Trying to scale your ecommerce business is tough. Not only that, but staying profitable in the process is even tougher. Hosted by Josh Coffy every Monday, The Ecommerce Alley podcast provides strategic insights on how to grow your people, profits, and impact. From marketing to leadership & operations, you’ll get inspiration and insights that can’t be found anywhere else – but in The Alley.
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
Chris Schaeffer, Certified Google Ads Specialist
Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com
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Do you want your burning Google Ads questions answered by a trusted Google Ads Expert? Inside Google Ads is hosted by Jyll Saskin Gales, a seasoned Google Ads Coach with over a decade of Google Ads experience, including 6 years working at Google. Each weekly episode contains practical advice based on real-world experience with Google Ads accounts. You'll gain a deeper understanding of bidding strategies, keyword match types, conversion tracking, creative best practices, campaign efficiency a ...
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Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the platform. This recognition is supported by a 100% job satisfaction score from over 21 PPC clien ...
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THANK YOU TO OUR 25,000+ LISTENERS! We are so thankful to be one of the TOP E-Commerce Podcasts delivering high-quality authentic content to you! Serial Entrepreneur’s David Schomer and Ken Wilson share tips, advice, and insider knowledge about all things Amazon FBA, Walmart WFS, and E-Commerce. Discover how you can create multiple income streams by selling physical products online so that you can have the time and freedom to do what you love - whether that is spending more time with family ...
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Internet Explorers: SEO, PPC and Content Marketing News
Digital Third Coast - Tom Shearman, Kristen Geil and Nathan Pabich
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Digital Marketing is a must if you want to make your business successful. One-Click Lindsey is a web strategy expert working with small business owners to help them utilize the web to produce more website traffic and leads using the power of digital marketing. Join One-Click Lindsey as she interviews the industry leadings experts in landing pages, email sequences, search engine ranking, newsletters, analytics, social media, pay-per-click ads, websites, blogging and more. Make sure you listen ...
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For Christos Margetis, the spin on search engine marketing makes his blood boil. And this from a man who decided to stop paying insane amounts of money on pay per click advertising, having already achieved to place his other eighteen months previous business as the most popular small scale search engine in the world, according to Alexa rankings. Christos Margetis launched his new search engine marketing podcast, in order to give advertisers and publishers a more efficient way doing business ...
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http://www.EwebMarketingMastery.com - Self Paced Online Video Tutorial Series - Search-Engine Optimization (SEO), Pay Per Click (SEM), Podcasting, Viral Video Marketing, Social Media, Product Listings, and More. Learn Internet Marketing from a 10+ Year Veteran, from your own Computer.
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Dotoji is Texas' leading marketing agency for small businesses. CEO and Founder Jared Rice Sr, hosts a daily marketing and technology-based podcast covering topics like search engine optimization, pay-per-click advertising, social media marketing and more!
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PPC Daily episodes are clips from the Paid Search Podcast. New episodes come out every day Monday through Friday. Learn more at paidsearchpodcast.com.
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In 2015, we launched as a team of SEO experts in New Delhi, India, with the goal of helping internet businesses increase their visibility, customer base, and revenue. With a portfolio of services that includes search engine optimization (SEO), social media optimization (SMO), online reputation management (ORM), pay per click (PPC), and website design and development, we help businesses optimise their online presence while staying within the bounds of ethical conduct. This contributes to the ...
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Welcome to the PPC Unleashed Podcast, where I talk about some the most important topics in pay-per-click advertising and Google Ads. This show is my attempt to document my PPC journey as a Google Ads expert by sharing all the learnings, best practices, strategies, tips and hacks I’ve picked up over my first 6 years working as a paid search marketing professional, and managing millions of dollars in Google Ad spend across hundreds of accounts and dozens of industries.
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A Brief Conversation with My Hair is a collection of short literary humor pieces that have been previously featured on such websites at McSweeney's, Yankee Pot Roast, The Big Jewel, Opium Magazine, and The Science Creative Quarterly. Some of the titles (which may give you an idea of the content) are: "The Calls of Cthulu", "All I Need to Learn, I Learned From Kindergarten Cop", "Diary of a Grocery Cart", "Dionysus: Party Clown", and "A Brief Conversation with My Hair". The forty-plus pieces ...
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Blue Square SEO & Digital Marketing is here to help businesses with their online marketing. We will be providing hints, tips and advice on all things digital marketing and help you and your business get more customers, clients, patients or sell more products. We will be covering such internet marketing topics as: - SEO (Search Engine Optimisation) - Local SEO (Getting your business into Google Maps 3 Pack) - Reputation Management & Marketing (how to build a 5 star online reputation) - Social ...
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WTC Marketing is an internet marketing agency that helps small businesses grow, right in your neighborhood. Our team of in-house programmers, graphic designers, and copywriters love local businesses and know how to bring them the results they need for an affordable, monthly subscription rate. And our clients? They’re as involved as they want to be every step of the way. We specialize in: High Performance Web Design Search Engine Optimization Social Media Management Pay-Per-Click Management F ...
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Call to Action is a show about remarkable online marketing success stories and how you can apply the lessons to your own marketing campaigns. You can expect candid interviews with digital marketing professionals and thought leaders featured on the Unbounce blog, actionable tips, actionable tips for improving your conversion rates and exclusive offers for marketing optimization tools, events and resources. Every Wednesday, hear experts in the digital marketing field talk about Conversion Rate ...
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A podcast of search industry discussion and analysis from the BlackTruck Media + Marketing team. Topics include search engine optimization (SEO), search engine marketing (SEM), pay-per-click advertising (PPC), content strategy, local SEO, social media, and other areas of digital marketing. Subscribe on SoundCloud, iTunes, or Stitcher. Listen to our podcasts shorts - BTW with BlackTruck Media Listen to our full-length episodes - The Redirect Podcast
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Charles Kirkland from the Media Buyer Association reveals all of his media buying tips and tricks for you to use. Charles became one of the top 100 affiliates at ClickBank by using paid traffic to grow his list and create some insane ROI. So hold on to your seat and get ready for one wild ride down the road of learning how to turn clicks into profits. You are going to learn how to build your list and ramp up your ROI with pay per click, paid media, cost per view traffic, Facebook ads, retarg ...
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Robert Leslie Lee started his career in digital marketing as a junior analyst at a small marketing agency, where he quickly rose through the ranks thanks to his exceptional analytical skills and strategic thinking. Over the years, he has developed a deep understanding of all aspects of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing.
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AdLeaks is the #1 Online Digital Marketing community built for members to get answers to any questions related to digital marketing and growing your business online. The latest tactics and strategies that are working for the worlds biggest & baddest marketers.
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Think Tank is a podcast that contributes educational insights to small to medium size business on SEO, Online Marketing and Business Development. Our agency helps clients get on the first page of Google through SEO, Pay Per Click Management, Social Media Marketing, Web Design and helping companies grow through marketing strategies and online campaigns. I Think an Idea is located in Los Angeles and helps clients globally expand their brands and online business!
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The Busy Marketer Podcast with BJ Smith
BJ Smith: Digital Marketing Strategist, Speaker, Internet Entrepreneur
BJ Smith from The Busy Marketer Podcast and Blog is here to help small to medium businesses, churches and other organizations streamline their Online Marketing. He’ll share his time-saving tips and host interviews with industry experts on topics such as: Email marketing, social media, website and landing page optimization, search engine optimization (SEO), search engine marketing (SEM), pay per click advertising (PPC), project and campaign management, as well as organization and efficiency t ...
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Ten Minute Traffic and Funnels
High Converting Sales Funnels | Targeted Traffic | Make Money Online | Kit Elliott
Howdy! I'm Kit Elliott. I help entrepreneurs build high converting sales funnels & get quality traffic for immediate sales & signups. I've built over 645 websites, 7+ membership sites and manage three different affiliate teams. At my blog, Match.biz, I talk about "Leveraged Affiliate Marketing" & the online business blueprint. As I find new tools & resources, I share with you my results as well as my failures so you can implement my wins as well as avoid my pitfalls. If you are looking to le ...
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I'm Andy Poulton and I've been marketing online since 1999. Listen to my podcasts to learn a little more about a wide range of digital marketing and online security security issues. I talk about Search Engine Optimisation - SEO Google Ads, Facebook Ads and other forms of Pay per Click - PPC Social Media Marketing Email Marketing Video Marketing Web Design and Web Usability Cyber Security Passwords and Password Security And quite a bit more
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1. Search Engine Marketing (SEM): Promoting your brand or website on search engines like Google, Yahoo etc., SEM includes both PPC and SEO. PPC refers to Pay per click where one gets charged for every click made on their add , while SEO is a strategy of getting high ranking for specific keywords in search engines which helps you reach desired targeted audience. 2. Search Engine Optimization (SEO) : The art & science of making websites more visible to search engine crawlers so that they could ...
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New podcast weblogAresourcepool is the company started in 2011 but, it actually the brainchild of OptimizationToads. The company has the intention or values to gain a respectable position is the fast-growing IT solution and become the global leader in IT solution. Aresourcepool offers so many quality services of the IT sector at a single platform. The services offered by the company are Branding and corporate identity, Web design & development, SEO services, Social media optimization, Conten ...
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New podcast weblog
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Welcome to the 15 Minutes Of Flame Podcast where I discuss what I deem to be hot topics with candid honesty! If there's a topic that you would like me to discuss please do not hesitate to email me directly or contact me in any of the platforms below! Email: [email protected] Click Link for other platforms: linktr.ee/payperdrew Support this podcast: https://podcasters.spotify.com/pod/show/pay-per-drew/support
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The QBD Marketing Pow Wow is your go-to podcast for expert advice on propelling your business to new heights. Hosted by Rich, QBD’s Head of Lead Generation, this podcast delves into a wide array of marketing topics, including SEO, digital marketing, websites, print, creative content, branding & design and video. Each episode features insight from QBD’s experts and successful clients who share their experiences and top tips for growing a business in today’s digital landscape. Whether you’re a ...
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Robus Marketing, a leading marketing agency with focus on results & service. We help businesses succeed online through website design, social media & more.
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We're a digital marketing company that helps USA businesses leverage technology, marketing automation & authority positioning tools to drive leads, sales & brand loyalty.
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We Specialize in Marketing & Seo research covering everything from link wheel, webhosting, article marketing, social media marketing, and the new mobile and local marketing.
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VTSoft Review Best Saas Products - get reviews on SaaS products, online services and digital tools to operate and grow your business. Enjoy more tips, lifetime deals, discounts on VTSoft Review today. VTSoft Review, 2501 Arbuckle Ln, Frostproof, FL 33843, US (+1) 407-327-2123 Email: [email protected] https://vtsoftreview.com
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Law Firm PPC For Lawyers is a weekly podcast about Google Ads, Facebook, and other online marketing strategies for law firms. Every week Jason will be giving advice about how to get more clients from Google Ads, Facebook, and other digital marketing strategies. He'll also be answering questions. Thanks for listening, enjoy the show, and good luck with your law firm marketing campaigns!
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The Home Services Business & Marketing Success Podcast - Interviews, Tips & Strategies for Achieving Optimal Success In your Local Home Services Company
Don Franklin
Created to inspire contractors and home service companies in industries such as Landscaping, Garage Door, Pool Builders, and other local home service industries to achieve optimal business success. On this Podcast, we share Interviews with the nation's leading businesses in the Home Service Industry and ideas, strategies & techniques for most effectively marketing your home service business hosted by Don Franklin. Topics from SEO & PPC to Google Business (a.k.a. Google Maps) Optimization, Re ...
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PPC Essentials: What Every Business Should Know About Pay-Per-Click
44:25
44:25
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44:25The world of PPC is evolving fast. In this episode of The Marketing PowWow, host Rich Brown sits down with Digital Marketing Specialist Molly Sneath to break down the essential things every business needs to know about PPC. Key Topics: How PPC has moved from keyword-based to audience-focused targeting The role of AI and automation in managing campa…
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TEA 185: How We Make 10-20% Of Our Revenue In A Few Days Each Month
20:04
20:04
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20:04In this episode of The Ecommerce Alley podcast, join Josh Coffy as he reveals the secrets behind generating 10-20% of your monthly revenue through effective promo sprints. Learn how to transform non-customers into buyers and boost customer lifetime value using proven marketing strategies, including email, SMS, and social media. Tune in for actionab…
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Deep Dive: Looking At One of My Own Successful Campaigns (Episode 460)
36:25
36:25
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36:25An amazing show discussing some very common questions about how to structure and Google Ads search campaign. This week Chris Schaeffer does a deep dive into an account discussing how the account is built out and some of the specific settings that have provided great success to the account over the years it has been running. Try Opteo for free for 2…
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Post Tax Evaluation for PPC Freelancers and Agencies
8:32
8:32
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8:32Yousaf Yunes shares his experiences and insights on the importance of hiring an accountant for small businesses and freelancers. He discusses the process of finding the right accountant, the significance of building a good relationship, and the various tax strategies and deductions that can benefit business owners. Yousaf emphasizes the need for pr…
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Should you use bid adjustments in Google Ads?
10:46
10:46
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10:46Are bid adjustments in Google Ads still a "thing"? In Episode 65 of Inside Google Ads, host Jyll Saskin Gales tackles your questions about bid strategy adjustments. First, Jyll provides alternatives to manual CPC with location bid adjustments. She emphasizes the importance of addressing the root cause to guide automation effectively. Next, Jyll exp…
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The Man Who Was Fired Becomes the Man to Follow with Steve Preda
52:11
52:11
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52:11What happens when getting fired becomes the best career move you'll ever make? Steve Preda, founder of SummitOS and host of the Management Blueprint podcast, shares the remarkable story of walking across the street from the bank that just terminated him, opening his own office, and systematically winning back every client his former employer had. S…
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TEA 184: Meta’s Brand New AI: Andromeda, Lattice, GEM & Sequence Learning (FULL Breakdown)
32:18
32:18
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32:18This is the largest update to Meta since 2021 (IOS14) and is changing everything. In this episode, Josh breaks down the 4 MAJOR Meta AI updates, draws out how they work (don’t judge his stick figure drawings…), and then explains what it means for the future of ads with a BIG TAKEAWAYS list. You’ll learn: Why old-school TOF/MOF/BOF thinking is outda…
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Answering Questions about Google Ads (Episode 459)
38:57
38:57
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38:57This week Chris Schaeffer answers questions from listeners about issues on concerning campaigns that mysteriously stop running, brand campaigns, and the on going debate about landing pages. Plus Joey discusses some huge advantages to using Amazon with your Google Ads search campaigns. Try Opteo for free for 28 days - https://opteo.com/psp Chris Sch…
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Guess what?! Jyll's book, "Inside Google Ads: Everything You Need to Know About Audience Targeting," is officially out today! You can buy it on Amazon, in paperback or ebook. To celebrate, host Jyll Saskin Gales shares a little taste of what you'll find inside with a special podcast episode. In this short but sweet installment (episode 64 of Inside…
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Building a Tech Startup While Still in College: The Interval AI Story with Brandon Davis
40:21
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40:21Meet Brandon Davis, the college senior who's turning the collections industry on its head with his AI startup, Interval. While most of his classmates are polishing resumes and stressing over job applications, Brandon is running a growing tech company with multiple employees—all before graduation day. Brandon's entrepreneurial journey began early, w…
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In this episode of The Ecommerce Alley podcast, Dylan interviews Josh on what marketing strategies the team used to produce an impressive $567k in sales within just four days. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], W…
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I’m Sick of Scammers in Google Ads (Episode 458)
30:14
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30:14Someone has to talk about the amount of dishonesty in the PPC world today. This week Chris Schaeffer discusses 4 ways scammers hook you and get you to spend money on worthless traffic. Don't be a victim! Learn how these scams typically go and how to spot it before it happens to you. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schae…
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Yousaf Yunes discusses the current state of tariffs and their significant impact on businesses, particularly in the automotive and manufacturing sectors. He shares personal anecdotes about clients affected by tariffs, highlighting the challenges and opportunities they present. The discussion also touches on the broader implications of trade policie…
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Can you still use custom segments in Google Ads?
11:44
11:44
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11:44Struggling to understand Google Ads custom segments? Are you not seeing them anymore in your audience targeting settings? You're not alone! In Episode 63 of the Inside Google Ads podcast, host Jyll Saskin Gales breaks down the complexities of custom segments in Google Ads. Just in time for the launch of her new book, "Inside Google Ads: Everything …
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Yousaf Yunes discusses the significance of DemandGen in the PPC landscape, emphasizing its role in traffic generation and conversions. He explores the unique features of DemandGen, including the ability to target specific placements and utilize lookalike audiences. The discussion also touches on the future of PMAX and its integration with DemandGen…
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Yousaf Yunes discusses the inevitability of disappointment in both personal and professional relationships. He emphasizes the importance of preparing for disappointment, channeling anger into creative outlets, and finding balance through healing practices. Yousaf shares personal anecdotes about friendships and business experiences, highlighting the…
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The Power of Online Reputation with DJ Sprague
50:10
50:10
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50:10Trust is the currency of online success, and DJ Sprague has mastered the art of building it systematically through strategic reputation management. As the Chief Marketing Officer of Shopper Approved and a veteran with 25+ years in digital marketing, DJ reveals the hidden psychological triggers that turn browsers into buyers. The conversation opens …
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TEA 182: How To Fix Poor Performing Campaigns in 3 Steps
23:50
23:50
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23:50In this episode, Josh and Dylan walk through 3 easy steps to fix poor ad performance. Surprisingly, there's only 15 total things you need to look at if your ads are underperforming and they walk through all of them. This is the thing that most Meta ads educators don't share, so this is top secret info! -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Ou…
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YouTube is the #1 Platform on Connected TVs
13:52
13:52
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13:52Yousaf Yunes discusses the significant rise of YouTube as a dominant platform in TV usage, surpassing traditional networks like Disney and Netflix. He emphasizes the importance of views over subscriptions in the current digital landscape and highlights the shift in content consumption patterns. Yousaf also explores the future of user-generated cont…
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YouTube Campaigns Are Changing (Episode 457)
36:52
36:52
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36:52Changes coming to YouTube video campaigns, let's talk about that! Also a discussion about how to compete with big budgets. Is it even possible for a small budget to succeed in Google Ads? All that and more in this week's Paid Search Podcast episode with Chris Schaeffer. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https:…
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YouTube Shorts Has Just Changed the Lead Gen Game
16:58
16:58
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16:58Yousaf Yunes, CEO and Founder of YRV Dynamics, discusses the recent changes to YouTube Shorts and their implications for organic lead generation. He highlights how the new view threshold allows creators to gain views more efficiently, especially considering TikTok's regulatory challenges. Yousaf emphasizes the importance of creating engaging conten…
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Client Contracts: Designed so You Don't Get Ripped Off
13:28
13:28
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13:28Yousaf Yunes discusses lead generation challenges, emphasizing the importance of organic marketing strategies over paid advertising. He shares his experiences with solicitors in his WhatsApp group and highlights the need for businesses to focus on building contracts rather than just generating leads. Yousaf also stresses the importance of expertise…
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Yousaf Yunes discusses the current job landscape, emphasizing the challenges faced by job seekers, particularly those over 40. He advocates for small business ownership as a viable alternative to traditional employment, highlighting the importance of networking and leadership in navigating the job market. Yousaf also critiques the authenticity of j…
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Are Exact Match keywords expensive in Google Ads?
10:32
10:32
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10:32Are you wondering whether those super specific exact match keywords in Google Ads are actually worth the higher cost? Google Ads Coach Jyll Saskin Gales tackles this question and more in Episode 62 of Inside Google Ads. We're diving into the world of keyword match types, looking at whether exact match consistently delivers a better return on invest…
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Building an Unshakable Online Presence with Jason Barnard
50:13
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50:13Ever wonder what happens when a potential client Googles your name after a meeting? The truth might shock you. In this eye-opening conversation with Jason Barnard, CEO of KaliCube and digital brand intelligence expert, we discover why your digital footprint matters more than ever in the age of AI. Jason reveals his unconventional path from street m…
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TEA 181: How We’d Scale to $100K/Month If We Started Over Today
51:38
51:38
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51:38In this episode of The Ecommerce Alley podcast, we go deep into the strategies for scaling an ecommerce business to $100K/month. Discover the common pitfalls entrepreneurs face, learn how to effectively navigate opportunities, and get a step-by-step breakdown of essential operations and marketing tactics. Whether you're just starting out or looking…
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2025 Keyword Research & Imposter Syndrome (Episode 456)
36:46
36:46
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36:46How do you do your keyword research? Let's talk about that! This week Chris Schaeffer discusses his method to keyword research using a 7 step process. And also later in the show Chris discusses the detrimental effect that imposter syndrome has on Google Ads account management. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer -…
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In-House vs Agency PPC Jobs: How They're Structured
14:18
14:18
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14:18Yousaf Yunes discusses the dynamics of marketing careers, particularly the choice between working in-house or at an agency. He emphasizes the growing trend of in-house marketing roles, the importance of protecting corporate strategies, and the evolving landscape of digital marketing. Yousaf shares insights on how to build a successful marketing car…
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2025 Job Realities: This Economy is Tough
21:32
21:32
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21:32Yousaf Yunes discusses the current economic landscape, focusing on the challenges faced by job seekers and business owners. He highlights the disparity between corporate practices and the realities of the job market, particularly for recent graduates. The discussion also covers the impact of freelancing platforms on wages and the importance of nego…
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In this tech-heavy episode of Inside Google Ads, host Jyll Saskin Gales answers three of your burning Google Ads questions. First, get a sneak peek at Jyll’s exclusive account audit template and discover the five key areas she focuses on to maximize Google Ads Account Audits. Next, demystify the world of UTM tracking and learn how to use them to ga…
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Yousaf Yunes shares his journey of hard work and dedication in building his business. He reflects on the importance of being busy, becoming an expert in your field, and outworking the competition. Yousaf emphasizes that adversity can lead to opportunities and that true pride comes from building something great. He encourages listeners to take actio…
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Turning Passion into Profit: The E-commerce Journey of Kurt Elster
40:40
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40:40In this episode of Firing the Man, we sit down with Kurt Elster, founder of EtherCycle and host of The Unofficial Shopify Podcast. Kurt shares his journey from flipping Beanie Babies and Furbies on eBay to becoming one of the most trusted Shopify experts. He discusses key strategies for building and scaling a successful Shopify store, including the…
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TEA 180: Discounting - Smart Strategy or Brand Suicide?
37:27
37:27
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37:27In this episode of The Ecommerce Alley podcast, we dive into the controversial topic of discounting your products and brand. Explore the psychological impact of discounts on consumer behavior, the long-term effects on brand perception, and industry-specific considerations. Join the discussion on effective marketing strategies, alternatives to disco…
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Custom Labels in Google Ads Shopping (Episode 455)
31:29
31:29
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31:29This week Chris Schaeffer discusses how to build out a basic Google Ads strategy for vacation rentals. Using this strategy you can control your risk of unqualified traffic and paying for searches that are unlikely to book. Also Joey Bidner discusses ways to use custom labels in your Google Ads shopping campaigns. Try Opteo for free for 28 days - ht…
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Yousaf Yunes, CEO & Founder of YRV Dynamics, discusses the intricacies of shopping campaigns, focusing on targeting strategies and ways to enhance conversions. He emphasizes the importance of using PMAX shopping feeds over standard shopping campaigns, the significance of audience segmentation, and practical tips for boosting conversions through rev…
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Wall Street Journal: AI Taking over Ad Buying, My POV
9:50
9:50
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9:50Yousaf Yunes, CEO and Founder of YRV Dynamics, discusses the implications of AI in ad buying, emphasizing the importance of human expertise in managing campaigns. He highlights the current trends in digital marketing, particularly the rise of AI buying agents and PMAX campaigns, while cautioning against over-reliance on automation without expert ov…
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Yousaf Yunes, CEO & Founder of YRV Dynamics, discusses the intricacies of connecting Add to Cart (ATC) functionalities within e-commerce platforms, particularly emphasizing the advantages of using Shopify. He explains the importance of establishing a solid organic traffic base before investing in paid advertising, highlighting new businesses' chall…
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Should you use Performance Max for Lead Generation?
7:06
7:06
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7:06Let's put this question to bed once and for all: PMax for Lead Gen, yay or nay? In Episode 60 of Inside Google Ads, host Jyll Saskin Gales tackles your questions about Performance Max for lead generation. Is it a good fit for B2B clients? How does it compare to Demand Gen campaigns? And can it be effectively used for affiliate marketing? Key topics…
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Yousaf Yunes discusses a troubling incident involving a data thief siphoning off client data through improper connections in a business manager account. He recounts the confrontation with the individual responsible and emphasizes the importance of ensuring that all digital marketing assets are properly connected to avoid data theft. The conversatio…
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Beyond the Cubicle: E-Commerce Strategies with Bill Carlin
41:30
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41:30Bill Carlin takes us on a fascinating journey from his early days as an eBay seller to becoming a fulfillment logistics innovator and podcast host. What began as a part-time wholesale business in college evolved into a $10 million Amazon enterprise, eventually leading him to found Shipmate Fulfillment when he spotted critical gaps in the 3PL indust…
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TEA 179: From $0 to $1M/Month: Kyle Heidt’s Exact Strategy
1:04:23
1:04:23
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1:04:23Kyle Heidt took a silver product brand from $0 online to $1M per month—fast. In this episode, he breaks down the exact strategies that made it happen, including the the power of a winning offer, pre-sale page, Meta ads, email sequences, and even a touch of Google Ads. The fastest way to get to new Heidts (see what we did there?) is to follow the fo…
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Google’s Goals Are NOT Your Goals (Episode 454)
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29:00Let's talk about Google Ads! This week Chris Schaeffer discusses how your goals differ from Google's goals and why that is very important to understand. Also a guest appearance from Joey Bidner who talks about engaged view conversions. And a few PPC questions answered from listeners. Try Opteo for free for 28 days - https://opteo.com/psp Chris Scha…
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Yousaf Yunes, CEO and Founder of YRV Dynamics, shares a troubling experience he had while working with a new client. He discusses the unethical practices of a supposed 'meta expert' who mishandled advertising campaigns, deleted crucial data, and siphoned off user data from another account. Yousaf emphasizes the importance of proper campaign managem…
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Forming Sincere Bonds With Your Community: Not for Direct Profit
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15:03Yousaf Yunes discusses the importance of community and collaboration in business, reflecting on his experiences with influencers and the evolution of services in the industry. He emphasizes the need for a supportive learning environment and critiques the high barriers to entry in certain business networks. Yousaf also shares his thoughts on the imp…
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Advanced Audience Targeting in Google Ads
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32:49This is the episode you've been waiting for! For special episode 59, Google Ads Coach Jyll Saskin Gales shares her "Advanced Audience Targeting Strategies" talk from the Paid Search Association Conference 2025. She explores the differences between audience and content targeting, discusses the shift in Google Ads' audience targeting capabilities, an…
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Yousaf Yunes, discusses the current state of layoffs and job stability, reflecting on the changing landscape of employment, particularly in government and education sectors. He shares his personal experience of being laid off and how it led him to start his own business. Yousaf emphasizes the importance of being prepared for unexpected job loss, ad…
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Architect to Entrepreneur: Building a Legacy with Lance Cayko
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33:50
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33:50What turns a teenage construction worker into a successful architectural entrepreneur? For Lance Cayco, co-founder of F9 Productions, the journey began at age 13 when his first boss taught him the economics of service businesses while roofing houses in North Dakota. That early lesson planted the seeds for a career spanning architecture, constructio…
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QBD insights: AI made search smarter, will you thrive or dive? (Part 2)
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27:41This is part 2 of this podcast, make sure you listen to part 1 first. How much has AI really changed the search landscape over the past couple of years? Why does optimising content for generative search need to be part of every business’s SEO arsenal? And, with AI evolving at a rapid pace, what can online businesses do to thrive in the age of AI? I…
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Google Ads: Conversion Rates Are the Keys to Success
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14:41Yousaf Yunes CEO & Founder of YRV Dynamics, discusses the often overlooked aspects of Google Ads, emphasizing the importance of creative content and conversion rates. He critiques the common practices of audience targeting and highlights the need for quality traffic and effective landing pages. Yousaf advocates for A/B testing to optimize landing p…
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TEA 178: Not Using These 5 Shopify Apps Is Costing You Thousands
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18:32Want to squeeze more revenue out of your Shopify store without adding more traffic? You’re probably leaving money on the table… and the fix could be as simple as turning on one setting or adding a single app. In this episode, I’m breaking down 5 Shopify apps that we can’t live without—the same ones that increase conversions, boost AOV, and automate…
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