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Marketing for Childrens Authors with Laurie Wright

Laurie Wright: Children's Author & Marketing Coach

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From kindergarten teacher to best selling author, my name is Laurie Wright and I help children’s authors publish and market their books for kids. We talk about productivity, strategies and tactics so that you can grow your impact, even if you only have a few hours a week. I share my biggest AH HAHS, my ups and downs, and I chat with other authors who are busy making their dreams come true. This show is for ambitious #wordnerds who want to make more sales and reach more readers!
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Designed for aspiring and developing children’s authors wanting to expand their author brand, this podcast has self-publishing training, interviews with authors and industry experts, and round table discussions on fun and interesting topics.
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The Children's Book Marketing Podcast

Micaela S. Benn, Marketing Consultant | Content Creator | Author

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The Children’s Book Marketing Podcast teaches self-published children’s book authors how to use branding to connect with readers, leverage content to sell more books, and grow a business that goes beyond the book.
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Let's nerd out where writing, psychology, and business success overlap! On this show, we look at how to ethically apply psychological principles of persuasion. You'll learn compelling copy tips to improve your writing of all lengths for biz. And you'll be ready to become a #1 bestselling published author on Amazon (faster, easier, and cheaper than you thought possible) and make money with your books as you grow your exposure and business. Join host @LaptopLaura, a tall Math and Psychology te ...
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Our podcast is dedicated to children's book readers and aspiring children's book authors. We strive to enchant listeners with three objectives: 1. To share heartfelt stories with readers discussing captivating insights into our guest children's book authors and inspiring tales behind their treasured works. 2. To ignite a passion for reading by drawing attention to incredible authors featured on our show. 3. To empower aspiring children's book authors by demonstrating that their dreams of aut ...
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The History Quill Podcast is all about writing and publishing historical fiction. Brought to you by The History Quill and hosted by historical fiction authors Julia Kelly and Theodore Brun, each episode features a special guest sharing their insights and experiences. Some are bestselling historical fiction authors, others are aspiring writers sharing their journey so far, and others are industry insiders and experts. We cover writing craft, research, traditional publishing, self-publishing, ...
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Arise My Love podcast is dedicated to women of all ages who have endured a rough childhood, abusive relationships, addiction, or other forms of trauma. Through heartfelt discussions, I share my journey of overcoming my past traumas. Together, we’ll explore what trauma is, how it affects us, and how we can support survivors in their healing process. Each episode offers practical tools for healing or walking alongside someone on this journey, inspirational stories of hope and resilience, and t ...
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Unscalable

Gavin Hammar

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We live in a world where everyone is trying to gain a competitive edge through automation, bots, and AI. But, since launching Sendible 13 years ago, I've discovered that to truly stand out, the best strategy is to focus on the more human things – the "unscalable". So, if you're looking for a fresh perspective on how to be truly memorable in a noisy world, then this is the podcast for you. Tune in every week for short, actionable, and unscalable tactics that you can use in your business today ...
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Do you feel lost and unsure about your purpose in life? Do you desire to live out God’s will for your life, but have no idea where to start? Are you struggling with doubt and loneliness, and wish you had someone to support you as you grow in your connection with God? I’m so excited you’re here! In this podcast, we’ll explore the Bible to help you understand God’s will and purpose in your life. You’ll build consistency in reading the Word and your prayer life, so you can strengthen your perso ...
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Author Katie Davis hosts Brain Burps About Books as a "fly on the wall" show. It's all about the craft and business of publishing, now including all genres––not just children's books. Interviews with experts cover publishing, creating, promoting, and writing them. Are you an aspiring writer who'd like to know the inside scoop on how others got their books published? Kid's books? Indie books? Non-fiction? Or are you already published and want to hear how to make your book trailer? Maybe you'r ...
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There’s a brief paragraph at the end of the book you just read – and chances are the story behind it is just as interesting and inspiring as the story that preceded it. Join Bookstacked writer Saul Marquez as he sits down with Children’s and Young Adult book authors to learn how they discovered writing, broke into publishing, and achieved everything else that happened in between and after.
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Do you ever feel like you’re stuck in the same place — going in circles, facing detours, or walking a longer road than you expected? You’re not alone. In this episode of Curious for Christ, Alexandra explores how God uses those very detours and circles to strengthen your faith and shape you into the person He’s calling you to be, unshakable in your…
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Children's book authorship constitutes not merely a pastime but a profound commitment that permeates one's existence. In this episode, I endeavour to illuminate the intricacies and realities of being an indie book author, contrasting it with the self-publishing route. Through my experiences and insights gained from nearly forty interviews with fell…
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Have you ever felt abandoned by God? Like you’re doing all the things—praying, showing up, staying faithful—and yet… the silence is deafening? In today’s episode, Alexandra speaks directly to that lonely place. Drawing from Scripture and personal reflection, she unpacks 5 powerful truths to anchor your heart when God feels absent. This episode is a…
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Kodak Bogart, the distinguished author of the Helo Girls series, highlights the profound significance of representation in children's literature, particularly within the realms of aviation and public service. The episode delves into her background as a Black Hawk helicopter aviator and her transition into writing, driven by a desire to share the ex…
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When anxiety takes over, how do you trust God—especially when the outcome is uncertain? In this episode of Curious for Christ, we’re unpacking five practical ways to walk by faith, not sight. If you’re feeling overwhelmed, afraid, or stuck trying to control what you can’t, this is your invitation to breathe, let go, and trust the One who sees the b…
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The focus of this discussion centers on the notion that many aspiring children's book authors maintain a tacit secrecy regarding their literary creations. I discuss the issue that the journey toward becoming a published children's book author is often fueled by an intrinsic passion rather than the pursuit of monetary gain or acclaim. Furthermore, I…
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Have you ever felt spiritually dry… or unsure where to begin when it comes to reading the Bible again? In this powerful and grace-filled episode, I sit down with Philip Nation—pastor, author, teacher, and Bible publisher at Thomas Nelson—to talk about reigniting your hunger for Scripture, approaching God’s Word with fresh eyes, and letting the Bibl…
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The focal point of our discussion centers on the enchanting children's book, "Charlie and Sophie's Great Escape," authored by Farial. This literary work is inspired by the true story of two border collie puppies, Charlie and Sophie, who were adopted from a rescue and brought immense joy and vitality into the author's life. Throughout our conversati…
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Have you ever felt spiritually stuck—like you’re doing all the “right” things but still feel far from God? This episode is for you. In today’s conversation, I share a deeply personal and biblical perspective on why we sometimes feel disconnected from God. It’s not always a lack of effort—it’s often a quiet rebellion: our tendency to trust everythin…
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This podcast episode's primary focus is on establishing a structured revenue model for children's book authors during school visits and reading events. As we reflect on our experiences, as the host, I recall a recent engagement at my grandson's school, where I discovered that the older audience, comprising students aged 11 and 12, showed a greater …
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In this deeply honest and inspiring episode of Curious for Christ, I sit down with Kathy Heinen, co-author of "Spiritual Discovery: Seven Principles for Spiritual Growth". Kathy shares her personal journey—from navigating a painful marriage to experiencing deep healing through Christ—and how God’s presence, not our performance, is the key to transf…
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Amber B. Mitchell joins us to discuss her enchanting children's book, The Chickadee Who Knew. The book embodies the themes of discovering home's true meaning and perspective's transformative power. In our conversation, she elucidates her unique creative process, which is deeply rooted in personal experiences and her desire to inspire positivity in …
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Want to be a fly on the wall as a word nerd crafts concise, compelling copy? Then this episode is for you! : ) Live, no prep, and fully recorded (video in shownotes here below too), I talk with Lauren Fritts about her podcast, personal brand, and business. Under the umbrella of the name “That Mental Shit with Lauren Fritts” we brainstormed today on…
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Summary In this episode of the Children's Author Show, host Andy Coats shares his Top 10 tips for children's authors on how to effectively conduct school visits. He emphasizes the importance of customizing presentations, building on past experiences, and focusing on one school at a time. Coats also discusses the significance of having a compelling …
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In today’s episode, we’re talking about one of the most challenging—but freeing—aspects of the Christian journey: letting go of control. From early messages about strength and performance to the pressures of adulthood, many of us were conditioned to believe that control equals safety. But Scripture invites us to surrender—to trade anxiety and striv…
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The podcast engages in a profound dialogue with David Cervi, the proprietor of DJC Graphic Designs, emphasizing the critical role a website plays for children's book authors. David elucidates the distinction between a book-specific website and one dedicated to the author themselves, highlighting that a personal domain grants more control and owners…
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What do you do when your plans keep falling apart? When the dreams you prayed for unravel or the doors you were sure God opened suddenly slam shut? In today’s episode of Curious for Christ, I walk us through Luke 24 and the Emmaus Road—the sacred, in-between space where disappointment meets the presence of Jesus. We explore how spiritual transforma…
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Future Pacing is an important psychological concept and tactic. We dive into why selling the “benefits” of your product is so much more effective than selling the “features" and how to do it with an example. What my real estate agent taught me about writing better copy. Why helping your audience visualize their future with your product can improve …
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This podcast episode delves into the intricacies of supporting aspiring children's book authors in their journey towards self-publishing. The discussion centers on the essential elements that transform written narratives and illustrations into a polished final product. We engage with Konn, an award-winning author and graphic designer, who elucidate…
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This podcast episode is dedicated to the pivotal concept of assembling a Dream Team to facilitate the journey of self-publishing a children's book. As we reflect on insights garnered from our previous episodes, it becomes evident that the collective support of various professionals is indispensable in transforming an author's vision into a tangible…
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Summary In this episode of The Children's Author Show, Andy Coats discusses the significance of participating in author events such as fairs and festivals. He emphasizes that these events are not primarily about making money, but about building connections, branding, and establishing a local presence. Andy shares practical insights on setting reali…
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In this vulnerable and faith-filled episode of Curious for Christ, I sit down again with Gordon Ferguson—author, teacher, and spiritual leader with over 50 years in ministry. You may remember him from our most listened-to episode on God’s view of women. This time, we explore his most personal book: God and Cancer. It’s a raw and honest conversation…
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Have you ever looked around and felt like you didn’t belong—even in spaces where you’ve shown up faithfully? In this heartfelt and vulnerable episode, I share my personal journey of wrestling with comparison, grief, delayed dreams, and the quiet question many of us ask: “Why would God show me what I’ll never have?” Through real-life reflection and …
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Karen B. Shea is a passionate children's book author whose works aim to connect young readers with the wonders of nature. Her latest publication, "A Bug-Lightful Discovery," emphasizes the importance of appreciating even the smallest creatures. It presents an engaging narrative that encourages respect for all life forms. Her writing is inspired by …
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In this special Easter episode, we take a sacred pause to reflect on the three most powerful days in human history: Good Friday, Silent Saturday, and Resurrection Sunday. Whether you’re in a season of loss, waiting, or longing for breakthrough—this episode is for you. We explore what it means to let go, be still, and receive the resurrection life J…
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This podcast episode reflects the invaluable lessons gleaned from our first 25 episodes, wherein we delve into the profound insights shared by numerous children's book authors. It is imperative to acknowledge that the essence of our endeavour lies in fostering a community that resonates with the heartfelt aspirations of these authors, who are not m…
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Summary In this conversation, Richard Rieman, an expert in children's audiobooks known as The Audiobook Wizard, discusses the importance of making literature accessible to all children, including those with visual impairments. He shares his journey from being a radio news reporter to becoming a wizard in audiobook production, emphasizing the need f…
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In this episode of Curious for Christ, we sit down with Dr. Gary Lawrence, affectionately known as Dr. G, to discuss the hidden impact of trauma on our relationships and emotional well-being—and the hope we find in Jesus for healing. Dr. G, author of Rejection Junkies, shares his insights into how wounds from our past affect how we can experience f…
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This podcast episode features an in-depth conversation with Sarah Doran, a distinguished author known for her works, "The Peppered Sky" and "Sleeping Giants." Central to our discussion is the inspiration drawn from her experiences as a military child, which significantly informs her writing. We delve into the unique aspects of her stories, which ai…
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In this profound episode of "Arise My Love," host Angela Thorne welcomes her mother, Lisa Cannon, founder of The Rustic Vine, for a heartfelt discussion on overcoming trauma and addiction. Together, they delve into the complexities of their mother-daughter relationship, shedding light on how families can navigate the challenging paths of recovery a…
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Summary In this episode of the Children's Author Show, award-winning children’s author Andy Coats discusses the significant dangers associated with self-publishing, particularly for aspiring children's authors. He emphasizes the importance of understanding the self-publishing landscape, identifying vanity and hybrid publishers, and the risks of boo…
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Welcome back to Curious for Christ! Trusting God’s timing is one of the biggest challenges in our faith journey. Why does waiting feel so hard? And how do we shift from frustration to peace? Today, I’m sharing three key steps to help you trust God’s process with confidence. 3 Steps to Trusting God’s Timing Release Control – Trust begins when we sur…
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In this episode of the Children's Book Marketing Podcast, I have a conversation with Kanika Mobley about her online bookstore, Stories of A Colorful World. Its unique presence as a champion for diverse children’s books is extended both to events that draw local and national audiences, as well as corporate partners. Tune in to discover how getting i…
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The essence of this podcast episode centers around a profound exploration of hope as articulated by author Andrea Coyne in her children's book, *Hope is a Blanket*. Through a candid dialogue, we delve into the inspiration behind the book, which emerged from personal experiences of grief and loss, notably a miscarriage that profoundly impacted her f…
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In this episode, Andy Coats interviews Jon Marshall, an author and entrepreneur, who shares his journey into children's literature. Jonathan discusses the importance of representation, particularly in black fatherhood, and how his personal experiences shaped his storytelling. He emphasizes the need for diverse narratives in children's books and the…
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In today’s episode, we’re diving into the process of becoming—the ongoing transformation that happens as we step into who God created us to be. It’s not always a smooth journey. In fact, it often involves struggle, uncertainty, and deep wrestling with our identity, our past, and even with God Himself. Through my personal story and the powerful bibl…
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This podcast episode features a profound discussion with Charlotte Glaze, the author and illustrator of Storm Trucks, a children's book. The primary focus of our conversation revolves around the inspiration that led to the creation of this book, which emerged from her personal experiences with her son's fear of thunderstorms. Charlotte reveals her …
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In this inspiring conversation, nine-year-old Ren Stylian shares his journey as a young author, discussing the motivation behind his book, the emotional experience of seeing it in print, and his commitment to giving back to the community through charitable donations. Ren also talks about his future aspirations in music and writing, and offers advic…
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Have you ever experienced hurt within the church or struggled with faith because of past wounds? You’re not alone. In this episode of Curious for Christ, we dive into a powerful conversation about spiritual trauma, healing from church hurt, and rediscovering a thriving relationship with God. Dr. Sean St Jean shares deep insights on: • The differenc…
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Joan Epp, the author of the children's book "Ice Cap," shares her inspiring journey of writing and publishing this delightful work. The book's genesis arose during a snowy day spent reading with her granddaughter, Audrey, sparking a collaborative creation that combines the magic of childhood imagination with the essence of Canadian culture. Joan's …
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In this episode, Andy Coats discusses the essential elements of becoming a successful children's authorpreneur. He emphasizes the importance of building a strong brand, establishing trust with the audience, treating writing as a business, and becoming an expert in the field. Andy provides actionable insights and encourages authors to take consisten…
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Sometimes, we feel overwhelmed when things aren’t going as expected, and we struggle to understand what God is doing. But interestingly, overwhelm can also arise from good things happening. The truth is, everything God gives us is good—even if we don’t always see it that way. Today, I am exploring this idea: Sometimes, God answers our prayers, but …
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Monica Voicu Denniston joins us to discuss her engaging children's book, "Maggie the Military Rat," which explores the unique experiences of military children. Central to our conversation is the inspiration behind Maggie, a character that resonates with the challenges and resilience of those navigating military life. Monica shares her journey, from…
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In this episode of the Children's Author Show, host Andy Coats interviews award-winning children's author, author coach, and branding expert Lauren Ranalli. They discuss Lauren's journey into writing children's books, the lessons she learned through self-publishing, and the importance of marketing for authors. Lauren shares key ingredients for crea…
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In today’s episode, I share a personal story of my relationship with my body and how I didn’t know how to process my emotions. If you feel like you can’t move on or keep falling back into the same patterns despite praying and processing, chances are your body has stored emotions that need your attention. The truth is: your body remembers what your …
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Welcome back! I’m so glad you’re here. Before we dive into today’s episode, I want to share a quick update: Starting next week, I’ll be releasing just one episode per week instead of two. I’ve recently stepped back into real estate, and I’m so excited to be working with a great team of successful professionals. This podcast has been such a groundin…
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This podcast episode elucidates the intricacies of launching a children's book, specifically focusing on the forthcoming release titled "Some Angels Have Rotor Blades" by Children's Book author Darcy Guyant. I have had the privilege of being invited to join the book launch team. This role encompasses providing an honest review and purchasing the bo…
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In this episode of the Children's Author Show, host Andy Coats welcomes author and illustrator Laura Muncie, who shares her inspiring journey from banking to becoming a professional illustrator. Laura discusses the therapeutic nature of art, her transition into illustration during difficult times, and the importance of mentorship and online courses…
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In this episode of the Children's Author Show, host Andy Coats engages in a roundtable discussion with three talented illustrators: Veronica Stanley-Hooper, Valeshka Escalona, and Laura Muncie. They explore the vital role of illustrations in children's books, the collaborative relationship between authors and illustrators, and the impact of AI on t…
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In the inaugural episode of the Children's Author Show, host Andy Coats shares his journey as a children's author, discussing his experiences in self-publishing, the creation of engaging stories for children, and the importance of building a brand as an author. He emphasizes the significance of illustrations, adventure, and relatable characters in …
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