show episodes
 
Marketing Signals is a measurement podcast dedicated to helping marketers navigate the complexities of attribution. Each episode delivers actionable insights on specific measurement strategies or explores timely topics in the space, equipping listeners with the tools they need to make data-driven decisions and optimize performance.
  continue reading
 
Artwork

1
Question Authority

Fairing (formerly EnquireLabs)

icon
Unsubscribe
icon
Unsubscribe
Monthly
 
Question Authority helps DTC brands and marketers absorb best practices (or break bad habits) in the art & science of questions... be it zero-party data, the qualitative layer, ethnography, surveys, behavioral science, or other types of market research. Powered by Fairing (formerly EnquireLabs): zero-party data at speed & scale for Ecommerce brands.
  continue reading
 
Artwork

1
49ersfangirlpodcast

49ersFangirl

icon
Unsubscribe
icon
Unsubscribe
Monthly
 
My journey as the 49ers Fangirl began on January 14, 1990. It was on that day that as a young girl, I traveled to San Francisco with my family for the 1989 NFC Championship game between the San Francisco 49ers and the Los Angeles Rams. A native Angeleno, I was rooting for the Rams. Then at some point, in the middle of the second quarter, I turned to my mom and said, “I love Joe Montana.” And that was it. I became a die-hard, gold-blooded Niner Faithful and never looked back. Tracy Sandler an ...
  continue reading
 
Loading …
show series
 
In this episode of Marketing Signals, Fairing CEO Matt Bahr speaks to Madan Bharadwaj, Founder and CEO of M^2. M^2 is a marketing and attribution community and marketplace that helps professionals learn how to challenge outdated attribution models and make more informed marketing decisions. With a background in data science, Madan sets himself apar…
  continue reading
 
In this episode of Marketing Signals, Fairing CEO Matt Bahr speaks to Andrew Covato, Founder and Managing Director of Growth by Science. Growth by Science is an ad tech and measurement consulting company helping advertisers draw better measurements from their data. Matt and Andrew discuss how Growth by Science builds their measurement stacks, the c…
  continue reading
 
In this episode of Marketing Signals, Fairing CEO Matt Bahr speaks with QRY CEO Samir Balwani about the benefits of brand tracking. Brand tracking helps businesses measure brand awareness and opinions on brands from the wider market. Combined with post-attribution survey data, brand tracking can help companies learn the characteristics that consume…
  continue reading
 
Loading …

Quick Reference Guide

Listen to this show while you explore
Play