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CMO Confidential

Mike Linton // I Hear Everything Podcast Network

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Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market? The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite. We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through. Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy ...
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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In this first short series, we speak to a number of senior leaders within the Marketing industry in Scotland, discussing a wide range of topics - from the trials and tribulations of starting and building a successful marketing agency, to marketing innovation within the drinks industry, the hot topic of sustainability and marketing in a pre and post Covid world. This podcast series highlights the creativity, passion, resilience and success of some of our talented industry colleagues.
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Women in B2B Marketing

Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.

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Women in B2B Marketing is a weekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories of victory and defeat, challenge and triumph. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community. This is a place where CMOs, VPs of Marketing, and all strong women B2B marketing leaders discuss their top tactics, strategies, and tips for building teams, leveraging trends, and ultimately rockin ...
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My name is Austin Brawner, and my purpose is to help eCommerce entrepreneurs build wealth and live more fulfilled lives. You can expect weekly interviews with world-class eCommerce operators, deep dives into what's working right now, and a refreshing break from the "crush-it culture" plaguing our industry. This podcast will change your perspective on building a business, and, hopefully, change your life.
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Ep. 337 There’s a free tool that can help your brand show up more in AI-powered search results! Kipp dives into the new playbook for winning visibility in ChatGPT, Gemini, Perplexity, and the world of zero-click searches. Learn more on how to build a custom GPT to create AI-optimized content, the unique rules for ranking in AI search engines, and t…
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Summary The conversation revolves around a self-defense incident involving a security guard who was attacked while performing his duties. The discussion highlights the escalation of violence, the response from law enforcement and medical personnel, and the importance of legal representation in self-defense cases. The speakers reflect on the implica…
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In this episode of "Women in B2B Marketing," host Jane Serra is joined by Chaenara O’Brien - a sharp strategist who splits her time between leading digital GTM at vFunction and consulting with startups via Thought Bakery. Chaenara brings a refreshingly grounded, systems-first lens to modern marketing, shaped by a background in energy trading, opera…
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Summary In this episode of Armed American Radio, host Mark Walters discusses various topics related to gun rights, including the recent developments in the Peterson suppressor case, the changing position of the DOJ on suppressors, and the implications of the Senate’s reconciliation bill on firearm regulations. The conversation also touches on the m…
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A CMO Confidential Interview with Dr. Eugene Soltes, Harvard Business School Professor and author of "Why They Do It - Inside the Mind of the White Collar Criminal". Eugene discusses how most crimes start out as small, often unnoticed decisions made by strategic people, how nearly everyone has a chance to step over the line, why many companies (Air…
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Ep. 336 Is your organic traffic vanishing into the AI ether? Kipp, Kieran, and Aja Frost (Sr. Director of Global Growth at HubSpot), dive into the huge disruption AI-powered search is having on SEO, and exactly how brands should respond if they want to stay visible in a world dominated by LLMs and AI overviews. Learn more on what’s changing in sear…
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Summary In this episode of Armed American Radio, host Mark Walters discusses various topics including the challenges of live streaming, the significance of military parades, and the disconnect between radical politics and the general public. The conversation also touches on the upcoming Florida gubernatorial race and the implications of gun control…
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Summary In this episode, Mark Walters celebrates Father’s Day while discussing the ongoing fight for gun rights with Alan Gottlieb, founder of the Second Amendment Foundation. They reflect on the significant legal victories achieved over the past 50 years and the current challenges faced in states like Illinois and New Jersey. The conversation also…
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Summary In this episode, Mark Walters celebrates Father’s Day while discussing the ongoing fight for gun rights with Alan Gottlieb, founder of the Second Amendment Foundation. They reflect on the significant legal victories achieved over the past 50 years and the current challenges faced in states like Illinois and New Jersey. The conversation also…
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Summary In this episode, Mark Walters discusses various pressing issues including law enforcement’s role in public safety, the current political landscape regarding protests and immigration, and the ongoing situation between Israel and Iran. The conversation emphasizes the need for strong leadership in law enforcement and critiques the narrative su…
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Summary In this episode of Armed American Radio, host Mark Walters discusses various self-defense stories from Georgia, focusing on a domestic dispute that escalated into violence and a heroic intervention during a carjacking. The conversation highlights the complexities of family courts and the impact of domestic disputes on individuals’ lives. Th…
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** Originally published on January 18, 2023 ** This episode is a favorite for anyone who's ever argued about buttons vs hyperlinks, wondered if open rates still matter, or just wants to get better at email without sounding like a spam bot. Kestrel Lemen is an email powerhouse: part strategist, part storyteller, and hands down one of the most insigh…
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Ep. 335 Did you know that using the right AI prompt can turn a six-week creative project into a one-hour task? Kipp and guest Jason Keath, author of “The Case for More Bad Ideas”, dive into how marketers and creators can harness the power of AI prompts to dramatically speed up – and upgrade – the creative process. Learn more on building a repeatabl…
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Summary In this episode of Armed American Radio’s Daily Defense, host Mark Walters discusses various topics related to firearm safety, gun control, and personal experiences with firearms. He emphasizes the importance of teaching the next generation about gun safety and the cultural significance of firearms as family heirlooms. The conversation also…
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Summary In this episode of Armed American Radio, host Mark Walters discusses various topics related to gun rights, legal issues surrounding firearms, and the role of the NRA in advocating for Second Amendment rights. The conversation includes updates on the case of Patrick Adamiak, who is serving a lengthy prison sentence due to controversial charg…
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A CMO Confidential Interview with Dr. Eugene Soltes, Harvard Business School Professor and author of "Why They Do It - Inside the Mind of the White Collar Criminal". Eugene discusses how most crimes start out as small, often unnoticed decisions made by strategic people, how nearly everyone has a chance to step over the line, why many companies (Air…
  continue reading
 
Ep. 334 For just $20 a month, you can have your own “Harvard MBA analyst” working inside your business. Kipp and Kieran dive into the groundbreaking integration between HubSpot and OpenAI’s ChatGPT deep research, sharing why this changes the game for marketers and sales pros. Learn more on how AI-powered deep research can instantly level up sales, …
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Summary In this episode of Armed American Radio, host Mark Walters discusses various topics related to gun rights, including the recent Supreme Court ruling on the Mexico case, insights from Justice Kavanaugh regarding future cases, and Citigroup’s policy shift on financing gun manufacturers. The conversation emphasizes the importance of the Second…
  continue reading
 
Summary In this episode of Armed American Radio, host Mark Walters discusses various topics related to gun rights, including the recent Supreme Court ruling on the Mexico case, insights from Justice Kavanaugh regarding future cases, and Citigroup’s policy shift on financing gun manufacturers. The conversation emphasizes the importance of the Second…
  continue reading
 
Summary In this episode of Armed American Radio, host Mark Walters discusses various topics related to gun rights, including the recent Supreme Court ruling on the Mexico case, insights from Justice Kavanaugh regarding future cases, and Citigroup’s policy shift on financing gun manufacturers. The conversation emphasizes the importance of the Second…
  continue reading
 
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