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109: Marketers of the Future Own GTM - and Build the Systems to Support It - with Chaenara O'Brien, Product Marketing Leader & Strategist at Thought Bakery
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Content provided by Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing., Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies, and International Outsourcing.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing., Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies, and International Outsourcing. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of "Women in B2B Marketing," host Jane Serra is joined by Chaenara O’Brien - a sharp strategist who splits her time between leading digital GTM at vFunction and consulting with startups via Thought Bakery.
Chaenara brings a refreshingly grounded, systems-first lens to modern marketing, shaped by a background in energy trading, operations, and engineering services. The conversation unpacks what it really takes to build future-ready go-to-market teams, avoid burnout, and lead with both curiosity and clarity in a time of constant change.
Jane and Chaenara dig into:
- How her career in ops + energy trading led to B2B marketing leadership
- What “scenario planning” actually means - and how to make it actionable
- Why marketers need to stop reacting and start building systems
- How AI is reshaping what it means to “do more with less”
- Creating space for failure and curiosity on high-performing teams
- Why outdated ideas of brand control and executive presence need to go
- What GTM leadership should look like - and where it’s headed
- Outgrowing tech and how to protect your spark
Key Links:
Guest: Chaenara O'Brien: https://www.linkedin.com/in/chaenara/
Host: Jane Serra: https://www.linkedin.com/in/janeserra/
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