Best IPG Media Lab Podcasts (2025)

1
Episode 169: Upgrading the Creator Playbook for Brands 36:30

14d ago36:30

36:30

This week on Floor 9, host Tom Trudeau is joined by Lab members Chelsea Freitas and Ryan Miller for a dive deep into the evolving role of creators in the media ecosystem. From parasocial dynamics to AI's impact on content creation, the trio explores how influencer strategies are maturing—shifting from short-term content sprints to long-term brand p…

1
Episode 168: The Evolving Sports Media Landscape 35:56

1M ago35:56

35:56

Welcome back to Floor 9! This week, host Ryan Miller is joined by Chelsea Freitas, the Lab’s strategy maven, and Tom Trudeau, our partnerships maverick, to chat about a shared passion topic — sports! Specifically, how the shifting sports audiences and viewer behaviors have impacted sports as a media business, the movement of women’s sports and the …

1
Episode 167: 2025 Outlook Trends 37:27

3M ago37:27

37:27

Welcome back to Floor 9. As usual, we kicked off the year with an Outlook report to forecast some emerging trends in media and consumer behavior that we think will be crucial to brand strategy in 2025 and beyond. In this episode, your host Ryan is joined by Adam Simon, the Lab’s managing director and the author of the Outlook, and Chelsea Freitas, …

1
Episode 166: CES 2025 Highlights 38:41

4M ago38:41

38:41

Welcome back to Floor 9. As always, we are kicking off the new year with a CES episode featuring the entire Lab team. Together, we recapped the highs and lows of CES 2025, shared our personal favorites, and voiced some skepticism towards some potential "vaporwares." From smart home and smart cars to cutting-edge food and health tech, we saw a lot o…

1
Episode 165: 2024 Year-End Trend Recap 38:24

5M ago38:24

38:24

Closing out this remarkable year of innovations, the entire Lab team came together for our annual recap of the biggest trends that defined the tech and media landscape in 2024, and look ahead to see what 2025 may bring. Together, the team discussed: The maturing deployment of AI and the long-term prospect of the AI hype The future of search and the…

1
Episode 164: 2024 Holiday Shopping Trends 20:39

6M ago20:39

20:39

‘Tis the season again, and the Lab is here to discuss the latest shopping trends that we think brands should keep an eye out for this year. From a renewed emphasis on experiential in-store shopping to interesting loyalty plays, not to mention the new entrants like Amazon Haul and metaverse shopping, there’s no shortage of interesting things for Ada…

1
Episode 163: The Early Days of MR Headsets 34:03

7M ago34:03

34:03

Welcome back to Floor 9! This month, we welcome long-time host and director of partnerships, Ryan, back from his paternity leave to chat with Adam, the managing director of the Lab, to round up all the recent news around mixed reality headsets. From the Orion AR glasses prototype that Mark Zuckerberg showcased earlier this month, or Meta’s Ai-infus…

1
Episode 162: iPhone’’s New “Visual Intelligence” & More 28:39

8M ago28:39

28:39

Welcome back to another episode of Floor 9. This week, Tom Trudeau from our partnerships team chats with our managing director Adam Simon about everything that marketers should know coming out of the Apple event on Monday. Together, they discussed various new Apple products, the upcoming Apple Intelligence features, as well as these AI-driven featu…

1
Episode 161: Futurecaster Survey & Must-Know Insights 22:42

9M ago22:42

22:42

In this special bonus episode of the month, the Lab’s strategy team assembles to discuss the highlights from the results of our latest Futurecaster survey! Futurecaster is the Lab’s proprietary innovation tool that identifies how your audience is engaging with the tactical areas of innovation across emerging technologies and media channels. In part…

1
Episode 160: How Brands Can Avoid Being Commoditized by AI 31:51

9M ago31:51

31:51

This week on Floor 9, the Lab’s managing director Adam Simon welcomes two senior UM executives, Dan Chapman, Global Chief Strategy Officer, and Andy Littlewood, Global Chief Product Officer, to Floor 9 for an insightful discussion on the impact of the over-reliance on AI within the media landscape, how agencies can work with clients to avoid becomi…

1
Episode 159: After the "Streaming Wars," What's Next for Hollywood? 32:41

10M ago32:41

32:41

This month on Floor 9, the Lab team assembles for a panel discussion on the future of the entertainment industry. Faced with rising streaming fatigue, high-churn “nomadic subscribers,” and the looming threat of AI-generated “slop content,” Hollywood needs to be smart about navigating the post-streaming-wars industry landscape, and that begins with …

1
Episode 158: Apple Intelligence & Other WWDC News 40:54

11M ago40:54

40:54

As usual, Apple’s latest WWDC event brought forth many software updates, but the star of the show was Apple’s major AI update — Apple Intelligence, which will enable LLM-powered new features across Apple’s entire ecosystem. In this episode, Adam and Ryan took a deep dive into Apple Intelligence, the ChatGPT integration, its impact on the AI competi…

1
Episode 157: 2024 Developer Conferences are all about AI 35:25

11M ago35:25

35:25

May marks the beginning of the tech conference season, and this year, we had three key players in the AI race — OpenAI, Google, and Microsoft — all hosting their respective developer conferences within a two-week period in May. If you missed the announcements, fret not! The Lab team is here to help you keep up with the fast-evolving AI developments…

1
Episode 156: Decoding Gen Alpha & Millennial Parenting 30:40

1y ago30:40

30:40

Kids these days! In this episode of Floor 9, the Lab’s strategy team (Adam Simon and Cheslea Freitas) and partnerships team (Ryan Miller and Tom Trudeau) join forces to analyze the youngest generation on the scene and their Millennial parents. Together, the team tackles topics that include: Gen Alpha’s key media behaviors How Gen Alpha socialize di…

1
Episode 155: Apple Vision Pro 46:43

1y ago46:43

46:43

This week on Floor 9, it’s about the Vision Pro! Ryan, Adam, and Chelsea regroup on Floor 9 for an in-depth discussion of Apple’s groundbreaking “spatial computing” headset. From our team’s first impressions of trying it on, to unpacking its use cases and market implications, the Lab team is eager to share our hot takes on Vision Pro. Key topics in…

1
Episode 154: Outlook 2024 Deep-Dive 56:47

1y ago56:47

56:47

Welcome back to Floor 9! This week, your hosts Ryan and Adam are joined by Chelsea Freitas from our Strategy team to take a deep dive into the trends and themes from our latest annual Outlook report, which includes: Macro trends in consumer behaviors - starting at 0:42 Life's New Beats - starting at 13:36 The Remixed City - starting at 24:50 The Re…

1
Episode 153: CES 2024 Recap 56:10

1+ y ago56:10

56:10

Welcome back to Floor 9! As always, we’ll kick off the year with a CES episode, in which the Lab team assembles to recap the biggest trends we spotted at CES 2024, including: How the AI hype manifested on the CES show floors, both the good and the bad (1:05) How the translucent TVs wow'ed the crowd and could be interesting for retail (2:56) How int…

1
Episode 152: 2023 Trend Recap 55:20

1+ y ago55:20

55:20

To close out this significant year of innovations, the Lab team assembles for an end-of-year recap of the biggest trends that defined the tech and media landscape for the past 12 months: The rise of generative AI & its impact on creator economy and marketing The “post-streaming wars” reality & the new opportunities in interactive ad formats The shi…

1
Episode 151: 2023 Holiday Shopping Trends 27:15

1+ y ago27:15

27:15

Welcome to our annual holiday shopping trends episode. This year, this holly jolly discussion is led by Chelsea Freitas, VP of our Strategy team, and she is joined by two other members of our strategy team, Adam Simon and Katy Geisreiter. In this episode, the trio shared some must-know stats about this year’s holiday shopping trends and consumer be…

1
Episode 150: Generative AI & Its Impact on Advertising 34:11

1+ y ago34:11

34:11

Welcome back to Floor 9. This week, we are tackling the hottest innovation territory of the year, generative AI, and its impact on the ad industry with the help of two brilliant UM thought leaders: James Fox, Global Chief Strategy Officer, and Andrew Littlewood, Global Chief Product Officer. Together with the Lab’s managing director Adam Simon, the…

1
Episode 149: Podcasters as Influencers (Ft. Kara Manatt from MAGNA & Edwin Wong from Vox Media) 32:24

1+ y ago32:24

32:24

Welcome back to Floor 9. In this episode, we had the honor of having Kara Manatt, EVP of Intelligence Solutions at MAGNA, and Edwin Wong, SVP, Insights & Innovation at Vox Media, to chat about their recent blockbuster research on the persuasive power of podcasters and podcasting’s growing influence. When asked which media figures’ influence matters…

1
Episode 148: Apple WWDC 2023 Recap 36:22

2y ago36:22

36:22

In this episode: What the Lab thinks about Vision Pro, Apple’s first spatial computing device, and its potential impact on media consumption habits. Plus, various other interesting tidbits from Apple’s WWDC event this week, including the unified presence of widgets across OS’s, and Apple’s deliberation omission of generative AI. Floor 9 is a podcas…

1
Episode 147: CES 2023 Trend Recap 57:16

2+ y ago57:16

57:16

Welcome back to Floor 9! As usual, we are kicking off the year with a CES recap episode that features the entire IPG Media Lab team, plus Chad Stoller, Global Chief Innovation Officer of UM Worldwide. Listen now to hear about our team’s thoughts on the biggest trends in digital health, entertainment, mobility, smart home, and vice economy coming ou…

1
Episode 146: Holiday Special - Innovation Gift Exchange 34:48

2+ y ago34:48

34:48

Come one, come all! ‘Tis the season for our annual holiday episode of Floor 9. This year, we’re closing out the year with a not-so-Secret Santa gift exchange featuring co-hosts Ryan and Adam, along with the entire Strategy team here at the Lab — Chelsea, Katy, and Richard. All the gifts given in this episode have ties to one or more of the Innovati…

1
Episode 145: Holiday Shopping & Streaming Update 43:41

2+ y ago43:41

43:41

Welcome back to Floor 9! 'Tis the season again to talk about holiday shopping trends. Listen now to hear co-hosts Adam and Ryan walk you through the following trends in holiday shopping and recent news from the streaming services: Highlights from recent holiday shopping reports from Insider Intelligence and the Deloitte holiday survey; The looming …

1
Episode 144: Direct Mail 2.0 (Ft. Dave Fink from Postie & Lauren Banks from USPS) 36:11

2+ y ago36:11

36:11

This week on Floor 9, we welcome a panel of experts on direct mail, including Dave Fink, Founder and CEO of Postie, Paul Tracey, VP of Advisory Services at Matterkind, and Lauren Banks, Brand Marketing Specialist at USPS. Moderated by Ryan Miller, Senior Manager of Partnerships at the Lab, our group of industry insiders dive into the unique capabil…

1
Episode 143: One-Way Ticket to Dynamic Island (Apple Event Recap) 28:48

2+ y ago28:48

28:48

The Lab team is back on the mic to discuss the latest announcements from Apple. Host and Senior Manager of Partnerships, Ryan is joined by Adam and Katy from our Strategy team to chat about everything Apple unveiled during Wednesday’s “Far Out” event, from the funky Dynamic Island design for the new iPhone 14 Pro to the rugged Apple Watch Ultra wit…

1
Episode 142: The Glow-Up of Microsoft Ads (Ft. Jennifer Solomon-Baum) 34:33

2+ y ago34:33

34:33

This week on Floor 9, we’re delighted to chat with Jennifer Solomon-Baum, North America Marketing at Microsoft Advertising and Innovation Lab Lead, to learn about how the maker of Windows has emerged as the latest heavy-hitting player to join the digital advertising arena. In this episode, we talked about Microsoft’s growing advertising capabilitie…

1
Episode 141: The Metaverse Mid-Year Check-In (Ft. Joshua Lowcock) 30:47

3y ago30:47

30:47

Welcome back to Floor 9! This week, we welcome back Joshua Lowcock, UM’s Global Chief Media Officer, for an in-depth discussion about all things metaverse with our SVP, head of strategy, Adam Simon. From where the metaverse currently sits in the hype cycle, to the competitive landscape of the platforms with “metaverse aspirations," to understanding…

1
Episode 140: Apple’s 2022 WWDC Recap 37:30

3y ago37:30

37:30

Welcome back to Floor 9! This week, co-hosts Adam and Ryan bring you the must-know highlights from the 2022 WWDC keynote that Apple gave on Monday. From new lock screen UI design to new Apple Wallet features, they chat about how Apple continued to show commitment to creating seamless user experiences, with a newfound emphasis on customization and s…

1
Episode 139: The State of Podcast Advertising (Ft. Alyssa Meyers from Morning Brew) 20:42

3y ago20:42

20:42

This week on Floor 9, we’re delighted to welcome audio ads expert Alyssa Meyers, who works as a reporter for Morning Brew's Marketing Brew newsletter. Adam Simon, US Head of Innovation at UM, talked with Alyssa about the state of podcast advertising, a booming ad market that is forecast to exceed $2 billion in revenue in 2022. From major growth dri…

1
Episode 138: 2022 Google I/O Event Recap 20:31

3y ago20:31

20:31

Welcome to another recap episode of Floor 9! This week, Adam and Ryan will walk you through all the major announcements from the latest Google I/O developer event, where the search giant announced several brand-friendly features on visual search, voice assistant, digital wallet, data privacy, and more. In addition to these software updates, Adam an…

1
Episode 137: The Rise of “Storeless” Commerce (Ft. Randall & Chris from IAB) 23:57

3y ago23:57

23:57

For this episode, we had the pleasure of chatting with Randall Rothenberg, Executive Chair at IAB, and Chris Bruderle, Vice President of Research & Analytics at IAB, about the insights on social commerce from their brilliant annual Brand Disruption report. Together with your host Ryan Miller, we discussed the rise of direct brands and storeless c…

1
Episode 136: What Marketers Should Know about Snap Partner Summit 2022 24:36

3y ago24:36

24:36

Floor 9 is back with a special post-event recap episode! Co-hosts Adam Simon and Ryan Miller are joined by Chelsea Freitas, our VP of Strategy & Innovation, to discuss the 2022 Snap Partner Summit. Listen now to hear our thoughts on the new creator tools and brand-friendly features that the Snapchat parent company announced during its annual media …

1
Episode 135: Brand Safety and Responsibility in Times of War 20:23

3y ago20:23

20:23

Welcome to Floor 9. This week, we chatted with Arielle Garcia, Chief Privacy Officer at UM Worldwide and our resident expert on online safety, about how companies are taking actions against Russia in response to its invasion of Ukraine. Many international companies, including big tech companies, have paused marketing operations in Russia, or pulled…

1
Episode 134: Apple Event Recap & Metaverse News 27:30

3y ago27:30

27:30

Welcome back to another new episode of Floor 9. This week, co-host Ryan Miller and Adam Simon are back on the mic to share their hot takes on the latest Apple event that took place on Tuesday, including our thoughts on Apple’s content strategy and its MLB content deal, its 5G approach, and its pursuit of faster, better CPU chips with Apple Silicon.…

1
Episode 133: Outlook 2022 Trends, Part 2 27:53

3y ago27:53

27:53

Episode 133 — Outlook 2022 Trends: Embracing Entropy, Part 2 Welcome back to Floor 9! In this episode, the Lab’s strategy team will continue to walk you through the remaining two trends in our Outlook 2022 report: The Multiplayer Internet, and The Great Escape. Co-hosts Ryan and Adam will be joined by Richard Yao to chat about things like: what our…

1
Episode 132: Outlook 2022 Trends, Part 1 30:32

3+ y ago30:32

30:32

Welcome back to Floor 9! To kick off the year, the Lab’s strategy team will be walking you through each one of the key trends in our Outlook 2022 report with a two-part special. In this first half, you will hear Ryan talk with strategy team members Adam, Katy, and Chelsea on the first half of our Outlook report, including insights on trends like: w…

1
Episode 131: CES 2022 Trend Recap (with the entire Lab team!) 1:20:11

3+ y ago1:20:11

1:20:11

The Lab team assembles once again at the beginning of the year to take on CES, the biggest consumer tech event of the year. With Ryan Miller, manager of partnerships, as our MC, the Lab team recapped the most interesting trends and discoveries from this year’s show floors, including: Ben Hone talks about the key cross-category trends from CES - sta…

1
Episode 130: Ghosts of Outlook’s Past (2021 Holiday Special) 57:03

3+ y ago57:03

57:03

Join us as the Floor 9 team makes merry with our annual holiday special episode! Joined by UM’s Global Chief Innovation Officer, Chad Stoller, we bring you a special edition of a drafting game, in which we look back on the previous annual Outlook trend reports from the Lab to draft the all-star innovation trends. Competing with each other, Chad, Ad…

1
Episode 129: NFTs, DeFi, and Barbados (featuring Kenton Langstroth) 23:33

3+ y ago23:33

23:33

In this episode, we are delighted to chat with Kenton Langstroth, CMO at Decubate, a blockchain-powered social investing platform, all about how the DeFi movement impacted the personal investing space and changed investor mindset. Before the conversation, you will hear co-hosts Adam and Scott having a lively discussion about the latest news in the …

1
Episode 128: The Metaverse Competitive Landscape 32:07

3+ y ago32:07

32:07

In this episode, we are back to the basics with co-hosts Adam and Scott doing a deep dive into the current competitive landscape that is shaping up for the metaverse. Following Facebook’s splashy rebranding as Meta, Adam and Scott discuss Facebook motivations behind its newfound metaverse ambitions, why the metaverse adoption may start on the enter…

1
Episode 127: What Marketers Need to Know about TikTok (featuring Gabriel Nicolau) 31:24

3+ y ago31:24

31:24

In this episode, we had the pleasure of chatting with Gabriel Nicolau, Global Head of Vertical Ads Solutions at TikTok, to discuss the inaugural TikTok World event. Together with guest co-host Ryan Miller, Scott interviewed Gabe on topics such as what made TikTok so popular, what’s the best strategy for brands to engage with TikTok’s vibrant commun…

1
Episode 126: What iOS 15 Means for Consumer Privacy (Featuring Arielle Garcia) 27:00

3+ y ago27:00

27:00

In this episode, we celebrate the launch of our 2021 UM Innovation Annual (the U.S. edition) by talking with Arielle Garcia, Chief Privacy Officer at UM Worldwide, about the latest news on the consumer privacy debate. As always, Arielle shared some great insights into this important topic, including how the new privacy settings in the new iOS 15 ar…

1
Episode 125: Apple Event Recap: iPhone 13, Fitness+, and more 34:28

3+ y ago34:28

34:28

On Tuesday, Apple held its first fall event of the year to unveil some updates to its hardware lineup as well as a few notable features coming to its fitness service. In this Floor 9 episode, Adam and Scott unpack Apple’s announcements and their implications for the market. In particular, they discuss whether the new 5G-ready Apple Mini can replace…

1
Episode 124: The Uncertain Future of Movies (Ft. Kyle Turner) 51:50

3+ y ago51:50

51:50

This week’s Floor 9 episode started out as a Twitter conversation between Adam and Kyle Turner over the value of the theatrical window. Kyle is a film critic whose work has been featured in NPR, Slate, and the New York Times, and we are very honored to have him with us this week, along with our content manager Richard, to have a spirited discussion…

1
Episode 123: Hyperloop Hype, Onlyfans Drama, & TikTok Shopping 25:21

3+ y ago25:21

25:21

This week on Floor 9, Scott and Adam discuss three wide-ranging topics: the hype around Virgin Hyperloop triggered by the latest demo video released by the company; the drama surrounding Onlyfans banning and then unbanning NSFW content and what it reveals about the nuanced dynamics of the creator economy; and TikTok’s extended partnership with Shop…

1
Episode 122: News on the Metaverse, NFTs, and FinTech 30:53

3+ y ago30:53

30:53

This week on Floor 9, Scott and Adam round up the latest tech and media news of recent weeks. In particular, they discuss news from the cutting-edge domains of the metaverse, NFTs, and FinTech. News stories discussed include Epic Games buying Sketchfab, Unity acquiring Parsec, Louis Vuitton and Burberry getting into NFTs & gaming, Stripe’s new Paym…

1
Episode 121: AR Ads for the 5G Age (crossover special with Five by Ericsson Emodo) 23:52

4y ago23:52

23:52

This week on Floor 9, we are delighted to present a special crossover episode with FIVE: AI for Marketers, a podcast by Ericsson Emodo. Floor 9 host Scott Elchison recently chatted with Jake Moskowitz, the host of Five, on the great potential AR has in mobile marketing, which 5G is set to supercharge. As part of the recent Mobile Marketing Associat…

1
Episode 120: The "Turducken" Future of Social Media 41:43

4y ago41:43

41:43

This week on Floor 9, Scott and Adam are joined by Richard Yao from our strategy team to discuss the diverging future of social media platforms — why Instagram is becoming a turducken of a platform, how the rush to explore social commerce is playing out, what Twitter is doing to monetize the booming creator economy, and the key players developing t…

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