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The WedPro Podcast

Katie and Roxy - The Wedding Business Hub

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Our podcast is packed with actionable step by step strategies to help you build a profitable wedding business. This show is your go-to source for all things weddings, designed to inspire, educate, and elevate your wedding business to new levels. We help you breakdown the overwhelm and build a profitable, wedding business that you love. Each week we share strategies, marketing tips, and the industry's best kept secrets! Everything from pricing your services, keeping burnout at bay to marketin ...
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In this must-listen episode of the Wed Pro Podcast, Katie and Roxy dive deep into a game-changing strategy that too many wedding pros overlook: email marketing. If you’re tired of relying solely on social media for leads, getting ghosted after inquiries, or simply want to create systems that work for you—even when you’re not at your desk—this episo…
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If your wedding business relies on being found through Google or Instagram, this episode is a must-listen. AI is changing how couples search for suppliers — and if you don’t adapt, you could be slipping off the radar without realising it. Katie and Roxy break down what this new AI search shift means (in plain English), why it matters for wedding pr…
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In this insightful episode, Bernadette Chapman shares her invaluable advice on the crucial client offboarding process — from thoughtful follow-ups and referral schemes to the perfect timing for sending review requests and nurturing lasting client relationships. With nearly two decades of experience in the wedding industry, Bernadette reveals key le…
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Feel like couples are ghosting you when they see your prices? Or maybe enquiries have dipped and you’re secretly wondering… am I charging too much? Here’s the truth no one’s saying: you’re probably not charging too much — you’re just not communicating your value clearly enough. In this episode, Katie & Roxy unpack the real reasons bookings might be…
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Is your inbox quieter than usual? Feel like enquiries have dipped — and you don’t know why? You’re not alone. Gen Z now makes up the majority of engaged couples… and they’re booking wedding suppliers in a totally different way. If you’re still selling like it’s 2015, you could be missing out on dream clients without even realising it. In this episo…
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In this episode, Katie and Roxy dive into a question they get asked all the time: what does coaching actually look like? They break down the misconceptions around coaching, the reality of what working with them inside WebPro CEO truly involves, and why their tailored, human approach sets them apart from memberships and generic programmes. If you’re…
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📌 Episode Summary: In this trend-packed episode of the Webpro Podcast, Katie and Roxy dive deep into The Knot's 2025 Wedding Vendor Report and unpack what today’s couples are really prioritising. From shifting budgets and guest expectations to faster booking timelines and inclusive trends—this is your essential guide to staying ahead in the evolvin…
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Ever seen someone online and just knew they were fully booked — without them even saying it? That’s booked-out energy. And in this episode, we’re breaking down exactly how to create it — not by faking it, but by showing up with the kind of confidence, positioning, and messaging that makes couples say “I need to book them” before they even hit send …
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Struggling to get booked — and starting to panic that your prices are too high? You’re not alone. But here’s the truth no one’s telling you: it’s probably not your pricing that’s the problem. In this episode, we’re unpacking the real reasons couples might be ghosting you — and how to fix them fast. From unclear messaging and confusing booking proce…
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Welcome to a special episode of the Wed Pro Podcast! While we’re usually bringing you fresh new insights every week, today we’re doing something a little different but just as valuable. We’ve compiled some of our listeners’ favourite episodes—packed with tips, tricks, and expert knowledge—to help take your wedding business to the next level. Whethe…
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🛡️ Try the Content Vault for just £27 and get your time back!http://bit.ly/4kB17DL 📈 Feeling overwhelmed by marketing tasks that eat up your time? In this episode, Katie and Roxy reveal powerful productivity hacks that help wedding professionals reclaim their schedule. Discover how wedding pros can save over 10 hours a week by batching content, aut…
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Wedding fairs (or wedding expos) can be huge opportunities to connect with couples and grow your business… but only if you know how to maximize your presence. Too many wedding pros walk away with nothing but a handful of business cards and no real bookings. In this episode, we’re breaking down:✅ The 3 essential steps to maximize your success at wed…
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Are you truly marketing your wedding business, or are you just hoping for leads to magically appear? In this episode, Katie and Roxy break down the three essential marketing must-dos that every wedding pro needs to implement right now. We’re talking fast and slow marketing, the difference between strategy and wishful thinking, and why predictable i…
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Think more leads will fix your sales problem? Think again. If your wedding business is struggling to convert inquiries into bookings, more leads won’t help—but a better sales process will. In this episode, we’re tackling one of the biggest mistakes wedding pros make: focusing on getting more inquiries instead of fixing the gaps in their sales funne…
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Join Katie and Roxy on this episode of our podcast as they dive into the crucial topic of future-proofing your wedding business for 2025 and beyond. Learn what couples want in 2025, current marketing trends, the importance of the Hollywood effect, and vital business tips to stay on top in a saturated market. They also discuss essential strategies l…
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In this episode of the WED Pro Podcast, Katie and Roxy dive intoPinterest Trends for 2025 and how wedding professionals can leverage them to attract clients and grow their businesses. Whether you're new to Pinterest or already a pro, this episode is packed with insights to help you elevate your marketing strategy. Grab your coffee—or a cherry marti…
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In this episode of the WED Pro Podcast, hosts Katie and Roxy welcome Anshika, the founder and CEO of Eternity, a CRM system designed exclusively for wedding professionals. Anshika shares her journey of creating Eternity, inspired by the challenges faced during her sister's COVID wedding. They discuss the importance of digitising administrative task…
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Feeling frustrated with a lack of wedding enquiries? You’re not alone—and we’ve got answers. In this episode of The WedPro Podcast, Katie and Roxy uncover the common pitfalls in your marketing and sales funnel that might be holding you back. From aligning with the wedding planning journey to optimising every stage of your funnel, this episode is pa…
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5 Things to Do Right Now If You’re Not Getting Enough EnquiriesFeeling stuck in a slow season? Don’t panic—Katie and Roxy are here to help! In this episode of The WedPro Podcast, they share five practical, game-changing steps you can take today to attract more enquiries and build momentum in your wedding business. From refreshing your website to ne…
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Struggling to get those all-important wedding enquiries? You’re not alone. In this episode of The WedPro Podcast, Katie and Roxy break down the real reasons your inbox isn’t buzzing with client emails. From missed website opportunities to nailing your social media strategy, this episode is packed with actionable tips to help you stand out in a crow…
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Is your money mindset holding you back? In this episode of the WedPro Podcast, Katie and Roxy dive into how shifting from a scarcity mindset to an abundance mindset can transform the way you approach your wedding business and finances. Learn what an abundance mindset truly means, how to identify and overcome limiting beliefs, and practical steps to…
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In this episode of the WedPro Podcast, Katie and Roxy dive into the hottest trends shaping the wedding industry in 2025. From the rise of AI helping couples plan their weddings to the enduring popularity of intimate celebrations, discover how wedding professionals can adapt and thrive. Plus, we explore the growing demand for personalisation and how…
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Are you a wedding business owner looking to elevate your social media game in 2025? In this episode of the WedPro Podcast, Katie and Roxy unpack the secrets to crafting compelling stories that connect with couples on a deeper level. Discover how to balance the power of AI with authentic storytelling, why generic tips won’t cut it anymore, and how t…
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Are you ready to future-proof your wedding business? In this episode of the WedPro Podcast, Katie and Roxy explore the top marketing trends and Instagram predictions for 2025. From the explosion of video content (now 82% of all internet traffic) to leveraging AI tools, sustainability, and creator collaborations, this episode is packed with actionab…
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Join Katie and Roxy in this special bonus episode of the WED Pro podcast as they recap the incredible WEDCon 2024 event. Hear about the powerful sessions from top industry leaders like Debbie Marks, Bernadette Chapman, Anna and David, Kerry Curl, Anshika Auro, Olivia Riddiford, and Deep. Discover key takeaways, memorable moments, and the vibrant co…
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In this episode of the WedPro Podcast, Katie and Roxy break down five actionable strategies that will help you generate more wedding inquiries in just 24 hours! Whether you’re just starting out or looking to scale your wedding business, these tips are designed to help you book more clients quickly, without complex steps. From leveraging social medi…
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In this episode of the WED Pro Podcast, hosts Katie and Roxy dive deep into a crucial yet often overlooked aspect of your online presence: your contact page. They discuss how a well-optimised contact page can be the difference between gaining a lead or losing a potential client. With five essential tips, Katie and Roxy guide wedding professionals o…
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Learn the top strategies for marketing your wedding business to high-net-worth couples. Discover the best channels that attract luxury clients in the wedding industry. In this episode of The WedPro Podcast, hosts Katie and Roxy dive deep into how wedding professionals can elevate their marketing efforts to attract high-net-worth couples. Focusing o…
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In this episode, Katie and Roxy take listeners behind the scenes of WEDCON, a must-attend event for wedding industry professionals in the UK. Whether you’re just starting out, a seasoned pro, or somewhere in between, WEDCON offers a unique opportunity to learn from top experts, network with peers, and elevate your wedding business. This year’s even…
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In this episode of the Wed Pro Podcast, Katie and Roxy dive deep into why couples are taking longer to make decisions for their weddings in 2024. They explore various factors, including economic uncertainty due to the election year, the cost of living crisis, and the increasing trend of couples doing extensive research before making commitments. Th…
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Learn the top strategies for marketing your wedding business to high-net-worth couples. Discover the best channels that attract luxury clients in the wedding industry. In this episode of The WedPro Podcast, hosts Katie and Roxy dive deep into how wedding professionals can elevate their marketing efforts to attract high-net-worth couples. Focusing o…
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If you’re feeling stuck in your business, frustrated by slow growth, or just wondering why your goals aren’t becoming reality for your wedding business, this episode is for you! We unpack the hidden reasons that hold wedding pros back, from mindset blocks to poor goal-setting strategies, and offer actionable advice on how to break through these bar…
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In this episode, we dive deep into how technology is revolutionizing the wedding industry. Whether you're feeling the pinch of a quiet season or struggling with ghosted leads, we've got you covered with actionable strategies to turn things around. From virtual planning tools to AI innovations, discover how tech can enhance your client experience an…
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Hey, WedPro listeners! We're bringing you something special this week. While we're usually here with fresh episodes every week, we've been busy working on something mega exciting behind the scenes for you. So, for this episode, we’ve curated a compilation of some of your all-time favorite episodes. Whether you’re a new listener or a long-time fan, …
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Join us as we dive into the often overlooked but crucial topic of offboarding wedding clients. Here we provide actionable steps for wedding professionals to ensure a smooth transition from service delivery to post-wedding follow-up, while maintaining a positive relationship with clients. The episode also includes a catch-up on balancing work and fa…
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Join us for a groundbreaking conversation on gender inclusivity in the wedding industry with Anna from His Day Wedding Fairs. In this episode, we delve into the importance of including men and same-sex couples in wedding planning, challenging the outdated notion that it's always about the bride.We also explore:The significance of recognising and re…
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In this episode of the WedPro Podcast, Roxy explores why clients often ask about prices first when inquiring about wedding services. Roxy delves into the psychology behind this frequent question. She offers strategies for wedding business owners to educate clients on the value and benefits of their services beyond just the cost. The episode also di…
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We are looking at the powerful strategies from Alan Berg's book, "Shut Up and Help Me Buy," now called 'Shut up and Sell More Weddings' to help you transform your sales approach. Learn how to adopt a customer-centric mindset, simplify the buying process, communicate effectively, and build lasting trust with your clients. We’ll look at this sales pr…
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Discover the key trends shaping the social media landscape this year, and learn how you can use these for MAXIMUM impact for your wedding business. We'll discuss the latest shifts in user behavior, emerging platforms, and effective strategies to stay ahead of the curve. Whether you're a seasoned pro or just starting out, this episode is packed with…
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In this episode, we’ll uncover the straightforward steps you can take to minimize ghosting and secure more bookings. We’ll highlight the most common mistakes wedding pros make that lead to getting ghosted and provide actionable solutions to create a ghost-proof wedding business. From setting clear pricing and availability expectations to effectivel…
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Today, we're diving deep into the art of blogging for your wedding business. We understand that the upcoming months can be hectic, but whether you're gearing up for a busy season or preparing for quieter times, now is the perfect moment to get organised and refine your blogging and marketing strategies. Sign up to Content Club here:https://www.thew…
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In this episode, Roxy dives into strategies for keeping your Instagram engagement high during the summer months, even when your audience is out enjoying the sun. If you’re a wedding business owner noticing a dip in your social media interactions, you’re not alone! Join us as we explore practical tips to boost your likes, shares, and comments, ensur…
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This week Katie and Roxy from the Wedding Business Hub tackle the topic of navigating the frenzy of wedding season! Discover essential strategies for marketing, ensuring a seamless customer journey, and maintaining your online presence amidst the busy season. Sign up to Content Club here:https://www.theweddingbusinesshub.com/contentclub…
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Are wedding fairs leaving you feeling overwhelmed and unsure of how to make the most of your time? In this episode, we've got you covered with five proven strategies to turn wedding fairs into valuable opportunities for your business. We'll walk you through the essential steps to ensure your presence at wedding fairs is both impactful and rewarding…
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In this episode Roxy delves into the fascinating world of The Wedding Industry Awards (TWIA) with its co-founder, Damian Bailey. Damian shares his journey from being a wedding photographer to creating the prestigious awards to recognise excellence in the wedding industry. He explains the ethos behind TWIA, the rigorous and client-voted judging proc…
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Hey there, it's Katie and Roxy, and we're so excited to welcome you to episode 97! Today, we're diving deep into what makes us tick. We're opening up about our own personal challenges, like dyslexia and dyscalculia. Through our experiences, we want to emphasise the importance of self-awareness, embracing change, and continuously learning. We've fou…
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In this episode of the Wedpro podcast, Roxy is joined by Kayla Dean, a copywriter and brand messaging strategist specialising in website and sales copywriting for creative entrepreneurs, particularly in the wedding industry. With over 150 clients in her portfolio, Kayla shares insights on starting a copywriting business, the importance of brand mes…
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Today we are on how to change up your marketing and messaging to target millennial couples and the newer wave of GEN-Z entering the wedding world. We chat about the shift in couples planning weddings online, why you need to have price transparency and why it's more important than ever, and the quick decision-making process of couples. To sign up fo…
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