CNN Style Global Editor, Fiona Sinclair Scott (S1:E4) Press Insider podcast

CNN Style Global Editor, Fiona Sinclair Scott (S1:E4)

7d ago 1:37:07

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Fiona Sinclair Scott, the Global Editor of CNN Style, is this week’s guest. She’s been steering CNN’s international style coverage for over 10 years, and is candid about how challenging journalism is these days. Refreshingly though, she also talks about how exciting it is too, so this conversation is an uplifting one. A little note on timings: this episode was recorded last summer, so events from 2024 are mentioned, such as the election and the olympics. The advice is still very relevant and useful though. Find out what Fiona wants from a pitch, what she does not, and what her trigger words are. Learn when to get in touch if you want to cover things like Fashion weeks, and why she wants more first person pitches (plus, the gold standard to shoot for when writing about personal experiences). Fiona also shares the thread that connects all their ideas and everything they commission, as well as the best way to start a conversation with her.

KEY TOPICS:

How to become a journalist at CNN Style
How to become a trusted PR at CNN Style
How to pitch an article to CNN Style
Article pitch examples for CNN Style
How to write an article for CNN Style magazine
How to get free press coverage at CNN Style
How to become a regular freelancer at CNN Style
How to future-proof your writing or PR career

ABOUT THE GUEST:

Fiona Sinclair Scott, Global Editor, CNN Style

An award-winning editor, newsroom leader and content strategist with 15 years of experience in fashion, design, lifestyle, arts, entertainment, and culture. Proven ability to grow engaged digital audiences, lead international teams, and create innovative, revenue-driving content across multiple platforms.

An experienced journalist and reporter, Fiona is confident writing, conducting on camera interviews, hosting panels and speaking at events and on podcasts.

Find them on:

Fiona Sinclair Scott’s Linkedin (where the above bio is sourced from)
Fiona Sinclair Scott’s Instagram
Fiona Sinclair Scott’s X

LIST OF RESOURCES MENTIONED:

Franchise examples that were referenced:

Example articles:

Other links:

- CNN Style’s video content

ABOUT PRESS INSIDER’S HOST:

Kelly Bowerbank is a digital journalist, editor and content strategist with 16 years’ experience in the lifestyle sector. She has worked for multiple high-profile media brands, including woman&home, Marie Claire, The Stylist Group, and The Guardian. She has over eight years' experience crafting editorial strategies and leading teams, and has spent more than a decade commissioning, editing and creating content in various formats across a diverse range of subject verticals. In 2013 she was nominated for New Section Editor of the year at the PPA awards, and in 2020 she was nominated for Digital Editor of the year at the AOP awards. She’s mentored experienced print journalists and trained graduates into award-winning digital writers. In 2022 she stepped down from her role of Global Editor at womanandhome.com to go freelance and write more. She’s represented by Anna Pallai at AMP Literary.

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