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Sponsorship and Manchester United: conversations with Qualcomm CMO Don McGuire and Utd Chief Business Officer Marc Armstrong

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Manage episode 493834127 series 1093888
Content provided by Leaders. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Leaders or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Manchester United have remained a market leading force in commercial activity despite a run of challenging seasons for onfield performance and results.

Current front-of-shirt partner Snapdragon, a mobile phone chip manufacturing brand within the Qualcomm software empire, is entering the second year of a five-year deal worth a reported $375 million. It's a top-end fee for a position at a club that finished 15th last season.

On the show this week, Qualcomm CMO Don McGuire and newly installed Manchester United Chief Business Officer Marc Armstrong join James Emmett to talk about how to make commercial and marketing impact through a challenging era of transition.

  continue reading

285 episodes

Artwork
iconShare
 
Manage episode 493834127 series 1093888
Content provided by Leaders. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Leaders or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Manchester United have remained a market leading force in commercial activity despite a run of challenging seasons for onfield performance and results.

Current front-of-shirt partner Snapdragon, a mobile phone chip manufacturing brand within the Qualcomm software empire, is entering the second year of a five-year deal worth a reported $375 million. It's a top-end fee for a position at a club that finished 15th last season.

On the show this week, Qualcomm CMO Don McGuire and newly installed Manchester United Chief Business Officer Marc Armstrong join James Emmett to talk about how to make commercial and marketing impact through a challenging era of transition.

  continue reading

285 episodes

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