Episode 137: The Rise of “Storeless” Commerce (Ft. Randall & Chris from IAB)

Floor 9

Content provided by Floor 9 and IPG Media Lab. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Floor 9 and IPG Media Lab or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

3y ago 23:57

MP3•Episode home

For this episode, we had the pleasure of chatting with Randall Rothenberg, Executive Chair at IAB, and Chris Bruderle, Vice President of Research & Analytics at IAB, about the insights on social commerce from their brilliant annual Brand Disruption report. Together with your host Ryan Miller, we discussed the rise of direct brands and storeless commerce, how social media has become the new TV, the role of micro- and nano-influencers in social commerce, and the best practices for brands to tap into social commerce. If you’re a brand looking to understand how shopper behavior is shifting in the age of social commerce, this episode is a can’t-miss!

You can find Randall on Twitter @r2rothenberg and on LinkedIn, and Chris on LinkedIn. You can find the Lab on Twitter @ipglab and on Medium for our latest insights.

Click here to listen and subscribe! If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Thanks for listening!

Hosted on Acast. See acast.com/privacy for more information.

172 episodes

#Tech #Society #Floor 9 #IPG Media Lab #Marketing #Innovation #Ad Agency