Artwork

Content provided by Melissa Rose and Melissa Rose - Business Coach for Studio Businesses. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melissa Rose and Melissa Rose - Business Coach for Studio Businesses or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

From SEO to Rebranding: Unlocking Big Potential for Small Businesses with Jim Heininger

27:31
 
Share
 

Manage episode 453195146 series 2982175
Content provided by Melissa Rose and Melissa Rose - Business Coach for Studio Businesses. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melissa Rose and Melissa Rose - Business Coach for Studio Businesses or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

You’ve nailed your Google Business Profile. Your SEO game? On fire. But now… things feel a little meh. Your marketing momentum has stalled, and you’re left wondering—what’s next?

Enter Jim Heininger, aka The Rebrand Man. With over 30 years of experience working with powerhouse brands like P&G, McDonald’s, and Anheuser-Busch, Jim knows how to take a business from stuck to soaring. As the founder of The Rebranding Experts, he’s on a mission to show businesses how rebranding isn’t just a marketing move—it’s a game-changing growth strategy.

In this episode, Jim spills the tea on:
✨ How to know when it’s time for a rebrand (or just a refresh).
✨ The step-by-step strategy that turns rebranding into a jetpack for your business.
✨ Real-life examples of businesses that rebranded right—and what you can learn from them.

Whether you’re dealing with a shift in ownership, a new mission, or just feeling like your brand needs a serious facelift, Jim’s wisdom will help you make smart, strategic moves that set you up for long-term success.

Marketing is tough, but it doesn’t have to feel like a grind. Let’s make sure your brand works as hard as you do.

Tune in now and get ready to transform your business!
https://www.rebrandingexperts.com/
Jim Heininger on LinkedIN

Your GO-TO Link for all Melissa Rose-related things: Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and my list of must reads.

Love today’s podcast? 🙌

  1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
  2. Leave us a rating and review on Apple Podcast!
  3. Also, if you haven’t done so already, follow the podcast.

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.
Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

  continue reading

271 episodes

Artwork
iconShare
 
Manage episode 453195146 series 2982175
Content provided by Melissa Rose and Melissa Rose - Business Coach for Studio Businesses. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melissa Rose and Melissa Rose - Business Coach for Studio Businesses or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

You’ve nailed your Google Business Profile. Your SEO game? On fire. But now… things feel a little meh. Your marketing momentum has stalled, and you’re left wondering—what’s next?

Enter Jim Heininger, aka The Rebrand Man. With over 30 years of experience working with powerhouse brands like P&G, McDonald’s, and Anheuser-Busch, Jim knows how to take a business from stuck to soaring. As the founder of The Rebranding Experts, he’s on a mission to show businesses how rebranding isn’t just a marketing move—it’s a game-changing growth strategy.

In this episode, Jim spills the tea on:
✨ How to know when it’s time for a rebrand (or just a refresh).
✨ The step-by-step strategy that turns rebranding into a jetpack for your business.
✨ Real-life examples of businesses that rebranded right—and what you can learn from them.

Whether you’re dealing with a shift in ownership, a new mission, or just feeling like your brand needs a serious facelift, Jim’s wisdom will help you make smart, strategic moves that set you up for long-term success.

Marketing is tough, but it doesn’t have to feel like a grind. Let’s make sure your brand works as hard as you do.

Tune in now and get ready to transform your business!
https://www.rebrandingexperts.com/
Jim Heininger on LinkedIN

Your GO-TO Link for all Melissa Rose-related things: Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and my list of must reads.

Love today’s podcast? 🙌

  1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
  2. Leave us a rating and review on Apple Podcast!
  3. Also, if you haven’t done so already, follow the podcast.

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.
Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

  continue reading

271 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play