The Power of Digital Policy is a podcast that teaches you and your organization how to balance the risks and opportunities that come with operating websites, social media, mobile applications, voice assistants, AI and other channels. Through a monthly focus on individual topics, such as accessibility, cookies, copyrights, social media faux pas, data breaches, and data privacy, you will learn how to develop guardrails to maximize digital opportunity and minimize risk. Whether you work for a s ...
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Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world. A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digita ...
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The Enzai team speaks with AI governance experts to better understand practical AI compliance strategies and approaches for organizations.
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Trust, Transparency, and the Future of Digital Privacy
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32:07In this episode of The Power of Digital Policy, Kristina hosts a thought-provoking conversation with Cindy Warner, a technology veteran and founder of 360ofme, a platform that empowers individuals with greater control over their personal data. Cindy reflects on her transition from deep technologist to strategic leader at companies like FedEx, EY, P…
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GPAI Code of Practice with Boniface de Champris
33:58
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33:58This episode of the AI Governance Podcast features Boniface de Champris. Boniface is an expert on the EU AI Act, Senior Manager at CCIA Europe and a keen watcher of the debate around the GPAI Code of Practice. Boniface joined Enzai’s Var Shankar to discuss: Why the forthcoming GPAI Code of Practice is so important How the EU AI Office interacts wit…
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This episode of the AI Governance Podcast features Dr. Umang Bhatt. Umang is an Assistant Professor and Faculty Fellow at the Center for Data Science at New York University, a Senior Research Associate at the Alan Turing Institute and a leading researcher in the fields of AI explainability and transparency. Umang joined Enzai’s Var Shankar to discu…
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This episode of the AI Governance Podcast features James Ong. James is the Founder of the Singapore-based AI International Institute, Co-Author of “AI for Humanity: Building A Sustainable AI for the Future," and has bridged the divides between scientists, policymakers and investors for over 35 years. James joined Enzai’s Var Shankar to discuss: - T…
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720: How to connect business storytelling to revenue
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23:59You are now telling your business stories, getting potential customers' attention. But how do you truly turn content into revenue? Sheri Otto, a growth strategist for B2B founders and businesses, primarily in tech, joins me to share what she knows works and what doesn't.Join us for Episode 720 of "The Business Storytelling Podcast". Connect with Sh…
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719: Reviving the American Dream: The story of the Vortic Watch Company
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24:00RT Custer, co-founder and CEO of the Vortic Watch Company, joins me on Episode 719 of "The Business Storytelling Podcast" to share how he brought the company's products to market and continues to be a success with customers. Shop for your one-of-its-kind watch here: https://vorticwatches.com Skip to a specific section of the conversation: (0:44) Th…
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Emanuel Rose returns to "The Business Storytelling Podcast" for Episode 718 to discuss how you can improve your AI prompts to get better results. Join us and grab a copy of his book on the topic here:https://amzn.to/3Ey5I9a
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The AI Policy Agenda going into Paris with Kristina Podnar
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25:57This episode of the AI Governance Podcast features Kristina Podnar. Kristina is the author of The Power of Digital Policy, Senior Policy Director at the Data & Trust Alliance and a digital policy advisor to boards and executives of private, non-profit and public sector organizations. Kristina joined Enzai’s Var Shankar to discuss: - outcomes to exp…
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Join me on this solo episode of "The Business Storytelling Podcast" to look at the numbers, the jobs out there and discuss what makes a good copywriter and who all does copywriting nowadays. Jump to specific chapters: (0:22) Evolution of Copywriting - Changes from traditional journalism to modern digital tools - Impact of technology on writing proc…
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The Management-Based Approach with Cary Coglianese
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28:53This episode of the AI Governance Podcast features Cary Coglianese. Cary is the Edward B. Shils Professor of Law and Professor of Political Science and the founding Director of the Penn Program on Regulation at the University of Pennsylvania, the author of seven books on administrative law and regulatory policy and a leading expert on regulatory mo…
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716: Podcasters highlight their favorite non-profits during Podcasthon 2025
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22:49Jeremie Mani, founder of Podcasthon, joins me on Episode 716 of "The Business Storytelling Podcast" to give us the details of how hundreds of podcasts are participating in this event in March. Participate here: http://podcasthon.org
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715: "We Tried That Once" And Other Excuses That Sabotage Business Success!
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24:29We've all probably heard the excuses of why something can't be done ... and then somebody else does it. Sigh. Larry Mietus, author of "We Tried That Once" joins me to discuss strategies to swat down excuses and get stuff done. Joins us. Grab a copy of his book here: https://amzn.to/40Jcim0
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Brian Piper, author and director of content strategy, joins me on Episode 714 of "The Business Storytelling Podcast" to discuss ways to measure SEO performance. With the emergence of AI, this is becoming a more nuanced area. Join us and grab a copy of his book "Epic Content Marketing" here: https://amzn.to/3C6wFA8…
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713: AI and Copyright - How does it all work?
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22:52Christopher Penn returns for Episode 713 of "The Business Storytelling Podcast" to fill us in on what we must know when it comes to creating content with AI and how it impacts copyright. Reach out to Christopher's company here: https://www.trustinsights.ai/
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Responsible AI at Walmart with Nuala O'Connor
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33:52This episode of Enzai's AI Governance Podcast features Nuala O’Connor, SVP and Chief Counsel for Digital Citizenship at Walmart. Nuala is a global leader scaling responsible AI efforts. Before joining Walmart, Nuala served as the first Chief Privacy Officer for the U.S Department of Homeland Security and the CEO for the Center for Democracy and Tec…
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712: The art of self-leadership with Heather Younger
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23:49Author Heather Younger returns for episode 712 of "The Business Storytelling Podcast" to preview her new book: "The Art of Self-Leadership." The book teaches "how to take control of the workplace experience and set expectations up front about relationships." Join Heather and me for this conversation. Order book here: https://amzn.to/41Zb731…
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BONUS: How I clean up sound on video with Adobe Podcasts
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3:23Good audio matters but when it wasn't recorded as well as it could have, I use the Adobe Podcast audio enhancer for video. Here's the difference it makes and try it here: https://podcast.adobe.com/enhance
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711: What's the role of business storytelling in research?
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24:30Market research veteran Brian Monschein joins me on Episode 711 of "The Business Storytelling Podcast" to discuss just that.Join us and check out Brian's company: https://narrativeinsights.com/
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710: The value of online reviews for local businesses.
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23:40DYK? Customers are willing to spend 31% more at businesses with excellent reviews.Ross McDaniel joins me on Episode 710 of "The Business Storytelling" to discuss just that. He is the Founder of Fencepost, a digital marketing agency that helps home service businesses grow their revenue by increasing their visibility and connecting them with more hig…
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709: Should you use your name as your website's URL
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23:04I have ChristophTrappe.com. Kristin Luck has her name URL. It wasn't always that way. Kristin Luck joins me on Episode 709 of "The Business Storytelling Podcast" to discuss when it makes sense to use your name and when it doesn't. Join us.
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708: The role of creativity in advertising
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23:32James Hurman, founding partner of Previously Unavailable and author of "Future Demand," joins me on Episode 708 of "The Business Storytelling Podcast" to discuss how advertising with award-winning creative qualities leads to better results for brands than marketing without creativity. Join us and grab a copy of his book here: https://amzn.to/3VtKka…
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707: Are you saying what people can't unhear?
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24:15Author Tamsen Webster returns to "The Business Storytelling Podcast" for Episode 707 to "highlight the behavioral, cognitive, and psychological principles that underpin lasting change, and offers a powerful alternative to the standard tactics of influence and persuasion." Join us and grab a copy of her book on the topic here: https://amzn.to/4gnNTH…
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Agentic AI and our AI Future with Nell Watson
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35:52This episode of Enzai's AI Governance Podcast features Nell Watson.Nell is a machine intelligence researcher, engineer, philosopher, and author of Taming the Machine: Ethically Harness the Power of AI. She leads several prominent efforts in the responsible AI space, chairs IEEE’s ECPAIS Transparency Experts Focus Group and has previously advised Ap…
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706: Book launch week: The new "Instagram for Business for Dummies"
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24:07The latest edition is out this week and even includes updates on how to use Threads, which is owned by IG owner Meta. One of the authors, Corey Walker, returns for Episode 706 of "The Business Storytelling Podcast" to let us know what's new.Join us and grab a copy here: https://amzn.to/3OycX2H
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705: How to earn an audience for your podcast
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24:05Tom Webster, author of "The Audience Is Listening: A Little Guide to Building a Big Podcast" joins me on Episode 705 of "The Business Storytelling Podcast" to share what he has learned about how to grow a podcast (i.e. earn audience) and then keep it. Join us and grab a copy of his book here: https://amzn.to/4eRo95n…
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704: What podcasters must know about the new FTC Deceptive Ad Rules
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25:57Gordon Firemark, The Podcast Lawyer™, returns to "The Business Storytelling Podcast" for Episode 704 to discuss the impact of the new FTC rules on podcasters.Join us and feel free to listen to his previous appearance on Episode 253 here: https://lnkd.in/ge_n9Jmy Grab his book here: https://amzn.to/3OoUDZY…
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BONUS: How I secure my eye-level webcam with a stand
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1:29Eye-level cameras help us create the illusion that we look right at the other person. It's a great way to make sure the video podcast episode looks as intimate and friendly as it can. Listening to this on a podcast network without video? Go here: https://amzn.to/3CSG7Hr Grab the products mentioned here: https://amzn.to/3CSG7Hr…
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703: What is the future of content marketing?
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24:35Leave your prediction in the comments! What does the future hold? Adaptive content marketing? AI-only? More video? George Chasiotis, founder of Minuttia and other companies, joins me on Episode 703 of "The Business Storytelling" to discuss just that.
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Thinking about going solo? Find out if it’s the right path for you and discover the steps to get started on your own terms. Liz Steblay, author of "Succeeding as a Solopreneur: Six Keys to Taking the Leap, Winning Clients, and Building Wealth" joins me for Episode 702 to share what should be considered and how to make it work.Join us and grab a cop…
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701: What does digital transformation really mean?
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22:44Good question. And technology orchestrator Tom Altman joins me on this episode of "The Business Storytelling Podcast" to discuss that topic with me. Connect with Tom here: https://altuscxo.com/
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700: Let's debate this: Podcast seasons or no seasons?
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24:07Michael Buzinski, who has podcast seasons on his show, returns for this special 700th episode of "The Business Storytelling Show" for a very debatable topic. Should your podcast have seasons or not? He says yes, I say no. What do you think? Join us. Check out his podcast here: buzzworthymarketing.show…
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699: AI Marketing and the Law: What Marketers Need to Know
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24:23AI tools are easy enough to use - in theory. And certainly we've talked plenty about content quality, using AI as a copilot - not an auto pilot - for certain things. But how about the legal side of things. What do marketers need to know, remember and keep top of mind?Mitch Jackson - lawyer, keynote speaker and expert on the topic - joins me for Epi…
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698: How to actually cater to your audience
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24:09Everyone talks about creating content and experiences for their audience, their target buyer, persona, whatever. But how do we really know who they are? Looking at data and online behavior is certainly one way, but have you ever considered a qualitative research study to really get to the bottom of some of their core problems? Isabelle Landreville,…
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697: What works today in word of mouth marketing?
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23:37Word-of-mouth marketing expert Suzanne Reilley joins me on Episode 697 to discuss the age-old topic of word-of-mouth marketing. But, it's also still a thing today. So let's find out how companies can use it to their advantage. What works and what doesn't? Join us. Connect with Suzanne: www.suzannereilley.com…
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696: How product, brand marketing, and content marketing work together
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24:06Teamwork makes the dream work - so they say. And that also includes the different marketing teams in a company. Product, brand and content marketing and everyone else - how they work together can drive results so much more and even more efficiently. But how do you enable that kind of culture? And the answer better not be MORE meetings. Integrated m…
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695: What is scorecard marketing and how does it work?
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22:43The method and the madness of marketing. On Episode 695 of "The Business Storytelling Podcast" I'm joined by Maxwell Nee, a go-to-market expert to discuss the topic. Join us. Grab the scorecard marketing book here: https://scorecardmarketingbook.scoreapp.com
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694: Solving problems in broken businesses
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23:37How to solve problems and especially when there are more than enough issues in a business? Chris Davenport II joins me on Episode 694 of "The Business Storytelling Podcast" to discuss that topic. Join us. Connect with Chris: https://chd2.com/
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International standards from 1840 to the Age of AI, with Scott Cooper
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25:38This episode of Enzai's AI Governance Podcast features Scott Cooper. Nobody understands the international standardization space better than Scott. An advocate for consumer protection, Scott’s was previously VP for Policy at the American National Standards Institute (ANSI). Scott also worked with lawmakers, companies and civil society – including ad…
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BONUS: How to book your appearance on The Business Storytelling Podcast
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3:17Ready for your conversation with Christoph Trappe? Book your time here: https://www.christophtrappe.com/sponsored-podcast-booking/
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AI can be used for all kinds of things, and that includes improving brand visibility - certainly a good thing! But how does that work? Whitney L. Barkley, an AI strategist, joins me on Episode 693 of "The Business Storytelling Podcast" to share just that. Join us. Connect with Whitney at learnwithwhitney.com…
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After the last episode of "The Business Storytelling Podcast" on accessibility, now let's dive into accessibility specifically in podcasting. What does that entail and what do you - as the podcaster - need to know? Dominique Dunlop, Web Accessibility Consultant & Advocate, joins me on Episode 672 to discuss that topic. Connect with her here: http:/…
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691: Why you can't overlook accessibility in your marketing
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24:03Donna Bungard, CPWA, an inclusion leader, disability advocate, and senior marketing accessibility program manager at Indeed, joins me on Episode 691 of "The Business Storytelling Podcast." She discusses the importance of actually implementing the right accessibility strategies, why it matters so much, and what goes into creating an accessibility ro…
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BONUS: Is your marketing saying things that can't be unheard?
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0:43Is your marketing saying things people can't unhear? Tamsen Webster's new book on how to do that is coming out now! Here's my top takeaway. Grab your copy here: https://amzn.to/3XQGQj3
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IAPP AI Governance Center with Ashley Casovan
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21:37This episode of Enzai's AI Governance Podcast features Ashley Casovan. As Managing Director of IAPP’s AI Governance Center, Ashley helps industry leaders, policymakers and professionals better understand AI regulations and risks. Ashley joined the podcast with Enzai's Var Shankar to discuss: - how public sector responsible AI efforts have progresse…
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Navigating the complexities of data privacy and cybersecurity
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31:42In this episode, Kristina talks with international attorney Joe Dehner to explore the evolving landscape of data privacy and cybersecurity. With over 50 years of experience in global law, Joe shares his insights on how businesses can navigate complex legal frameworks, the importance of building privacy-centric infrastructures, and how organizations…
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Ethical AI Database with Abhinav Raghunathan
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22:46This episode of Enzai's AI Governance Podcast features Abhinav Raghunathan. Abhinav is an AI scientist and Founder of the Ethical AI Database, a resource that maps and analyzes the landscape of responsible AI organizations. Abhinav joined the podcast with Enzai's Var Shankar to discuss: - use cases in which organizations have successfully incorpora…
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690: AI-Powered Storytelling: Personalizing Your Business Narrative
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24:16Good business storytelling can help companies set themselves apart. And personalization makes things more relevant to the consumer. So, how about combining the two? How does it look to use AI to tie your business story into your prospective customer's story to create a hyper-personalized narrative? Dan Sanchez, podcast marketing and automation expe…
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Or else they won't read your content. But how? Todd Rogers, author of "Writing for Busy Readers: Communicate More Effectively in the Real World" joins me on Episode 689 of "The Business Storytelling Podcast" to discuss just that. Join us and grab a copy of his book here: https://amzn.to/4d47wCy Use this AI tool to improve your writing: http://writi…
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688: The narratives that connect us to our customers
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24:25Brett Townsend, SVP at Quester and co-author of "Insights on the Brink" joins me to talk about his new book and the importance of understanding and then participating in consumer narratives. Why is this such an underused strategy? Join us to find out. And grab a copy of his book here: https://www.amazon.com/vdp/07edb980516e4ffbb641567c60141a11?prod…
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Of course, all of my buying decisions are completely rational. No impulse or need for social alignment will ever get me to buy anything. Pfft. But of course, that's not how the reality of life works and marketers need to understand what the role of psychology in marketing is and how it affects what they are currently working on. Hunter Thurman, pre…
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