Why More Discipline Is Not The Answer For Entrepreneurs And What To Do Instead With Craig Ballantyne Garlic Marketing Show podcast

53:03

Have you ever wondered how leaders create teams that stay engaged, collaborate better, and deliver results year after year? Charles Salvo, former Disney Institute Culture Architect and author of RAVE: How to Respect and Value Everyone , spent 15 years helping companies worldwide create happier workplaces. His specialty? Turning “soft skills” into hard business results. He shares how his RAVE framework, a practical, people-first approach that helps companies boost engagement, retention, and performance. You’ll discover how to set clear values, avoid common culture pitfalls, and empower your team to create everyday moments that matter. What You’ll Learn: Why most startups get culture wrong from day one The simple 4-part structure Disney uses to guide every decision The difference between marketing messages and employee messages The RAVE method: Respect and Value Everyone How emotional connection boosts both morale and profits Walt Disney’s surprising personal touch with employees Connect with Charles & Salvo Innovative Solutions: Book: https://geni.us/ravebook Website: https://salvoinnovativesolutions.com/ LinkedIn: https://www.linkedin.com/in/chuck-salvo-3383a212/ Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…

1
Stop Being Held Hostage by Your Tech: Melodie Moore’s 3 Key Hires That Save Businesses 59:59

6 days ago59:59

59:59

Are you being held hostage by your technology? You’re not alone! From “cowboys” who duct-tape tools together to “rogue agents” who make your systems unfixable, many agencies find themselves trapped. Melodie Moore , Founder of Business Tech Ninjas , talks about how to regain control, scale smoothly, and prevent tech chaos from killing your growth. What You’ll Learn: The 3 most important hires every growing business needs: Technologist, Technician, Operator How to spot and fix “spaghetti mess” tech systems The mindset shift leaders need to stop losing time, money, and clients Real-life stories of businesses rescued from tech disasters (including an 8-month renewal payment nightmare) Connect with Melodie Moore: Website - https://businesstechninjas.com LinkedIn - https://www.linkedin.com/in/melodiemoore/ Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…

1
Why Referrals Still Crush AI on Legal Marketing: How Brian Glass Turned $750 into $250K? 33:11

7 days ago33:11

33:11

Curious about the hidden dangers of relying too heavily on AI in your law firm? Brian Glass, author of Renegade Lawyer Marketing , discusses the risks of overreliance on AI in law firms and why human relationships continue to be the primary driver of profit. Brian believes a law firm should be more than a place that handles claims. It should be a business where people thrive. For his team, that means setting ambitious one-year and ten-year goals, receiving coaching to achieve them, and living exciting, fulfilling lives outside the office. For clients, it means best-in-class service, meticulous attention to detail, and over 260 five-star Google reviews to prove it. This approach yields two powerful results: increased referrals from former clients, lawyers, and medical providers, and a firm culture driven by individuals pursuing ambitious goals. As Brian puts it, when your team thrives, your clients win, and so do you. What You’ll Learn: Why AI lead gen ads are destroying client trust The one non-digital ad that brought in massive ROI How lawyers are misusing ChatGPT (and getting sanctioned for it) Why your best clients are "lurkers" who consume 10+ hours of content What Brian did to get 25 new clients from 15 lunches and mailers Follow Brian & Great Legal Marketing: Website - https://www.greatlegalmarketing.com/ LinkedIn - https://www.linkedin.com/in/fairfaxpersonalinjury/ Get GLM Journal here - https://www.greatlegalmarketing.com/glm-journal-special-offer Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…

1
How to Unlock Hidden Profit with AI-Driven Amazon Pricing With Chad Rubin 51:38

26 days ago51:38

51:38

Are you struggling to price your Amazon products right, or tired of following strategies that don’t work? In this episode of the Garlic Marketing Show, Chad Rubin, a 4x founder and CEO of Profasee , reveals the truth about Amazon pricing, debunks the ROAS myth, and explains why most sellers leave money on the table. Profasee’s AI-powered platform helps brands predict the perfect price for every product, at exactly the right time. Chad shares how to use chaos, AI, and smarter decision-making to drive real profit and why POAS (not ROAS) is the metric sellers should focus on. What You’ll Learn: The truth about Amazon pricing — and the biggest mistake sellers make Why “just raise your price” is dangerous advice How Profasee’s AI repricer works (explained simply) How Chad uses AI in his closet, garage, and daily workflow Building custom GPTs to stay lean and efficient Facebook ads vs. LinkedIn content: what works now Gaming the algorithm & LinkedIn’s AI content problem Connect with Chad Rubin: Website - https://profasee.com/ LinkedIn - https://www.linkedin.com/in/itschadrubin/ Email Address (Firm) - chat@profasee.com Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…

1
Launching a New Product and Breaking the 95% Failure Rate of New Product Launches 33:39

6 weeks ago33:39

33:39

Most new products fail. But Jon LaClare has spent decades changing that. In this episode of the Garlic Marketing Show, Jon breaks down what really causes product launches to flop and how to fix it. From lessons learned at Kraft to the secrets behind OxiClean and BlueBlockers, you’ll discover why most marketing fails and what the Perfect Launch System does differently. We dive into the crazy truth behind “But wait, there’s more,” the power of authenticity in video, and how AI fits (and doesn’t fit) into product marketing. Jon also shares what tools he’s using for media buying and the #1 thing you must get right before your next launch. What You’ll Learn: Why 95% of New Product Launches Fail—and How to Avoid It The Secret to 10x Success Rates for New Product Launches The #1 Thing You Must Do for a Successful Product Launch What Kraft’s Early Failures Taught About Launching Products The One-Day Strategy Behind BlueBlockers and OxiClean’s Success The Perfect Launch System and the 3 Ps of a Profitable Rollout The Real Problem Most Marketers Miss in Product Launch Campaigns The Truth About ‘But Wait There’s More’ and Billy Mays How to Use AI and Video the Right Way in Product Marketing The Role of Authenticity and the Media Buying Tools Jon Uses Connect with Jon LaClare: Website - https://www.harvestgrowth.com/ Linkedin - https://www.linkedin.com/in/jon-laclare/ Instagram - https://www.instagram.com/p/DI4LwoaMiNT/ YouTube - https://www.youtube.com/@HarvestGrowthVIDEOmarketing X - https://x.com/jonlaclare Book - https://www.harvestgrowth.com/perfectlaunchsystembook Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…

1
The Public Speaking Skill That Will Outlast AI and Make Your Stories Unforgettable 33:04

7 weeks ago33:04

33:04

AI can write your script and feed you the stats, but it can’t connect with your audience the way a real story can. In this episode of the Garlic Marketing Show, Ian Garlic talks with Mike Ganino, founder of The Mike Drop Method and author of Make a Scene. Mike is one of the top public speaking coaches working with executives, entrepreneurs, and leaders to turn ordinary stories into unforgettable moments. They dive into why storytelling frameworks might actually be holding you back, how to trigger your audience’s attention chemically, and what comedians and award show speeches can teach us about testing and timing the perfect story. If you’re a coach, speaker, or entrepreneur who wants to connect on a deeper level, this is the episode to watch. And if you’ve ever felt like your story isn’t “big enough” or “polished enough,” Mike shares how to find, test, and deliver it in a way that actually moves people. What You’ll Learn: Why public speaking is more valuable than ever in the age of AI Big stage vs small stage: where your speaking skills really matter The difference between average and unforgettable presenters How storytelling creates connection and builds authority Why most storytelling frameworks don’t actually work What triggers audience emotion (dopamine science of stories) The biggest mistake even good storytellers make on stage How to collect and test your best stories Nikki Glaser, award shows, and testing your material 90+ times How to use context to make thank-you speeches powerful Making numbers come alive with a story One of the worst award show moments—and how it was fixed Mike’s VIP days and working with top speakers and execs Connect with Mike Ganino Website - https://mikeganino.com/ LinkedIn - https://www.linkedin.com/in/mikeganino/ Grab Mike’s book Make a Scene : https://mikeganino.com/make-a-scene-behind-the-book-with-erin-king/ Instagram - https://www.instagram.com/mikeganino/?hl=en Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…

1
How to Change Your Money Mindset and Create Real Abundance with Leisa Peterson 36:49

7 weeks ago36:49

36:49

Most People Are Playing Not to Lose… and It’s Costing Them Everything Your money mindset might be sabotaging your business, and you won’t even know it until you wake up to the patterns. Leisa Peterson, keynote speaker and financial educator, shares how a trip to Paris helped her see the truth about abundance and shift her entire relationship with money. She breaks down her AWAKE Methodology, the traps of automatic thinking, and the real reason your business vision might be built on fear instead of growth. If you're tired of chasing money and never feeling like it’s enough, this episode will show you how to change everything from the inside out. What You’ll Learn: Why your money mindset may be sabotaging your business How a trip to Paris revealed the truth about abundance Common unconscious patterns that keep us in scarcity Why most people are “playing not to lose” The AWAKE methodology for transforming your relationship with money Why your business vision might not be the real vision How to shift from fear to clarity in financial decisions The importance of conscious awareness in marketing and money Survival vs. growth: the difference in your strategy Connect with Guest: Website: https://www.wealthclinic.com Book: https://www.mindfulmillionairebook.com/ LinkedIn: https://www.linkedin.com/in/leisapeterson1/ Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…

1
Why Christene Marie Believes Most Agency Messaging Pushes Clients Away and How to Win Them Back 47:10

7 weeks ago47:10

47:10

Most agencies sell data and strategy. But Christene Marie builds brands people actually believe in. In this episode of the Garlic Marketing Show, Ian Garlic sits down with Christene Marie, Founder and CEO of The Knowing Agency, to break down the branding approach that actually drives sales by aligning your identity with your offers and your audience. From helping companies clean up chaotic messaging to turning trauma into transformation, Christene shares her “Knowing Process” for building a brand that performs and one that founders feel proud of again. She also drops gold on when to quit a bad offer, how to write a brand guide that actually evolves, and the mindset shift that saved her own agency. If you’re trying to grow without losing your identity in the process, this one’s for you. What You’ll Learn: The messy brand moment that started it all What Christene learned working with luxury brands The Knowing Process: Brand, Audience, Data Why misalignment kills conversions (and energy) When to walk away from an offer that doesn’t feel right The mid-year review that fixes client messaging fast Brand guides as living documents (not rulebooks) The one-click AI tool that a client used to analyze sales calls The mistake that nearly tanked her agency—and how she came back Connect with Christene Marie: Website - https://www.theknowingagency.com/ Personal Website - https://christenemarie.com/ Instagram - https://www.instagram.com/christenemarie_/?hl=en LinkedIn - https://www.linkedin.com/in/christenemarie/ Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…

1
How to Scale Your Business Without Working More with Hands-Off CEO Mandi Ellefson 33:40

7 weeks ago33:40

33:40

Most agency owners are trapped in a cycle of overwork, trying to scale by doing more. Mandi Ellefson, founder of Hands-Off CEO, flips that mindset. She helps growth-stage businesses scale faster by doing less. In this episode of the Garlic Marketing Show, Mandi breaks down how to free yourself from the day-to-day without sacrificing growth. You’ll learn how to create systems that remove you from operations, unlock the hidden profit leaks in your agency, and scale past the million-dollar mark without burning out. If you're an agency or service-based business owner looking to create real freedom and profit, this episode is for you. What You’ll Learn: The Trap of Scaling by Doing More Why Delegation Isn’t the Same as Freedom The “Freedom Mapping” Process to Get Out of the Day-to-Day The Most Common Bottlenecks in Agencies How to 10X Profits Without Working More When to Stop Taking on New Clients Mandi’s Framework for Scaling with Minimal Involvement The First System Every Agency Must Build Why More Revenue Doesn’t Equal More Profit Connect with Guest: Website - https://handsoffceo.com/ LinkedIn - https://www.linkedin.com/in/mandiellefson/ Resources : Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…

1
Chris Dreyer on Fixing Law Firm Marketing and Building Authority in a Changing SEO World 48:41

7 weeks ago48:41

48:41

Most personal injury attorneys waste thousands every month on marketing that does not create authority or real clients. In this episode of the Garlic Marketing Show, Ian Garlic sits down with Chris Dreyer , CEO of Rankings.io, to reveal how law firms can transform their marketing strategies in today’s AI-driven world. Chris explains how to fix the biggest mistakes law firms make, how SEO is evolving, and how firms can build a brand that outlasts Google Ads. He also shares powerful lessons law firms can learn from Geico and State Farm, and how smart branding wins the best clients. 🎯 Chris also talks about his book, Personal Injury Lawyer Marketing, and shares insights from launching PIMCon (Personal Injury Marketing Conference). If you are serious about growing your law firm in 2025 and beyond, watch this episode and subscribe for more strategies from the world’s top marketers and attorneys. What You’ll Learn: The Biggest Marketing Mistake Law Firms Make (And How to Fix It) Building a Standout Brand Instead of Blending In With Generic Ads Beyond Google Ads – How Diversifying Marketing Channels Boosts Results Why Multi-Channel Marketing (SEO, PPC, Social TV) Wins in the Long Run What Law Firms Can Learn From Geico and State Farm About Branding Applying Insurance Company Strategies to Your Law Firm Marketing Connect with Chris Dreyer: Website - https://rankings.io/ LinkedIn - https://www.linkedin.com/in/chrisdreyerco/ Instagram - @chrisdreyerco Podcast - https://rankings.io/pim Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…

1
The Exact Framework That Grew a Hormone Practice from $500K to $4.2M (And What She’d Never Do Again) 36:10

8 weeks ago36:10

36:10

Most cash-pay hormone practices hit a ceiling. They grow… then stall. But Jody Layne helped take one from $500K to $4.2 million in revenue without sacrificing patient care. In this episode, Jody breaks down the Predictable Profit Formula that made it possible. You’ll learn her full five-step framework, how to identify the one thing holding most clinics back, and what she wishes she’d done differently (yes, she made a major mistake, and you’ll want to avoid it). Whether you're a healthcare entrepreneur, clinic owner, or hormone practice leader, this episode is a masterclass in scaling profitably and sustainably. 🔥 SPECIAL OFFER for Garlic Marketing Show Listeners Jody is offering something huge for our listeners. You can get $100 off her full Predictable Profit Formula Course, normally $297, but now only $197 for Garlic Marketing fans. 🧄 Go here to grab the discount: https://solutions.acceleratedmedicalpractices.com/the-ppc-sales-page-garlic.html If you’re serious about building a profitable cash-pay practice, this is the shortcut to getting there with a real plan that actually works. What You’ll Learn: How Jody Layne Scaled a Hormone Practice from $500K to $4.2M The Predictable Profit Formula Overview Cash-Pay Practice Challenges and Opportunities (The One Mistake Jody Regrets) Waiting Too Long to Raise Prices Who the Predictable Profit Formula Works Best For Connect with Jody Layne: Facebook - https://www.facebook.com/acceleratedmedicalpractices YouTube - https://www.youtube.com/@AcceleratedMedicalPractices Instagram - https://www.instagram.com/acceleratedmedicalpractices LinkedIn - AMP - https://www.linkedin.com/company/accelerated-medical-practices/?viewAsMember=true LinkedIn - Jody - https://www.linkedin.com/in/jodybethlayne/ Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…

1
Why Most Sales Training is Wrong and How to Fix Your Sales Process with John "Small Mountain" Hill 38:35

8 weeks ago38:35

38:35

Most sales training is outdated, and if you’re still following the same “always be closing” playbook, you’re probably pushing clients away. In this episode of the Garlic Marketing Show, John "Small Mountain" Hill, bestselling author of Selling From Scratch, exposes why most sales advice is failing you, why referrals might actually be hurting your business, and the seven reasons people won’t buy from you. If you’re running an agency, coaching business, or selling any service, this episode will change how you think about sales. Want to master sales without outdated tactics? Connect with John "Small Mountain" Hill on LinkedIn and check out his book Selling From Scratch. What You’ll Learn: The biggest sales myths that are costing you deals Why you’ll hate your next salesperson if you don’t fix this first The huge gap between lead magnets and selling high-ticket offers The biggest mistakes founders make when hiring closers Why referrals might actually be hurting your business The seven reasons prospects don’t buy and how to overcome them How bad CRM habits are ruining your follow-ups What Dr. Seuss can teach you about selling the right way Connect with John Hill: Website - https://adaptedgrowth.com/ LinkedIn - https://www.linkedin.com/in/johnblanehill/ Book - https://adaptedgrowth.com/selling-from-scratch/ Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…

1
AI Marketing for Shopify Stores Is the Biggest E-commerce Opportunity You’re Not Seeing 40:22

8 weeks ago40:22

40:22

AI shopping is taking over. And most Shopify store owners don’t even know they’re already falling behind. In this episode of the Garlic Marketing Show, Tanner Larsson from Built2Scale breaks down the real AI opportunity happening right now in ecommerce. We’re not just talking AI chat. We’re talking AI commerce, the shift in how people buy, and why your store needs to be visible in AI results to survive. Tanner shares the data points Shopify stores must fix, the tools big brands are missing, and what Sephora is doing right to win AI search. We also reveal the one site that’s fully optimized for AI and why it’s dominating. What You’ll Learn: Why AI Shopping Is the Biggest Opportunity for Shopify Store Owners How AI Is Transforming the Way People Buy Online What Shopify Data You Need and How to Access It How Sephora Is Dominating AI Search Key Differences Between AI Search Optimization and Traditional SEO Why AI Has Become the Most Trusted Resource for Buyers How Major Brands Are Missing Out by Not Showing Up in AI Shopping Results A Real Case Where a Known Company 8X’d Their Results The Only Website That Is 100% AI Visible—and Why It Matters The Smart Data Points Your Product Pages Must Include Connect with Tanner Larrson: Website - https://built2scale.co/ LinkedIn - https://www.linkedin.com/in/tannerlarsson/ Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…

1
Stan Esecson Reveals How Chiropractors and Physical Therapists Use Stimpod to Add Recurring Revenue 33:33

10 weeks ago33:33

33:33

Tired of relying only on insurance payments that keep shrinking? In this episode of the Garlic Marketing Show, Ian Garlic talks with Stan Esecson, Chief Idea Officer at SeeStimpodInAction, about how chiropractors and physical therapists can add cash-based services that create fast recurring revenue without adding new employees. Stan reveals the simple system clinics are using to fill workshops, convert patients on the spot, and rent devices like the Stimpod to create long-term cash flow. Plus, he explains how the Stimpod device helps reboot nerves and treat diabetic neuropathy, chronic pain, incontinence, and more, without overwhelming your practice. Stan also shares how they offer financing options for clinics and for patients to make it easy to get started and scale fast. If you are ready to grow your chiropractic or PT practice with smarter marketing and real results, watch this episode and subscribe for more growth strategies on the Garlic Marketing Show. What You’ll Learn: Why insurance-only practices are struggling How to add cash services risk-free What the Stimpod device does for patients The power of live workshops and hands-on demos How clinics fill workshops and close patients easily How renting Stimpods creates an extra cash stream Using patient networks to fill up more workshops Why vagus nerve stimulation is a game changer How clinics offer rental programs and boost profits Incontinence treatment success stories How to get started with Stimpod and SeeStimpodInAction Connect with Stan Esecsona: Website - https://stimpod10.com LinkedIn - https://www.linkedin.com/in/stan-esecson-490ba214/ Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…

1
Why More Discipline Is Not the Answer for Entrepreneurs and What to Do Instead with Craig Ballantyne 48:23

11 weeks ago48:23