AI First with Adam and Andy: Inspiring Business Leaders to Make AI First Moves is a dynamic podcast focused on the unprecedented potential of AI and how business leaders can harness it to transform their companies. Each episode dives into real-world examples of AI deployments, the "holy shit" moments where AI changes everything, and the steps leaders need to take to stay ahead. It’s bold, actionable, and emphasizes the exponential acceleration of AI, inspiring CEOs to make AI-first moves bef ...
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Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market? The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite. We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through. Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy ...
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Adam Brotman and Andy Sack | Co-Founders, Forum3 | It's a Bird! It's a Plane! Holy Sh!t, It's AI!
1:07:59
1:07:59
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1:07:59A CMO Confidential Interview with Andy Sack and Adam Brotman, Co-Founders and Co-CEO's of Forum 3, authors of the book AI First, previously at Microsoft and Starbucks. They discuss why AI is different from previous technology advances and the series of "Holy Shit!" moments experienced when interviewing Sam Altman, Bill Gates and others. Key topics …
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AI Notebooks, Second Brains & The Future of Knowledge Work
45:07
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45:07In this episode of AI First with Adam and Andy, author and tech thinker Steven Johnson shares the surprising origin story of Google’s NotebookLM. Learn how a writer’s personal obsession with note-taking turned into a viral AI-native product now transforming enterprise workflows.By Forum3
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Michael Treff | CEO, Code and Theory | Why Your AI Strategy Needs to Be More Than Tools & Efficiency - An Agency Perspective
34:34
34:34
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34:34A CMO Confidential Interview with Michael Treff, the CEO of Code + Theory, a growing 2000 person agency which combines technology and creativity. Michael discusses the disruption in consumer behavior, why B2B client service is becoming more holistic, and why companies should "go on offense" in a time of uncertainty. Key topics include: The strategi…
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AI First Digital Epilogue: Living in the AGI Zone
17:18
17:18
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17:18AI First: A Playbook for Future-Proofing Your Business and Brand in the AI Era is officially out, and the world of AI has moved fast since we submitted the manuscript nine months ago. In this special launch-day episode, Adam Brotman and Andy Sack bring listeners behind the scenes to reflect on what has changed, what didn’t make it into the book, an…
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Nancie McDonnell Ruder | CEO, Noetic Consulting | You're Brought In to Fix the Brand - Now What?
36:30
36:30
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36:30Nancie discusses her "brand fix" classifications of refine, purposefully manage, and transform, how to get started with data even when money and time are tight, some "Taylor Swift" approaches to brand work, and the difference between mission and brand. Key topics include: how to get the organization in harmony; why "The Big Reveal" is usually the w…
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Eugene Soltes | Harvard | Managing the Gray Area - The Fine Line Between Puffery & Lying | Part 2
28:31
28:31
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28:31A CMO Confidential Interview with Dr. Eugene Soltes, Harvard Business School Professor and author of "Why They Do It - Inside the Mind of the White Collar Criminal". Eugene discusses how most crimes start out as small, often unnoticed decisions made by strategic people, how nearly everyone has a chance to step over the line, why many companies (Air…
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What Restaurant Leaders Can Do to Unlock Growth Again: Recapping Food on Demand Conference 2025
7:13
7:13
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7:13Fresh from the floor of the Food on Demand Conference in Las Vegas, Adam Brotman and Andy Sack unpack what’s top of mind for today’s restaurant leaders. In this episode, they reflect on the slowdown in digital growth, rising consumer price sensitivity, and the evolving challenges facing operators in 2025. They also explore how AI is transitioning f…
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Eugene Soltes | Harvard | Managing the Gray Area - The Fine Line Between Puffery & Lying | Part 1
29:15
29:15
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29:15A CMO Confidential Interview with Dr. Eugene Soltes, Harvard Business School Professor and author of "Why They Do It - Inside the Mind of the White Collar Criminal". Eugene discusses how most crimes start out as small, often unnoticed decisions made by strategic people, how nearly everyone has a chance to step over the line, why many companies (Air…
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Teresa Barreira | Publicis Sapient | The Case For & Against CMO's - Do Companies Really Need One?
30:51
30:51
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30:51A CMO Confidential Interview with Teresa Barreira, EVP & Global CMO and CCO of Publicis Sapient, formerly the CMO of Deloitte Consulting. Teresa discusses the evolution of the role in an age of uncertainty, how the "Business of Marketing" has been replaced by "The Business of the Company," and her belief that B2B and B2C Marketing are converging. K…
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Jack Myers | The Media Revolution Has Arrived - Are You Prepared for the Next Wave?
37:43
37:43
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37:43See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Dr. Joel Shapiro | Northwestern | The Grocery Prediction Case - It's Not Just About the Data
35:38
35:38
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35:38A CMO Confidential Interview with Dr. Joel Shapiro, Managerial Economics & Decision Sciences Professor at the Kellogg School of Management at Northwestern, formerly Varicent Chief Analytics Officer. Joel discusses the difference between Data Science and Data Leadership, how many "little, better decisions" aggregate into something meaningful, and wh…
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AI in Commercial Real Estate: A $100B Opportunity with Locate.ai
27:59
27:59
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27:59Commercial Real Estate brokerage is a $100B market, yet still stuck and manual as ever. In this episode, Joe Lee, CEO and founder of Locate.ai, shares how his company is using predictive AI and generative AI to transform the way national enterprises transact and expand into brick-and-mortar. From boosting store sales by 15% and increasing broker th…
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Evan Wittenberg | Chief People Officer, VuMedi | What HR Really Thinks About Marketing
37:44
37:44
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37:44A CMO Confidential Interview with Evan Wittenberg, Chief People Officer of VuMedi, formerly CPO of Ancestry and Box, Google's Head of Leadership Development, and a Saturday Night Live Page. Evan discusses why HR has become a much tougher position over the last 5 years, AI's negative impact on leadership development, and the similarities between mar…
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Andrew Medvedev | A Perspective on Business Schools - The Race to Keep Up With the Marketplace
34:10
34:10
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34:10A CMO Confidential Interview with Andrew Medvedev, Dean of the Weatherhead School of Management at @case Western Reserve University, former Managing Director and portfolio manager at Morgan Stanley. Andrew discusses why he left Wall Street for the opportunity to reimagine Weatherhead, why schools should reassess traditional industrial economy appro…
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Speed, Data, and AI: How Matt Britton Future-Proofed Suzy
37:01
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37:01In this episode of AI First with Adam and Andy, we sit down with Matt Britton, Founder & CEO of Suzy, to explore how AI is transforming the way businesses operate. Matt shares his personal “aha” moment with AI, how he applied those insights to revolutionize his company, and why he believes CEOs must lead the charge in AI adoption—or risk getting le…
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Jim Lecinski | The Insomnia Cookies Case - The GOST Model Taught at Northwestern
38:26
38:26
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38:26A CMO Confidential Interview with Jim Lecinski, Clinical Professor of Marketing at the Kellogg School of Management, two time author, and former Google VP. Jim discusses the need to teach both durable and perishable knowledge, the importance of faculty composition, why students should "sample" B-Schools, and how the Northwestern "House Design" keep…
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The Iron Man Suit for Startups: How AI Drives Efficiency at Decent
56:09
56:09
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56:09In this episode of AI First with Adam and Andy, the hosts dive into a dynamic conversation with Nick Soman, CEO of Decent and an AI-first leader. They explore how Nick leverages multiple large language models to act as an "Iron Man suit" for his business, enabling his team to punch above their weight and unlock new levels of efficiency and innovati…
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Jon Miller | Cofounder Marketo, Engagio | The Gumball Machine is Broken - Rethinking B2B Marketing
35:25
35:25
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35:25See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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John Rudaizky | Global CBO and CMO, EY | Marketing a Service - The Art of Selling Confidence
32:29
32:29
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32:29A CMO Confidential Interview with John Rudaizky, EY Chief Brand & Marketing Officer, who previously held leadership positions at WPP, J. Walter Thompson, and Saatchi & Saatchi. John discusses the concept of confidence including how to market it to clients, build it into the organization and measure it in the marketplace. Key topics include: why bra…
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AI in CPG: Athletic Brewing’s Marketing Playbook with Andrew Katz
51:04
51:04
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51:04In this episode of AI First with Adam and Andy, we sit down with Andrew Katz, Chief Marketing Officer at Athletic Brewing, to explore how AI is reshaping marketing in the CPG industry. Andrew shares his hands-on approach to integrating AI into daily workflows, the role of GenAI in creative ideation, and the challenges of navigating the attention ec…
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Rishad Tobaccowala | The Omnicom IPG Merger - What it Means & What's Next | Part 2
27:24
27:24
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27:24A CMO Confidential Interview with Rishad Tobaccowala, former Publicis Groupe Strategy & Growth Officer, speaker, author, and podcast host of "What's Next." Rishad discusses the media, data, and technology scale benefits driving agency consolidation, the challenge of managing people through a merger, and his new book, Rethinking Work. Key topics inc…
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Rishad Tobaccowala | The Omnicom IPG Merger - What it Means & What's Next | Part 1
27:57
27:57
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27:57A CMO Confidential Interview with Rishad Tobaccowala, former Publicis Groupe Strategy & Growth Officer, speaker, author, and podcast host of "What's Next." Rishad discusses the media, data, and technology scale benefits driving agency consolidation, the challenge of managing people through a merger, and his new book, Rethinking Work. Key topics inc…
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Leadership in the Age of AI: Fred Crosetto on Transforming Traditional Industries
1:09:29
1:09:29
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1:09:29In this episode of AI First with Adam and Andy, Fred Crosetto, founder of AMMEX, reveals how a traditional company became a global AI innovator. From automating HR with a 68% self-service rate to transforming supply chain and marketing processes, Fred offers a masterclass in leadership during technological disruption. Topics include: Breaking down …
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Joe Tripodi | Lessons Learned From a Storied Marketing Career | Former CMO Coca-Cola, Mastercard
32:05
32:05
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32:05See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Richard Sanderson | A Rapid Evolution in the Marketplace - The Spencer Stuart 2025 CMO Study
43:26
43:26
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43:26A CMO Confidential Interview with Richard Sanderson, the firm's Marketing, Sales and Communications leader shares his take on the "hot off the presses" study of the Fortune 500. Toplines include stable tenure with variations by industry, how the job and title are rapidly morphing away from the traditional role (only 40% of companies use the CMO tit…
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Redefining Entrepreneurship with AI: VC Jeff Bussgang on AI, Startups, and the Future
1:02:41
1:02:41
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1:02:41On this episode of AI First with Adam and Andy, the hosts sit down with Jeff Bussgang — Harvard Business School professor, venture capitalist, and author of The Experimentation Machine. Together, they explore how AI is reshaping startup formation, product-market fit, and business strategy. Following the interview, Adam and Andy share their expert c…
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ZRG Partners| The Top 5 Mistakes CEOs and Boards Make When Hiring CMOs| Kate Bullis and David Wiser
33:37
33:37
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33:37A CMO Confidential Interview with Kate Bullis and David Wiser, Managing Partners and Global Marketing Practice Leaders for ZRG Partners. Kate and David translate their extensive search experience to classify common mistakes into "movie themes" and share tips on how to recognize if you are directing or reading for a part in a disaster film. From "Pl…
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Gary Briggs | Marketing Observations and Lessons Learned From the 24' Presidential Election | Part 2
25:49
25:49
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25:49Welcome back for Part 2 of A CMO Confidential Interview with Gary Briggs, former CMO of Facebook and eBay, and board member at Etsy, Petco & Combe. As the Paid Media Advisor to the Harris campaign, Gary shares the inside story of what it is like to work at breakneck speed in the rapid spin up of a political organization and all of the marketing tha…
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Game-Changing AI: Inside the Seattle Sounders’ Strategic Shift
1:01:50
1:01:50
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1:01:50Join hosts Andy Sack and Adam Brotman as they sit down with Hugh Weber, President of Business Operations at Seattle Sounders FC, to explore how AI is reshaping sports management. Hugh dives into the team’s AI journey, revealing game-changing strategies, cultural shifts, and key lessons from integrating AI into operations. Hear firsthand about the p…
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Gary Briggs | Marketing Observations and Lessons Learned From the 2024 Presidential Election
26:10
26:10
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26:10A CMO Confidential Interview with Gary Briggs, former CMO of Facebook and eBay, and board member at Etsy, Petco & Combe. As the Paid Media Advisor to the Harris campaign, Gary shares the inside story of what it is like to work at breakneck speed in the rapid spin up of a political organization and all of the marketing that goes with it. Key discuss…
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Inside the Neil Patel Interview: AI, SEO, and Consumer Shifts
27:00
27:00
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27:00In this episode of AI First with Adam & Andy, our hosts discuss insights from their interview with Neil Patel, focusing on the impact of AI on consumer behavior, the importance of SEO and GEO for business leaders, and strategies for future-proofing businesses through AI. They explore how consumer behavior has shifted with the rise of AI, the need f…
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Gabrielle Kessler | SVP Brand Experience, We Are Social | A Primer on Experiential Marketing
29:54
29:54
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29:54A CMO Confidential Interview with Gabrielle Kessler, SVP Brand Experience at @wearesocial + Narrative, and experienced agency executive. Gabrielle discusses why experiential marketing should be part of an integrated plan versus a stand alone stunt, the value of delivering an emotional memory, and how experiential can reach "ad blind" customers. Key…
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Beyond SEO: Neil Patel on Generative Search, AI-Powered Brand Strategy, and Future-Proofing Digital Presence
42:37
42:37
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42:37Marketing visionary Neil Patel, Co-Founder of NP Digital, breaks down how AI is reshaping search, SEO, and brand strategy. As AI-driven platforms like ChatGPT, Google AI Overviews, and Instagram Search become the new gatekeepers of information, Neil reveals why businesses must move beyond traditional SEO and embrace "Search Everywhere Optimization.…
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Josh Golden | Vulnerability & Personal Branding - Two 2-Edged Swords | CMO Confidential
33:18
33:18
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33:18A CMO Confidential Interview with Josh Golden, CMO of Quad, Creator of Eureka and 3 Things, former Publisher & President of Ad Age. Josh outlines the key components of both personal and business vulnerability and offers tips regarding the balance between enough and too much disclosure. He also shares how to build a personal brand without "overshado…
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Prof Daniel McCarthy | Door Dash and Food Delivery - The Case For Building a Subscription Model
36:27
36:27
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36:27A CMO Confidential Interview with Dr. Dan McCarthy, Professor of Marketing at Maryland. Dan returns for the third time to share research on the food delivery business and how marketers can "bend the growth curve" by implementing a subscription model. He discusses the engineering behind various subscription models and why most marketers should "at l…
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AI-Driven Productivity at Moderna: A Conversation with Brice Challamel
1:13:15
1:13:15
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1:13:15In this episode of AI First, hosts Adam Brotman and Andy Sack engage with Brice Challamel, VP of AI Products and Platforms at Moderna, to discuss the transformative impact of generative AI on business operations. Brice shares how Moderna has successfully integrated AI into its culture, enhancing decision-making processes, productivity, and cross-fu…
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Kip Knight | Putting the Chief in CMO - Being Good at Marketing Isn't Enough | CMO Confidential
30:01
30:01
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30:01A CMO Confidential Interview with Kip Knight, founder of CMO Coaches, formerly CMO of Taco Bell and H&R Block US President. Kip breaks marketing leadership into "3 Chiefs" - Marketing Leader, Member of the Exec (First) Team, and Company Ambassador and offers tips for how to sequence and think about all three. Key discussion topics include: why runn…
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Carilu Dietrich | B2B Marketing - 2024 The Year in Review + The Year Ahead | CMO Confidential
32:06
32:06
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32:06CMO Confidential correspondent Carilu Dietrich, former CMO and hypergrowth advisor who helped take Atlassian public, returns to talk about why she thinks 2025 represents the biggest change in the B2B marketplace in decades. Carilu discusses the potential acceleration of acquisitions and investment driven by macroeconomic factors and how AI is "smac…
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The Future of AI in 2025: Business Trends You Can’t Ignore
27:44
27:44
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27:44Welcome to the inaugural episode of AI First with Adam and Andy! Kicking off the new year, hosts Andy Sack and Adam Brotman share their bold predictions for AI in 2025. From the rise of AI-powered search and agentic AI to Apple's big move into artificial intelligence, this episode explores the trends set to disrupt businesses, reshape industries, a…
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Peter Fader | Wharton School | The Warby Parker Case - I Can See Clearly Now With My CLTV Glasses On
32:37
32:37
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32:37A CMO Confidential Interview with Dr. Peter Fader, Professor of Marketing at The Wharton School of Business. This show is a bookend to "The Rise & Fall of Peloton as Seen Through the Lens of CLTV" with Professor Dan McCarthy. Pete discusses the use of Customer Lifetime Value (CLTV) as key to understanding the true value of the company and explains …
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McKinsey & A.N.A | Marketing - The Battle Between Believers & Non-Believers - Part 2 | Replay
22:09
22:09
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22:09A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at the Association of National Advertisers. We discuss their recent study and Wall Street Journal article showing that CEO's who have marketing at the center of their strategy have measurably better results. They discus…
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McKinsey & A.N.A | Marketing: The Battle Between Believers & Non Believers | Part 1
25:57
25:57
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25:57This week's holiday episode revisits one of our most popular shows from the past year where leaders from @McKinsey and @ANAmarketers discuss the continued divide between marketing believers and non-believers. A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at the ANA…
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Adam Brotman and Andy Sack | Forum 3 | It's a Bird! It's a Plane! Holy Shit, It's AI! Part 2
33:51
33:51
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33:51This is Part 2 of A CMO Confidential Interview with Andy Sack and Adam Brotman, Co-Founders and Co-CEO's of Forum 3, authors of the book AI First, previously at Microsoft and Starbucks. They discuss why AI is different from previous technology advances and the series of "Holy Shit!" moments experienced when interviewing Sam Altman, Bill Gates and o…
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Adam Brotman and Andy Sack | Forum 3| It's a Bird! It's a Plane! Holy Shit, It's AI!" Part 1
36:21
36:21
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36:21A CMO Confidential Interview with Andy Sack and Adam Brotman, Co-Founders and Co-CEO's of Forum 3, authors of the book AI First, previously at Microsoft and Starbucks. They discuss why AI is different from previous technology advances and the series of "Holy Shit!" moments experienced when interviewing Sam Altman, Bill Gates and others. Key topics …
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Jon Davids | CEO, Influicity | The Synthetic Influencer - Should Brands Do It Themselves? |
27:48
27:48
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27:48A CMO Confidential Interview with Jon Davids, founder and CEO of Influicity and author of Marketing Superpowers. Jon discusses the idea of creating your own influencers in a marketplace where communities matter more than ever. Key topics include: the synthetic influencer as a natural evolution from Colonel Sanders, Toucan Sam, and Tony the Tiger; t…
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Jim Stengel | Former P&G CMO |A Top Marketer Riffs on What It Takes to be a Successful CMO
34:04
34:04
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34:04A CMO Confidential interview with Jim Stengel, the former CMO of P&G, author, podcast host, professor, and CEO of the Jim Stengel Company. Jim discusses how marketing has evolved from "awareness" to "entertainment and attention," the need for constant innovation and creativity, and why your purpose should be directed at making consumer's day-to-day…
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Chris Andrew | CEO Scrunch AI | Is Your New Best Customer an AI BOT - Welcome to the New Frontier
32:55
32:55
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32:55A CMO Confidential Interview with Chris Andrew, the CEO and Co-Founder of Scrunch AI and former Chief Product Officer of Hearsay. Chris shares his thoughts on how AI will dramatically alter customer purchase patterns and why marketers should be thinking about how to win "BOT engagement." Key topics include: why he believes consumer consideration an…
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Tom Stein | Chairman, Stein IAS | The Inherent B2B Marketing Problem & What to Do About It
34:44
34:44
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34:44A CMO Confidential Interview with Tom Stein, the Chairman & Chief Brand Officer of Stein IAS, a leading global B2B agency. Tom shares his thoughts on why we are in "The B2B Decade," the underleveraged power of many B2B brands, and how organization structures are often in the way of good marketing. Key topics include: why so many B2B companies defau…
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Jason Radisson | New CMOs at the Inflection Point – Tips for the Hard Situations | CMO Confidential
35:12
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35:12A CMO Confidential interview with Jason Radisson, CEO of Movo, former Regional GM at Uber and Marketer at Caesars Entertainment. Jason shares his thoughts on how to approach inflection points like declining sales, a change of control, or company pivot -- and the importance of focusing on the outcome you have to deliver to move the business forward.…
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Jean English | Big Tech & B2B Marketing-What You Need to Know | Juniper Networks | CMO Confidential
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33:35A CMO Confidential Interview with Jean English, CMO of Juniper Networks, formerly the CMO of Armis, Palo Alto Networks and NetApp. Jean describes the ongoing digital transformation journey, how the "Infrastructure Layer" works and why it's so important to marketers, and why Marketing and IT should be BFF's. Key topics include: the forces driving te…
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