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Content provided by Frederick Vallaeys. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Frederick Vallaeys or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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PPC in 2025: What to Stop, Start & Double Down On | PPC TH 106
Manage episode 466331358 series 3243972
Content provided by Frederick Vallaeys. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Frederick Vallaeys or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Watch the video version here: https://youtu.be/fl_cqCKVI7g
In this must-watch episode, PPC experts Andrew Lolk and Julie Bacchini Friedman talk about what PPC advertisers should STOP doing, START doing, and DOUBLE DOWN on in 2025.🔍 Topics Covered:✅ The biggest PPC mistakes to avoid in 2025✅ Why SKAGs and last-click attribution are outdated✅ Smart bidding strategies that actually work✅ How Performance Max (PMAX) should be used correctly✅ The future of Google Ads, Meta Ads, and search marketing✅ Why you should double down on competitive research & better ad copy✅ How AI is changing PPC and what you need to knowFollow Andrew: https://www.linkedin.com/in/andrewlolkFollow Julie: https://www.linkedin.com/in/neptunemoonFollow Fred: https://www.linkedin.com/in/frederickvallaeys► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall
123 episodes
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Manage episode 466331358 series 3243972
Content provided by Frederick Vallaeys. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Frederick Vallaeys or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Watch the video version here: https://youtu.be/fl_cqCKVI7g
In this must-watch episode, PPC experts Andrew Lolk and Julie Bacchini Friedman talk about what PPC advertisers should STOP doing, START doing, and DOUBLE DOWN on in 2025.🔍 Topics Covered:✅ The biggest PPC mistakes to avoid in 2025✅ Why SKAGs and last-click attribution are outdated✅ Smart bidding strategies that actually work✅ How Performance Max (PMAX) should be used correctly✅ The future of Google Ads, Meta Ads, and search marketing✅ Why you should double down on competitive research & better ad copy✅ How AI is changing PPC and what you need to knowFollow Andrew: https://www.linkedin.com/in/andrewlolkFollow Julie: https://www.linkedin.com/in/neptunemoonFollow Fred: https://www.linkedin.com/in/frederickvallaeys► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall
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Similar to PPC Town Hall
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
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continue reading
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Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
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continue reading
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