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YouTube is the #1 Platform on Connected TVs
Manage episode 475599399 series 3546984
Content provided by CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Yousaf Yunes discusses the significant rise of YouTube as a dominant platform in TV usage, surpassing traditional networks like Disney and Netflix. He emphasizes the importance of views over subscriptions in the current digital landscape and highlights the shift in content consumption patterns. Yousaf also explores the future of user-generated content (UGC) and its implications for media companies.
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- YouTube leads in connected TV usage, surpassing traditional networks.
- Subscription numbers are less relevant than actual views.
- Content consumption patterns are shifting towards user-generated content.
- Businesses should leverage YouTube for visibility and engagement.
- YouTube's algorithm favors video completion rates over subscriptions.
- The importance of having a presence on multiple platforms, including YouTube and Instagram.
- User-generated content is becoming increasingly valuable in media.
- Traditional media companies need to adapt to the digital landscape.
- YouTube serves as a powerful search engine for businesses.
- Content quality is crucial for audience retention and engagement.
- "Subs are bullshit. It's all about views now."
- "UGC is in, that's where it is."
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