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Break the Attribution Mold: Challenge Outdated Models to Drive Better Decisions

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Manage episode 484075539 series 3651918
Content provided by Matt Bahr. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Bahr or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode of Marketing Signals, Fairing CEO Matt Bahr speaks to Madan Bharadwaj, Founder and CEO of M^2. M^2 is a marketing and attribution community and marketplace that helps professionals learn how to challenge outdated attribution models and make more informed marketing decisions. With a background in data science, Madan sets himself apart with his pragmatic approach to attribution.

Madan and Matt discuss approaches to working with clients, common attribution myths, open source MMM tools, and more. Learn how to see past attribution trends and use data to understand how to better market your business.

Learn more about post-purchase surveys with Fairing: https://fairing.co/

Follow Madan on LinkedIn: https://www.linkedin.com/in/madanbharadwaj/

Learn more about M^2: https://msquared.club/

  continue reading

3 episodes

Artwork
iconShare
 
Manage episode 484075539 series 3651918
Content provided by Matt Bahr. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Bahr or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode of Marketing Signals, Fairing CEO Matt Bahr speaks to Madan Bharadwaj, Founder and CEO of M^2. M^2 is a marketing and attribution community and marketplace that helps professionals learn how to challenge outdated attribution models and make more informed marketing decisions. With a background in data science, Madan sets himself apart with his pragmatic approach to attribution.

Madan and Matt discuss approaches to working with clients, common attribution myths, open source MMM tools, and more. Learn how to see past attribution trends and use data to understand how to better market your business.

Learn more about post-purchase surveys with Fairing: https://fairing.co/

Follow Madan on LinkedIn: https://www.linkedin.com/in/madanbharadwaj/

Learn more about M^2: https://msquared.club/

  continue reading

3 episodes

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