Wil Anderson and Charlie Clausen like to talk and now they have microphones. Join them for conversations of little or no consequence.
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How are brands and other businesses adapting to the monumental shift that is sound? The Sonic Truth Podcast Series, co-presented by Advertising Week and Veritonic, explores the issue with the fundamental players in the audio space. It’s time to think about a sonic path forward.
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Henshin Men is a weekly podcast that explores the fascinating world of Japanese superheroes and all their high flying (and high kicking) adventures. Hosts Travis and Nathan will dive into series like Super Sentai, Kamen Rider, Ultraman, and Power Rangers episode by episode to look at the exciting, the silly, and the "WTH" moments from across the many decades these shows have been running. Allow us to be the guides up the mountain of tokusatsu (Japanese special effects) content, and let us tr ...
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Three Nigerians from different schools of thought and years of intellectual sparring link up in Sheffield (United Kingdom) to go at each other for the better part of two hours to discuss topics ranging from Politics, Drugs, Religion, Uni and so much more. No pulled punches, no hard feelings, no limits, just vibes. So let Ohiz, Ifeanyi and Okiki show you the world of the Nigerian International Student with the only travel document applicable for this journey. Welcome to Green Passport. Suppor ...
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Beyond the Mic: Scaling, Monetizing & Future-Proofing Your Podcast with Colin Anderson
25:05
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25:05In this episode of The Sonic Truth, we sit down with Colin Anderson, a seasoned pro in podcast and content production. With a career spanning top roles at SiriusXM, Stitcher, Earwolf, Maximum Fun, and the BBC, Colin has been at the forefront of shaping the podcasting industry. We dive deep into the evolution of podcast networks, what it takes to sc…
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Decoding Omni-Channel Measurement: Maximizing CTV & Audio Performance with Shanil Chande of Hawk
27:15
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27:15On this episode of The Sonic Truth, we’re joined by Shanil Chande, Commercial & Partnerships Director at Hawk, an Azerion company. Shanil shares his expertise on the latest trends in CTV and digital audio measurement, the biggest challenges brands face in attribution, and how advanced tools like Veritonic are changing the game. We discuss how adver…
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Sonic Boom: How AI is Amplifying Audio Advertising with Stas Tushinskiy from Instreamatic
20:54
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20:54In this episode of The Sonic Truth, we dive into the evolving world of AI-driven audio advertising with Stas Tushinskiy, CEO & Co-Founder of Instrumatic. Stas shares how AI is transforming the way brands personalize, optimize, and scale their audio campaigns—unlocking new levels of contextual relevance and engagement. If you’re curious about how AI…
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What’s Next In Podcasting: Emerging Trends, Tastemakers & Sustainability with Dane Cardiel from Good Tape
28:57
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28:57In this episode of The Sonic Truth, Kristin Charron sits down with Dane Cardiel, Founder and Publisher of Good Tape, a design studio and magazine, to explore the future of podcasting. With a career spanning Gumball, SiriusXM, and Simplecast, Dane shares insights on emerging formats, podcasting’s growing influence on public discourse, and the evolvi…
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The Future of Music in Branding with Havas Group and The Elements Music
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27:00In this interactive conversation, J Bonilla (The Elements Music) and Damien Escobar (Havas Group) explore how brands can harness music to create deeper emotional and cultural connections. They discuss balancing creativity with strategy in sonic branding, common mistakes brands make when selecting music, and how AI and data are reshaping the creativ…
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ANNOUNCEMENT: Subscribe to Henshin Power V3 on Its Own Podcast Feed!
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2:30Nathan clears up some confusion regarding the new podcast, Henshin Power V3, which picks up where The Power Trip and Henshin Men left off. This podcast is on its own feed. Below are links to the most prominent places you can hear it, but subscribe to it wherever you get your podcasts! Apple Podcasts: https://podcasts.apple.com/us/podcast/henshin-po…
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Why Podcasts are a Winning Strategy for B2B with Brandon Lutz of Miro
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22:37On this episode of The Sonic Truth, Kristin Charron is joined by Brandon Lutz, Head of Offline and New Media at Miro. Kristin and Brandon discuss all things audio for B2B, including audio and podcast advertising’s impact on offline and traditional media tactics, the benefits and differences between host read and programmatic ads, where to begin if …
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BONUS - Henshin Power V3, Episode 1: “The Henshin-itiation” (Introduction)
1:26:09
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1:26:09Listeners! Lend us your…henshin power! Nathan Marchand (aka “The TsuBro”) returns to tokusatsu TV podcasting in this fused sequel to Henshin Men and The Power Trip. He’s joined by his friends Christopher Riner (aka “Sentai Guy”) and Jake Hambrick (aka “The Metal Don”) for this journey. In this episode, they introduce themselves, how they got into t…
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NEW PODCAST - Henshin Power V3 (promo trailer)
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2:03Henshin Power V3: Where three friends have three minutes to talk about tokusatsu! Nathan (aka “The TsuBro”) has finished both Henshin Men and The Power Trip, but his friends Chris (aka “Sentai Guy”) and Jake (aka “The Metal Don”) won’t let him stop discussing henshin heroes just yet! A new tokusatsu journey begins July 10, 2024 (Ultraman Day)! Podc…
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BONUS – ‘Ultraman: Rising’ Ft. Jeff Gomez of Ultraman Connection (an MIFV livestream)
1:30:18
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1:30:18In this livestream for Nathan’s other podcast, The Monster Island Film Vault, he is joined by the CEO of Starlight Runner Entertainment, Jeff Gomez, an “ultra-fan” who presides over the website Ultraman Connection, to discuss Netflix’s new animated Ultraman movie. Is it truly one of the best animated films of the year? We get into that and more! Wa…
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071 – “The Final Henshin” (Henshin Men and Power Trip Postmortem) | Ft. Christopher Riner and Jake Hambrick
1:34:39
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1:34:39All good things must come to an end, and today that is Henshin Men (and to a lesser extent, The Power Trip). Nathan’s friends/fans/past guests Christopher Riner and Jake Hambrick return to discuss their favorite episodes and moments from both podcasts—for three minutes! Why’s that? Well, the end is not the end, Heroes of the Internet and Listeners …
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BONUS - An Interview with James Santana, Founder of TokUSA Studios, on The World of Nebulon (abridged)
1:52:19
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1:52:19In this excerpt from a Patreon-exclusive livestream for his other podcast, The Monster Island Film Vault, Nathan interviews James Santana, a comic nerd and tokusatsu fan who combined his passions by starting his own comic book label, TokUSA Studios. His goal is to bridge the gap between tokusatsu/manga fans and comic readers by offering them books …
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The World of Nebulon - A Tokusatsu-Inspired Comic Now on Kickstarter!
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0:59This Preview Book will allow you to take a look into, "The Nebuverse," a world of Tokusatsu heroes & villains. Behind the scenes, Hunter van Lierop & James Santana have been working with their amazing team of Gaspar Flores & CJ Billotto to create a universe inspired by some of their favorite franchises and genres. Go to Kickstarter to support this …
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Busting Podcast Measurement Myths with Alyson Sprague and Dan Jeselsohn
27:02
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27:02On this episode of The Sonic Truth, Kristin Charron is joined by Alyson Sprague from Wondery and Dan Jeselsohn from ART19, who dive deep into three of the largest myths around podcast measurement. They not only explain and debunk the myths, but provide historical context for each. The conversation is as insightful as it is enlightening. Welcome bac…
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Riding the Branded Podcast Wave with Annalise Nielsen from Pacific Content
28:20
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28:20On this episode of The Sonic Truth, Annalise Nielsen from Pacific Content joins Kristin Charron to discuss the creation [and value of] branded podcasts, the testing and optimization tools that brands are using to get it right, the importance of having an iron-clad marketing strategy that includes audio, and more. Download transcript The post Riding…
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BONUS – MIFV x Omni Viewer x Henshin Men: Special Report on Ultraman Blazar
2:19:19
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2:19:19In this YouTube livestream, Nathan is joined by Ryan “The Omni Viewer” Collins (and Ryan’s sidekick, Snazzy Chapeau) to discuss the latest Ultra series, Ultraman Blazar. The show is so different from the rest of New Generation Heroes that it could arguably mark the start of a new era for the franchise. The “toyetic” elements are kept to a minimum; …
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The ABC’s (and Relevancy) of A.I. in Today’s Audio Advertising Landscape with Steve Keller of Studio Resonate at SiriusXM Media
28:48
28:48
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28:48On this episode of The Sonic Truth, Kristin Charron is joined by Steve Keller, Sonic Strategy Director, Studio Resonate at SiriusXM Media where they discuss all things AI – including it’s increased use in audio advertising and creative, industry reactions and impact, predictions for future use and regulations of AI, and more. Download transcript Th…
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Unpacking the Art of Audio with Elizabeth Kasper & Danielle Gutierrez of Made Music Studio
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29:09On this episode of The Sonic Truth, Elizabeth Kasper & Danielle Gutierrez of Made Music Studio join Kristin Charron for an in-depth discussion around the art of audio branding and audio campaigns, including the importance of creating a deep emotional impact, the role that data plays in ensuring efficacy, and more. Thank you for joining us, and welc…
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Streaming Audio, Podcasts, & Sonic Identities – Oh My! With Steve Goldstein of Amplifi Media
25:34
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25:34On this episode of the Sonic Truth, Steve Goldstein of Amplifi Media joins Veritonic’s Kristin Charron to discuss the advantage of programmatic audio, the importance of sonic identities for brands, must-haves for creating a successful podcast, and more. Thank you for joining us and welcome back to the Sonic Truth. Download transcript The post Strea…
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070 – “Kamen Man” | Ultraman vs. Kamen Rider | Ft. Soundout12
1:34:29
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1:34:29In the final film/TV episode of this iteration of Henshin Men, Nathan invites YouTuber Soundout12 on to discuss the first (and only) official crossover between Japan’s biggest superheroes: Ultraman vs. Kamen Rider. This 1993 special, which is 80 minutes of retrospective documentary and ten minutes of glorious tokusatsu, has Shin Hayata and Takeshi …
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Search 'Everyone Relax' to continue listening to TOFOP
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1:28TOFOP has moved house. Follow Everyone Relax to continue listening to all new episodes of TOFOP, including their 500th episode: https://podfollow.com/951354264 Everyone Relax is the new home of everything Wil Anderson and Charlie Clausen. It's your one-stop shop for Wilosophy, TOFOP, TOFOP with Friends, and 2 Guys 1 Cup. All of the shows continue f…
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499 — Visceral Meat (with Rhys Nicholson)
1:12:43
1:12:43
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1:12:43Rhys Nicholson has written a book called DISH. Wil uses this as an excuse to catch up with the comedian. The novel is a part cook-book, part memoir — featuring essays, anchovies, and a story about an Illuminati of gay people trying to destroy straight white men. Rhys and Wil reflect on their craft and Rhys' style, including the importance of kindne…
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Measuring Success in Audio with Kurt Kaufer of Ad Results Media
32:57
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32:57On this episode of The Sonic Truth, Kurt Kaufer of Ad Results Media joins Veritonic’s Kristin Charron for an insightful and thought provoking discussion around all things audio including measurement and attribution, predictions, and more. Download transcript The post Measuring Success in Audio with Kurt Kaufer of Ad Results Media appeared first on …
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Beck, Taylor Hawkins, and Sir Paul McCartney walk into a bar — or do they? Charlie rants about a YouTube channel called Drumeo where drummers are given songs without drums and asked to figure out a drum part after two listens. Wil tries to find a parallel between drummers and comedians but in a rare twist, Charlie smacks his theory down. Is this th…
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497 — World Cup Smash And Grab (with Adam Spencer)
1:03:52
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1:03:52Wil is joined by cricket tragic and numbers man, Adam Spencer to reflect on Australia's recent men's team victory at the Cricket ODI World Cup. Beating India in India looked unlikely a few weeks ago but Cummins' men played out of their skin when it counted most. The pair discuss the performance of each Australian player as well as the Marnus Miracl…
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496 — Save The Rec Centre (with Gabriel Gasparinatos)
48:29
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48:29ONEFOUR: Against All Odds is more than just a music doco, it's an Australian story about self-expression, race, the portrayal of violence in art, and the powers that try to control those things. ONEFOUR are a drill rap group from western Sydney who were targeted by NSW Police who used 'lawful harassment' to shut down gigs. Charlie chats with the di…
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Charlie sees a Beatle (in concert). What if Paul branched out and wrote a diss track? If Wil can't become Keanu Reeves, maybe he can befriend him? He shares the story of a time he saw him in a hotel. (side note, is TOFOP Wil's Dog Star? Charlie's insulted but acknowledges it could be true). A large chunk of the episode is then devoted to brainstorm…
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494 — The Video Store: Normie & Niche Movie Recommendations (with Guy Davis)
1:30:43
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1:30:43Guy Davis returns to the video store to share his favourite normal movies and niche movies with Charlie. Is Back To The Future a perfect popcorn movie? Does Richard Linklater have an incredible eye for casting future movie stars? And why is American Movie such a popular documentary among filmmakers? All this and more with our very own Pharaoh of th…
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The Truth about Audio Advertising with Scott Porretti from Katz Digital
37:09
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37:09On this episode of The Sonic Truth, Scott Porretti, President of Katz Digital sits down with Veritonic’s Kristin Charron to discuss the driving forces behind the utilization of audio in today’s media mix, how brands should be thinking of streaming and podcasting when it comes to advertising, how the measurability of the medium has propelled it’s gr…
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Charlie and Wil ride high on the success of the TOFOP live events in Melbourne. Despite a covid scare, nerves, and a bumpy plane trip, the pair got the job done — Sydney, it's your turn next. Don't miss out. ALSO: Does Taylor Swift travel around in a suitcase? More importantly, should she be traveling around in a pram? PRAMSPORT is back, Wil is on …
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492 — $300 Degustation Experience (with Justin Hamilton)
1:05:15
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1:05:15It's a Hammo-fop — film, TV, and culture with writer and comedian, Justin Hamilton. Where does Oppenheimer fit into the Christopher Nolan canon? What should Barbie teach us? Also — if there was a series made about an Australian sporting era, which code/team would you pick, if any? More Justin Hamilton via Big Squid: https://www.patreon.com/JustinHa…
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Charlie and Wil catch up on the mailbag that includes comments and requests by listeners from around the world. Come with us as we relive the time Wil gave a Prime Minister the bird, discover which host is a water aficionado, and a lyric breakdown of ABBA's 'Money Money Money'. See TOFOP live this November: https://linktr.ee/TOFOP See omnystudio.co…
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490 — Unexplained Explained: Sir NoFace
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1:00:01The final instalment from the North East Australia Paranormal Society is a doozy. Inspired by a real-life Ghostbusters scenario, Charlie and Ben go on a uniquely Australian adventure into some strange happenings at Cockatoo Island. An American ghost hunter becomes involved to search for the answers and the result takes more than one unexpected twis…
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69 – “The Shocker Chainsaw Massacre” | Kamen Rider: The Next | Ft. Christopher Riner
1:58:14
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1:58:14“Sixty-nine, dudes!” And now that the obvious joke is out of the way: Christopher Riner returns as a second-time guest because Jake Hambrick was busy with family (good for him!). But Mr. Riner can’t help but ask, “Why me?” The film he discusses with Nathan, Kamen Rider: The Next, is a secret J-horror movie complete with a Sadako knockoff. (Making i…
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Why Everyone Should ‘Heart’ Podcasts with Will Pearson from iHeart Media
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37:09On this episode of the sonic truth, Will Pearson of iHeart Media joins Veritonic’s Kristin Charron to discuss the rise of podcast consumption, what brands can do to successfully harness the intimacy and reach of the channel, the measurability and innovations that are driving it’s continued growth, and more. Thank you for joining us, and welcome bac…
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489 — Big Dicked Mutant Ninja Turtles
1:00:02
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1:00:02The murky origins of the heroes in a half shell. Also, what could TOFOP pitch to be featured at South by South-West? It turns out, nothing. The pair try to convince each other that 'nothing' is indeed 'something' and the result is an existential tailspin. Charlie wonders about opportunities lost, Wil reassures him that next year will be better. But…
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488 – The Unexplained: Explained - Westall UFO
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56:53NEAPS (North East Australian Paranormal Society) is in session with Ben McLeay and Charlie Clausen and the topic today: is there life outside of Earth? The pair analyse the mass UFO siting that happened in Melbourne in 1966. The incident, known as the Westall UFO, took place at a school and many vividly remember what they saw. But not every recount…
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This episode is dedicated to our Patreon supporter, Matt. Matt has written in multiple times over the years, but for various reasons, Charlie and Wil have never responded. In this episode, we make it up to Matt and devote the entire episode to various questions/comments he's made throughout his TOFOP experience. Thanks for listening Matt and we hop…
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The second meeting of NEAPS (North East Australian Paranormal Society) is called into session as Ben and Charlie turn their attention to Australia's version of Bigfoot, the Yowie. The discussion leads to a wider discussion around cryptozoology and whether the idea of a giant, hairy gorilla living in the woods is even that interesting. Charlie then …
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The Ins and Outs of Podcasting with Kelli Hurley of SiriusXM
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27:18On this episode of the sonic truth, Kelli Hurley, VP, Global Head of Revenue Partnerships, SiriusXM sits down with Kristin Charron to talk all things podcasting, including her take on what makes it so attractive to brands, the role that podcasting plays in community building, the discrepancy between time spent and media investment, predictions for …
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A TOFOP rollercoaster. Wil and Charlie skip from back fat to AI, 'cucking' to the Perfect Match robot, ending on 90s punk and The Warped Tour. See TOFOP live this November: https://linktr.ee/TOFOP See omnystudio.com/listener for privacy information.By LiSTNR
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484 — The Unexplained: Explained - The Poltergeist Of Humpty Doo
1:04:48
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1:04:48Introducing The Unexplained Explained, a new series on TOFOP with Friends. Across each of the four episodes, Charlie Clausen is joined by writer, performer, and podcaster, Ben McLeay. Luckily, the Brisbane-based Boonta Vista podcast host also happens to be the largest private collector of paranormal literature. Together they form NEAPS: the North-E…
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Charlie wants to discuss the new Arnold Schwarzenegger doco but the hosts get distracted by the potato scallops vs potato cakes debate. This leads to a deeper reflection about how someone's perspective can change. Turns out people can change. Eventually, Charlie gets his Arnie chat which leads to the ethics of steroids, and why wrestlers aren't mea…
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482 — Your Favourite TOFOP Artwork Revealed
1:02:04
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1:02:04The winners of The TOFArtchibald. 3000 votes later, Charlie and Wil are joined by resident artist, James Fosdike to count down your favourite TOFOP artworks! BUY merch with TOFOP art on it: https://www.redbubble.com/people/mrfoz/shop TOFOP live show tickets, patreon, merch, and more: https://linktr.ee/TOFOP THANK YOU to everyone who voted in the TO…
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068 – I Don’t Need No Stinkin’ Henshin Pose! | Masked Rider: The First | Ft. Jake Hambrick
1:28:10
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1:28:10Henshin Men goes from a reimagining of the original Kamen Rider (1971) to a reimagining of Kamen Rider Black and now back to what Nathan says is the superior reimagining of the 1971 series and manga: Masked Rider: The First (2005). He’s joined by aspiring podcaster Jake Hambrick to dive into this unique Japanese superhero film. It borrows more from…
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Capturing the Ears of Audiences with Jacob Schwartz of MediaHub
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27:00On this episode of the sonic truth, Jacob Schwartz of MediaHub joins Veritonic’s Kristin Charron to discuss the rise of audio in omni-channel marketing mixes, the impact that the increased adoption is having on other channels including display, social, and video, trends that MediaHub is seeing in the utilization of audio, and more. Download transcr…
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An episode all about Daniel Day-Lewis. What is his full name? What are the crazy things he's done while method acting? Why did he almost die so he could stay in character? Also, it's the final day (Wed Oct 4) to vote for your favourite TOFOP artwork! Vote before 4pm AEDT for your chance to win one of 10 signed TOFOP artworks: https://tofop.com/vote…
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480 — Life After Silverchair (with Ben Gillies and Chris Joannou)
53:28
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53:28Silverchair bandmates, Ben Gillies (drums) and Chris Joannou (bass) have teamed up for a new book that charts their incredible life in music and what it means for them now. They join Charlie to discuss life on the road as teenagers juggling schoolwork and headline sets. And also the mental and physical challenges they've had to deal with post rock …
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We just can't seem to get Michael Flatley off our mind. This week, it comes to Charlie's attention that the sex-manic-dance-lord has a self-produced, self-written, self-financed a feature movie called 'Blackbird'. Wil wants to partner with Flately and shares an improved plot, combining Karate Kid & Footloose. Vote for your favourite James Fosdike a…
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478 — He Died Drawing Dicks (with Dave Anthony)
1:04:26
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1:04:26Dave Anthony of The Dollop joins Wil and Charlie to discuss some of the latest controversies and cancellations. Wil comes up with a game where Dave has to guess which AFL team belongs to various celebrities. And then a tribute to their shared friend and artist, the one and only, James Fosdike. The trio share an insight into Foz's unique creative pr…
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