John Rudaizky | Global CBO and CMO, EY | Marketing a Service - The Art of Selling Confidence

CMO Confidential

A CMO Confidential Interview with John Rudaizky, EY Chief Brand & Marketing Officer, who previously held leadership positions at WPP, J. Walter Thompson, and Saatchi & Saatchi. John discusses the concept of confidence including how to market it to clients, build it into the organization and measure it in the marketplace. Key topics include: why brands benefit from strong competitors; his belief that creativity is the single most important business advantage; and the challenge of ensuring creative thinking isn't relegated to the back seat as companies focus on tactics. Tune in to hear the thinking behind EY's rebrand.

Step into the world of marketing leadership with "The Art of Selling Confidence in Marketing Services," featuring global marketing expert John Rudaizky, the Chief Brand and Marketing Officer at EY. Hosted by five-time CMO Mike Linton, this episode of CMO Confidential delivers invaluable insights into the art of building trust and confidence in marketing services.

Key topics include:

- The critical role of confidence in B2B marketing decisions and brand trust.

- Strategies for measuring confidence within your organization and among clients.

- How to navigate rapid changes in technology, AI, and global business landscapes.

- Lessons from John s extensive career at WPP, J Walter Thompson, and Saatchi & Saatchi.

- The importance of creativity and collaboration in shaping effective marketing strategies.

Tune in to hear how top CMOs are tackling today’s marketing challenges, the future of AI in marketing, and actionable advice for building a successful career in the industry.

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CHAPTERS:

00:00 - Intro

01:19 - Marketing a Service: Selling Confidence Strategies

03:12 - Measuring Confidence: Key Metrics and Insights

07:53 - Expanding the Brand: All In Strategy

12:52 - Change Management for Smaller Companies

16:22 - EY Partnerships: Collaboration Insights

18:45 - Managing Negative PR: EY's Approach

20:57 - POST GAME: Recap and Insights

21:15 - AI in Marketing: Trends and Innovations

23:25 - Audience Advice: Tips and Best Practices

29:04 - Final Thoughts: Last Question Discussion

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