Best Frederick Vallaeys Podcasts (2025)

1
Google Marketing Live 2025 Exclusive Insider Intel With Ginny Marvin | PPC TH 114 1:02:18

3d ago1:02:18

1:02:18

Watch the video version: https://youtu.be/GPKgUZPM3H0 Key Takeaways from the Episode 🔍 Search Is Evolving Fast Google Ads is adapting to a post-keyword world where prompts, AI conversations, and multimodal inputs dominate. AI Overviews and AI Mode represent major shifts in how queries are interpreted. 🤖 AI Max for Search AI Max is a toggle within S…

1
LinkedIn Masterclass: AJ Wilcox's 3-Stage Funnel That 5Xed Conversions | PPC TH 113 48:11

17d ago48:11

48:11

Watch the video version here: https://youtu.be/FKCn21Z0TN8 Are LinkedIn Ads worth it in 2025? In this conversation, Frederick Vallaeys chats with AJ Wilcox, the world's top LinkedIn Ads expert and a top PPC influencer, about why LinkedIn is becoming the most powerful platform for B2B marketers.They dive into:- Why Google Ads alone won’t cut it anym…

1
Google Ads Exclusive with Ginny Marvin, Ads Product Liaison | PPC TH 112 52:33

1M ago52:33

52:33

Watch the video version: https://youtu.be/oO0962bWLZw Get the inside scoop on Google Ads directly from Ginny Marvin, the Google Ads Product Liaison.In this exclusive interview hosted by Navah Hopkins, Ginny shares what’s changing in the world of paid search — from Performance Max updates and ad rank mechanics to landing page experience, creative op…

1
EP82 -Why PMax Sucks and How to Make It Suck Less - Google Ads Podcast 1:03:05

1M ago1:03:05

1:03:05

Why PMax sucks… and how to make it suck less 🤷‍♂️ I recently sat down with Andre Kempe, founder of Admiral Media, on his podcast Why PMax Sucks – and we went deep into the messy world of Google Ads Performance Max. We discussed: 🔍 Why PMax feels like a black box (and why that’s a problem) 🧠 Why Meta Ads still wins when it comes to creative testing …

1
Ep81 Let's Dive Inside Google Ads with Jyll Saskin Gales 1:04:25

1M ago1:04:25

1:04:25

Join me for a powerhouse conversation with none other than Jyll Saskin Gales, Google Ads Coach and Founder of Inside Google Ads – just days before the release of her much-anticipated book “Inside Google Ads”! Whether you’re running your own ads, part of a PPC team, or just want to stay ahead of the curve—this is one live session you don’t want to m…

1
The Tariff Crisis: Survival Tips and Advice for Advertisers (Part 2) | PPC TH 111 31:00

2M ago31:00

31:00

Watch the video version here: https://youtu.be/x_jQeZP04Ck The 2025 trade war is here, and advertisers are feeling the heat. In this special PPC Town Hall, Frederick Vallaeys speaks with economics-savvy marketer Sam Tomlinson to explain how the escalating U.S.-China tariff war is shaking up the ad world. Follow Sam: https://www.linkedin.com/in/digi…

1
The Tariff Crisis: PPC Survival Tips and Advice from Top Experts | PPC TH 110 46:07

2M ago46:07

46:07

Video version: https://youtu.be/ggbpS5rLIzE The 2025 trade war is here, and advertisers are feeling the heat. In this special PPC Town Hall, Navah Hopkins speaks with Duane Brown (Take Some Risk) and Casey Gill (Web Savvy) about the ripple effects of tariffs on Google Ads, Meta, Microsoft, and Amazon.From shrinking margins to campaign testing strat…

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Ep80- Google Ads Podcast with Frederick Vallaeys, OPTMYZR 1:01:43

2M ago1:01:43

1:01:43

🚀 Google Ads Insights with Frederick Vallaeys | Optmyzr 🎯 Google Ads expert Frederick Vallaeys shares tips on AI, automation, and campaign optimization. Don’t miss it! 🎧By Santhosh K

1
Why Your PPC Reports Are Misleading You | PPC TH 109 51:17

2M ago51:17

51:17

Watch the video version: https://youtu.be/BKsG1dvPx_Q Is your PPC reporting holding you back? In this episode of PPC Town Hall, we uncover how bad attribution models, GA4 issues, and ignored conversion lag can lead to misleading data and lost profit. Learn how to upgrade your reports to power smarter decisions and better ad performance.Follow Scott…

1
PMax, First-Party Data, AI, and More: How to Win at PPC in 2025 | PPC TH 108 45:24

3M ago45:24

45:24

Watch the video version: https://youtu.be/lQ2DkGGfJTU In this episode of PPC Town Hall, host Frederick Vallaeys sits down with Josh Baines from Adthena to discuss the seismic shifts happening in the PPC industry. From AI-powered automation to the changing role of manual bidding, this episode dives deep into how advertisers can stay in control while…

1
AI Can’t Fix Your Bad Feeds Alone—Here’s Why You Still Matter! | PPC TH 107 46:41

3M ago46:41

46:41

Watch the video version here: https://youtu.be/c_6Wht__TVk In this episode I sit down with Jacques van der Wilt, the founder of DataFeedWatch, to discuss the massive transformation AI is bringing to product data feeds and ecommerce advertising.🔍 Key Topics Covered:✅ How AI is reshaping data feed optimization✅ The evolution of Google Shopping, Perpl…

1
PPC in 2025: What to Stop, Start & Double Down On | PPC TH 106 1:00:39

4M ago1:00:39

1:00:39

Watch the video version here: https://youtu.be/fl_cqCKVI7g In this must-watch episode, PPC experts Andrew Lolk and Julie Bacchini Friedman talk about what PPC advertisers should STOP doing, START doing, and DOUBLE DOWN on in 2025.🔍 Topics Covered:✅ The biggest PPC mistakes to avoid in 2025✅ Why SKAGs and last-click attribution are outdated✅ Smart b…

1
EP 79- Google Ads Podcast with Mehdi Abbas from Solutions 8 1:13:31

4M ago1:13:31

1:13:31

In this episode of the Google Ads Podcast, we sit down with Mehdi Abbas, a Google Ads strategist from Solutions 8, to discuss the latest strategies, insights, and tips for optimizing your Google Ads campaigns. Mehdi shares his wealth of knowledge on how to effectively manage and scale campaigns, avoid common pitfalls, and stay ahead of industry tre…

1
Practical Advice on How to Actually Make Smart Bidding Work for You | PPC TH 105 54:57

4M ago54:57

54:57

Watch the video version here: https://youtu.be/yrOm2_q5E_I 🔑 Key Takeaways:1️⃣ Google's Machine Learning Needs Data:At least 30 conversions per campaign per 30 days for effective smart bidding.If you're not hitting this number, soft conversions (engaged visitors, add-to-cart actions, etc.) can help train the algorithm.2️⃣ Keywords Are Less Predicta…

1
Generative Search Is Disrupting Google Ads: What Marketers Need to Know | PPC TH 104 45:27

4M ago45:27

45:27

Watch the video version here: https://www.youtube.com/watch?v=ScSnLk9XC2M In this episode, Frederick Vallaeys spoke to Greg Finn and Christine "Shep" Zernheld, hosts of Marketing O'Clock, one of the top digital marketing news shows. Together, we discuss the latest trends in PPC, Google's evolving strategies, and the role of generative AI in reshapi…

1
Ep78- Google Ads Podcast with Austin LeClear, Co-Founder of @growmyads 1:24:31

4M ago1:24:31

1:24:31

Tune in to an exciting episode of the Google Ads Empower Hour with Austin LeClear, Co-Founder of @growmyads! 🚀 Austin brings his expertise in Google Ads to the table, sharing valuable insights on campaign scaling, optimization, and driving results for your business. Whether you're just starting out or you're a seasoned pro, this episode is filled w…

1
Old School PPC vs. PPC in the Era of Automation and Generative AI | PPC TH 103 39:18

5M ago39:18

39:18

Watch the video version here: https://youtu.be/X-1iGyBtS70 Generative AI is transforming PPC, but is it all good? In this episode, Sophie Fell, Director of Paid Media at Two Trees PPC, talks about the seismic shifts AI is causing in paid search. A generative AI skeptic herself, Sophie dives deep into her mixed feelings about tools like ChatGPT, dis…

1
Google Explains How to Leverage Its AI Tools for Profitable Ad Campaigns | PPC TH 102 46:34

6M ago46:34

46:34

Watch the video version here: https://youtu.be/lr-oz0wLWPI Tetsuo Konno, Search & Performance Lead at Google shares how Gemini and predictive AI are changing the way marketers approach Google Ads campaigns.He also teaches how to set up your data properly for Google Ads and why that matters more than ever.📌 Here’s what you’ll learn:- How to use pred…

1
10 Powerful Automations Beeby Clark+Meyler Uses Everyday to Manage Small Google Ads Accounts 47:47

6M ago47:47

47:47

Watch the video version here: https://youtu.be/oX8AFB-GVUI Amy McLain-Ponder, Group Director of Paid Search at Beeby Clark+Meyler (BCM) shares 10 powerful automations her team uses to tackle the unique challenges of managing small Google Ads accounts. From saving time on repetitive tasks to maximizing limited budgets, Amy shares how her team stays …

1
How Advanced Auto Parts Leverages Generative AI for Digital Marketing Success | PPC TH 101 39:17

6M ago39:17

39:17

Watch the episode here: https://youtu.be/cDEVRv8MI2o Learn how Katlyn Edwards from Advanced Auto Parts reveals how they're using generative AI for PPC and SEO. She shared the tools, tactics, and strategies that are helping her team stay ahead in a competitive market. This episode is packed with insights on using AI for scale, building customer-cent…

1
Ep77- How to Boost PPC Success with AI-Driven Feed Optimization with the CEO of Data Feed Watch 50:39

6M ago50:39

50:39

🚀 Join Us Live: Unlock the Secrets to PPC Success with the CEO of Data Feed Watch! 🚀 We’re excited to announce an exclusive live stream with Jacques van der Wilt, founder of DataFeedWatch and a leader in shopping feed optimization. In this session, Jacques will dive into how AI is revolutionizing PPC campaigns, helping marketers optimize feeds, imp…

1
Ep-76 Unlocking PPC Success with CRO A Conversation with Elijah Greenhill 59:39

6M ago59:39

59:39

In this episode, we tackle one of the most impactful yet under-discussed aspects of PPC success: Conversion Rate Optimization (CRO). Join us as I sit down with Cameron Calder, founder of Hype Digital and CRO specialist, to dive into the game-changing ways CRO can amplify PPC performance. We discuss: • The vital role CRO plays in scaling PPC campaig…

1
Ep75- Scaling a Trustworthy Moving Company 28:39

6M ago28:39

28:39

Join us for an insightful podcast with James Andrew Elder, a veteran and owner of a transparent, licensed, and insured moving company, as we tackle the challenges of choosing the right movers and scaling a moving business. Discover expert tips on avoiding bait-and-switch tactics, vetting moving companies, and asking the right questions to ensure a …

1
Ep74- The Challenges of Building a Successful PPC Agency. 1:08:34

7M ago1:08:34

1:08:34

Are you ready to unlock the secrets of thriving in the competitive world of pay-per-click (PPC) advertising? Join us for an exciting livestream featuring Elizabeth Greene, co-founder of Junglr. 🌟 In this dynamic session, we’ll dive into the heart of PPC advertising and tackle the unique challenges that come with building a successful agency. Whethe…

1
Maximize Q4 Holiday Sales with Microsoft’s Expert Tips | PPC Town Hall 100 48:21

7M ago48:21

48:21

Watch the video version here: https://youtube.com/live/6UepjtkisSc Get your Q4 holiday campaigns ready with Microsoft’s top tips. Join Joe Dries from Microsoft as he dives into key shopping strategies, including early preparation, AI-driven targeting, and leveraging first-party data to connect with holiday shoppers. Discover how to optimize your ad…

1
How Generative AI is Revolutionizing SaaS | Fireside Founders Chat 39:07

8M ago39:07

39:07

Watch the video version here: https://youtu.be/BEe94T9cz8Y In this episode, Frederick Vallaeys chats with Tom O'Malley, Founder and CEO of Ascend AI.Takeaways from the episode:Product-Led Growth: Tom shared the importance of transitioning from a high-touch sales model to a product-led growth strategy. His platform used potential customers to sell t…

1
Ep73- How to Use Amazon PPC & DSP to Boost Sales 59:56

8M ago59:56

59:56

🚀 New Podcast Episode Announcement! 🚀 Excited to have Will Haire, Co-founder of BellaVix, on the Guided PPC Podcast! 🎙 In this episode, we’ll dive into “How to Use Amazon PPC & DSP to Boost Sales”. 📈 Why should you tune in? If you’re a Google Ads specialist or an eCommerce business owner, learning Amazon PPC strategies can give you fresh ideas to b…

1
Unorthodoxy: A Contrarian Marketer's Guide to the New Internet | Fireside Founders Chat 30:46

8M ago30:46

30:46

Watch the video version here: https://youtube.com/live/QrSYTHtHwrg In this episode, Frederick Vallaeys talks to Gill Gildner, co-founder of Discosloth, a marketing agency.Gil presents a refreshing and contrarian approach to modern marketing. This approach resonates with marketers who want to differentiate themselves in an increasingly uniform digit…

1
How Ex-Googler Sharon Park Built a Winning Agency in the AI Era | PPC Town Hall 99 45:29

8M ago45:29

45:29

Watch the video version here: https://youtu.be/j3PuOdWUDpc In this episode, Frederick Vallaeys sat down with Sharon Park, founder of Sage Digi, to discuss her journey from Google to starting her own digital agency. They talked about the transformation of Google Ads PPC, the impact of generative AI on marketing, and the future of Google in a rapidly…

1
Ep72- Why Most PPC Campaigns Fail with John Horn, CEO of StubGroup - Live Google Ads Podcast by Guided PPC 1:00:10

9M ago1:00:10

1:00:10

Get ready for an exclusive live episode of the Google Ads Podcast by Guided PPC, featuring John Horn, CEO of StubGroup! 🎧 In this session, we’ll explore "Why Most PPC Campaigns Fail and How to Ensure Yours Doesn’t." John will share his expert strategies to help you avoid common pitfalls and achieve better results with your PPC campaigns. Tune in on…

1
Ep71- How To Do Competitor Analysis and Research For Google Ads Campaign Planning and Strategy 36:18

9M ago36:18

36:18

🎙️ Welcome to today’s episode! We're diving into how to outshine your competitors with effective Google Ads research. Inspired by Roman Brown’s insightful question, we'll explore actionable strategies to leverage competitor intel and optimize your campaigns. 🔍 Discover how to use tools like Google Trends and Google Ads Transparency to gain valuable…

1
Ep-70 How To Analyze Auction insights In Google Ads And Use It For Campaign Optimization 9:07

9M ago9:07

9:07

Want to supercharge your Google Ads? Tune in to our latest episode where we dive into Auction Insights and how to use them for optimizing your campaigns. Learn why Impression Share is more than just search volume—it's a game-changer for performance! We'll cover strategies to boost your ad effectiveness and uncover hidden opportunities. For more tip…

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Ep69- How To Do Keyword Research with Google Keyword Planner - 4 Case Studies 23:34

9M ago23:34

23:34

🎙️ New Podcast Episode Alert! 🎙️ We’re diving into the complexities of keyword research—it's not as simple as it seems! 🌐✨ 🔍 Discover: Why Google Ads Keyword Planner is a top choice for first-party data. How to tailor keyword research for niche markets like DTC brands. Clever strategies for finding keywords in challenging niches like Personal Injur…

1
Ep68- All About Portfolio Bid Strategies in Google Ads by Guided PPC 9:48

9M ago9:48

9:48

Welcome to our latest podcast where we dive deep into Google Ads bid strategies! Discover the game-changing benefits of portfolio bid strategies, and learn how they can transform your campaigns. 📊 ----------------------------- 🚀 Ready to Boost Your Google Ads Performance? Claim your FREE Google Ads Audit today and discover opportunities to improve …

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Ep67- How To Setup PMax Insights Script by Mike Rhodes - A Step-by-Step Guide by Guided PPC 16:52

9M ago16:52

16:52

🔍 Are you auditing a Google Ads account from another agency? One common issue is overlooking the PMAX Insight script by Mike Rods for Performance Max campaigns. This often results in missed insights and suggests a lack of deeper analysis. 🎯 In this podcast episode, we’ll explain why this script is crucial and guide you through its easy setup. Learn…

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Ep66- How To Prepare for Difficult PPC Clients with Group Development Theory 18:10

9M ago18:10

18:10

Welcome to our channel! In today's podcast, we delve into the art of handling challenging PPC clients. Agency life is filled with obstacles, and being mentally and emotionally equipped to tackle difficult clients is crucial for success. Join us as we explore strategies and insights derived from real-life experiences. Learn how to navigate through t…

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Ep65- How Francis’ Life Changed With 14 Hour Google Ads Course by Guided PPC 15:13

9M ago15:13

15:13

Hey folks, buckle up for a heartwarming tale that'll inspire and uplift your spirits! In today's podcast, I'm sharing a remarkable story that unfolded in December last year. It started with an email from a passionate individual in Nigeria, deeply intrigued by my Google Ads tutorials. However, despite their burning desire to enroll in my courses, th…

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Google’s U-Turn on Cookies: What Does It Mean for Advertisers | PPC Town Hall 98 43:11

9M ago43:11

43:11

Watch the video version here: https://youtu.be/DGSCAPCsqiQ In this episode of PPC Town Hall, the discussion centered around Google's recent decision to no longer deprecate third-party cookies in Google Chrome, despite previous announcements suggesting otherwise. Ben Vigneron from Blackbird PPC discussed what this means for advertisers and the broad…

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Ep64- How Gen AI Will Affect Google Ads Specialists Google Marketing Live 2024 7:59

9M ago7:59

7:59

Hey there, fellow marketers! Today, I'm thrilled to share my top takeaway from Google Marketing Live 2024: the revolutionary impact of generative AI within Google Ads. 🔍 Vidya, Google's VP and Search GM, shed light on the game-changing potential of generative AI. It's not just a buzzword; it's already reshaping the landscape of Google Ads. 💡 Here's…

1
Ep63- Scaling Google Ads For Ecommerce With Product Variants 8:53

10M ago8:53

8:53

Discover how to effectively scale your Google Ads campaigns for e-commerce by leveraging product variants. In this podcast, we'll explore strategies to optimize your ad performance, reach more potential customers, and maximize your ROI. Whether you're new to Google Ads or looking to take your e-commerce store to the next level, these tips will help…

1
Ep62- Beyond Google Ads with Zach Boyette - Galactic Fed - Guided PPC Podcast 38:19

10M ago38:19

38:19

In today's podcast, we discuss things outside the box of Google Ads with Zach Boyette, Founder and Managing Partner at Galactic Fed. There will be a Q&A session as well. ----------------------------- 🚀 Ready to Boost Your Google Ads Performance? Claim your FREE Google Ads Audit today and discover opportunities to improve your campaigns and drive hi…

1
What's the future of the 'keyword'? | PPC Town Hall 97 46:54

10M ago46:54

46:54

Watch the video version here: https://youtu.be/r3eH7Loz3FA In this episode of PPC Town Hall, I sat down with Andrew Lolk and Jyll Saskin Gales to discuss Google Ads' latest updates to query matching and brand controls and what it means for keywords, match types, and advertisers.Follow Jyll on LinkedIn: https://www.linkedin.com/in/jyllsaskingales/Fo…

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Ep61-ppc.zone August 2024: Digging into the numbers ⛏️with @jyll Sophie Fell and Nissha Goenka 50:09

10M ago50:09

50:09

had a great fun on the PPC Zone Podcast, the August 2024: Digging into the numbers ⛏️with - Jyll Saskin Gales, Founder and Google Ads Coach at Inside Google Ads - Sophie Fell, Director of Paid Media at Two Trees PP - Nissha Goenka, Google Ads Trainer On ppc.zone podcast, I shared my strategy presentation "How to scale Google Ads for Ecommerce with …

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Ep60- Google Ads Rescue For DropShipping Stores In 2024 11:50

10M ago11:50

11:50

Curious if Google Ads can take your dropshipping business to the next level? Tune in as we debunk myths, share insider strategies, and reveal how to supercharge your success on the world's largest ad platform. Ready to elevate your game? Let's dive in! ----------------------------- 🚀 Ready to Boost Your Google Ads Performance? Claim your FREE Googl…

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Ep59- Google Ads Workshop for Online Business Entrepreneurs - Paid Search Ads Basics 56:54

10M ago56:54

56:54

Watch this Google Ads Workshop for Online Entrepreneurs, which was conducted via Zoom and covered Google Ads Search Ads Basics. If you are an Online Entrepreneur i.e Ecommerce Online Store owner, Small Business Owner, or even an absolute Beginner to Google Ads, you can learn: - How Google Ads works - How to use Google Keyword Planner - How to under…

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Ep58- How To Download PMax Search Terms Report In A Google Sheet 9:34

10M ago9:34

9:34

How To Download Google Performance Max Search Terms Report In A Google Sheet Learn how to download search terms from Google PMAX campaigns into a Google Sheet! In this quick tutorial, I’ll guide you step-by-step on exporting your search terms, customizing your report, and organizing your data. Perfect for optimizing your campaigns! If you find this…

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Ep57- Google Ads Black Friday Checklist for DTC Ecommerce Stores - Plan Ahead for Q4 43:28

10M ago43:28

43:28

Google Ads Black Friday Checklist for E-commerce Stores. Google Ads Planning & Strategy for Black Friday Cyber Monday Marketing for DTC Ecommerce because: You’ve got only 3 months Allow AI+ML to learn You still have time to prepare creatives Don’t Miss Out on Videos This Time! You can’t enter BFCM with tracking issues Still haven’t figured out Unit…

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Ep56- What Does It Cost To Advertise On Google Ads 10:52

11M ago10:52

10:52

Welcome to our channel, where we demystify the world of Google Ads for small and startup businesses! Ever wondered about the cost of advertising on Google? 💸 Or whether it's the right move for your brand? Look no further! In this podcast we break it all down for you, step by step. At Guided PPC, we specialize in helping businesses like yours naviga…

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Ep55-How To Setup Supplemental Feeds In Google Merchant Center 12:53

11M ago12:53

12:53

Ever wondered about the significance of supplemental feeds in Google Merchant Center? 🤔 Curious about how they can enhance your product listings without disrupting your primary feed? Look no further! In today's tutorial, we delve deep into the world of supplemental feeds, answering all your burning questions and guiding you through the setup proces…

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Ep54- How To Improve Google Shopping Ads Performance by Increasing Click Potential In Merchant Center 12:20

11M ago12:20

12:20

Hey there, DTC brands, online stores, and e-commerce aficionados! Are your Google Shopping ads falling short of expectations? 🤔 It's time to dive deep into your Merchant Center report to uncover the hidden gems that could supercharge your campaigns! In this eye-opening video, we unveil why your shopping ads might be underperforming and how to turn …

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