Our lane is multifamily tech, how it influences property management companies and ultimately renters' experience finding their next home. To be clear, we’ll stay in our lane. In this podcast, we are privileged to sit down with some of the best minds in multifamily, learn directly from them, and share what we learned with you. We’re here to have honest conversations with the leaders of this industry and the tech that defines it. Tune in to learn about what could be better, and the solutions t ...
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This podcast aims to solve common problems that operations-minded marketers have with their marketing performance.
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The Leading Voices in Real Estate podcast series interviews some of the most successful, interesting, entrepreneurial people who shape our cities and the built environment. Host Matt Slepin gets to the personal side not often heard from these legends and visionaries, their career stories and advice, and their role in creating vibrant communities with character, beauty, and a high quality of life.
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Garlic Marketing Show
Video Marketing Expert Ian Garlic discusses whats working RIGHT now with top marketers, their stories of failure and success. Ian also works live to create video marketing strategies.
In a world full of business “Gurus” and “marketing experts” one man seeks the latest marketing techniques that are actually working, plus finds the real stories of triumph and failure from those REALLY doing it. Guests like #1 Marketer Neil Patel, Tucker Max, Ryan Deiss from Digital Marketer, Michael Port and many, many more… Ian Garlic has hands on helped hundreds of businesses with marketing strategy and execution. As CEO of authenticWEB, Ian launched hundreds of websites, produced even mo ...
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From Armageddon to GA4 Alignment, with Neil Shapiro
46:16
46:16
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46:16Since July 1st, 2023, the world of web analytics has undergone a seismic shift—and if you're still reeling from the transition to Google Analytics 4, you're not alone. In this episode, we unpack what many are calling the 'Armageddon' of digital measurement. You'll hear why GA4 isn’t just a new version of an old tool, but a completely different ecos…
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The Report — Apartmentalize and the wild west of AI
17:49
17:49
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17:49Fresh off the saloon-swinging energy of Apartmentalize, this episode of The Report dives headfirst into the industry’s biggest debates: centralization, automation, and whether AI is here to help or replace us. Tyler Christiansen, CEO at Funnel, joins Alex Howe, SVP Marketing and Growth at Funnel, to unpack the conference buzz, share results from Fu…
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Tyler Christiansen, CEO of Funnel, a multifamily prop tech company, discusses how Funnel fundamentally changes the owner-renter relationship and how that relationship facilitates change in the operating platform within the apartment business, opening the door to greater centralization, the use of AI, and a changed workforce.…
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Stan Esecson Reveals How Chiropractors and Physical Therapists Use Stimpod to Add Recurring Revenue
33:33
33:33
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33:33Tired of relying only on insurance payments that keep shrinking? In this episode of the Garlic Marketing Show, Ian Garlic talks with Stan Esecson, Chief Idea Officer at SeeStimpodInAction, about how chiropractors and physical therapists can add cash-based services that create fast recurring revenue without adding new employees. Stan reveals the sim…
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Why More Discipline Is Not the Answer for Entrepreneurs and What to Do Instead with Craig Ballantyne
48:23
48:23
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48:23Are you working hard, staying disciplined, and STILL not seeing the freedom or results you want as an entrepreneur? In this episode of the Garlic Marketing Show, Ian Garlic sits down with Craig Ballantyne, author of The Dark Side of Discipline and co-owner of EarlyToRise.com, to unpack the surprising truth about discipline, identity, and business v…
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The Key Person to Find If You Want to Grow a Two-Person Team and Run a Seven-Figure Agency
27:52
27:52
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27:52Most agency owners are tired of trying to do it all, from sales to fulfillment to client management. Hiring more people isn’t always the answer. The key to real growth is finding the right person who can handle operations and free you up to scale. In this episode of the Garlic Marketing Show, Brittany Filori, CEO of 51Blocks, reveals why most agenc…
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David Stanford & Chris Shaida | RealFoundations
1:31:11
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1:31:11At the 25th Anniversary of their firm, RealFoundations, Co-Founders David Stanford and Chris Shaida give a masterclass on how information technology and AI are impacting the real estate industry.By Matt Slepin
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Clay Duvall & David Binswanger | Lincoln Property Company
1:25:23
1:25:23
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1:25:23At the firm's 60th anniversary, the next generation co-CEOs of Lincoln Property Company, Clay Duvall and David Binswanger, discuss the company’s new business model, succession, leadership, legacy, and approach to the challenges and opportunities of today's business.By Matt Slepin
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How to Turn Your Views Into Profit Using the Right Content Strategy With Travis Houston
51:35
51:35
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51:35Most people waste hours editing videos that don’t even convert. Travis Houston, author of Turn Views into Profit, talks about how to create high-retention content by fixing your script, not your edits. Travis shares the systems he’s used with 7-figure brands to produce content that gets attention, holds viewers, and drives sales, all while saving 1…
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Ben Miller | CEO and Co-Founder of Fundrise
1:23:04
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1:23:04Ben Miller, CEO and Co-Founder of Fundrise, joins Matt for a compelling conversation about the company’s mission to transform the real estate investment landscape through its innovative, online, direct-to-consumer platform.By Matt Slepin
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We just wrapped Forum, our annual event for believers a better operating model. From BIG AI announcements and deep conversations with industry leaders, to unforgettable moments with Iration, Aaron Weber, Nicholas Thompson, and Ryan Holiday—it was three days jam-packed with industry leaders pushing for a better and brighter path forward for multifam…
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Brad Korman & Lea Anne Welsh | Korman Communities
1:23:46
1:23:46
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1:23:46Brad Korman and Lea Anne Welsh of Korman Communities share the meaning and tradition that drive their high touch, fifth-generation family apartment business to success.By Matt Slepin
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Adi Klevit on Why AI is Not a Shortcut to Success and Why You Still Need Systems to Improve Business Processes
22:24
22:24
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22:24AI isn’t here to replace you! it’s here to make you better. But only if you know how to use it the right way. Meet Adi Klevit, CEO and Founder of Business Success Consulting Group, where she helps businesses document, optimize, and implement processes for long-term growth. She’s here to break down how AI can improve your systems, streamline trainin…
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Funnel launches new standalone multifamily AI platform: Fenix, powered by Sierra
17:39
17:39
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17:39Big news: we are launching Fenix — a standalone AI product purpose-built for multifamily. Until now, Funnel’s powerful AI was only available to customers on our full platform. Powered by a strategic partnership with Sierra (yes, the Sierra co-founded by tech legends Bret Taylor and Clay Bavor), Fenix brings advanced, resolution-focused conversation…
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Michael Levy | CEO of Crow Holdings
1:17:39
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1:17:39Michael Levy, CEO of Crow Holdings, discusses the history of the Trammell Crow real estate businesses and how that legacy guides the business of Crow Holdings today.By Matt Slepin
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Jotform AI Changes SaaS Customer Experience and Business Growth with Aytekin Tank
39:59
39:59
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39:59Jotform isn’t just about forms anymore. AI is changing everything. In this episode of the Garlic Marketing Show, Aytekin Tank, Founder & CEO of Jotform, shares how his team is replacing traditional forms with AI agents, their game-changing experiment with Google AI, and how they’re using customer stories to shape their products. If you want to know…
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Using Private Jets for Business Growth High End Masterminds and Elite Networking with Lea Woodford
26:46
26:46
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26:46Private jets aren’t just for luxury. They’re a powerful business tool for networking, deal-making, and elite masterminds. On this episode of the Garlic Marketing Show, Lea Woodford, CEO of SmartFem Media Group, reveals how she leverages private jets to land high-profile clients, host exclusive events, and create unforgettable experiences that build…
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Chris Martinez on Why Most Agency Owners Struggle to Scale Profitably and What to Do Before an Exit
35:03
35:03
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35:03Most agency owners hit a revenue ceiling, struggle with operations, and work harder for less money. The dream of running a business turns into stress, frustration, and exhaustion. In this episode of the Garlic Marketing Show, Chris Martinez, CEO & Founder of DUDE Agency, reveals why most agencies fail to scale, the biggest profit mistakes owners ma…
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Tom Ruwitch on AI Content Email Campaigns and Scaling Engagement Without Losing Subscribers
45:13
45:13
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45:13Email is NOT dead, most businesses just aren’t using it right. On this episode of the Garlic Marketing Show, Tom Ruwitch, Client Attraction Strategist and Founder of Story Power Marketing breaks down the biggest email marketing myths, the mistakes killing your open rates, and how he sends out 8 emails a day without losing subscribers. What You’ll L…
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Shannon Loew | Vice President of Global Workforce Solutions at Amazon
1:24:01
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1:24:01Shannon Loew, Amazon’s Vice President of Global Workforce Solutions, discusses his global role leading the real estate aspects for Amazon's 350,000 person office workforce and the company’s return to office policy.By Matt Slepin
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How Justin Brooke Built a $1.3M Agency and Scaled With Book Funnels, Ads, and Certifications
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33:50
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33:50What if scaling your agency wasn’t about chasing more clients but about selling the right offers in the right way? In this episode of the Garlic Marketing Show, Justin Brooke, founder of AdSkills.com and FaithFunnels, reveals how he built and sold multiple businesses, used book funnels to profitably generate leads, and why retargeting is still one …
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Google Insider Aaron Levenstadt Shares Secrets to Agency Growth and Sales Success
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41:22
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41:22What if your sales strategy is holding back your agency’s growth? Aaron Levenstadt, former Googler and founder of Agency Alliance shares how he scaled and exited two agencies by mastering sales and specialization. If you’re running an agency, selling a service, or struggling to close deals—this episode will change the way you approach sales. What Y…
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The Biggest Mistakes Digital Agencies Make Before Selling and How to Scale Profit for an Exit
31:09
31:09
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31:09Most agency owners think selling their business will be easy. The reality? Most agencies aren’t even sellable. Jonathan Baker, Practice Lead, M&A at Punctuation, breaks down exactly how to make your agency valuable, what buyers actually look for, and how to avoid the biggest M&A mistakes. If you’re even thinking about selling your agency, you need …
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Owen Thomas | Chairman and CEO of Boston Properties
1:11:46
1:11:46
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1:11:46Owen Thomas, Chairman and CEO of Boston Properties, discusses the state of back-to-office and outlines the threats and opportunities arising in the current market.By Matt Slepin
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Ralph Burns on Scaling Ads and Mastering Multi-Channel Marketing for Business Growth
59:57
59:57
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59:57Your ads are lying to you. Meta says you have a 4X ROAS. So does Google. So does YouTube. But where is your actual revenue coming from? In this episode of the Garlic Marketing Show, Ralph Burns, Founder & CEO of Tier 11, reveals why most businesses waste ad spend chasing misleading metrics and how to fix it. Plus, Ad platforms want credit for every…
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Boost Sales and Streamline Operations with CRM Strategies from Nelson de Miranda
24:10
24:10
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24:10What’s holding back your business growth? CRM expert Nelson de Miranda shares how Method.me integrates with accounting platforms like QuickBooks to streamline operations, improve follow-ups, and grow profits. Hear real success stories, including a company doubling its revenue and a pool services business transforming its workflow. Learn how to leve…
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February Report — Market shifts and centralization in action
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16:00
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16:00In this episode of The Report, Tyler and Alex dive into the latest trends shaping the multifamily industry—from the rapid normalization of centralization among third-party managers to the evolving role of AI in leasing. They discuss key takeaways from Dom Beveridge from 20 for 20's latest research, the Redfin-Zillow deal’s market impact, UDR’s bull…
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This is your chance to hear directly from leaders shaping centralization for third-party managers. Whether you’re already exploring centralization or just starting to think about it, this discussion will leave you with fresh insights and real-world strategies. In this episode we share Dom Beveridge’s insights from 20for20’s latest white paper on ce…
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Don Kuemmeler and Bryan Thornton | PCCP LLC
1:11:49
1:11:49
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1:11:49Don Kuemmeler, Co-Founder and Senior Managing Partner, and Bryan Thornton, Managing Partner, of PCCP, discuss the market, their business, and the values and partnerships within the real estate industry that have fueled their success.By Matt Slepin
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Jeff Giller and Margaret McKnight | StepStone Real Estate
1:16:19
1:16:19
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1:16:19Jeff Giller, Partner and Head of StepStone Real Estate, and Margaret McKnight, Partner and Head of Portfolio Solutions, talk about guiding real estate strategies for institutional investors, providing capital to fund managers and their broad view of where, how and when to invest in the real estate market.…
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Corey Quinn on Scaling an Agency from $20M to $150M with Outbound Sales and Niche Specialization
46:18
46:18
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46:18Struggling with founder-led sales? Wondering how to scale your agency sustainably? Corey Quinn brings 17 years of agency expertise, including scaling Scorpion from $20M to $150M. Now, he’s helping agencies escape founder-led sales with proven strategies. If you’re ready to scale your agency, you don’t want to miss this! 🚀 What You’ll Learn: How to …
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Neil Slater, CEO of Redevco an Amsterdam retail and mixed-use vertically integrated developer, operator and fund manager, talks about his new(ish) role at Redevco, opportunities for the company and shares his broad perspective on investing in real assets across the globe.By Matt Slepin
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How Tier 11 Helped Condition 1 Double Revenue with Creative Ad Strategies and Data-Driven Marketing
31:47
31:47
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31:47Struggling with ad performance? Romina from Tier 11 joins the Garlic Marketing Show to reveal how her team helped Condition 1 overcome inefficient ad structures, crush Black Friday, and build a roadmap to double their revenue. Whether you're an agency or brand, you’ll gain valuable strategies to scale smarter, from crafting creative ad strategies t…
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Gilda Perez-Alvarado | Chief Strategy Officer of Accor Hotels
1:16:50
1:16:50
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1:16:50Gilda Perez-Alvarado, Chief Strategy Officer of Accor Hotels and President of Accor’s Orient Express luxury brand, returns as a guest on Leading Voices to talk about the hospitality business generally and starting up a luxury hotel and leisure brand.By Matt Slepin
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Build a Business That Supports Your Life with Jason Wojo's Vision Strategies
33:34
33:34
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33:34Struggling to balance your life and business? Jason Wojo, CEO of Lifeonaire, reveals the key to creating a vision that transforms everything. Learn how Lifeonaire helped entrepreneurs double their income, reclaim their time, and scale with purpose. Whether you're overworked or looking to grow smarter, this episode offers proven strategies to align …
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Building Virtual Car Commercials with CGI and AI and How Faruk Heplevent and The Scope Are Changing the Game
28:23
28:23
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28:23Ever wondered how car commercials can look so real without ever hitting the road? In this episode of the Garlic Marketing Show, we’re joined by Faruk Heplevent from The Scope/ CGI Studio, a company revolutionizing the automotive industry by using CGI and AI to create stunningly realistic virtual car commercials. We discuss how this technology is sa…
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Jeff Deboer | Founding President and CEO of Real Estate Roundtable
1:11:20
1:11:20
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1:11:20Jeff DeBoer, Founding President and CEO of The Real Estate Roundtable, provides an insider’s view of what to expect for the real estate industry going into the new Trump Administration.By Matt Slepin
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Kylee Lambert — Open Arms — The Heartbeat of MAA
20:34
20:34
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20:34It’s our FINAL episode of season three of Multifamily Unpacked. We talked with Kylee Lambert, Senior Vice President at MAA, and President of Open Arms. Open Arms provides a home away from home at no cost for those who must travel to receive medical treatment and is the heartbeat of MAA. Donations to Open Arms can be made here: https://openarmsfound…
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Elliot Connie on How Better Questions Drive Personal and Business Growth
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31:50
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31:50Can asking better questions change your future? Elliot Connie believes it can. As a psychotherapist, author, and founder of The Solution Focused Universe, Elliot has built a multi-seven-figure business, amassed 150,000 email subscribers, and inspired countless lives—all by asking the right questions. In this conversation, Elliot shares: The importa…
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Steve Rosenberg | Founder and CEO of Greystone
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59:20
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59:20Steve Rosenberg, Founder and CEO of Greystone, shares his career journey and how he built one of the leading lenders in the multifamily space.By Matt Slepin
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Avoiding the “Zone of Doubt” in Customer Relationships with George Bryant
39:45
39:45
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39:45George Bryant—master of scaling businesses that truly connect, shares game-changing insights, from the 3 biggest mistakes in the customer journey to the surprising importance of speed, response, and meeting customers where they are. We also dive into concepts you won’t hear anywhere else: the ‘Triangle of Poop,’ the ‘Zone of Doubt,’ and George’s wi…
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Ian Andrews — Avanti Residential — Where tech meets tradition + playing to your strengths
32:53
32:53
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32:53We are nearing the final episode of season three. In this episode, Tyler sits down with Ian Andrews, to discuss all things tech, multifamily operations, and role specialization. If you loved this episode, you'll love Forum. Register today: https://forum.eventsair.com/forum-2025 To stay up-to-date follow Funnel on Linkedin and connect with Tyler the…
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Cedric Bobo & Adrian Foley | Co-Founder and CEO of Project Destined, Managing Partner in Brookfield’s Real Estate Group
1:04:23
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1:04:23Cedric Bobo, Co-Founder and CEO of Project Destined, and Adrian Foley, Managing Partner in Brookfield’s Real Estate Group, discuss how his training and education nonprofit has transformed lives and businesses through real world experience.By Matt Slepin
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Deeper Clarity - Better Results, with Nilufer Erdebil
49:16
49:16
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49:16Episode 209 When it comes to initiatives humans undertake, we only need to look at a few to see how they can fail spectacularly. One example: The iconic Sydney Opera House came from a competition won by a young Danish Architect. The board who’d commissioned him to build it was told it would be completed by 1963, but things were so chaotic and so be…
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Ross Perot Jr. | Chairman of Hillwood (Rebroadcast)
53:31
53:31
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53:31Originally recorded and released in the Fall of 2022, Ross Perot Jr., Chairman of the Hillwood Companies, talks about his varied businesses, inside and outside of real estate, including the development of the giant Alliance project in Fort Worth, developing public private partnership projects in the US and abroad, and about his father’s legacy.…
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The Report — OPTECH, and opportunities in multifamily.
17:36
17:36
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17:36In this episode of the report Tyler and Alex cover: Observations from OPTECH Completions hit 50 year high NBC News: Senators take aim at big private equity landlords as rents soar BISNOW — A tale of two multifamilies Assistant managers move off-site amid centralization push FORUM If you loved this episode, you'll love Forum. Early bird pricing ends…
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Jon Lin | EVP and General Manager of Data Center Services at Equinix
1:16:51
1:16:51
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1:16:51Jon Lin, EVP and General Manager of Data Center Services at Equinix, talks through the major trends, drivers, and challenges of the data center business, the hottest sector in commercial real estate.By Matt Slepin
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The Data Storyteller's Handbook, with Kat Greenbrook
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49:51
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49:51Episode 208 People resist change. They only stop resisting when they’re convinced the change is needed. They’re only convinced change is needed when they grasp the truth. The best way to present them the truth is with data. You might think that what works on people is a dry statistical presentation of the data in all its Indisputable, inscrutable g…
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How Selling Your Digital Agency Can Be a Strategy for Scaling Not Just an Exit with Todd Taskey
29:03
29:03
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29:03Ever thought about scaling your digital agency by selling it? On this week’s Garlic Marketing Show, we dive into a fascinating conversation with Todd Taskey from Potomac Business Capital, who shares how selling your agency could be the key to unlocking new growth opportunities. Todd reveals the keys to building a great company, making your agency i…
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Christine Williams — QuadReal — Centralizing faster than anyone
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34:50Our guest in this episode is Christine Williams, VP of National Operations and Administration with QuadReal. She comes into the world of multifamily with a finance background, which gives her a unique perspective on questioning status quo operations and moving to shift them to drive better team and resident experiences as well as efficiency. QuadRe…
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