))
How to Treat Your Book Like a Business: Marketing Secrets for Authors - BM456
Manage episode 460020624 series 3353542
Content provided by Susan Friedmann. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Susan Friedmann or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Ever thought about using a creative brief to make writing and marketing your book easier?
This week's guest expert is Peter Murphy Lewis, founder of StrategicPete.com and fractional Chief Marketing Officer. Peter is known for turning complex marketing ideas into clear, useful strategies. He explains how to treat your book like a business, and how to tackle your marketing fears.
Learn how a creative brief can act as your "road map" to success and why book marketing should start before you finish writing. Peter’s insights can transform how you plan, write, and market your book.
Key Takeaways:
- Start with a Creative Brief: Create a plan to set goals, measure success, and stay on track before you start writing.
- Treat Your Book Like a Business: Build a mission statement and track progress like a company to reduce risks and stay focused.
- Face Marketing Fears: Use "fear-setting" to name, understand, and tackle your worries about marketing and publishing.
- Begin Marketing Early: Use simple, affordable strategies like LinkedIn and YouTube to grow interest before your book launches.
- Focus on Feedback: Engage with a niche audience and value quality feedback over big numbers.
Tune in to learn how smart planning and creative marketing can help your book succeed!
*************************************************************************
Help your business thrive no matter what
Struggling with what to say in sales conversations, emails, or posts? You're not alone—and without the right message, it's hard to attract the right clients.
That’s where stories come in. According to storytelling expert Lisa Bloom, founder of Story Coach, the right stories can spark curiosity, build trust, and make you unforgettable.
Not sure what stories to tell? Grab her free 7 Stories That Sell ebook. It gives you easy-to-follow formulas to create authentic, powerful stories that connect and convert—no pushy sales tactics needed.
Even if you think you don’t have a story to tell, this guide will help you find and share the ones that grow your business.
478 episodes
Share
