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The ProSource Podcast

ProSource Wholesale

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Creating a design concept for a kitchen or remodeling an outdated bathroom requires an understanding of the products and services available to those looking to undertake such a project. The ProSource Podcast breaks down the home remodeling industry and highlights the merchandise and experience that it requires to achieve your vision. Join ProSource Director of Digital Marketing Content Kevin Devine, as he speaks with those who facilitate the ideal project and offer valuable information for h ...
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Crushing It With Kitchen Remodeling is a podcast for kitchen remodeling contractors, where you’ll discover how you can start, grow, scale, and market a home remodeling business from top leaders in the industry. The host, Michael Goldstein, is the author of the book \"The Ultimate Guide Internet Marketing For Kitchen Contractors\" and the founder of Kitchen Remodeling SEO, a leading SEO & Internet Marketing Agency for Kitchen & Bath Contractors. Tune in and learn about leading home improvemen ...
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Matt Vecchiola, Senior Director of National Sales for Top Knobs, discusses Atlas Homewares, a brand known for its unique and stylish cabinet hardware. The conversation covers the history of Atlas, its design philosophy, and the latest collections, including Benning and Zander. Matt emphasizes the importance of durability and functionality in design…
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In this episode of The ProSource Podcast, we sit down to chat with Rebecca Carlson, the owner and founder of 3 Tree Design House. We discuss Rebecca's unique journey from clothing design to home remodeling, the importance of community engagement, and the challenges homeowners face during renovations. Rebecca shares insights into her design process,…
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In this solo episode, Mike Goldstein shares a no-fluff breakdown of how AEO—Answer Engine Optimization—is replacing traditional SEO and what that means for kitchen and bathroom remodeling businesses. AI search tools like Google SGE, ChatGPT, and Perplexity are changing the rules of how homeowners find local remodelers—and if your content isn’t buil…
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In this episode of the ProSource Podcast, Leah Richmond, Merchandiser at ProSource Wholesale, joins to discuss our exclusive Innovia carpet brand, highlighting its environmentally friendly features, durability, and unique fiber technology. She explains the differences between Innovia and Innovia Touch, the ease of cleaning, budget considerations, a…
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In this episode of The ProSource Podcast, we're sitting down with Bryan Hinson, Director of Product & Merchandising at ProSource Wholesale, to dive into the details of Harding LVT—a premium luxury vinyl tile available exclusively at ProSource Wholesale. Bryan shares insights into his role, the decision-making process behind launching Harding LVT, a…
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Pam Durkin, president of James Martin Vanities, shares insights into her role and the company's innovative approach to bathroom design. She discusses the excitement surrounding the KBIS event, the value of James Martin products for builders and installers, and the launch of new collections in 2025. Pam emphasizes the importance of customer feedback…
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If your kitchen or bathroom remodeling business has a showroom, but you're not getting enough walk-ins or phone calls, your Google Business Profile (GBP) might be the problem. In today’s episode of Crushing It with Kitchen Remodeling SEO Contractors, we’re diving deep into how to optimize your GBP the right way so more homeowners can find you, visi…
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Join us as we chat with Matt Vecchiolla, Senior Director of National Sales at Top Knobs, about the highly anticipated Brockwell Collection, featuring modern designs and extended cup pull lengths. We’ll explore how texture is shaping the future of cabinet hardware, the growing popularity of honey bronze, and the industry’s shift toward gold and blac…
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n this episode of Crushing It With Kitchen Remodeling, host Mike Goldstein takes a deep dive into the world of SEO. Rather than interviewing a guest this week, Mike walks you through a live SEO audit of a sample business outside the kitchen remodeling industry. He reveals the exact tools, strategies, and processes he uses to analyze a website’s per…
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Are you leaving money on the table because of slow lead response? In this episode of Crushing It with Kitchen Remodeling Contractors, we tackle one of the biggest (and most costly) mistakes home service businesses make—poor lead follow-up. If you're running ads, getting website inquiries, or generating leads but not responding fast enough, you're l…
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Are you making money in your remodeling business but not thinking about long-term financial security? In this episode of Crushing It with Kitchen Remodelers, we sit down with Matt Ruttenberg, a financial expert and Business Development Officer at Life Inc. Retirement Services, to discuss how kitchen and bath remodelers can leverage 401k plans to se…
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In this conversation, Owen Dewey, owner of DFC Flooring Specialist and trade pro member at ProSource of Omaha, shares insights into the flooring industry, discussing the evolution of laminate flooring, the role of ProSource in providing flooring solutions, and current trends in flooring design. He emphasizes the importance of durability and sustain…
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Attention all kitchen remodeling business owners! Get ready to boost your online visibility and dominate the SEO game with our latest episode of "Crushing it with Kitchen Remodeling." Join us as we delve into the fascinating world of podcast guesting and its profound impact on your off-page SEO efforts. In this episode, our special guest, Matt Hepb…
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Join us for an eye-opening chat with AI trailblazer Jonathan Mast! We'll explore how AI goes way beyond content creation and boosts the efficiency of sales teams, especially in the kitchen remodeling industry. Meet Jonathan Mast, a visionary leader who's cracked the AI code, taking sales to new heights. He spills the beans on how AI supercharges sa…
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In this episode of the Crushing It with Kitchen Remodeling Podcast, we dive into the game-changing world of renovation loans with mortgage expert Peter Ferrara, and kitchen remodel marketing expert, Mike Goldstein. Learn how offering financing options can help contractors attract more clients, close larger deals, and boost their bottom line. Peter …
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In this episode of Crushing It with Kitchen Remodeling Contractors, host Mike Goldstein breaks down how kitchen remodeling and home service providers can improve their visibility on Google and AI platforms like Perplexity by leveraging local link building strategies. You’ll learn: Why local link building is essential for improving your rankings and…
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We are exploring the comforts of carpet through conversations with three industry leaders. Shannon Figaro, designer and owner of Fig Interiors, shares her journey, emphasizing the comfort, nostalgia, and sustainability of modern carpets, as well as future trends like wellness-focused and bold design choices. Trey Thames, Vice President of Sales at …
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We’re diving into home remodeling on a budget with expert insights from Anton Lauter, owner of Greenville Kitchen & Bath and trade pro member from ProSource of Greenville. Anton shares practical tips and tricks for keeping remodel costs in check while achieving impressive results—perfect for both homeowners and trade pros looking to maximize their …
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In this episode, we dive into one of the biggest challenges for bathroom remodeling business owners: getting quality leads that actually convert into paying clients. We break down the difference between \"quality\" and \"low-quality\" leads, why it matters, and how focusing on the right kind of lead can make a massive impact on your bottom line.Fro…
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It’s important to explore showers and bathtubs as they are key parts of the bathroom and where homeowners spend a lot of time. In this episode, we sit down with Andres Renteria, owner of Improve Floors and Design in Dallas, TX, and Nicole Krol, Vice President of Sales at Fleurco, to dive into the latest trends and innovations in showers and bathtub…
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This podcast episode provides a comprehensive guide for construction businesses to maximize their success by focusing on generating high-quality leads. It outlines key strategies for identifying ideal clients, leveraging both digital and traditional marketing techniques, and building strong relationships. The discussion emphasizes the importance of…
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Vanities are an essential part of the bathroom. Their utility with the sink and the storage solutions they provide make them a mainstay in bathroom design. Alison Gibson, interior designer, ProSource member and owner of AMG Interiors, joins the podcast to discuss the importance of vanities within the interior design of bathrooms. They discuss vanit…
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In this episode, we dive deep into game-changing strategies for home remodeling lead generation. Join us as we explore how to identify your ideal client, optimize your website for conversions, and leverage social media to build trust and attract high-quality leads. You\'ll learn how content marketing, personalized email campaigns, and strategic par…
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From outdoor patios to kitchens, pools, pavers for walkways, and more, trade professionals and product manufacturers have been busy, making dreams a reality and finding new ways to meet expectations. Ivonne Valencia, interior designer, owner of Ivonne Valencia Design, and ProSource member joins the show to showcase the latest styles and trends that…
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Remodeling a bathroom can be an intricate process that requires the expertise of a trade professional to help take on the task, as well as their partners at ProSource Wholesale®. On this episode, Kristie Barnett, owner of The Decorologist, interior designer, and ProSource member, joins the show to highlight the approach that she takes in working wi…
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When undergoing a kitchen remodel, every choice that you make has to bring the room together. Our team at ProSource Wholesale® and experienced trade professionals alike understand how to utilize top quality products, in order to breathe new life into the kitchen. In this episode, we’re joined by a designer member, as well as our friends at Top Knob…
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The timelessness of hardwood flooring cannot be understated. It has such a rich tradition in the industry and can be seen in countless homes around the world, impressing trade professionals and homeowners and guests alike. In this episode, we are joined by our friends at Shaw Floors and Mohawk Industries to discuss the appeal of hardwood floors, in…
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Tile has a such creative potential. Whether it is being utilized indoors or outdoors, on the walls or floors, in practically any space, it never ceases to impress. In this episode, we are joined by interior designers to showcase the versatility of tile and how size, color, pattern, and material have all impacted its evolution over the years. Later,…
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Cabinets are mainstay in the kitchen, delivering storage options and providing a focal point for design. But their presence can be felt in other spaces, breathing new life in mudrooms, home offices, living rooms, kids rooms, and more. In this episode, we are joined by a builder to highlight the versatility of cabinets in room design and the storage…
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Trends in the home remodeling industry evolve over time, sparking new and creative ideas. These trends often are balanced with personal preferences and can lead to specific design visions throughout the home. With the help of a remodeler, this discussion forecasts what those home remodeling trends are for 2024, as well as how they may be implemente…
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As we navigate through the digital age, the power of online reviews is increasingly dictating our buying decisions. Your online reputation can act as a pivot, transforming a mere visitor on your Yelp or Google My Business page into a paying client. But how do you ensure that pivot leans in your favor? Today, we bring you Casey Richardson, a seasone…
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As the driving force behind Finecraft custom cabinetry\'s successful foray into Tampa, Shawn Graser presents a candid exploration of this venture, shedding light on strategic planning, prevailing over hurdles, and achieving gratifying results. His advice is a gold mine for anyone in the custom cabinet and closet design business planning to scale up…
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Join Mike and Josh as they uncover the untapped potential of Facebook ad targeting and how it can revolutionize your home remodeling business.In an ever-changing digital landscape, Facebook has recently introduced groundbreaking changes to its ad targeting options. Now, it\'s not just about targeting individuals based on their location but also rea…
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Join host Mike Goldstein in a new episode of Crushing It with Kitchen Remodeling, where he talks to Dominic Rubino, a seasoned business coach who works with cabinet builders and millwork companies to help them estimate their remodeling projects with a focus on profitability and competitiveness.In this episode, Mike and Dominic dive deep into the wo…
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Interior design requires a passion and meticulous attention to detail. Having access to these professionals allows homeowners to rest easy knowing the design vision will be executed at the highest level. This episode dives into the visionary world of interior design, explaining its importance in the home remodeling process, as well as its place for…
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When it comes to rolling up their sleeves and getting things done, ProSource Wholesale® trade professional members are some of the best in the business at a project design with precision. With the help of a remodeler, this discussion details the importance of hiring a trade pro, as well as the challenges (and solutions) faced when tackling a home r…
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Working with a ProSource Wholesale® kitchen and bath designer can put a home remodel over the top. This discussion breaks down the importance of understanding the design vision, in order to create the perfect remodel. Also highlighted are how to bring forth the fun in more intricate kitchen and bath projects, and how a splash of color and the integ…
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Having a dedicated product and project expert from a project’s conception through its completion gives peace of mind and a partner for guidance through the home remodeling process. This episode highlights the ProSource Wholesale® account manager’s role in helping with a design, expectations, product selection, and timeline adjustments. The discussi…
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Ready to elevate your kitchen remodeling business to unprecedented heights? Join our host, Mike Goldstein, on the \"Crushing It With Kitchen Remodeling\" podcast as he engages in a captivating conversation with Lyn Askin, a renowned EOS implementer and advisor, to uncover the game-changing approaches for enhancing your business efficiency and boost…
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Welcome to the latest episode of \"The SEO Podcast\" with your host, Mike Goldstein. In this episode, we have a very special guest - the Legend in Press release and local SEO, Lane Houk.If you\'re looking to improve your Google ranking and local SEO positions, then this episode is a must-listen. Mike and Lane dive deep into the topic of leveraging …
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Fashion and function are two of the most important things to consider when replacing flooring, especially in a kitchen or bathroom. Whether it is tile, carpet, hardwood, vinyl, or laminate, the choice is the foundation of a design concept. The ProSource Wholesale® flooring team breaks down the elements involved with helping navigate the home remode…
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In this episode of the Kitchen Remodeling Mastery podcast, host Mike Goldstein interviews Chris Hunter, a successful kitchen remodeling business owner who has leveraged writing a book about his experience to become the authority in his local area and generate more qualified leads.Chris shares his insights on why writing a book about your experience…
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The most successful home remodeling projects require a deep understanding of all of the moving parts in the process. Kevin Devine, director of digital marketing content at ProSource Wholesale®, is joined by Shane Riley, ProSource® vice president of kitchen and bath, and Eka Sukmawati, ProSource® director of kitchen and bath design and merchandising…
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If you\'re looking to stay ahead of the curve in SEO, then this is the podcast for you. I talk about how local SEO has changed during 2022 and what you need to do to make sure your kitchen remodeling or custom cabinetry business must do to stay ahead of the competition and outpace them in the Google SERPS.Learn more about local SEO for kitchen cont…
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Stop basing your kitchen renovation prices on your expenses. Listen to Rocky Lalvani, The Profit First Professional about how to properly price your projects in order to generate the most profit so that you can take on the customers you want to work with and not the ones you have to work with.By Mike Goldstein
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Green kitchens are becoming more popular as homeowners learn about the health risks posed by traditional building materials. Formaldehyde, for example, is a common additive in cabinets, countertops, and flooring. It has been linked to cancer, respiratory problems, and other serious health concerns. Andy Pace and Mike Goldstein discuss healthy and n…
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As a kitchen remodeling contractor, one of the most important things you can do is close the sale. Without a successful close, you\'ll never get the job. But how do you close a deal on a kitchen remodel?In this episode of The Kitchen Remodeling Podcast, we talk to Chris Turner, a kitchen remodeling sales expert, about his top strategies for closing…
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