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How to Have Your Best Summer In Business
Manage episode 484193660 series 3565276
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Do you assume summer will be slow for your styling business and plan accordingly, by pulling back, logging off, and hoping things pick back up in the fall?
For too long, stylists have accepted the myth that summer is a "slow" season. But it’s really a self-fulfilling prophecy born from a lack of foresight and strategic planning. So here’s your wake-up call to a summer of unprecedented growth, where consistent bookings aren't just a dream, but your reality.
In this episode of The Six Figure Personal Stylist Podcast, I reveal strategies that allow you to maintain momentum, book clients, make sales, and still watch your business flourish as you bask in the sun. This isn't about doing more; it's about understanding how your business actually works and leveraging that knowledge for consistent success while prioritizing rest and enjoying your personal life.
2:17 – Why summer feels like a dead zone in styling (even though it’s not)
4:41 – The unseen power of delayed gratification in marketing high-ticket services
9:01 – The key to building a styling business that lets you rest while raking in the revenue
13:12 – Three things to avoid if you want to say goodbye to unpredictable income dips
15:29 – How your personal life can be a powerful tool to craft high-impact marketing content
19:22 – Five ways to market your business this summer without being physically present all the time
23:50 – Why taking time off isn’t the issue and the importance of marketing momentum
Mentioned In How to Have Your Best Summer In Business
Positioning Series:
“How Going All In on the Right People Changes Everything”
“Why Sharpening Your Perspective Is the Fastest Way to Attract Dream Styling Clients”
“When Your Marketing Still Works…But It Doesn’t Feel Like You Anymore”
Chapters
1. How to Have Your Best Summer In Business (00:00:00)
2. Why summer feels like a dead zone in styling (even though it’s not) (00:02:17)
3. The unseen power of delayed gratification in marketing high-ticket services (00:04:41)
4. The key to building a styling business that lets you rest while raking in the revenue (00:09:01)
5. Three things to avoid if you want to say goodbye to unpredictable income dips (00:13:12)
6. How your personal life can be a powerful tool to craft high-impact marketing content (00:15:29)
7. Five ways to market your business this summer without being physically present all the time (00:19:22)
8. Why taking time off isn’t the issue and the importance of marketing momentum (00:23:50)
60 episodes
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