Your STORY becomes your WHY. Marketpulse is, at heart, about sharing marketing advice and support to those who are either trying to 'DIY' what they're doing, or to help those who are looking for support, to find the right partners, and ask the right questions as they outsource. As we recorded and released season 1 (ending April 2025), we realised, that we're each of us, the product of our journey, story and vision. That's what connects us to our 'why'. As we launch Season 2, we're going to d ...
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Market Pulse is a monthly podcast by Equifax, in partnership with Moody’s Analytics. Equifax hosts bring you interviews with industry experts on the latest economic and credit insights that can help drive better business decisions. Whether you’re in financial, mortgage, auto or another service industry, we help make sense of the latest economic conditions that impact you. This podcast series supplements our Market Pulse webinars, which occur on the first Thursday of each month.
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Trailer - The Truth About Leadership They Never Taught You | Judy Micale
1:38
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1:38Enjoying the Show? Share Your Experience! The best leaders don’t just manage. They guide. This week on MarketPulse: Pros and Pioneers, we’re joined by Judy Micale—a coach, speaker, and leader of leaders. With decades of experience across corporate, coaching, and youth mentorship, Judy brings a fresh and deeply human perspective on what leadership l…
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Consumer Wealth Trends: What Financial Marketers Need to Know
26:13
26:13
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26:13Equifax Senior Advisor Tom O’Neill sits down with Ian Wright, Chief Strategy Officer at IXI, to unpack the shifting landscape of consumer wealth in a post-COVID economy. Drawing on exclusive IXI data, they explore how total U.S. household assets have grown to over $66 trillion—while the median household has actually lost ground. The conversation di…
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How Fake Engagement is Destroying Your Business | Dan Hall
47:19
47:19
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47:19Enjoying the Show? Share Your Experience! Social media is broken—and Daniel Hall is on a mission to fix it. This Special Edition of MarketPulse: Pros and Pioneers dives deep into two powerful stories: 1️⃣ The personal journey of Daniel Hall—from a childhood marked by adoption and dyslexia to becoming a tech innovator, entrepreneur, and creator of S…
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Trailer - How Fake Engagement is Destroying Your Business | Dan Hall
1:08
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1:08Enjoying the Show? Share Your Experience! Are you falling for fake engagement? On 30th July at 3 PM UK time, we sit down with Daniel Hall, the man on a mission to redefine trust in social media. From engagement pods to bot networks, fake followers to algorithm tricks, this episode will change how you approach digital growth. What we’re covering: ✅ …
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What the Latest Economic Signals Reveal About U.S. Consumers
38:15
38:15
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38:15Host Emmaline Aliff is joined by economist Amy Crews Cutts, President at AC Cutts and Associates, and a panel of Equifax experts—Maria Urtubey, Tom O'Neill, and Dave Sojka—to unpack the latest signals from both hard and soft economic data. From shifting consumer sentiment to rising tariffs and the ripple effects on credit, lending, and affordabilit…
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Why Chasing Happiness Is Making You Miserable | Erin Burgoon
28:57
28:57
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28:57Enjoying the Show? Share Your Experience! What if chasing happiness is the very thing making you miserable? We’ve been sold the idea that happiness comes from achievements, success, and checking all the right boxes. But what if we’ve got it backwards? Dr Erin Burgoon, author of Joy-Full AF: The Essential Business Strategy We’re Afraid to Put First,…
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Trailer - Why Chasing Happiness Is Making You Miserable | Erin Burgoon
1:22
1:22
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1:22Enjoying the Show? Share Your Experience! 🚨 Are you chasing happiness… but still feel unfulfilled? 🚨 Erin Burgoon has spent years studying why high achievers still feel miserable—even after “success”. In this episode, they explain: ✅ Why happiness and joy are NOT the same thing ✅ How chasing goals can actually hold you back ✅ Why joyful businesses …
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Breaking Limits: The Man Who Won’t Stop | Andy Stone
30:12
30:12
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30:12Enjoying the Show? Share Your Experience! What does it take to go from hitting rock bottom to becoming a world record-breaking endurance athlete? Andy Stone’s story is one of unbelievable resilience, grit, and defying the odds. Expelled from school. Battling addiction. Facing a future with no direction. But instead of becoming another statistic, An…
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Trailer - Breaking Limits: The Man Who Won’t Stop | Andy Stone
0:56
0:56
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0:56Enjoying the Show? Share Your Experience! 🚀 Breaking records isn’t just about talent—it’s about mindset. Andy Stone went from rock bottom to the record books. First, he became a world record holder in Ironman triathlons. Now, he’s setting his sights on an even bigger challenge: swimming the Atlantic Ocean. In this episode, we break down: 🔹 The mind…
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How to Make Your Brand Truly Unforgettable | Jimi Gibson
30:37
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30:37Enjoying the Show? Share Your Experience! Most marketing is forgettable. Jimi Gibson knows why—and he’s here to fix it. Jimi started his career as a professional magician, learning the art of capturing attention and leaving audiences amazed. Today, as VP of Brand Communication at Thrive Agency and the creator of The Magic Script™, he applies the sa…
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Trailer - How to Make Your Brand Truly Unforgettable | Jimi Gibson
1:36
1:36
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1:36Enjoying the Show? Share Your Experience! Most brands struggle to get attention—not because their product isn’t great, but because their message isn’t clear. On 9th July, MarketPulse: Pros & Pioneers welcomes Jimi Gibson, a marketing expert who went from performing magic tricks to transforming brand messaging. He’s helped businesses cut through the…
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The Go-Giver - Feel GOOD About Selling! | Bob Burg
28:31
28:31
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28:31Enjoying the Show? Share Your Experience! Most people think sales is about persuasion, tactics, and closing deals. But what if the real secret to success was giving more than you take? In this episode of MarketPulse: Pros and Pioneers, we sit down with Bob Burg, the bestselling co-author of The Go-Giver, to discuss how shifting from a sales-first m…
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Trailer - The Go-Giver - Feel GOOD About Selling! | Bob Burg
0:50
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0:50Enjoying the Show? Share Your Experience! Most sales strategies don’t work because they focus on closing deals, not creating value. This week on MarketPulse: Pros and Pioneers, we’re joined by Bob Burg, author of The Go-Giver, to break down: 🔹 Why giving is the ultimate sales strategy 🔹 How AI is changing—but not replacing—human relationships 🔹 The…
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Master Storytelling, Community & Video in 2025 | Dorien Morin Van Dam
32:08
32:08
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32:08Enjoying the Show? Share Your Experience! Storytelling isn’t just a marketing trend—it’s the foundation of brand success. This week, we welcome Dorien Morin-van Dam, a social media strategist, content creator, and international keynote speaker with over 14 years of experience. As a Certified Agile Marketer, Dorien helps businesses craft powerful or…
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Trailer - Master Storytelling, Community & Video in 2025 | Dorien Morin-Van Dam
1:39
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1:39Enjoying the Show? Share Your Experience! 📢Is your content being ignored? If your marketing feels like shouting into the void, you might be missing the secret ingredient: Storytelling. This week, we’re joined by Dorien Morin-van Dam, a leading expert in social media, video marketing, and Agile content strategy. She’s here to break down: 💡How to cra…
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The Hidden Struggles of Grassroots Sports | Alex Fitchett
29:09
29:09
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29:09Enjoying the Show? Share Your Experience! For many of us, grassroots sports are where it all begins. Whether it’s football, cricket, or rugby, local clubs shape communities, teach life skills, and bring people together. But there’s a serious problem—these clubs are folding at an alarming rate. This week on MarketPulse: Pros and Pioneers, we sit dow…
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Trailer - The Hidden Struggles of Grassroots Sports | Alex Fitchett
1:25
1:25
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1:25Enjoying the Show? Share Your Experience! 🚨 Why are grassroots sports clubs folding? The answer is simple: money. Clubs are struggling with funding, sponsorships, and rising costs—forcing thousands to shut down every year. In our next episode of MarketPulse: Pros and Pioneers, we sit down with Alex Fitchett, co-founder of PitchIn, to discuss why lo…
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A Midyear Check on the U.S. Economy with Moody’s Analytics
12:10
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12:10Host Olivia Voltaggio is joined by Shandor Whitcher, Economist at Moody’s Analytics, for a timely check-in on the U.S. economy. They discuss the recent shift from early-year optimism to growing uncertainty driven by shifting trade policy, rising jobless claims, and inflation concerns. Shandor breaks down the latest GDP and consumer credit data, exp…
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Why Most HR Fails (And How to Fix It) | Gemma Crane
26:31
26:31
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26:31Enjoying the Show? Share Your Experience! HR should be about people—but too often, it's just about policies, compliance, and ticking boxes. In this episode of MarketPulse: Pros and Pioneers, we’re joined by Gemma Crane, the founder of Mindset HR, who’s on a mission to fix broken HR systems and make the workplace a better, more productive place for …
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Trailer - Why Most HR Fails (And How to Fix It)
1:22
1:22
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1:22Enjoying the Show? Share Your Experience! Most HR teams are broken. Here’s why. Traditional HR is outdated, reactive, and failing to support employees and businesses alike. In our next MarketPulse: Pros and Pioneers episode, we speak to Gemma Crane, founder of Mindset HR, about why businesses must rethink HR before it’s too late. 📅 11th June at 15:…
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The ADHD Crisis No One Talks About | Sarah Templeton
42:56
42:56
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42:56Enjoying the Show? Share Your Experience! In this powerful episode of MarketPulse: Pros and Pioneers, we’re joined by Sarah Templeton, a psychotherapist, author, and passionate advocate for ADHD awareness in the criminal justice system. Sarah is the founder of ADHD Liberty, the first UK charity screening for ADHD in police stations, fighting to sto…
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Trailer - The ADHD Crisis No One Talks About | Sarah Templeton
1:40
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1:40Enjoying the Show? Share Your Experience! ADHD isn’t just a childhood condition—it’s driving a crisis in UK prisons. In our upcoming episode of MarketPulse: Pros and Pioneers, we speak to Sarah Templeton, founder of ADHD Liberty, about the School-to-Prison Pipeline and why early screening could keep thousands of people out of the justice system. 📅 …
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Enjoying the Show? Share Your Experience! In this episode of MarketPulse: Pros and Pioneers, we welcome John Vlach, known to many as “John the Video Guy.” With a career spanning nearly a decade at Rock the House, where he led creative services, John has transitioned into freelance video production, YouTube content creation, and mentorship. His miss…
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Trailer - Video Editing in the AI Era | John Vlach
1:22
1:22
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1:22Enjoying the Show? Share Your Experience! Ever wondered if skipping college could fast-track your creative career? In our upcoming episode of MarketPulse: Pros and Pioneers, we’re joined by John Vlach, a video expert who built his business from the ground up. John discusses how his decision to attend trade school instead of college set him on the p…
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How Small Businesses and Consumers are Responding to Economic Uncertainty
34:33
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34:33In this Small Business Month edition, experts from Fiserv and Equifax unpack how small businesses and consumers are responding to ongoing economic uncertainty. Darryl Tyndorf, Director of Economic and Analytical Insights at Fiserv; Mike Spriggs, Head of Consumer Insights at Fiserv; and David Adams, Head of Commercial Product Marketing at Equifax di…
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Curiosity, Challenges, and Entrepreneurial Drive | Hayley Meakes
33:17
33:17
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33:17Enjoying the Show? Share Your Experience! In this episode of MarketPulse: Pros and Pioneers, we welcome the dynamic and insightful Hayley Meakes, a marketer, mindset coach, and award-winning speaker with over two decades of experience. As the founder of Gain Momentum Marketing, Hayley has worked with global brands, created transformative workshops …
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Trailer - Curiosity, Challenges, and Entrepreneurial Drive | Hayley Meakes
1:29
1:29
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1:29Enjoying the Show? Share Your Experience! Are you making marketing harder than it needs to be? In our upcoming episode of MarketPulse: Pros and Pioneers, Hayley Meakes reveals how her One Page Marketing Plan simplifies strategy, empowers clients, and bridges the gap between agencies and businesses. 📅 21st May at 15:00 UK time – discover: Why simpli…
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From Exile to Excellence: A Story of Resilience and Reinvention | Christian Ray Flores
30:46
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30:46Enjoying the Show? Share Your Experience! In this episode of MarketPulse: Pros and Pioneers, we welcome Christian Ray Flores — an entrepreneur, recording artist, philanthropist, and high-performance coach with a story that reads like a Hollywood script. From fleeing a military coup in Chile as a child to becoming a pop star in Eastern Europe and ul…
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Trailer - From Exile to Excellence: A Story of Resilience and Reinvention | Christian Ray Flores
1:32
1:32
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1:32Enjoying the Show? Share Your Experience! What do a pop star, a refugee, and a high-performance coach have in common? They’re all part of Christian Ray Flores’s incredible journey. In our upcoming episode of MarketPulse: Pros and Pioneers, Christian shares how resilience, storytelling, and coaching helped him turn adversity into success. 📅 14th May…
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Crafting the Right Attitude for Success | Pierre Bauzee
30:50
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30:50Enjoying the Show? Share Your Experience! Pierre Bauzee, Founder of Beyond Satisfaction, joins MarketPulse: Pros and Pioneers to share his invaluable insights on building a high-calibre workforce in the hospitality and customer service sectors. With over a decade of experience managing operations at renowned luxury hotels like the Four Seasons Geor…
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Trailer - Crafting the Right Attitude for Success | Pierre Bauzee
1:34
1:34
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1:34Enjoying the Show? Share Your Experience! Looking to transform your customer service and boost employee retention? In our upcoming MarketPulse: Pros and Pioneers episode, Pierre Bauzee, founder of Beyond Satisfaction, shares the strategies that have helped some of the world's top luxury hotels deliver exceptional service. With over a decade in hosp…
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Mastering the Art of Storytelling | Adrian Fulle
43:52
43:52
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43:52Enjoying the Show? Share Your Experience! In this second appearance on MarketPulse: Pros and Pioneers, Adrian Fulle, CEO of Good Salt Life, dives deeper into the transformative power of storytelling in business. Discover how some of the world's most successful brands use storytelling to capture attention, create emotional connections, and drive pro…
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Trailer - Mastering the Art of Storytelling | Adrian Fulle
1:15
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1:15Enjoying the Show? Share Your Experience! 📖 Mastering Brand Storytelling with Adrian Fulle 📖 How can storytelling transform your business? Join us for the next MarketPulse: Pros and Pioneers episode featuring Adrian Fulle, CEO of Good Salt Life. Learn how to: • Craft stories that resonate emotionally. • Use storytelling to justify premium pricing. …
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Enjoying the Show? Share Your Experience! 🎬 MarketPulse: Pros & Pioneers — Season Two is Coming! In the trailer for the upcoming season, I reflect on season one's journey and — honestly — I couldn’t be more excited for what’s ahead. This season? We’re leveling up. Expect a dynamic lineup of guests, from ex-Hollywood pros to marketing trailblazers. …
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A Shifting Economic Landscape: Consumer Sentiment, Tariffs, and Risk Mitigation
33:13
33:13
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33:13Equifax advisors Jesse Hardin, Dave Sojka, Tom O'Neill, and Maria Urtubey explore the disconnect between positive hard data and declining consumer sentiment, rising concerns over tariffs, and their disproportionate impact on households and businesses. They dig into leading indicators to watch—like delinquency rates, employment trends, and consumer …
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How Rebellious Thinking Fuels Marketing Innovation | Ivonne Kinser
31:26
31:26
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31:26Enjoying the Show? Share Your Experience! In this week’s episode of MarketPulse: Pros and Pioneers, we’re joined by Ivonne Kinser – marketing innovator, author, and rebellious thinker who knows how to shake things up in the world of creativity and business. Ivonne is the bestselling author of ‘THINK’, a book that dives deep into the science of crea…
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Trailer - How Rebellious Thinking Fuels Marketing Innovation | Ivonne Kinser
1:34
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1:34Enjoying the Show? Share Your Experience! 🚀 Think Different. Act Bold. Innovate Relentlessly. 🚀 In our next MarketPulse: Pros and Pioneers episode, we’re joined by Ivonne Kinser, an innovator who believes in the power of rebellious creativity. Ivonne will show you why breaking norms can be the spark your marketing strategy needs. 📅 Don’t miss out! …
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From Prison to Purpose: Transforming Adversity into Success | Andrew wood
30:09
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30:09Enjoying the Show? Share Your Experience! From prison cells to business success, this episode of MarketPulse: Pros and Pioneers is a story of grit, redemption, and entrepreneurship. Andrew Wood’s journey is not your typical business tale — it's about overcoming dyslexia and a past marked by adversity to build thriving businesses and inspire countle…
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Trailer - From Prison to Purpose: Transforming Adversity into Success | Andrew Wood
1:44
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1:44Enjoying the Show? Share Your Experience! Redemption Through Resilience Join us for our upcoming MarketPulse: Pros and Pioneers episode with Andrew Wood — a man who defied the odds to build a successful business after prison. Andrew’s insights on: Overcoming dyslexia The power of authentic storytelling Using LinkedIn to grow your personal brand Thi…
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Bridging Gaps Between Skills and Success | Nikki Mears
33:33
33:33
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33:33Enjoying the Show? Share Your Experience! Nikki Mears is on a mission to bridge the gap between talent, education, and the workplace. From her innovative Naturally Talented Me platform to reshaping recruitment cycles, Nikki has dedicated her career to creating a more inclusive and effective way of unlocking potential. In this episode of MarketPulse…
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Trailer - Bridging Gaps Between Skills and Success | Nikki Mears
1:24
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1:24Enjoying the Show? Share Your Experience! 🌟 Revolutionising Recruitment with Nikki Mears 🌟 On 9th April, MarketPulse: Pros and Pioneers features Nikki Mears, co-founder of Naturally Talented Me. Nikki is on a mission to uncover hidden potential in talent and transform how businesses approach recruitment. Tune in to learn: • How retail skills can pr…
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Marketing Managed: Secrets Revealed | Phil Bacon
32:01
32:01
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32:01Enjoying the Show? Share Your Experience! In this episode of MarketPulse: Pros and Pioneers, we sit down with Phil Bacon, founder of Marketing Managed and a leading voice in the marketing industry. Phil is known for his unique "Outputs Model," a framework that has helped countless businesses streamline their marketing efforts while maintaining a la…
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Trailer - Marketing Managed: Secrets Revealed | Phil Bacon
1:38
1:38
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1:38Enjoying the Show? Share Your Experience! Why do so many marketing campaigns fall short of their potential? This week on MarketPulse: Pros and Pioneers, Phil Bacon breaks down the secrets to getting it right. From dealing with algorithm frustrations to creating human-centred campaigns, this conversation is packed with actionable advice. The episode…
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Mastering the Art of Marketing to the Elite | Julia Pizzichemi
27:08
27:08
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27:08Enjoying the Show? Share Your Experience! Elevate your marketing game with Julia Pizzichemi, an elite coach, therapist, and body-mind practitioner. In this compelling episode, Julia shares how to reach and resonate with high-performing individuals, including top athletes, executives, and entrepreneurs. With over two decades of experience, Julia has…
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Trailer - Mastering the Art of Marketing to the Elite | Julia Pizzichemi
2:01
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2:01Enjoying the Show? Share Your Experience! This week on MarketPulse, we’re diving into the world of elite marketing with Julia Pizzichemi. Join us as Julia shares her tried-and-tested strategies for connecting with high-performing individuals. Whether you’re trying to reach top athletes or high-level executives, this episode will give you actionable…
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Marketing Humanity: The Behavioural Edge | Kip Whelpley
31:12
31:12
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31:12Enjoying the Show? Share Your Experience! From behavioural science to leadership transformation, this week’s episode of MarketPulse Pros & Pioneers is a journey into the mind of Kip Whelpley. As an applied behavioural scientist and CEO, Kip has harnessed psychology, theatre, and neuroscience to revolutionise leadership and marketing strategies. Kno…
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Trailer - Marketing Humanity: The Behavioural Edge | Kip Whelpley
1:20
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1:20Enjoying the Show? Share Your Experience! The next MarketPulse Pros & Pioneers episode takes a deep dive into the future of leadership and marketing with Kip Whelpley, a behavioural scientist who’s worked with top Fortune 100 companies and Hollywood elites. Kip shares how to create emotional connections that drive loyalty, leverage subconscious dec…
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From E-commerce to AI: Unlocking Marketing Potential | Dylan Lam
27:27
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27:27Enjoying the Show? Share Your Experience! Dive into the world of AI, e-commerce, and transformative marketing strategies with Dylan Lam, the mastermind behind Omirank. Known as “Digital Dylan,” Dylan shares his fascinating journey from early eBay and Amazon successes to becoming a growth marketing expert and advisor for multimillion-dollar brands. …
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Trailer - E-commerce to AI: Unlocking Marketing Potential | Dylan Lam
1:35
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1:35Enjoying the Show? Share Your Experience! E-commerce meets AI: Are you ready for the future of marketing? Next week on MarketPulse, we’re thrilled to host Dylan Lam, the innovative force behind OmiRank. Dylan is here to shake up how you think about marketing with insights on community building, augmented reality, and why your ad campaigns might be …
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Breaking Barriers in Business | Hilary Lewis
34:25
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34:25Enjoying the Show? Share Your Experience! In this episode of MarketPulse: Pros & Pioneers, host Paul welcomes Hilary Lewis, an accomplished Marketing Director at Winchester Corporate Finance and a twice-exited business owner. Hilary’s journey from running a successful beauty salon and a vacation rental property business to shaking up the finance se…
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