I’m Mark Goldbridge and I’m here to Save Football.Debate is everywhere but I’m here to put the final word on the biggest arguments in the beautiful game.
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The biggest names in the global business of sport sit down with Leaders Editorial Director, James Emmett, and Content Director, David Cushnan.
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Is Neymar already one of the greats? What is Martin Tyler's most memorable commentary? How important is a back-up striker? EIF Soccer features some of the most influential voices in world football, from journalists like ESPNFC's Shaka Hislop and SI's Grant Wahl to USSF Presidential Candidate Eric Wynalda, answering these questions and more. Tune in for all you need to know about the beautiful game.
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Simon and the panel are here to discuss everything that is trending in sport this week! Every week they are joined by a special guest who will take on the Perfect 10 challenge and we give you the chance to win £10,000!
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REVEALED! Mark Goldbridge’s blueprint for fan-driven football content
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44:28
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44:28Mark Goldbridge, owner and frontman of The United Stand and That’s Football, joins the podcast to explain how he’s building the biggest football content brands on YouTube, and the truth behind the viral clips they spawn. Manchester United-focused The United Stand (19 million views in June) and That's Football (9.85 million views) were the top two Y…
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What was it like on the inside of the Hundred auction?
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34:22Raine Group Partner and Head of EMEA, Jason Schretter joins the show to explain how the England & Wales Cricket Board managed the sale of stakes in the eight Hundred franchises - which drew significant investment from the United States and India. Raine was the lead financial advisor to the ECB on the auction process, working closely with Deloitte t…
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How the DP World Tour became sport’s funniest rights holder
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54:42Tom Jackson, Group Director, Content at the DP World Tour - once known as the European Tour - joins the podcast to share the organisation’s approach to content creation and in particular its run of viral videos featuring challenges and players. In conversation with Leaders’ Content Director David Cushnan, Jackson explains the critical planning and …
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Fresh from the Uefa Women’s Euros semi-finals, Rexona/Sure Global Brand Director Emily Heath joins Leaders’ Editorial Director James Emmett to examine whether women’s football sponsorship actually works. Heath shares her on-the-ground thoughts on the atmosphere around this week’s games and describes the mood in host country Switzerland, plus outlin…
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Sponsorship and Manchester United: conversations with Qualcomm CMO Don McGuire and Utd Chief Business Officer Marc Armstrong
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49:40Manchester United have remained a market leading force in commercial activity despite a run of challenging seasons for onfield performance and results. Current front-of-shirt partner Snapdragon, a mobile phone chip manufacturing brand within the Qualcomm software empire, is entering the second year of a five-year deal worth a reported $375 million.…
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The reality of revamping rugby league with Warrington Wolves CEO Karl Fitzpatrick
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33:43Warrington Wolves CEO Karl Fitzpatrick joins the podcast to discuss the ways in which his team and sport are attempting to widen their appeal. In conversation with Leaders' Content Director David Cushnan, he reflects on the realities of running a Super League team in the north west of England, surrounded by four Premier League football clubs; how t…
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Inside Wimbledon: Usama Al-Qassab on managing partners, maintaining the brand and mastering AI
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30:01As The Championships begin, Wimbledon's Marketing and Commercial Director Usama Al-Qassab sets out what's new this year and how he's settled into his role over the past two years. In conversation with Leaders' Content Director, Al-Qassab discusses how the All England Lawn Tennis Club continues to balance history and tradition with innovation and te…
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Olympic sprint kings Noah Lyles and Michael Johnson run the rule over athletics’ future
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43:22Reigning Olympic 100m champion Noah Lyles and four-time Olympic champion Michael Johnson sit down with Leaders’ Editorial Director James Emmett in Cannes to discuss how track and field is being - and should be - disrupted. Lyles, who claimed gold in the blue riband event at Paris 2024, discusses his deliberate approach to personal brand-building, a…
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The TikTok GamePlan: To Magnify Women’s Sport
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45:09Welcome to the first episode in a new series called The TikTok Gameplan. Over the course of several episodes across the year, we'll be exploring the social giant's approach to sport through the prism of some of its key executives and content creators. In this first episode of the series, we dig into TikTok's Gameplan for magnifying women's sport. T…
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Direct from Cannes: Harnessing the energy around women’s sport with LOVB and Unrivaled
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42:20
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42:20Katlyn Gao, CEO of LOVB (League One Volleyball) and Alex Bazzell, President and Co-Founder of Unrivaled Basketball join Leaders’ Editorial Director James Emmett to discuss why women’s sport was top of the agenda in Cannes this year. Gao charts the story so far for LOVB as it builds its own brand – and looks to attract brands - and considers the pro…
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Who’s hiring in sport and who’s going to Cannes?
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47:02
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47:02Leaders Editorial Director James Emmett and Content Director David Cushnan dust off the mics to discuss what’s worth knowing this week in the global business of sport. They examine some of the sports organisations currently on significant recruitment drives - Relevent Football Partners, Premier League Studios, Glasgow 2026 and the Cadillac F1 team …
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Meta's former sports leader Dan Reed on three eras of achievement and change inside the tech giant
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56:45Outgoing Meta wearables chief Dan Reed joins the Leaders Sport Business podcast this week. Having announced his departure from the technology giant earlier this month, Reed reflects on 11 years at the helm of various departments at Facebook and then Meta. Hired out of his role as President of the NBA's G League, Reed initially joined Facebook to he…
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Out and about in New York: when sport crashes into entertainment with MLB and the Harlem Globetrotters
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35:57
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35:57Major League Baseball’s CMO and the President of the Harlem Globetrotters join Leaders Content Director David Cushnan in New York on the fringes of 4se, SBJ’s sport-meets-entertainment conference. MLB’s Uzma Rawn Dowler explains how the league’s MLB Life platform is at the heart of its growing activity on fashion, music, gaming, arts and entertainm…
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Thanks for the memories folks, anyone want some pork scratchings?By Goldbridge Saves Football
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The World Snooker Championship debrief: China, the Crucible and cut-through with new audiences
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47:28
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47:28World Snooker Tour CEO Simon Brownell reflects on crowning a Chinese champion, alongside Leaders' Editorial Director James Emmett and Content Director David Cushnan. In a wide-ranging conversation just after WST's debrief of this year's tournament, Brownell discusses the plan to maximise Zhao Xintong's success at the Crucible, in China and beyond; …
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Arsenal Could Lose It All! Howe Manager Of The Season?
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47:50Champions League football or bust.By Goldbridge Saves Football
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Donald Trump meets global sport: a spin around the world of geopolitics
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47:30Exploring the influence Donald Trump will exert on the 2026 Fifa men's World Cup and LA 2028 Olympics, with sports communications strategist John Zerafa. John joins Leaders' Editorial Director James Emmett and Content Director David Cushnan for a tour of global geopolitics, starting at the White House where Trump this week hosted Fifa President Gia…
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Yet another promotion party: Wrexham AFC CEO Michael Williamson
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38:18
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38:18Following Wrexham AFC's latest promotion at the weekend, CEO Michael Williamson joins Leaders Editorial Director James Emmett and Content Director David Cushnan. He lifts the lid on a memorable day - and night - at the Racecourse Ground, as Wrexham secured its third successive promotion, as well as early planning for life in the second-tier Champio…
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Liverpool CHAMPIONS! Arsenal to do BETTER?
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56:57Just when you thought we were done...By Goldbridge Saves Football
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Inside sport's technological Valhalla: a Presidential tour around the LA Clippers' Intuit Dome
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43:42
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43:42LA Clippers President of Business Operations Gillian Zucker joins James Emmett and David Cushnan on the Leaders Sport Business Podcast this week. After guiding James around the Clippers' staggering new $2 billion arena, Zucker sat down to chat through the process of pioneering new tech in sports venues: the facial technology that drives new, smooth…
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On the scene (but off the record) at Leaders Meet: Innovation
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54:23
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54:23Snap reflections on our Leaders Meet: Innovation event this week in London, with Craig Hepburn, Art Basel's Chief Digital Officer, and former Virgin Atlantic, McLaren and Chelsea FC Chief Marketing Officer, Claire Cronin. Leaders Editorial Director James Emmett and Content Director David Cushnan are on location at 180 Studios on The Strand to refle…
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What happens when you sell a Hundred franchise
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41:14Lancashire County Cricket CEO Daniel Gidney takes us inside the Hundred auction, as Leaders’ Editorial Director James Emmett and Content Director David Cushnan reflect on the beginning of a new era for English cricket. Gidney has been instrumental in the sale of a 70% stake in the Manchester Originals, part of the England & Wales Cricket Board’s pr…
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The business of soccer in North America: a market primed for more
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44:57
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44:57Philippe Moggio, Kathy Carter and Mark Bullingham are on the show this week, as Leaders duo James Emmett and David Cushnan reflect on a week of soccer activity on and off the pitch in LA last month. CONCACAF General Secretary Philippe Moggio, former LA28 CEO and Soccer United Marketing President Kathy Carter, and FA CEO Mark Bullingham joined James…
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Stop This Now! Manager of the Season is...
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54:39Who is your Manager Of The Season? Let us know in the comments!By Goldbridge Saves Football
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Kirsty Coventry makes Olympic history; India's ambition for an Olympic future
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44:31India's ambitions to stage the Olympic Games and become a sport-forward nation dominated conversation at last week's RCB Innovation Lab Indian Sports Summit, and Leaders' Content Director David Cushnan is joined by Portas Consulting's Nic Coward to reflect on a fantastic few days in Bangalore. They consider how India's plan to host the Games in 203…
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Liverpool Found OUT! Relegation RACE RANT!
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58:24
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58:24A new time has dawned, welcome to the Dan Burn era.By Goldbridge Saves Football
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From the Cheltenham Festival to the Mandarin Oriental: out and about in a week of sportsbiz
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0:52
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0:52With horse racing's annual Cheltenham Festival playing out in the background, Jockey Club Partnerships Director Carey Weeks takes Leaders Editorial Director James Emmett on a tour of the Orchard, the racecourse's buzzing sponsor village. The episode features on-the-ground conversations with sponsorship leaders from the likes of Brooklands Watch Com…
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Goldbridge SLAMS Amorim & Arteta Critics! Top 5 Battle ROYALE!
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56:33
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56:33The title is done, so we speak about Sven-Göran Eriksson's bedding techniques.By Goldbridge Saves Football
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