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The Six Figure Personal Stylist Podcast

Nicole Otchy - The Styling Consultancy

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The styling consultancy is the first "stylist only" business consulting firm dedicated to making personal stylists like you into 6-figurecreative CEOs. We’re dedicated to pioneering a new category of badass, wealthy industry shifting stylists who run businesses that are ridiculously fun, have dreamy AF clients, and are making so much predictable monthly income, saving items in your The Real Real cart instead of checking out right away becomes a thing of the past. Everything is about to chang ...
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Are you an image consultant or color analyst who feels stuck in a cycle of undercharging, overworking, and watching clients walk away after one appointment? Perhaps you consistently meet your client numbers but still struggle to reach your revenue goals without burning out. So why does it feel impossible to achieve that dream of a profitable but su…
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Many transformational stylists struggle to attract clients who are truly ready for real transformation. Whether you’re just starting or you’re already making six figures, you can still feel stuck, burnt out, and like you’re constantly chasing new clients who aren’t truly aligned with the depth of your work. So how do you transform your marketing an…
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You can’t just step into the world of transformational styling as a newbie and expect success. You need to build up business experience first, and your best route to doing so is starting as a transactional personal stylist. But if you want to transition into a transformational stylist, how do you put yourself in the best position for success? In th…
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“What type of personal stylist do you want to be?” That’s the question I posed on the show a few weeks ago when I defined the three types of personal styling. Now I’m going to further define two of the ones I outlined, transactional and transformational styling. So, let’s kick off this transactional vs transformational styling series and dive a lit…
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Have you ever given yourself space to think about how you want to show up as a stylist? People (including stylists) often get different types of stylists mixed up. The way many in the industry tend to market themselves only contributes to that confusion. However, each kind of personal styling has its own hallmarks, limitations, and skill sets. I’ve…
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Some personal stylists make running a business look easy. Gab Saper is one of those people, but what makes her business look effortless now is everything she had to shift to get here. Over the last few years, Gab has refined her systems, clarified who she really wants to work with, and made changes behind the scenes that helped her feel like a true…
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You’re showing up. You’re posting content. You’ve got offers you believe in. But the momentum you expected still isn’t there. Before you change your services or redo your content plan, ask yourself this. Is your marketing actually saying something real, or are you just saying what feels safe? In this episode of The Six Figure Personal Stylist Podca…
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Consumer spending patterns are shifting. While we're not technically in a recession as of May 2025, discretionary spending has slowed by $2 billion month-over-month, and people are becoming more cautious with their purchases—even when their bank accounts remain healthy. If you've noticed it's been harder to sign clients lately, you're not imagining…
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Ever had a sales call that felt like magic? The client was quoting your content, totally lit up, and seemed like they were ready to sign. And then, they vanished or said, “No.” That ghosting gut punch can shatter your confidence, but it’s not a reflection of failure. In this episode of The Six Figure Personal Stylist Podcast, I talk about why these…
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There is deep humanity at the heart of transformational styling work. It can be a healing mechanism during some of the most difficult times of your life. After the passing of their daughter and sister Amber, the mother-daughter duo Brenda and Kyla Rose realized the role that image plays in helping you make it through grief. In honor of and inspired…
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Are you getting ghosted on sales calls and attracting hesitant clients? The culprit might be a seemingly small detail with enormous ripple effects on your business: how you talk about your sales call in your marketing. If your website or social media uses vague, "cutesy" language for booking, you might be unintentionally repelling your ideal client…
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Do you assume summer will be slow for your styling business and plan accordingly, by pulling back, logging off, and hoping things pick back up in the fall? For too long, stylists have accepted the myth that summer is a "slow" season. But it’s really a self-fulfilling prophecy born from a lack of foresight and strategic planning. So here’s your wake…
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Have you invested in business coaches and marketing experts, yet still feel like consistent, high-end clients are out of reach? You’re not the problem. But there is one. There’s a hidden blind spot in the coaching industry that’s quietly stalling the momentum of personal stylists. Most people don’t even see it coming. In this episode of The Six Fig…
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Do you ever feel like you're constantly failing someone—your business, your kid, yourself? If you're a personal stylist trying to grow a business and raise a family, you're not doing it wrong. You're just working off a blueprint that was never designed for the life you're actually trying to build. In this Mother’s Day episode of The Six Figure Pers…
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As a successful stylist, you might hit a surprising (and rarely talked about) point in your business: everything looks like it’s working—you’re booking clients, hitting your income goals—but behind the scenes, you’re bored, disconnected, or even dreading your own marketing. If that sounds familiar, you don’t need to start over. You’ve simply outgro…
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Positioning isn’t just about what you do. It’s also about how and why you do it. Last week, we laid the groundwork for identifying your ideal client. Now let’s build on that foundation and explore how your unique perspective shapes your reputation and attracts high-ticket, high-trust clients. In the second part of our positioning series on The Six …
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Many talented personal stylists who struggle aren’t doing so from a lack of skill. They might not be connecting with the clients they actually want to work with, even if they are signing on clients. If that’s you, the missing piece between where you are in your styling business and where you want to go may lie in a lack of clear positioning. So let…
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“How do you create content that feels like you are talking directly to me?” That is the #1 question I get asked by clients and on sales calls on a weekly basis. Instead of celebrating the first anniversary of this podcast with a clip show episode highlighting favorite moments, I’ll be pulling back the curtain on how it seems like I’m (as one client…
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Are you relying on external agencies or individuals to handle crucial aspects that grow your styling business? Many stylists (and entrepreneurs of all types) think they can merely delegate their way to success instead of building expertise and a genuine connection with clients. But it feels a bit like hiring someone to wear your dream outfit which …
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You’ve probably heard about the importance of “living your values,” personally and professionally. While this isn’t often discussed in the personal styling industry, it’s critical if you want to build a brand that stands out, attracts your ideal clients, and makes a lasting impact. But you might find the idea of living your values in your styling b…
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Do you ever feel like you're constantly trying to convince potential clients that investing in styling is worth it? The truth is, the highest-paid stylists aren’t just great at putting together outfits, they’ve positioned themselves as trusted advisors and thought leaders. In this episode of The Six Figure Personal Stylist Podcast, I’m breaking dow…
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With so much marketing information at our fingertips, you have to be really discerning as an entrepreneur. There’s a lot of outdated stuff or just plain old bad or irrelevant advice you need to be aware of and gut-check yourself, even if it goes against so-called established business wisdom. For instance, I’m sure you’ve been cautioned against givi…
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Are you trying to solve a problem that isn’t actually relevant to your business right now? Every stage of business comes with its own set of challenges—no matter how long you’ve been a stylist. But when you focus on the wrong problems at the wrong time, running your business gets harder, and self-doubt creeps in fast. In this episode of The Six Fig…
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How does running your styling business actually feel day to day? Because here’s the thing, how you feel about your business shapes the actions you take, the money you make, and whether you actually enjoy the work you’ve built for yourself. If your business looks successful on the outside but doesn’t feel fulfilling on the inside, it’s time to chang…
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Feeling stuck is a universal experience for all business owners, even established ones with over 20 years of experience. It’s never too early or too late to invest in mentorship to help get you unstuck. Yet, many entrepreneurs never take that plunge and either remain stuck or choose the difficult and long road of figuring it out the hard way. If yo…
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Does it seem like you can’t get ahead in your business, no matter what? If your efforts aren’t leading to more clients and revenue despite the investments you made or what you’ve done, the problem might be the way you think about your business. In order for plants to flourish and survive, they need the right ecosystem in place to help them thrive. …
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We’ve all felt like we’ve had imposter syndrome at some point. Yet, because it’s such a popular topic to talk about, the true meaning of it often gets distorted. It’s gotten to the point where sometimes what you think is imposter syndrome is really something else. In this episode of The Six Figure Personal Stylist Podcast, you’ll get a crystal clea…
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Do you feel stuck everywhere in your business and wonder how you can ever get to a point of thriving with six-figure earning potential? Then you’ll have a lot in common with Brigitta Catinean, a personal stylist in Canada who hit a turning point two years into her business. She felt unsure about her audience, her services, her content, and her pric…
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It’s easy to get stuck in an endless cycle of overhauling your business in pursuit of more profits. This doesn’t just apply to personal stylists, either; business owners across all industries can fall prey to this. But why do entrepreneurs do this, and how do you break the cycle and have sustainable growth with small changes instead of huge shifts?…
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Have you made an investment in the past that ended up being a big disappointment? It can make you shy to leap into the next opportunity that presents itself. That’s not just true for you as an entrepreneur, but also for your potential clients who’ve had previous bad experiences with other stylists, prolonging the time it takes for you to close the …
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Are you a stylist looking to level up but feeling overwhelmed at the gap between where you are right now and where you want to be? Sometimes, just hearing about how someone else’s journey in bridging that kind of gap can help change your beliefs about what’s possible for you, too. Meet Molly Hudson of The Wardrobe Editor. She’s a client who transfo…
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Are you ready to ditch the fear and embrace a sales strategy that feels authentic? Whether you struggle with sales calls or are just ready to level up, let’s hone in on what could be the game-changer for your success next year! You’ve spent the last few episodes exploring key areas of your business, from your business model to your marketing strate…
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Something’s not clicking. You’re putting in the work showing up on social media, sending out your newsletter, and growing your audience consistently (even if it’s slow progress). Yet, your efforts aren’t translating into booked clients. So why is there this gap between your marketing and the sales it’s supposed to generate? In the third episode of …
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Does your pricing reflect the level of depth and value of the services you’re offering? Like many personal stylists, this issue probably hits close to home for you because you’re often left wondering if your pricing is right or if your services are setting you up for long-term success (preferably without burnout). In part two of this Profit Power M…
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Are you working the way you truly want to as a personal stylist? With the new year right around the corner, we’re launching a special series designed to help you assess the health of your personal styling business. Over the next few weeks, we’ll dive into key areas for a business audit, starting with your business model. In this episode of The Six …
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You’ve been in business for a while now, but suddenly notice something that has you confused. You aren’t attracting sales like you used to. Maybe you’re even struggling to get any sign-ups at all. So where have all the clients gone?! It’s easy to point the finger at your marketing as the culprit when it might not be. But your marketing approach mig…
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Authenticity can help you find your voice and serve as this anchor to help you get through the self-doubts you experience as a personal stylist. My client Brianna Lamberson had to tap into something authentic inside herself to discover her market. And once she did, she couldn't believe how simple it was all along! Brianna has taken a unique path to…
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You have a business, and it needs to be treated like one. That’s a mantra that not only do my special guests Megan Wright and Kaitlin Oran live by as entrepreneurs, but they want personal stylists to realize this about their business, too. Megan and Kaitlin are the founders of Nove, a software platform that helps stylists monetize their work and sc…
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Let’s be real—if you’re a personal stylist and a business owner, you’ve definitely been hit with shiny object syndrome. It's difficult to focus on what matters when growing your business when new ideas keep popping up. That rush of excitement when a new idea strikes, and you can’t help but start dreaming about how amazing it’ll be. Maybe you even g…
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Four factors that will impact your business results as a personal stylist more than anything else. Many people avoid talking about them. But if you don’t overcome them, then no strategy, pricing structure, certification, trend, or business formula will help you. In this episode of The Six Figure Personal Stylist Podcast, we’ll dive into a topic tha…
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Are you attracting clients who consistently try to cut corners in your process, are uncommunicative, or perhaps overcommunicate and constantly call or text about trivial things? Having non-ideal clients can be a super frustrating experience! But there are definitely things you can do to get more of the right type of client. In this episode of The S…
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New marketing efforts give you, at best, a 20% chance of landing a sale. But with established clients, your chances of a repurchase go up to 60 or 70%...as long as they’re happy with your services. These clients are the key to repeat business and a six-figure income, but you have to give them a six-figure experience to match. In this episode of The…
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As a personal stylist, you have expertise and the ability to transform lives, so why do you hesitate when it comes to pricing your personal styling services? Your pricing should go beyond simply calculating the cost based on the number of clients you want and your desired income. It needs to illustrate an understanding of your true value as a perso…
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Want to know the real secrets of successful stylists who are killing it in right now and achieving consistent six-figure incomes? If you think it’s just rooted in strategic actions, think again! In this episode of The Six Figure Personal Stylist podcast, you’ll gain valuable insights into the behaviors and mindset that distinguish high-earning styl…
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Are you an established personal stylist seeking to revitalize your business? I’m offering a comprehensive coaching course designed specifically for you! The Income Accelerator program is about to open again soon, and this is the last call for you to get on the waitlist today. But what’s the program all about, and why should you join? In this episod…
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Do you think of yourself as a perfectionist? If so, you might be letting it hold you back and hide the personal stylist potential within you without even knowing it! With over two decades of experience, Kristen Cain’s journey as an established stylist is an inspiring one. Like many, she started in retail before eventually establishing her own busin…
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Do you believe the key to success in your styling business lies in the latest marketing tactics, hashtags, and hooks? It’s a common misconception to think that your marketing is your problem, when that’s not necessarily the case. Rather than get caught in the whirlwind of tactics, let’s focus on what the real problems might be. In this episode of T…
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The 2020 pandemic revolutionized the personal styling industry in ways that many have yet to fully comprehend. As the world shifted dramatically, so did consumer behaviors and industry standards, which have now created a new landscape that personal stylists must navigate. I want to provide you with some essential insights into adapting business str…
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Many stylists enter new client relationships, hire consultants, or start new marketing strategies with high hopes, only to find that things don’t turn out as expected. The disappointment that follows can be overwhelming, leaving them stuck in a cycle of frustration and missed opportunities. You can transform these experiences by embracing true acco…
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Are you afraid of technology taking over and leaving your personal styling business in the gutter? There’s this misconception that AI and styling apps are detrimental to personal stylists. While this technology is part of the evolving landscape of our industry, you can not only still thrive, but are actually more important than ever for providing v…
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