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Press Insider

Kelly Bowerbank

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Press Insider is a new media industry podcast featuring key, influential editors on how to get that elusive yes to a pitch. If your ambition is to learn how to become a freelance writer and secure bylines at prestigious magazines and newspapers, then this show is for you. Not a writer? This podcast is also for people who want to know how to successfully pitch article ideas to journalists, or get media attention for a cause or business. In each episode you’ll hear from a different talented ed ...
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Fiona Sinclair Scott, the Global Editor of CNN Style, is this week’s guest. She’s been steering CNN’s international style coverage for over 10 years, and is candid about how challenging journalism is these days. Refreshingly though, she also talks about how exciting it is too, so this conversation is an uplifting one. A little note on timings: this…
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Hattie Brett, Editor-in-Chief of Grazia magazine, is a powerhouse in British women’s media. She’s one of the most influential editors in the business and in this season opener she discusses her career in journalism and the current challenges and opportunities in the media industry. The interview took place last summer, so there’s references to thin…
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Tom Howard, Head of Editorial at the RHS (Royal Horticultural Society), is the award-winning editor in this episode. He oversees the UK’s biggest garden magazine, as well as all the RHS’s other print and digital titles. His divisive approach to content has attracted lots of critical acclaim, but some criticism too. He talks about why that is, what …
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Sarah Allard, Digital Director of Condé Nast Traveller UK, is this episode’s guest. Sarah makes no secret of her media success: she’s a total data nut with exceptional SEO skills. She follows the numbers, she’s methodical, and she has an instinct for engaging and clickable content. In this episode she talks about her commissioning process, her role…
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Press Insider is a podcast by Kelly Bowerbank, an editor with over 16 years experience in lifestyle journalism, that goes behind-the-scenes with talented staff at magazines and newspapers. They talk about the changing media landscape, reveal how they commission content, what ideas they’re looking for, and the best ways to pitch to them. It’s a show…
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