Welcome to the Making Sales Social Podcast, where we bring you insights from the leading voices in sales and marketing. Join hosts Brynne Tillman, Bob Woods, and Stan Robinson and their Guests as they explore essential tips and strategies that empower revenue-driven professionals to leverage LinkedIn, Sales Navigator, and AI prompt writing. Discover how to transform your outreach, master social selling, and engage with prospects authentically for impactful results.
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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How do I find more motivation? How do I find my purpose? Should I quit my job? What’s my passion? Should I start my own business? The Whiskey & Work Podcast gets to the root of all of these questions. Each episode is refreshingly honest, comically entertaining, and deeply inspiring, leaving you with tangible takeaways. It covers motivation, goal setting, time management, habits, balance, 9 to 5 careers, and even starting your own business. Your host Kelsey Murphy is a Career & Life Coach for ...
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How do traders do it, overcoming setbacks, managing their risk and reining in their emotions to take chunks of money out of the markets? Showhost Nicholas Penrake chats with traders from all kinds of backgrounds, inviting them to share with us their highs and lows on their way to achieving consistent results. Trading is a tough game – they say only around 5 per cent of those who try actually make a profit. Listen to A Trader’s Life to glean some valuable insights from the market wizards Nic ...
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Ready to supercharge your job hunt? Dive into 'Hire Drive', the go-to podcast for those on the prowl for their next career move. Directly linked to the best-selling "Zero to Hired: Job Hunting in the AI Age" (available on Amazon), this podcast is more than just a companion to the book—it's your GPS for the modern job market. Discover how AI is reshaping recruitment and how you can use it to your advantage. With each episode, we'll break down proven strategies, share success stories, and prov ...
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The Guilt-Free Flexible Plan To Build Financial Wealth + Freedom With Aryeh Sheinbein
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49:29
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49:29In today’s episode of Whiskey and Work, Kelsey sits down with Aryeh Sheinbein to have an honest, behind-the-scenes conversation about the real costs of running a business and launching offers. This is not your typical money chat filled with spreadsheets and dry budgeting talk—instead, they explore the real numbers, the surprising expenses, and the …
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How to Rank #1 in ChatGPT Results (AI SEO Strategy)
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48:10
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48:10Ep. 336 Is your organic traffic vanishing into the AI ether? Kipp, Kieran, and Aja Frost (Sr. Director of Global Growth at HubSpot), dive into the huge disruption AI-powered search is having on SEO, and exactly how brands should respond if they want to stay visible in a world dominated by LLMs and AI overviews. Learn more on what’s changing in sear…
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I Tested 5 AI Prompts That Replace Weeks of Creative Work
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39:05Ep. 335 Did you know that using the right AI prompt can turn a six-week creative project into a one-hour task? Kipp and guest Jason Keath, author of “The Case for More Bad Ideas”, dive into how marketers and creators can harness the power of AI prompts to dramatically speed up – and upgrade – the creative process. Learn more on building a repeatabl…
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7 Places to Help Inspire Your LinkedIn Content
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14:23
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14:23In this special Memorial Day edition of Making Sales Social Live, host Brynne Tillman walks us through seven powerful ways to spark LinkedIn content ideas. From capturing your own genius and handling objections to leveraging influencer content and client success stories, this episode is packed with strategies to keep your LinkedIn presence fresh an…
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Embrace AI or Risk Falling Behind in Your Career
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37:50
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37:50Join Steve Cunningham of the Simple AI Income Institute and host Bob Woods on the Making Sales Social podcast as they delve into leveraging AI to transform productivity, performance, and profit. Discover how AI is revolutionizing roles, with insights on becoming an AI performance engineer and overcoming common misconceptions about AI in business. U…
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AI Just Replaced a $100K Sales Analyst for $20/Month
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27:06
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27:06Ep. 334 For just $20 a month, you can have your own “Harvard MBA analyst” working inside your business. Kipp and Kieran dive into the groundbreaking integration between HubSpot and OpenAI’s ChatGPT deep research, sharing why this changes the game for marketers and sales pros. Learn more on how AI-powered deep research can instantly level up sales, …
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This AI Does in 20 Minutes What Takes Video Teams 20 Days
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42:23
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42:23Ep 333 In five years will the majority of social video will be AI-generated? Kipp, Kieran, and guest Gaurav Misra, of Captions, dive into the arrival of Mirage, a new AI video tool that turns 20 days of video production into 20 minutes of creative magic. Learn more on how AI-generated avatars will change the face of marketing for SMBs, why realism …
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In this episode, hosts Bob Woods, Brynne Tillman, and Stan Robinson Jr. dive into the power of LinkedIn video for sales professionals. With LinkedIn prioritizing video content, leveraging this tool effectively can build trust, foster connections, and spark conversations. The team explores five strategic ways to use video on LinkedIn, sharing expert…
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Selling to Farmers: The Psychology Behind Rural Sales
23:14
23:14
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23:14In this episode, host Brynne Tillman welcomes St John Craner, a seasoned expert in rural sales and marketing. As the Managing Director of Agrarian Rural Marketing, St John shares his insights into the psychology of sales and how businesses can effectively connect with farmers. From understanding the human side of selling to breaking sales barriers …
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Marketing Tactics You Need to Learn in the AI Era ft. Morning Brew Founder
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48:13
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48:13Ep 332 Is vibe marketing hype or the future of growth? Kipp and Kieran dive into what marketing success looks like in the AI era, joined by Morning Brew founder Alex Lieberman. Learn more on why the old playbooks of search and email are falling short, how ‘vibe marketing’ is redefining how brands connect with audiences, and which skills and team st…
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In this episode, Brynne Tillman and Bob Woods dive into the power of permission-based messaging and how it outshines traditional cold outreach—especially on LinkedIn. From a real-world study comparing unsolicited links vs. permission-first outreach to practical scripting examples, they break down why slowing your sales process can actually speed up…
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Leading Through Resistance: Building Adaptive Cultures in Sales
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35:11
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35:11In this episode of Making Sales Social, host Brynne Tillman welcome Eric Kebschull, company culture strategist and co-founder of Well-Led Strategies. Eric dives into the leadership challenges faced by sales teams today—especially during times of change—and how fostering adaptive, collaborative cultures can lead to long-term success. From humanizing…
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Claude 4 is INSANE! Connect to all Apps + Automate Workflows
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27:21Ep. 331 “Claude’s superpower is connecting with other applications”. Kipp and Kieran dive into the game-changing world of AI-powered marketing automation using Claude 4 Opus and app integrations. Learn more on supercharging your marketing workflows with Zapier integrations, using AI to simulate real-time team feedback, and why the future of marketi…
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How I Create Expert-Level Presentations Using AI in 20 Minutes (2 Prompts)
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22:45Ep. 330 What if you could create a world-class presentation with just two AI prompts? Kieran dives into how marketers, founders, and salespeople can harness the latest AI tools to instantly generate slide decks using proven expert frameworks. Learn more on selecting your ideal presentation type, using AI to tap into methodologies from the best in t…
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I Created a $200k MBA-Level Marketing Course with 1 AI Prompt
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13:41Ep. 329 What if you could create a world-class, MBA-level marketing course on AI with a single prompt—and for free? Kieran dives into the exact prompt and process he used to build a $200k-value AI marketing curriculum in less time than a coffee break. Learn more on crafting custom AI courses tailored to your organization, building real-world hands-…
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Establishing a Productive Daily Routine on Linkedin
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24:09In this episode, Brynne Tillman joins Bob Woods to share her step-by-step daily LinkedIn routine designed to spark authentic conversations without being salesy. From checking notifications and managing connection requests to leveraging tools like GetMagical and using mobile video messages, Brynne walks through how to stay productive—and social—on L…
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Using GPT-o3 to Replace My Creative Director (FREE PROMPT)
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7:52Ep. 328 Could an AI model be the world’s best creative director? Kipp dives into how o3 can instantly generate ad campaigns that nail your brand style, why combining smart AI prompting with image generation gets unprecedented results, and what it means for the future of creative work. Learn more about seamlessly turning brand guides into campaigns,…
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Reputation, Recognition & Revenue: Winning Formula
25:35
25:35
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25:35In this episode, we sit down with Karen Hall, Founder and Managing Director of Ripple Marketing, to explore how strategic recognition and authentic social selling can transform your business. Karen shares why building a reputation—through awards, client relationships, and credibility—is key to attracting both clients and talent. Discover how to pos…
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Establishing A Productive Daily Routine on LinkedIn
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24:39
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24:39Join Brynne Tillman and Bob Woods as they discuss strategies for establishing a productive daily LinkedIn routine to enhance your social selling efforts. Brynne shares her daily practices, from managing notifications and profile views to crafting engaging messages and leveraging networking opportunities. Discover how to strategically engage with co…
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Debra Eckerling, an award-winning author and goal strategist, joins Stan Robinson on the Making Sales Social Podcast. Debra introduces her DEB Method, a simple yet effective approach to achieving personal and professional goals. Discussing her latest book, "52 Secrets for Goal Setting and Goal Getting," she shares insights from industry leaders acr…
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Become a Google-Level Prompt Engineer in 20 Minutes
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15:01Ep. 327 Kieran dives into how marketers (and anyone) can use AI and just a few smart prompts to create a Prompt Engineer. Learn more on turning PDFs into practical marketing templates, building a custom AI prompt engineer for your specific business goals, and generating marketing tactics. Mentions Want our PDF-to-Prompt Engineer Prompt? Get it here…
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This AI Replaces Your Marketing Team in 30 Minutes (Step-by-Step)
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29:56Ep. 326 What if you could replace (or supercharge) your entire marketing team in under 45 minutes? Kipp and Kieran dive into how AI can build you an elite-level paid marketer, brand marketer, and product marketer, all powered by custom GPTs. Learn more on step-by-step instructions for creating expert marketing AI profiles, building custom GPTs that…
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5 Sales Navigator Tips to Transform Your Sales Funnel
21:26
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21:26Sales Navigator expert Stan Robinson Jr. explores five essential tools to enhance your sales funnel in this insightful episode. The podcast covers strategies like building targeted lists, leveraging alerts, and utilizing advanced search filters on Sales Navigator. Additionally, premium users will learn about Account IQ, Lead IQ, and the powerful Sm…
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This AI Assistant Will Organize Your Life (No More Chaos)
17:31
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17:31Ep. 325 What if you could be 10x more productive—just by letting AI organize your workday? Kipp dives into how to leverage new AI assistants to automate your workflows, optimize your meetings, and finally banish daily chaos. Learn more on integrating Claude and ChatGPT with your Google tools, using AI to map and improve your daily routines, and bui…
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Join host Brynne Tillman on the Making Sales Social podcast, featuring elite performance coach Alaina Schwartz. Discover how high achievers can double or triple their income while working fewer hours. Alaina discusses innovative strategies for aligning business actions with the true purpose of overcoming the hustle and grind mindset. Learn about cl…
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Your Boss Will LOVE This Pitch Deck Hack (FREE AI)
20:44
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20:44Ep. 324 Did you know you can create a high-quality, on-brand pitch deck for your product in under 30 minutes—with almost no design work? Kipp dives into how to instantly create standout pitch decks using AI, blending style, content, and speed like never before. Learn more on why most slide deck generators still suck, how to use tools like Genspark …
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AI Prompt Writing Levels The Playing Field
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33:17Explore how AI-powered prompt writing is revolutionizing business efficiency with hosts Brynne Tillman and Stan Robinson, Jr. in this episode of Making Sales Social. Discover strategies for cost reduction, time efficiency, enhancing creativity, and accessing expertise through AI. Learn about the Crispy Prompt framework, tailored solutions, and crea…
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I Built a Personal Marketing Coach With One Prompt
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24:11Ep. 323 Did you know you can build a custom AI-powered marketing grader for any tactic in just minutes? Kieran dives into the exact process he uses to instantly evaluate and improve marketing work with AI—from legendary copywriting principles to advanced product positioning feedback. Learn how to swipe timeless tactics, engineer prompts for your un…
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Personalization at Scale: Turning AI into Advisory Intelligence
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24:36In this episode, we sit down with Amy Franko to explore how modern sellers can balance personalization with efficiency in today's tech-heavy sales world. From redefining what "making sales social" means to building long-term relationships, Amy shares actionable insights on using AI (Artificial and Advisory Intelligence), spotting patterns, slowing …
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This ONE Prompt Will Make You Top 1% at Marketing
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27:25
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27:25Ep. 322 What if you could steal the AI prompt library of any elite marketer—or even Albert Einstein or Elon Musk? Kieran dives into how leveraging AI and prompt engineering can help marketers automate, scale, and transform their work in minutes. Learn more on building advanced prompt libraries for every marketing discipline, supercharging your team…
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Using ChatGPT o3 to Plan our 2025 Marketing Campaign
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27:54
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27:54Want to know which AI marketing trends will matter in 2025? Click here: https://clickhubspot.com/egc Ep. 321 How much time could you save if your creative team could generate weeks’ worth of campaign assets in just an hour? Kipp and Kieran dive into the game-changing impact of OpenAI’s new o3 model for marketing teams, and why AI-generated creative…
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Get ready to supercharge your LinkedIn game with this episode of Making Sales Social Live! Brynne Tillman, Bob Woods, and Stan Robinson Jr. dive into five practical ChatGPT prompts written in their signature CRISPY format—designed to help you engage authentically on LinkedIn. From crafting powerful comments to writing blog posts and curating conten…
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Trust First, Sell Later: New Rules of Social Selling
31:29
31:29
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31:29In this episode, Brandon Lee, founder of Fist Bump and seasoned entrepreneur, shares how modern buyers have changed—and why your sales approach should too. Discover why traditional outreach is failing, how to lead with value through content, and how to build trust before asking for a meeting. From lessons learned through failure to insights on auth…
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ChatGPT o3 Deep Dive: 3 Wild New Use Cases
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23:09
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23:09Want Kipp's Prompts mentioned in this episode? Get them here: https://clickhubspot.com/pmr Ep. 320 Did you know OpenAI’s new o3 model can catch subtle leadership habits you don’t even realize you have? Kipp dives into how o3 is changing the AI landscape for marketers, making it his favorite LLM to date. Learn more as Kipp covers next-level AI use c…
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Use This AI Trick To Get 10x Better Results Every Time
30:57
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30:57Ep. 319 How can you go from novice to expert in AI prompt engineering in just 30 minutes? Kipp and Kieran unpack the secrets to becoming an adept prompt engineer and leverage AI to its fullest potential. Learn more on mastering the essential components of an effective prompt, utilizing custom GPTs for tailored outputs, and transforming marketing ta…
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Leveraging LinkedIn for Sales Conversations
32:28
32:28
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32:28In this episode, we explore how podcasting can be a powerful sales prospecting tool. Discover how having your prospects as podcast guests creates authentic conversations, builds relationships, and opens doors without the awkwardness of a cold pitch. Whether you're in B2B sales or social selling, learn why your next best lead might be just a mic awa…
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From Paid Search to AI: The Evolution of Digital Marketing
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27:24In this episode of Making Sales Social, we sit down with Andrew from Foxy Digital to unpack the evolution of digital marketing—from the early days of paid search to today’s AI-driven strategies. We dive into what’s working now, what’s not, and how brands can thrive in a world where attention is currency. Whether you’re a marketer, founder, or just …
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The 4-Step Formula to Go Viral on LinkedIn (2025 Masterclass) | Hala Taha
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42:01Ep. 318 What does it take to leverage LinkedIn to its fullest potential? Kipp and Hala Taha (CEO & Founder YAP Media) reveal a four-step content formula to go viral on LinkedIn and break through the noise. Learn more on maximizing your reach by understanding LinkedIn's unique algorithm, mastering the art of engagement, and creating content that ali…
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8 Mistakes Sales Pros are Making on LinkedIn
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29:03
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29:03In this episode, Bob Woods and co-host Stan Robinson Jr. shine a spotlight on the most common (and costly) LinkedIn mistakes sales pros make—and how to flip them into smart, social selling moves. From self-centered profiles to pitch-slapping and random acts of social, they break down the top eight blunders and share actionable strategies to build r…
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We Built the World’s Best Landing Page in Under 1 Hour
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25:23Ep. 317 Can you build the world's best landing page with AI in under an hour? Kipp and Kieran dive into the innovative process of using AI to construct top-tier landing pages swiftly and efficiently. Learn more about leveraging deep research to create comprehensive style guides, applying Gemini 2.5 Pro for strategic marketing insights, and enhancin…
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Building Elite Sales Teams: Lessons from 1,200+ Hires
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24:59
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24:59What separates a good sales hire from a great one? In this episode, veteran sales recruiter Rich Rosen joins us to unpack the common hiring mistakes startups make—and how to fix them. From building culture to spotting real closers, Rich shares lessons from over 1,200 sales hires, revealing what truly drives retention, performance, and long-term tea…
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This AI Marketing Strategy Would Cost You $25K - But It’s FREE
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19:51Ep. 316 Why spend $25K on marketing strategies when you can get the same value for free? Kipp dives into how Google Gemini 2.5 can revolutionize your marketing strategy without costing a dime. Learn more on using deep research to write effective prompts, creating comprehensive marketing campaigns, and utilizing AI models to build out detailed marke…
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Chris Vermeulen - Become a successful trader without using leverage
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1:01:10Chris Vermeulen has been trading since he was at high school. Today he runs a newsletter that offers his technical analysis on what the markets are telling him. He also runs a real estate business and, recently, he’s stepped in as an executive producer on a family movie. You may have seen him in a suit and tie in a number of news programs talking a…
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How to Prospect Your Industry Influencers' Followers
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25:41In this episode of Making Sales Social, we dive into the power of industry influencers in prospecting and engagement. Bob Woods, Brynne Tillman, and Stan Robinson Jr. break down how to identify and connect with the right influencers, engage meaningfully with their audience, and turn followers into loyal clients. Learn actionable strategies for find…
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GPT-4o Just Replaced Your Creative Team (For Free)
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32:03Ep. 315 The Internet is melting as ChatGPT's brand new image generation feature rapidly gains users! Kipp and Kieran dive into how you can leverage this groundbreaking tool to transform your marketing efforts. Learn more on creating endless variations of marketing content with AI, crafting stunning visuals using deep research and templated prompts,…
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Using Humor and Personality to Transform Sales Strategies
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35:48Join Bob Woods and guest Will Aitken on the Making Sales Social podcast as they explore the intersection of humor and sales strategy. Will, a notable sales trainer and content creator, shares insights on balancing entertainment with value in content creation and emphasizes the importance of addressing customer problems over product pitching. They d…
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This 2-Minute AI Hack Creates Your OWN Call-In Podcast [PROVEN]
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5:47Ep. 314 What if you could create your very own personalized call-in podcast with a simple AI hack? Kipp and Kieran dive into this game-changing approach to using AI tools to accelerate learning and produce tailored content. Learn more on harnessing Deep Research for comprehensive information, structuring prompts for maximum effectiveness, and setti…
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Engaging on Other People's Content on LinkedIn
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27:46
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27:46Join hosts Bob Woods and Stan Robinson, Jr. on the Making Sales Social podcast as they delve into boosting LinkedIn engagement. Discover strategies for leveraging comments to elevate your visibility and build trust-based conversations. Learn the importance of intentionally engaging with posts from your first-degree connections and influencers in yo…
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This AI Workflow Made Me 10X More Productive | Project Assistant
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16:41Ep. 313 Are you maximizing the impact of AI in the simplest ways possible? Kipp and Kieran dive into how to set up and utilize a Project AI Assistant using tools like ChatGPT, Claude, or Gemini Gems. Learn more on maximizing the use of structured and unstructured data, creating effective templates for frequent tasks, and setting clear instructions …
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