Marketing Signals is a measurement podcast dedicated to helping marketers navigate the complexities of attribution. Each episode delivers actionable insights on specific measurement strategies or explores timely topics in the space, equipping listeners with the tools they need to make data-driven decisions and optimize performance.
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Two geniuses, with a combined IQ of 180! Uncelebrated for now. But don't worry, we'll get there! And you, lucky you, are in the front seat.
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Question Authority helps DTC brands and marketers absorb best practices (or break bad habits) in the art & science of questions... be it zero-party data, the qualitative layer, ethnography, surveys, behavioral science, or other types of market research. Powered by Fairing (formerly EnquireLabs): zero-party data at speed & scale for Ecommerce brands.
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My journey as the 49ers Fangirl began on January 14, 1990. It was on that day that as a young girl, I traveled to San Francisco with my family for the 1989 NFC Championship game between the San Francisco 49ers and the Los Angeles Rams. A native Angeleno, I was rooting for the Rams. Then at some point, in the middle of the second quarter, I turned to my mom and said, “I love Joe Montana.” And that was it. I became a die-hard, gold-blooded Niner Faithful and never looked back. Tracy Sandler an ...
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Break the Attribution Mold: Challenge Outdated Models to Drive Better Decisions
40:20
40:20
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40:20In this episode of Marketing Signals, Fairing CEO Matt Bahr speaks to Madan Bharadwaj, Founder and CEO of M^2. M^2 is a marketing and attribution community and marketplace that helps professionals learn how to challenge outdated attribution models and make more informed marketing decisions. With a background in data science, Madan sets himself apar…
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Rebuild Your Measurement Stack: From Vanity Metrics to Incrementality
51:16
51:16
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51:16In this episode of Marketing Signals, Fairing CEO Matt Bahr speaks to Andrew Covato, Founder and Managing Director of Growth by Science. Growth by Science is an ad tech and measurement consulting company helping advertisers draw better measurements from their data. Matt and Andrew discuss how Growth by Science builds their measurement stacks, the c…
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Upgrade Your Measurement with Brand Surveys
33:02
33:02
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33:02In this episode of Marketing Signals, Fairing CEO Matt Bahr speaks with QRY CEO Samir Balwani about the benefits of brand tracking. Brand tracking helps businesses measure brand awareness and opinions on brands from the wider market. Combined with post-attribution survey data, brand tracking can help companies learn the characteristics that consume…
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Uncelebrated Geniuses ♤♡◇♧ [BONUS] ~ sometimes
0:35
0:35
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0:35piBy Scott Fins / Matt Bahr
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ukuleleBy Scott Fins / Matt Bahr
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Uncelebrated Geniuses ♤♡◇♧ [BONUS] ~ ask not what . . .
0:38
0:38
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0:38those damn politicians 😠By Scott Fins / Matt Bahr
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Conversion Rate Optimization With Drew Himel
19:39
19:39
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19:39We ask about conversion rate optimization with Drew Himel, CEO of ConsultPCR.comBy Fairing (formerly EnquireLabs)
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Shane Pittson: Quip Head Of Growth & Marketing
17:27
17:27
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17:27We ask about post-purchase surveys, offline media attribution and consumer insights with Shane Pittson: Head Of Growth & Marketing at Quip.By Fairing (formerly EnquireLabs)
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We ask about customer experience with Alex Genov, Head of Customer Experience Research at Zappos.By Fairing (formerly EnquireLabs)
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We ask about zero-party data with Gen Furukawa of Prehook.By Fairing (formerly EnquireLabs)
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We ask about quantitative vs. qualitative data with Sam Deutsch of Anheuser-Busch InBev.By Fairing (formerly EnquireLabs)
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We ask about behavioral science with Lilly Kofler.By Fairing (formerly EnquireLabs)
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We ask about survey research with Sam McNerney.By Fairing (formerly EnquireLabs)
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We ask about offline attribution and podcast measurement with Krystina Rubino of Right Side Up.By Fairing (formerly EnquireLabs)
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We ask about ethnography with Allison Braund-Harris of Hardly.By Fairing (formerly EnquireLabs)
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A quick introduction to Question Authority, the marketing research show built to help DTC brands understand the art & science of questions.By Fairing (formerly EnquireLabs)
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Here we are again . . .By Scott Fins / Matt Bahr
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. . . until something comes out of it . . .By Scott Fins / Matt Bahr
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💩🔪By Scott Fins / Matt Bahr
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Thanks to software updates, the annoying host was automatically erased from this recording session . . . finally, technology to make all of our lives better !!!By Scott Fins / Matt Bahr
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Upgraded audio and post-production ?? Well.....sort of, maybe, somewhat kinda......not really 😕By Scott Fins / Matt Bahr
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So....great stuff happening, darlings. The Lost Tapes of History (with Scott Fins) https://podcasts.apple.com/us/podcast/john-and-his-anger-management/id1545914675?i=1000508280391By Scott Fins / Matt Bahr
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Uncelebrated Geniuses ♤♡◇♧ [BONUS] ~ some crap
7:02
7:02
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7:02💩By Scott Fins / Matt Bahr
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mist co-neck shuns . . .By Scott Fins / Matt Bahr
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like a stone . . .By Scott Fins / Matt Bahr
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start with a bark . . .By Scott Fins / Matt Bahr
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it continues . . .By Scott Fins / Matt Bahr
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Uncelebrated Geniuses - #26 (w/Jim McAleese)
1:06:46
1:06:46
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1:06:46Jim McAleese is the first guest co-host on the Uncelebrated Geniuses podcast.By Scott Fins / Matt Bahr
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Uncelebrated Geniuses ♤♡◇♧ [BONUS] ~ is this goodbye ? ? ?
4:43
4:43
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4:43Another free bonus . . . Uncelebrated Generosity !!By Scott Fins / Matt Bahr
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This is "Uncelebrated Geniuses #25" according to one of the hosts of this podcast and "207" if you ask that other guy.By Scott Fins / Matt Bahr
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Uncelebrated Geniuses - #24 (aka 206)
1:00:02
1:00:02
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1:00:02Matt's new mic is an asshole . . .By Scott Fins / Matt Bahr
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Potpourri Pancakes with Purple Potato PastaBy Scott Fins / Matt Bahr
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Is it 204 ?By Scott Fins / Matt Bahr
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The day after . . .By Scott Fins / Matt Bahr
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The positivity continues . . .By Scott Fins / Matt Bahr
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With 2021 just begun, the guys are making an effort to be more positive and they talk about what they hope to accomplish in the new yearBy Scott Fins / Matt Bahr
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The one when Matt is a douche, again!By Scott Fins / Matt Bahr
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Unfiltered, Unshaved Goof... Balls ! ! !By Scott Fins / Matt Bahr
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Uncelebrated Geniuses ♤♡◇♧ [BONUS] ~ The Staircase Hug/Boner Donor
6:59
6:59
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6:59you're welcomeBy Scott Fins / Matt Bahr
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WARNING: In the first six minutes of this episode, Scott Fins is extra douchey. This warning is to protect your ears from his loud/obnoxious/overblown mic technique tantrum. You've been warned !By Scott Fins / Matt Bahr
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Blah, blah, blah . . .By Scott Fins / Matt Bahr
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The lucky one!By Scott Fins / Matt Bahr
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Here comes another one!By Scott Fins / Matt Bahr
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Uncelebrated Geniuses - #11 (w/Amy Jans)
1:22:22
1:22:22
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1:22:22Amy Jans is our very first guest as well as GAPE-TV CEO !By Scott Fins / Matt Bahr
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Champagne darlings!By Scott Fins / Matt Bahr
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Where Matt bitches for a bit. What a surprise!By Scott Fins / Matt Bahr
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Download the app right now! Reaction video right here: https://youtu.be/Zg3THikImJsBy Scott Fins / Matt Bahr
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episode number seven follows number six and cums before number eight or maybe onto the curtainsBy Scott Fins / Matt Bahr
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Another slapsh of poetry! yes, slapsh.By Scott Fins / Matt Bahr
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"Some more intellectual fireworks just for you!" ~ José Elias "Plthhhhhhhhhh" ~ Random AssholeBy Scott Fins / Matt Bahr
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