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Design Table Podcast

Nick Groeneveld, Tyler White

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Get a seat at the table and build the design career you want. This podcast is for designers looking to break in, level up, and take control of their careers—whether you're freelancing, climbing the corporate ladder, or just trying to get noticed. Every two weeks, we dive into career fundamentals, design best practices, and the hottest topics in the design community.
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Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.
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🛠️ "Design is just making pretty screens, right?" ...Wrong. In this episode, Tyler White and Nick Groeneveld dive into the real (and messy) side of product design—from research and collaboration to freelancing and client communication. It's everything they don't teach you in design school. We’re breaking down: ✅ How user research actually works (an…
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Are you ready to transform your LinkedIn presence and make your book promotion unforgettable? This week’s guest is Miranda von Fricken—keynote speaker, LinkedIn strategist, and author of Own Your Awesome on LinkedIn. Miranda helps women entrepreneurs and authors grow their brand with confidence, energy, and authenticity. From busting imposter syndr…
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The design community is divided. Some love the Figma Config announcements while others hate it. We've seen every type of comment from 'the output code sucks' to 'Figma just ended Illustrator'. But which one is true? Or is none of it true? In this episode, Tyler White and Nick Groeneveld discuss Figma Config's 2025 announcements and how Figma Make, …
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Are you struggling to cut through the digital noise and make real connections to promote your book? This week’s guest expert is Cahill Camden, founder and CEO of Digital Vision Media Group, and best-selling author of Automatic PR and Decoding Digital. He's an authority on brand building and AI-powered marketing. In this episode, Cahill shares trans…
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💻"Designers don’t need to code." ...but is that advice still true today? In this episode, Tyler White and Nick Groeneveld unpack why the designer role is evolving fast—and why the next generation of designers will need more than just Figma skills to stay relevant. We’re breaking down: ✅ Why polished prototypes now speak louder than polished decks. …
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Ever wondered how strategic public relations can help get your nonfiction book featured in top media outlets? This week’s guest expert is Marjie Hadad, globally recognized PR leader, former television journalist, and author of The Power of PR Parenting. Marjie reveals the insider secrets every nonfiction author needs to attract media attention, est…
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Curious about how ghostwriting can help transform your business book into a best-seller while retaining your authentic voice? This week’s guest is Danielle Hutchinson, Chief Creative Officer at Authors on Mission. With experience ghostwriting 50+ books and collaborating with over 1,100 authors worldwide, Danielle reveals the secrets to working effe…
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💡 “Designers need a seat at the table!” …but what if the company doesn’t even HAVE a table? In this episode, Tyler White and Nick Groeneveld unpack the real reason designers struggle to influence decisions—they don’t speak the right language. We’re breaking down: ✅ Why empathy is a designer’s superpower—for users and stakeholders. ✅ The business la…
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What if your intuition held the secret to bold business moves to skyrocket your book’s success? This week's guest expert is Jennifer Jane Young, an intuitive leadership coach and consultant, international speaker, and author of "Say Yes to Your Yes, How to Trust Your Gut and Take the Leap." Jennifer shares how to use the power of intuition in your …
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Do you want to know how to use podcast book tours to market and sell your book? Listen as Tony Guarnaccia, creator of Podcast One Sheet, shares his expertise to help authors leverage podcast book tours to dramatically increase their audience, income, and impact, to sell your book. You will learn how to promote your book with a bang by discovering t…
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Have you ever wondered how leveraging media can boost your book sales? This week’s guest expert is Paula Rizzo, an award-winning television producer, bestselling author, and media training coach. She shares her unique insights on effectively using media to promote your book. Uncover the secrets of gaining media attention, crafting impactful pitches…
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💭 "Remote work is the future!" they said. "You'll love the freedom!" they promised. And yet… here we are, burnt out, over-snacking, and wondering if we should just buy another standing desk to fix our working lives. In this episode, Tyler White and Nick Groeneveld pull back the curtain on what remote work is REALLY like—from the dream of working in…
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How can your book become a powerful marketing tool to land speaking engagements and enhance your authority? This week's guest expert is Dr. Yaniv Zaid, also known as Doctor Persuasion, an acclaimed speaker and bestselling author specializing in persuasion, marketing, and sales. He shares strategies to transform your book into an effective tool for …
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Want to know how to use a book to build your thought leadership and grow your expert brand? In this episode, I had the pleasure of chatting with Verity Craft, a brilliant book coach and thought leadership expert from New Zealand. Verity and her team help big-thinking experts turn their ideas into strong, meaningful books. We discussed why writing a…
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💡 "Design ROI is just about making things look good, right?" WRONG. In this episode, Nick Groeneveld and Tyler White expose the ROI myth that’s been holding designers back for decades. Here’s the deal—great design isn’t just about aesthetics. It’s about influencing perception, driving conversions, and making customers FEEL something (even when they…
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How can you use beautiful book design to attract readers and boost book sales? This week's guest expert is Catherine Williams, a seasoned book design professional with over 30 years in publishing. Catherine shares practical insights into making your book visually appealing, easy to read, and professionally polished. Learn essential design tips, the…
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How can nonfiction authors create a powerful brand for successful book marketing? This week, brand marketing expert Blaire Brown, featured in Forbes and Yahoo Finance, shares essential strategies to help nonfiction authors stand out. Learn how to build a recognizable author identity, leverage branding elements like color and logos, and engage consi…
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Have you ever wondered if your podcast could do more than attract listeners? What if you could transform your spoken content into a published book—without starting from scratch? That’s exactly what Tina Dietz and Michelle Fishering of Alembic Press are doing. In this episode, Tina and Michelle share how podcasters (and even frequent podcast guests)…
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Want to land a traditional publishing deal for your nonfiction book? This week’s guest expert, Joelle Hann, also known as the Brooklyn Book Doctor, shares expert insights on crafting a winning book proposal, building an author platform, and navigating the publishing process. Joelle works with major publishers like HarperOne, Wiley, and Shambhala Pu…
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How can building strong relationships revolutionize your book marketing strategy? In this episode, I interview marketing expert Scott Grates to reveal how relationship-driven strategies lead to greater book marketing and sales success. Key Takeaways: The Power of Relationships – Digital marketing is important, but genuine human connections open doo…
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Ever thought about how LinkedIn could revolutionize book marketing for authors who dread the traditional marketing approach? This week’s guest expert is Sophie Lechner, a speaker, author, and business coach specializing in helping entrepreneurs attract clients in a natural and authentic way. Sophie shares her "Magnet Model," a powerful framework th…
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Did you know branding can make a huge difference in your book marketing success? This week's interview is with Kim Rozdeba, a branding expert with over 30 years of experience. He breaks down author branding, sharing insights from his books, Branding Queens and Loyalnomics. We explore the difference between branding yourself as an author versus bran…
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Have you ever wondered how LinkedIn can help you grow your audience and build your author brand? In this week's episode, I interview Sandra Long, a global LinkedIn expert, TEDx speaker, and bestselling author. She shares simple but powerful strategies for authors and speakers to use LinkedIn effectively. From creating a standout profile to connecti…
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How can storytelling improve your book marketing? This week’s guest is Douglas Vigliotti, author of Aristotle for Novelist and Tom Collins, A Slightly Crooked Novel. Doug, an expert in storytelling and marketing, shares how authors can use storytelling to stand out. From finding personal stories to using them in marketing, Doug explains how storyte…
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Have you considered using your podcast guest appearances to help market your book? This week’s guest is Lyndsay Phillips, CEO of Smooth Business Podcasting and host of Leverage Your Podcast. Lyndsay is an expert in turning podcast content into tools that boost visibility and build authority for authors, coaches, and thought leaders. She shares prac…
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Ever thought about using a creative brief to make writing and marketing your book easier? This week's guest expert is Peter Murphy Lewis, founder of StrategicPete.com and fractional Chief Marketing Officer. Peter is known for turning complex marketing ideas into clear, useful strategies. He explains how to treat your book like a business, and how t…
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This episode originally aired on May 29th and was one of the top downloads in 2024. If you missed it, now’s your chance to catch up, or for those who want another dose of Megan Dougherty's incredible wisdom. Enjoy! Thank you for being a dedicated Book Marketing Mentors listener. Wishing you a happy holiday season ***********************************…
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This episode originally aired on February 7th and was one of the top downloads in 2024. If you missed it, now’s your chance to catch up, or for those who want another dose of Caelan Huntress's incredible wisdom. Enjoy! Thank you for being a dedicated Book Marketing Mentors listener. Wishing you a happy holiday seasonThis episode originally aired on…
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