51In 2024, we had our most raw, insightful and relevant conversations with founders to date. To cap off the year, we've compiled their most impactful lessons, stories, and business advice into a final episode for 2024. In this exclusive episode, you'll gain valuable insights from: Eric pulls back the curtain on his wild partnership with Kanye West, f…
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543: How She Made $50M Buying Boring Businesses | Codie Sanchez [VIDEO]
59:04
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59:04In this episode, Codie Sanchez, founder of Contrarian Thinking, reveals how she built a media company that inspires millions to think differently about wealth. Codie shares her journey from journalist to investment executive and now entrepreneur, owning over 25 cash-flowing businesses. She dives into the strategies behind her acquisitions, the impo…
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542: In Retrospect - How I Built Dropbox Into a $12B Unicorn | Drew Houston
34:20
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34:20By now, the story is legend. When Drew Houston boarded a bus from Boston to New York and discovered that he had—yet again—forgotten to bring his thumb drive, he was frustrated. So frustrated that he sat down and began writing the first lines of code of what would eventually become Dropbox. After over a decade of changing the way files are stored, s…
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Drew & Natalie Have A Normal Conversation, Episode 3: Class War
1:00:11
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1:00:11Today we're talking about the only war you should ever support! We also get into Europeans, The Claims Adjuster, AI, Natalie's hospital story, insurance companies, the media's manipulation of us as readers, and why you can't twist a class issue to be a political one. • natalie & drew This is a public episode. If you'd like to discuss this with othe…
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541: They Sell 1 Million Bottles of Alcohol a Year | Matt Jones
1:14:34
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1:14:34Join us as we dive into the world of craft gin with Matt Jones, co-founder of Four Pillars Gin. Matt shares the origins of the brand, born from a passion for storytelling and a commitment to craft. Discover how Four Pillars has grown from a small distillery in the Yarra Valley to a globally recognized name in spirits. Learn about the early challeng…
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540: In Retrospect - They Made $1 BILLION Selling Toothpaste | HiSmile
1:00:05
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1:00:05In just nine years, Nik Mirkovic and Alex Tomic built their smile care brand into a category disruptor on track to earn over a billion in annual revenue by next year. Mirkovic and Tomic don’t want shortcuts, so they’ve remained bootstrapped since they started Hismile at ages 19 and 20. Hismile’s teeth-whitening kit has become an internet sensation,…
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539: How to Build a Million Dollar Beauty Brand | Alicia Scott [VIDEO]
52:10
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52:10In this episode, Alicia Scott, founder of Range Beauty, shares her journey from fashion professional to beauty entrepreneur. Alicia reveals how her own skin struggles led to the creation of a brand focused on inclusivity and clean beauty. Discover how Alicia bootstrapped her business with just $150, overcame challenges like a cease-and-desist, and …
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538: He Built a $2.9B Home Fitness Empire | Carl Daikeler [VIDEO]
58:58
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58:58In this episode, Carl Daikeler, founder of Bodi, shares his journey from creating fitness infomercials to building a brand synonymous with home workouts. Carl reveals his path to success, from collaborating with fitness experts like Tony Horton to launching iconic programs like P90X and Insanity. He discusses the power of understanding consumer psy…
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537: He Made $3.6B Selling Fitness Trackers | WHOOP founder Will Ahmed [VIDEO]
53:31
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53:31In this episode, Will Ahmed, founder and CEO of WHOOP, takes us through his journey from a collegiate athlete struggling with overtraining to building one of the most advanced wearable brands in the world. Will shares how he identified gaps in health monitoring, developed early prototypes of WHOOP, and secured partnerships with sports icons like Le…
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Drew & Natalie Have A Normal Conversation, Episode 2: The Horror Of Turning Over A New Leaf
56:17
56:17
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56:17We talk about tomorrow's election, podcasting for money, Gaza, The Washington Post, perfectionism, starting a cult, billionaires, and the horror of turning over a new leaf. This is our second attempt at having a normal conversation. Let us know how we did by posting in our Discord server (you get a link when you sign up!) and hear our other, less n…
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536: He Made $450M Selling TV's for $0.01 | Ruslan Kogan [VIDEO]
1:10:29
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1:10:29In this episode, Ruslan Kogan, founder and CEO of Kogan.com, dives into his journey from selling electronics out of his parents’ garage to building one of Australia’s most successful e-commerce brands. Ruslan shares key insights on identifying market gaps, the importance of customer focus, and how he scaled Kogan.com by challenging traditional reta…
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535: How a Former Lawyer Built a $450M Global Travel Brand | Adam Schwab [VIDEO]
1:26:23
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1:26:23In this episode, Adam Schwab, founder and CEO of Luxury Escapes, shares his entrepreneurial journey from humble beginnings to creating one of the leading travel brands in the world. Adam reflects on the strategic decisions that helped him scale the business, including early challenges, pivotal business shifts, and successful acquisitions. He provid…
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534: In Retrospect - The Netflix Story With Marc Randolph
53:16
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53:16We're diving back into another episode from the Foundr Archives to revisit my interview with Marc Randolph, co-founder of Netflix. It’s every entrepreneur’s dream: create a product that is so disruptive to an industry, that it forces a shift in how we do business. Be so good, that they can’t ignore you, and they have to completely reimagine the way…
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533: How Hyperice Went From $0 to $700M Revolutionising Sports Recovery [VIDEO]
47:19
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47:19In this episode, Anthony Katz, founder of Hyperice, shares his incredible journey from being a high school teacher with a passion for sports to building a global recovery brand used by some of the world’s top athletes. Anthony talks about the inspiration behind Hyperice, his early struggles in product development, and the pivotal moment when Kobe B…
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Drew & Natalie Have A Normal Conversation, Episode 1
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55:09In the first episode of our new series, enjoy our attempts to have a normal conversation. We talk about "convenience," student loans, class in America, Shakespeare, P. Diddy, Antarctica, and explain the concept of The Shame Doula. • natalie & drew This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus …
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532: How Eight Sleep Grew From $0 to $500M Enhancing YOUR Sleep - Matteo Franceschetti [VIDEO]
45:38
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45:38In this episode, Matteo Franceschetti, founder and CEO of Eight Sleep, shares his incredible journey of transforming sleep into a science-backed, performance-enhancing tool. Matteo, a former athlete, speaks about the inspiration behind Eight Sleep and the importance of optimizing sleep for peak performance. He takes us through the product developme…
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531: In Retrospect - From Startup to Amazon: John Mackey on the Whole Foods Story
42:19
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42:19We're diving into another episode from the Foundr Archives to revisit our interview John Mackey, co-founder of Whole Foods. In this episode, John Mackey, co-founder and CEO of Whole Foods, shares the story of building one of the most recognized brands in the organic and natural food industry. From humble beginnings to being acquired by Amazon, John…
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530: Mastering SEO for E-Commerce - Lindsay Shearer’s SEO Blueprint
32:16
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32:16In this episode, Lindsay Shearer, founder of BrandRanx Media, takes us through her journey from running a holistic medical clinic to becoming an SEO powerhouse in the e-commerce world. Lindsay shares the story of how a chance encounter led her to help build the marketing strategy for Manscaped, sparking her passion for SEO. She discusses the import…
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529: She Built a $100M+ Soda Brand From Her Home Kitchen | Allison Ellsworth [VIDEO]
55:04
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55:04In this episode, Allison Ellsworth, founder of Poppi, takes us through her incredible journey from humble beginnings at farmers markets to achieving national recognition with her modern soda brand. Allison shares the challenges she faced in the early days, including the pivotal decision to appear on Shark Tank, where she secured a deal that helped …
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528: How Kosas is Redefining Beauty with Sheena Zadeh [VIDEO]
48:34
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48:34In this episode, Sheena Zadeh-Daly, founder of Kosas, shares her journey from selling lipsticks from her home to building a clean beauty brand that’s taken the industry by storm. Sheena discusses the early challenges of launching Kosas, including her hands-on approach to everything from product development to shipping orders in the early days. She …
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Everything Is Real: Weird August 2024
1:05:48
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1:05:48This month, we read Luis Elizondo's book "Imminent" so you wouldn't have to (it's not great!) Inside, we found that his years-long claim of having new information to disclose about UFOs and aliens was almost completely false. But he did admit to running Guantánamo Bay, the notorious torture camp where the US Government still holds prisoners to this…
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527: From $0 to $100M a Year Selling Products on TikTok & Snapchat | Hudson Leogrande [VIDEO]
50:06
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50:06In this episode, Hudson Leogrande, the founder of Purely White Deluxe and Comfrt, shares his remarkable journey from packing products in his mother's basement to building two multimillion-dollar brands. Hudson discusses the early struggles of launching Purely White Deluxe, including the challenges of marketing a teeth whitening product with no prio…
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526: In Retrospect - Seth Godin on Why You Shouldn't do What You're Told
29:18
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29:18Today, we're diving into another episode from the Foundr Archives to revisit our interview with marketing guru and multiple New York Times bestselling author Seth Godin, who explains why you should focus less on doing what you're told and more on doing work that's worth doing. In order to take advantage of the unique opportunities afforded by our t…
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525: They Made $25,000 in Two Weeks Launching Their Haircare Brand | Rina Gocaj & Floriye Elmazi [VIDEO]
1:00:13
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1:00:13In this interview, Rina Gocaj and Floriye Elmazi, the co-founders of SISTERWOULD, share their inspiring journey of creating a beauty brand that prioritizes inclusivity and purpose. From struggling with postpartum hair loss to discovering the need for better hair care solutions, Rina and Floriye explain how their personal experiences led to the crea…
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524: In Retrospect - From Air Mattress to $31 Billion | The UNLIKELY Rise of Airbnb
43:41
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43:41Today, we're diving back into the Foundr Podcast archive to bring back a true highlight of an interview with Airbnb co-founder, Joe Gebbia. How do you raise capital for your startup? Well, if you ask the co-founder of Airbnb Joe Gebbia, he’ll tell you what worked for him: Cereal. That’s right, the company that started with a single air mattress and…
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Everything Is Real Presents: Weird July 2024
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47:18Welp, it turns out that Morgellons is actually aliens. That's not great! Plus: Black Sabbath bassist visited by orb, Van Halen member visited by orb, Bob Dylan visited by devil or alien, and much more. It's Weird July and it's free for you to listen to right now. Please subscribe to our Patreon, by the way. It’s at https://patreon.com/garbagebrainu…
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