Welcome to Brick and Mortar Visibility – the go-to podcast for studio business owners who want to stand out, scale up, and create the freedom they deserve. I’m Melissa Rose, a fellow studio business owner who knows firsthand that running a brick-and-mortar isn’t just about sales—it’s about building a legacy. Here, my guests and I dive into real, unfiltered conversations about what it actually takes to run and grow a thriving business—from building and leading a powerhouse team to creating a ...
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Ready to Grow? Level Up Your Studio Team with These Must-Do Moves
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16:54Hey there, studio owner. Let’s talk about something that can make or break your business—your team. Now, if you’ve ever hired someone, handed them a task, crossed your fingers and thought, “I hope this works out…”—this episode is for you. Because hope is not a strategy. In today’s episode, I’m breaking down the exact framework I use to onboard new…
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The 90-Day Studio Owner Challenge: Are You Ready to Level UP?
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20:43Ever feel stuck in your business—like you're showing up, doing the work, and still wondering… “Why isn’t this working?” Yeah, I’ve been there. In this episode, I’m pulling back the curtain on a challenge I gave myself: 100 days of going live. No script. No editing. Just one take, one minute, one daily nugget while walking each morning. What started…
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Studio Owners, This One’s for You: Cory Sterling on Reviews, Legal Docs & Freedom
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33:21You’ve got a studio to run, a team to manage, clients to care for, and the last thing on your list? Legal documents. 😅 But here’s the thing—we all tend to think “It’s fine… until it’s not fine.” And that’s why I brought today’s guest onto the podcast. Cory Sterling is the go-to legal expert for studio owners. Yoga, fitness, dance—you name it. He ge…
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Studio Season Tune-Up: 5 Google Visibility Fixes to Boost Trust This Summer
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13:16Summer might mean slower class counts and more beach days—but your Google visibility should still be working hard for you. In this quick, actionable episode, I’m sharing 5 simple ways to give your Google Business Profile and website a refresh that builds trust, improves SEO, and keeps new clients walking through your doors (even if your current one…
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16 Studio Lessons in 16 Years: Mistakes, Milestones & Marketing Truths
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30:11This week, I’m inviting you behind the curtain for a very real, very personal episode. As we officially wrap our 16th season at the studio, I’m sharing the 16 most powerful lessons I’ve learned from running a brick-and-mortar business—from the early hustle days to the now. The mistakes, the mindset shifts, the marketing wins, and the moments that c…
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Optimize Your Body. Grow Your Business. The New Path to Studio Success
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29:24Today’s episode is a little different—but oh-so-important. Because as business owners, parents, and partners, we don’t just want to show up… we want to perform at our best. And that means having the energy, clarity, and stamina to do it all—without burning out. Enter: peptides. I’m sitting down with a special guest — Andrea Olson, a deeply knowledg…
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Summer Slump Ahead? 3 Moves to Keep Your Studio Thriving
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20:46The sun’s out... and if you’re a studio owner, you know what that often means: Enrollment slows down. Buyers get flaky. Cash flow feels tighter than ever. But here’s the deal—your buyer hasn’t disappeared. They’ve just changed. They’re more hesitant, more distracted, and waiting until the very last minute to commit. If you’re feeling the summer slu…
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CFO Secrets to Growing Revenue, Paying Your Team, and Spending Strategically in Your Studio Business with Lauren Schoenfeld
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32:44Think making more money means hustling for more clients? Think again. 💸 In this week’s episode, I’m joined by the brilliant Lauren Schoenfeld—fractional CFO and founder of Active Core Consulting—who drops truth bombs on how to actually grow your revenue without piling on new clients (yes, you read that right). We dive into: ✨ How spending with inte…
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Are You Guilty of This Common Google Mistake? 1 in 2 Business Owners Are
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10:19Ever feel like your kids—or your customers—just don’t listen? In this episode, I’m sharing the #1 parenting tip that’s helped me stay consistent with my five kids (yes, five!), and how that very same principle applies to your Google Business Profile. I dive into: A real-life parenting moment (and why dishes matter) The power of consistency in paren…
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Boost Trust + SEO with Photos - Mastering Excellence with Your Google Business Profile
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16:25Want more clicks, customers, and credibility? It’s time to level up your Google Business Profile—starting with your photos. In this short and powerful episode, I’ll walk you through exactly how to use photos to build trust, boost SEO, and become the no-brainer choice in your community. You’ll learn: ✅ What types of photos to upload (and what most b…
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Create Even More Local SEO with Your Referral Program
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26:19Are You Missing Out on Local SEO? Create a Referral Program That Drives Business Spring cleaning isn’t just for your closets—it’s time to freshen up your marketing strategy, too! And if you’re not intentionally using referrals to drive your local SEO, you’re leaving money on the table. Referrals are the easiest, warmest leads you’ll ever get, but h…
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Brand Ambassador Playbook : 3 Ways to Boost Your Local Business
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24:11Running a brick-and-mortar business means juggling all the things—marketing, sales, customer service… oh, and actually delivering your products and services like a boss. But what if you didn’t have to do it all alone? Enter brand ambassadors—your secret weapon for getting your biz in front of more people without adding to your already overflowing t…
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The Harsh Truth: Why Only 1% Succeed in Business (And How to Join Them)
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26:00Success isn’t about luck—it’s about action. In this episode, I’m breaking down the 10 Rules for Success that have shaped my journey as a business owner. From taking radical responsibility to knowing your numbers, setting boundaries, and leading with kindness, these are the lessons that actually move the needle. If you’ve ever felt stuck, overwhelme…
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The Blog Blueprint: How to Write Posts That Actually Drive Sales
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15:04🎯 Stop Guessing: What to Write About in Your Blog Feeling stuck on what to blog about next? You’ve answered your most common FAQs, highlighted your services… but now what? In this episode, I’m sharing a powerful strategy that can take your blog (and your business) to the next level: Going deeper on your individual offerings. I'll walk you through: …
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Two Pieces of Advice You Must Hear if You're Contemplating Divorce
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11:33
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11:33🎙️ A Little Detour: Life, Business & The Advice I Give on Divorce We usually dive deep into all things visibility—Google Business Profile, SEO, and marketing strategies to get your business seen. But today, I’m taking a scenic route. I’ve been reflecting a lot on where I want Brick and Mortar Visibility to go in 2025. And as I take my morning walks…
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5 Simple Blog Hacks to Boost Visibility & Attract Clients
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11:33Ever feel like your blog posts are just sitting there, collecting digital dust? You’re not alone! In this episode, I share how to take those existing key word rich blogs and turn them into visibility magnets for your dream clients helping you grow your business. In this episode, I’m sharing 5 simple, powerhouse tips to make your blog posts work lon…
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Google is Deleting Our Reviews?! 😱 Here’s What to Do
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9:08Holy cats, Google—WHAT. THE. ACTUAL. 😡 If you’ve noticed your hard-earned Google reviews disappearing, you’re not alone. I’ve experienced it firsthand, and let me tell you… not cool. As business owners, we rely on those glowing five-star reviews to build trust, attract clients, and boost our visibility. The good news? Google is on it. They’ve promi…
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From Invisible to Unstoppable: Turning Business Setbacks into Comebacks
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21:06Ever feel like your business is stuck in a visibility slump? Maybe your marketing isn’t working, foot traffic is slow, or a competitor just opened nearby. It’s frustrating, but here’s the truth: your greatest setbacks are actually a setup for your comeback. In this episode, I’m sharing how to shift your mindset and take strategic action when things…
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Visibility Through Simplicity: A Golf Pro’s Journey to Leveling Up
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12:38We’ve all been there—staring at a cash flow crunch and feeling desperate to try everything to bring in revenue. But what if the secret isn’t doing more, but doing less with purpose? In this episode, I’m sharing an inspiring story straight from my Level Up Mastermind. One of our members, a golf pro, came to us overwhelmed, offering way too many serv…
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How to Build Trust, Credibility, and Authority That Sells
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16:55Have you ever wondered how to build trust, showcase your expertise, and dominate your local market? In this episode, we’re diving into the world of E-E-A-T—Experience, Expertise, Authoritativeness, and Trustworthiness—and breaking down how these principles can take your small business to the next level. I’ll share how Google uses E-E-A-T to evaluat…
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Profit First Wins: The Cash Car Milestone You Can Achieve Too!
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18:33Today’s episode is extra special because I’m sharing a personal milestone that’s been years in the making. 💥 I just bought my very first car… with cash! 🚗💰 As a small business owner, you know the struggle of managing cash flow. One minute you’re flush, the next, you’re wondering how to make it through the month. Sound familiar? Trust me, I’ve been …
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Kicking Off 2025 with Hot Leads & Smart SEO Strategies
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19:29Hey there, fabulous business owner! 🎉 It’s the start of 2025, and we’re diving straight into what matters most—attracting those dream clients and growing your biz! In this episode, I’m sharing my top tips on leveraging your Google Business Profile (GBP) to turn searchers into buyers with ease. Here’s what we’ll cover: Creating Irresistible Offers: …
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2024 in Review: The Question That Changes Everything
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15:30As the final episode of 2024 approaches, I want to leave you with one powerful question: What was the best decision you made this year? This simple yet profound question has been a game-changer for me, providing clarity and confidence about what truly needs to continue in my life and business. In this episode, I won’t be doing a "best of" recap or …
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SEO Meets Strategy: Joanna Sapir on Avoiding Burnout and Building Long-Term Client Relationships
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25:10If you’ve ever felt stuck in the hustle of chasing one-off clients or unsure how to transition from practitioner to empowered business owner, this episode is for YOU. 🎯 Today, we’re stepping away from SEO (don’t worry, your Google Business Profile is still thriving!) to welcome a returning guest expert, Joanna Sapir, who’s here to help you build a …
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Be the Business They Can Count On This Holiday Season - Mastering Excellence with Your Google Business Profile
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10:06The holidays are here, and while we’re decking the halls and sipping peppermint mochas, let’s not forget one tiny but mighty task that can make or break your customer experience: updating your Google Business Profile holiday hours. Why does this matter? Imagine someone racing to your store for a last-minute gift, only to find you’re closed. Or a st…
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How to Give (and Respond to) Exceptional Google Reviews Without Losing Them - Mastering Excellence with Your Google Business Profile
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15:58Google reviews are pure gold for any small business—they build trust, boost visibility, and help bring in more clients. But what about the art of giving an exceptional review? And what if responding to a glowing review leads to it being taken down? In this episode, inspired by a client’s recent Google review mishap, we’re diving into: How to leave …
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From SEO to Rebranding: Unlocking Big Potential for Small Businesses with Jim Heininger
27:31
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27:31You’ve nailed your Google Business Profile. Your SEO game? On fire. But now… things feel a little meh. Your marketing momentum has stalled, and you’re left wondering—what’s next? Enter Jim Heininger, aka The Rebrand Man. With over 30 years of experience working with powerhouse brands like P&G, McDonald’s, and Anheuser-Busch, Jim knows how to take a…
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Reflect, Reset, Reimagine: Your Annual Vision Blueprint
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17:13As we celebrate Thanksgiving here in the States, I’m filled with gratitude. Gratitude has become my foundation for abundance, shaping both my life and my business. My dad’s advice to “count your blessings, and you’ll be amazed” has stuck with me over the years, and it’s a practice I carry into every morning. This week is extra special because I’m c…
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Can’t Find Your Business on Google? Here’s What to Do -- Mastering Excellence with Your Google Business Profile
17:09
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17:09You’re doing all the things, yet your business isn’t showing up on Google? 🤔 Don’t panic—this episode is here to save the day. We recently tackled this very issue with a client and uncovered some juicy insights you need to know to keep your business the star of the local search scene. If you’ve ever searched for your business on Google or Maps and …
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Why SEO Strategy and Your Google Business Profile Aren't Enough - How to Level UP Your Business : Your Life
15:57
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15:57Ever wonder why 59% of shoppers research a product or service before they buy? Yep, it’s a big deal—especially with the busiest shopping season coming up! If you're not showing up on Google when buyers are ready to spend, you're leaving money on the table. But don’t stress—I’ve got you covered. Snag my FREE Google Business Profile workshop to learn…
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SEO vs. Networking: How to Be Found by Google, Remembered by People with guest expert Luke Wolf
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29:22SEO is amazing for getting you found when people don’t know who you are. But let’s be real – as local business owners, what we really want is to be the first name that pops into people’s minds when they need what we offer. That’s where the magic happens. Enter Luke Wolf – a mortgage lender who’s taken a totally different approach to becoming unforg…
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The Holiday Sales Playbook: Unlocking Your Best Black Friday, Small Biz Saturday & Cyber Monday
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20:58It’s here – my most popular episode of the year! 🎉 Ready to map out your best weekend of 2024? As brick-and-mortar business owners, we have an incredible opportunity to shine – especially during the Holidays. While big box stores focus on quantity, we deliver the kind of personal service they just can’t match. And if you’re the go-to spot in town b…
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Call Out the Obvious! Your SEO Strategy Can be That Simple!
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17:07Let's cut to the chase – who are you really talking to? You don't want everyone, and that's where SEO becomes your best ally in attracting exactly the right people. People crave feeling special and unique, part of something bigger. When you're crystal clear about who you serve and call out those distinctive qualities, you’ll have the perfect client…
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Turn Dusty Leads into Dollars: Secrets from CRM Expert Jason Kramer
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36:29Welcome to another episode of Brick and Mortar Visibility! Today, we’re diving into something that, frankly, a lot of business owners overlook. Do you ever find yourself focusing so hard on attracting new leads that you forget about the goldmine of people who’ve already raised their hands for your freebie or one-time offer? Those leads are just sit…
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Ready for a Storefront? 10 Must-Ask Questions Before You Commit
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26:17Ready to be the ONLY option in town? That’s exactly what we’re diving into today. And we’re literally talking about your store front! In this episode, we’re getting down to business—brick-and-mortar style. This was inspired by a recent strategy session with a super-smart business owner who’s considering investing in a store front. But before jumpin…
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Beyond the Holiday Hustle: Five Tips for End of Year Small Business Success
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28:09
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28:09Today, we’re hitting pause on SEO and Google Business Profile talk to dive into something even juicier—finishing this year on fire! 🔥 We’re stepping into the best quarter of the year, where many of us will see our businesses hit record revenues and profits. Exciting? Absolutely. Overwhelming? You bet. But what if we did things differently this time…
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The Truth About SEO: How Long Before You See Results?
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18:23Today, we're diving into another awesome listener question: How long does it take to see SEO results, and how do we know it’s working? Spoiler alert—SEO isn't an overnight fix, but how long should it really take? And more importantly, where can you find the proof? In this episode, we’ll cover three key spots to check on your SEO progress: where to …
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Google Reviews 101: Listener Q&A on What NOT to Do - Mastering Excellence with Your Google Business Profile
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10:59Today on the podcast, we’re diving into a listener question all about Google reviews! We know these reviews pack a serious punch—they boost your rankings, build trust with future clients, and can be repurposed across your marketing. But there are also some common mistakes to avoid. Tune in to hear the question and learn what not to do regarding Goo…
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Five Reasons Your Business Needs a Mastermind Group
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15:34We’re just days away from kicking off the final quarter of 2024—can you feel the momentum building? For me, this season is like my personal New Year. With the shift in seasons and the return to routine, it’s the perfect opportunity to dream big, refocus, and push toward those year-end goals. On today’s episode, we’re taking a break from our usual f…
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Bold Content, Big Results: Marcus Sheridan's 5 Keys to Winning Trust and Boosting SEO for Dance Studios
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30:16Are you effectively telling, showing, selling, and being human in your content creation in your marketing efforts? Marketing expert Marcus Sheridan believes these four pillars should guide your strategy. As the best-selling author of "They Ask, You Answer," Marcus's insights have been instrumental in shaping my success as a top-rated business owner…
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Create More Trust with this One Simple, Quick and Effective Tip for the Holiday Weekend
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10:32In this brief episode of Brick and Mortar Visibility, we're diving into a quick but crucial tip as we head into the holiday weekend. It's the perfect time for businesses to update their Google Business Profile. Not only does this simple action build trust with potential clients by showing accurate store hours, but it also signals to Google that you…
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The SEO Boost for Your Dance Studio: How Tracking Your Google Business Profile Drives Results
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15:17In today’s episode, we're diving into one of the most crucial aspects of your local business's online presence—tracking your Google Business Profile. I'll walk you through the essentials of monitoring your GBP using the dashboard and why this is vital for your SEO success. By the end, you'll understand the importance of consistent tracking and how …
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"Great Job" doesn't create Great SEO. Let's get our Reviews to Create Killer SEO so more and more people can find you first!
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14:24All right, so you've received a Google review. It's filled with valuable keywords about who you are, why they chose you, and what service you provided. Now, let's optimize it. We want your review to work for you, not just on your Google Business Profile but across all platforms. In this episode, I'll explain what to do based on your current busines…
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SEO Success & Inbox Triumph: Ensuring Your Emails Reach the Right Audience with Nicolas Toper
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31:52This episode might boost your profits quicker than anything else! We all know the importance of email in business, but what if your perfectly crafted emails land in spam folders? When your SEO is stellar, you’ll get many inquiries. Great, right? But what if your excellent customer service emails aren’t reaching potential clients? That’s why I’m thr…
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Why Responding to Google Reviews is Crucial for Your Dance Studio's SEO and Reputation - Mastering Excellence with Your Google Business Profile
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10:45Welcome back to Brick and Mortar Visibility! In today’s episode, we’re diving into the significance of responding to Google reviews and how it can impact your brick and mortar SEO and reputation. While there's no hard and fast rule on how quickly you should respond, the importance of timely and thoughtful responses cannot be overstated. Featured Po…
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Need More 5 Star Google Reviews? Craft Exceptional Client Experiences Consistently with Samantha Irwin and Watch Your Google Reviews Soar
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42:34On this podcast, we discuss how to create excellent SEO by optimizing your Google Business Profile and writing blogs that both Google and your perfect clients love. But let’s dive into the nitty-gritty: Did you know that 91% of unhappy customers won't do business with you again? However, if you resolve their complaint in their favor, 70% will retur…
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You want great SEO for your Dance Studio? Do not batch your blogs. Top reasons why consistency trumps quantity.
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9:15Welcome back to Brick and Mortar Visibility! In today's episode, we're diving into the world of SEO, Google Business Profile optimization, and blogging for your dance studio. A listener recently asked a fantastic question: "Is it better to post five blogs at once or stagger them?" Join me as I answer this question and explain why the timing of your…
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So You Want to Use Your Name as Your Domain - Make Sure You do This for SEO Domination
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10:38This episode comes from a listener who wants to start a second business as well as my personal experience. Here's the conundrum: Should you use your current URL and have a separate landing page for the second business? Or should you or have a second URL? And if you have that second URL, can it be your name? There's a lot there. And the answer might…
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Leveraging Relationships for Business Growth: Beyond SEO and Google Strategies with Racheal Cook of The CEO Collective
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44:37Welcome back to Brick and Mortar Visibility! Normally, we dive deep into the world of SEO and optimizing your Google Business Profile. But this week, as we celebrate our freedom in America, we’re shifting gears to focus on creating a business and life you love. In this special Independence Day episode, we’re thrilled to sit down with a guest who ha…
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Boost Your Website's SEO for Multiple Dance Studio Locations: Top Tips Revealed!
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21:51Welcome back to another power-packed episode of Brick and Mortar Visibility! This week, we’re diving into a hot topic that’s crucial for any dance studio with multiple locations or service areas. If you’ve ever wondered how to make your website stand out in local searches and attract more students from different areas, this episode is tailor-made f…
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