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Beyond the Mic: Scaling, Monetizing & Future-Proofing Your Podcast with Colin Anderson

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Content provided by Advertising Week. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Advertising Week or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode of The Sonic Truth, we sit down with Colin Anderson, a seasoned pro in podcast and content production. With a career spanning top roles at SiriusXM, Stitcher, Earwolf, Maximum Fun, and the BBC, Colin has been at the forefront of shaping the podcasting industry. We dive deep into the evolution of podcast networks, what it takes to scale a podcast operation from startup to sustainability, and how content curation can make or break a show’s success. Colin shares insights into the ever-changing monetization landscape and what podcasters need to do to optimize revenue while staying authentic. Plus, we unpack the future of podcasting—why video is dominating the conversation, the risks of another podcasting bubble, and what creators should be doing now to stay ahead.

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The post Beyond the Mic: Scaling, Monetizing & Future-Proofing Your Podcast with Colin Anderson appeared first on The Sonic Truth.

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79 episodes

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Manage episode 485674651 series 3232058
Content provided by Advertising Week. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Advertising Week or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode of The Sonic Truth, we sit down with Colin Anderson, a seasoned pro in podcast and content production. With a career spanning top roles at SiriusXM, Stitcher, Earwolf, Maximum Fun, and the BBC, Colin has been at the forefront of shaping the podcasting industry. We dive deep into the evolution of podcast networks, what it takes to scale a podcast operation from startup to sustainability, and how content curation can make or break a show’s success. Colin shares insights into the ever-changing monetization landscape and what podcasters need to do to optimize revenue while staying authentic. Plus, we unpack the future of podcasting—why video is dominating the conversation, the risks of another podcasting bubble, and what creators should be doing now to stay ahead.

Download transcript

The post Beyond the Mic: Scaling, Monetizing & Future-Proofing Your Podcast with Colin Anderson appeared first on The Sonic Truth.

  continue reading

79 episodes

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