))
The Mindful Merlot: Navigating Low And No Alcohol Wines
Manage episode 469796853 series 3552843
Content provided by N/ATION Collaborative, LLC, N/ATION Collaborative, and LLC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by N/ATION Collaborative, LLC, N/ATION Collaborative, and LLC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
While the non-alcoholic beverage space is booming, the low and no-alcohol wine category has had its own unique set of challenges. This episode features an in-depth conversation with Brandon Joldersma, CEO of Surely, and the Founder/CEO of Arlow, two brands at the forefront of this emerging space. In our discussion Brandon shares his candid thoughts on the low-alcohol wine category he's trying to help create, explaining the potential he sees for its future compared to the fully non-alcoholic side. We dive into the specific wine styles that are resonating with their consumers, and unpack the demographics driving this shift toward healthier drinking habits. We also try and tackle the crucial question of how the wine industry can better connect with Gen Z, a generation that is reshaping traditional wine consumption overall, or even if it should. Lastly, we explore the broader movement toward mindful drinking and a greater focus on wellness, the effects of which are felt across the full spectrum of wine.
Mentioned in this episode:
32 episodes
Share
