The U.S. of N/A podcast series is about the people and places putting non-alcoholic drinks and related alcohol-alternatives on the map, one crafted sip at a time. In each episode we'll sit down with founders who are helping raise the quality, profile, and accessibility of non-alcoholic beer, wine, spirits, and THC infused drinks. Brought to you by N/ATION Collaborative, LLC.
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Takeaways From The Craft Brewers Conference and BrewExpo
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16:55Is the craft brewing industry in serious decline, or just in a state of transition to what it may look like tomorrow? We traveled to Indianapolis for the 2025 Craft Brewers Conference and BrewExpo to get answers to that, as well as to better understand the broader landscape of beverages, including THC and non-alcoholic beer. Interviewed in this epi…
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Building A World-Class Bitters Brand Through Community
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41:04After a hospitality career that included stops at some of the most exclusive brands in hospitality, Ian Blessing is no stranger to world-class food and beverage experiences. In this episode, we sit down to talk about how he and his wife, Carly, have built a unique, handcrafted product set around non-alcoholic bitters, a category that lends itself p…
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Unlocking Hemp's Potential In A Shifting Landscape
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33:27It's been quite a year in the U.S. hemp market, which is still just getting started. The explosion of hemp-derived THC/CBD beverages has, not surprisingly, collided with regulations that have come fast and furious at the state level. In an effort to make sense of it all we sat down with David Spang, Founder of Coastal Green Wellness, a hemp/CBD ret…
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Little Beer V: Celebrating Low-Gravity Drinking
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14:09Craft beer's evolution includes a spectrum of new and mindful choices. This episode captures the vibrant atmosphere of the fifth installment of Little Beer, a festival held in Duluth, Georgia celebrating lower-gravity brews such as English Ales and Lagers. In this bonus episode we chat with industry leaders there who understand the need for a full …
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From Kentucky Bourbon Country To Your Home Bar: The Spiritless Story
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24:57The origin story of Spiritless begins deep in Kentucky Bourbon country, where the trio of co-founders initially bought large quantities of Old Forester at their local Total Wine, while enlisting the services of a sump pump to help power their early experiments. Alongside her two other co-founders, Lauren Chitwood's brand journey dates back to befor…
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The Mindful Merlot: Navigating Low And No Alcohol Wines
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33:15While the non-alcoholic beverage space is booming, the low and no-alcohol wine category has had its own unique set of challenges. This episode features an in-depth conversation with Brandon Joldersma, CEO of Surely, and the Founder/CEO of Arlow, two brands at the forefront of this emerging space. In our discussion Brandon shares his candid thoughts…
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Bridging The Cannabis Divide Toward A Sustainable Future
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38:41While the hemp-fueled THC beverage category may be just getting started, it's been a more complicated path for an over-arching industry still waiting on perceptions and legislation to catch-up with consumer preferences. Today's episode features a sit down with Ricardo Baca, named one of the 7 Most Powerful People In America's Marijuana Industry, an…
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Lowcountry Dry Fest: Redefining Wellness & Community
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19:13As mindfulness and moderation in drinking continues to become a bigger thing, so too are festivals that celebrate discovery in the non-alcoholic world, along with finding holistic wellness and community. In this bonus episode we recap our visit to Bluffton, South Carolina for the first-ever Lowcountry Dry Fest. Hear from the three principals behind…
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Built To Last: Athletic Brewing's Foundation Of Quality And Culture
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38:36While Athletic Brewing may today be known as one of the fastest-growing breweries the craft beer industry has ever seen, its origins were more deliberate and intentional, with a rollout strategy that stayed local for as long as possible. Bill Shufelt's founder story goes back nearly a decade, and in those early years he carefully constructed a foun…
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Branding and Bootstrapping: The Story of Busty Lush
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35:51Entrepreneurial from a young age, Busty Lush founder Laurel Harrop has always been open to trying something new. Little did she know when starting a successful lighting recycling business that her next venture would involve creating a stylish icon of the non-alcoholic drinking movement. In our conversation, we talk with Laurel about a number of top…
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How many beverage companies started by making their product in a 53' tractor trailer that traveled the country? That was the question we asked ourselves upon hearing the origin story of the Wynk THC-infused seltzer brand, which initially competed in the state-by-state regulated cannabis industry. In our conversation with co-founder and CEO Angus Ri…
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In a category still getting its footing in the consumer consciousness, creating a perfectly flavored cocktail infused with THC/CBD is a task with many layers to it. So explains today's guest, Ben Kennedy, who along with his wife Kristen founded Fable Libations, a Denver-based brand in the growing hemp-derived beverage space. In our conversation Ben…
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Asheville's NoLo Charts A Sobering Climb From Helene's Devastation
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31:59How can a mountain town, hundreds of miles from the ocean, be expected to defend itself from a major hurricane? That's what the residents of Asheville, North Carolina and the surrounding Blue Ridge mountains had to be asking themselves on Friday, September 27th, the day Hurricane Helene took a devastating path through the region. In this episode we…
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Cannabis Beverages: Growing A House Of Brands
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30:08Cannabis beverages have exploded in the market, not coincidentally just as consumer preferences seem to be shifting away from alcohol. In today's episode we're joined by Lehua Brands CEO Sierra Elaina, herself a veteran of the alcohol industry having formerly held key leadership roles in sales and marketing for Diageo. In our conversation we talk a…
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If you've enjoyed an American craft beer over the last few decades, you've benefited from the efforts of our guest today. Keith Villa founded Blue Moon Brewing Company for Miller Coors back in 1995, which would of course become an iconic brand that helped usher in a new era of craft beer that we know today. His trailblazing efforts in craft beer di…
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The state of the (NA category) is strong, and getting stronger. Today's episode has a bit of a "state of the industry" feel to it, as I'm joined by Laura Silverman, founder of Zero Proof Nation, one of the most authentic voices in the non-alcoholic beverage movement. In our conversation we first talk about her advocacy in the space, and how much ha…
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Hop Politics: The Evolving Business Of Beer
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34:37"The good news for beer is beer is a non-partisan issue." So proclaims this week's podcast guest, Brian Crawford, President and CEO of The Beer Institute, a Washington DC based trade association representing the interests of the industry primarily at the federal level. In our conversation we talk about the growth of non-alcoholic beer, including ho…
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Crafting A Non-Alcoholic Brewery For The Long Haul
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31:56The phrase, "slow and steady wins the race" could easily apply to Portland, Maine's Kit NA Brewing. In a category largely defined by rapid growth and headlines around the ramifications of younger consumers not drinking like their older counterparts, this New England brewery has set out to build a brand that's built to last, with a focus on the prod…
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Creating A Dad-Powered Moderation Movement
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24:33It all started with two forty-something friends exchanging texts, and suddenly realizing they both were mixing NAs with full-strength beers for a blended ABV at the same time. In our latest podcast episode, we chat with Dad Strength Brewing co-founder Ryan Kutscher on defining a new NA-adjacent category of low-alcohol beers, how NA played a role in…
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Building An NA Brand Through Partnerships & Community
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34:39Ted Fleming has been in the adult non-alcoholic beverage category since 2013, before many were even thinking about it. He founded Partake Brewing in 2017, but four years prior had launched one of the world's first online non-alcoholic e-commerce stores. Since that time, he has steered the Partake brand through an accelerated period of growth, and m…
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The Science Behind The Suds: Pulling Back The Curtain On A Nascent Industry
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41:39Non-Alcoholic beer is basking in the glow of incredible growth and significant improvements in quality and taste, but challenges that could threaten its trajectory remain. In our most technical episode to date we're re-joined by Reducaholic's Tyler McMahon, who helps us break down some of the most important questions facing the young category, such…
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Forging An Inclusive And Sustainable NA Community In The Steel City
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45:05We travel to Pittsburgh, Pennsylvania for this episode, and sit down with the co-owner of Two Frays Brewery, Mike Onofray, and the owner of The Open Road, Mel Babitz. The two businesses have forged a partnership with a series of unique collaborations that have helped bring non-alcoholic beer and beverages to their Pittsburgh community. In our conve…
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From Prairie To Planet: How Go Brewing Reset Their NA Sights
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35:50In the second stop of our summer road trip series, we take a visit to Naperville, Illinois, home of the taproom and brewery for Go Brewing, and sit down with Co-Founder and CEO, Joe Chura. The brewery has been on a whirlwind of growth since launching from Joe's garage two years ago, and we get his perspective on why he started an NA brewery, his ph…
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Propelling The NA Revolution From America's Heartland
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43:36Residing in one of the smallest markets in the country currently supporting an AF bottle shop, Lafayette, Indiana's Generation NA has become a leader in the non-alcoholic beverage movement. In this episode, owner Rob Theodorow shares his founder story, including who is primarily coming into the store, and how each generation has its own expectation…
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Non-Alcoholic Beer In The Windy City: Prelude To A Road Trip
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24:32In this episode, we sit down with Chicago craft beer savant turned podcaster, Dave Zalatoris, host of the popular Chicago podcast Beer In Front (part of the OddPods Media Network). In our conversation we talk about the craft beer scene in the Windy City, how N/A fits into that vibe, as well as Dave’s thoughts on how non-alcoholic options there are …
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Non-Alcoholic Beer Notebook: Finding Good N/A Options In The Wild
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27:09In this Notebook episode we sit down with our friend Chi Jennings, known on Instagram as mysoberaflife, a fervent fan of non-alcoholic drinks of all stripes. We talk about her strategy for finding N/A beverages while traveling, her thoughts on Chicago's Pilot Project Brewing, favorite non-alcoholic retail spots in NYC (who knew bodegas were such a …
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Decoding The Dry Beer Movement: Launching An N/A Brand Around The Consumer
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24:33In this episode we sit down with Momentum Brewery and ProofNoMore’s co-owner Lars Dahlhaus to better understand the non-alcoholic beer category, where it may be headed, and how he’s working to build a brand around the ‘why’ and ‘where’ consumers are drinking the product. As the category continues to mature, understanding these motivations will be c…
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Everything in Moderation? The Intersection Of Craft N/A & Little Beers
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25:37We set out to explore the middle ground between N/A and the big, boozy imperials and extra-hopped beers that helped make American craft beer famous, and figure out if it offered any clues as to where non-alcoholic beer could be headed. While IPAs and the like aren’t going anywhere, in the traditional brewing world there’s undoubtedly been a movemen…
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Non-Alcoholic Beer Notebook, With The Modern Substitute
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25:16In our first N/A beer notebook episode, we're joined by Myles Faulkner of The Modern Substitute, an informative newsletter featuring weekly recommendations of N/A beers, wines and spirits. In this episode Myles and I talk about the rising non-alcoholic scene in the Pacific Northwest, expansions with Partake Brewing and Kit NA Brewing, a quick dive …
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Why Your Local Brewery Will Be The N/A Revolution's Next Catalyst
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34:59While thus far the non-alcoholic brewing space has been dominated by Big Beer, Athletic Brewing, and dozens of other N/A-only brewers, the N/A movement is now showing up in local breweries around the country. In this episode we chat with our friend Tyler McMahon of Reducaholic on what's happening in this important part of the category, which brewer…
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Can Asheville's Growing N/A Movement Tap Into Its Craft Brewing Success?
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52:20In our first-ever N/ATION road trip, we headed to the mountain mecca of craft beer in the east, Asheville, North Carolina. In this two-part episode we first chatted with Jason Pedrick, owner of NoLo, Asheville's non-alcoholic bottle shop that was the first of its kind to open in the Southeast in 2021. In our conversation Jason gave us his perspecti…
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Johnny Atmosphere & The Psychology Of Non-Alcoholic Drinking
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26:44In our inaugural episode we sit down with Atmosphere Brewery's Jonathan Zimmerman, known in some circles as Johnny Atmosphere, who shares his founder story around why he decided to launch a 0.0% ABV N/A beer brand in partnership with a 400 year-old German brewery, and how a silver sequin jacket and hat have become the perfect accessories to making …
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