Best Performance Based Advertising Podcasts (2025)

1
Smarter Tech, Sharper Targeting: Fueling Revenue with AI, Data Quality, and GTM Alignment 27:33

10h ago27:33

27:33

“AI is only as powerful as the data behind it. If you don’t trust the inputs, you can’t trust the outputs and that’s where most companies get stuck. It’s not enough to have automation or algorithms; you need quality, transparency, and alignment across your go-to-market motion. That’s the difference between tech that looks smart and tech that actual…

1
Let’s Talk About Mental Health - Part 2: Mid-life crisis 1:01:49

4h ago1:01:49

1:01:49

Nadia Koski sits down with Dagmar Glow, ICF-certified Business and Mental Health Coach, in Part 2 of their interview talks that delves deeper into the critical topic of mental health, particularly in the workplace. They discuss the stigma surrounding mental health, signs of burnout, and how leaders can balance their responsibilities while maintaini…

1
From Strategy to Speed: Building a Modern Marketing Engine with AI 27:40

2d ago27:40

27:40

“AI can accelerate everything, but if you don't have a clear strategy and alignment across leadership, you're just scaling inefficiency faster. Before you invest in tools or systems, you need to know why they matter, how you'll measure impact, and whether your organization is built to move fast enough to see results.” That's a quote from Mark Golob…

1
Should you use bid adjustments in Google Ads? 10:46

5d ago10:46

10:46

Are bid adjustments in Google Ads still a "thing"? In Episode 65 of Inside Google Ads, host Jyll Saskin Gales tackles your questions about bid strategy adjustments. First, Jyll provides alternatives to manual CPC with location bid adjustments. She emphasizes the importance of addressing the root cause to guide automation effectively. Next, Jyll exp…

1
Your Brand Is Your Future: Scaling B2B Revenue Beyond Playbooks and Tech Stacks 28:10

7d ago28:10

28:10

"No tech stack, no playbook, no AI prompt is ever going to get you to that ultimate breakthrough that legacy status, that hockey-stick growth. It just won’t. What gets you there is brand: your story, your why, and the emotional connection you build with your buyers. No one buys from you because you’re great at executing a playbook. They buy because…

1
How to Start Agentifying Your Franchise Marketing 18:17

8d ago18:17

18:17

In this podcast episode, we're examining the concept of agentic AI and how it can be pragmatically applied to marketing within the franchise space. How can you create AI-powered marketing teams that operate autonomously, yet collaboratively, at national, regional, and local levels? The aim is to augment human marketing efforts rather than replace t…

1
The Future Is Multicultural: How Inclusive Marketing Fuels Revenue Growth 26:48

13d ago26:48

26:48

“When 70% of consumers say they prefer to buy from brands that reflect their values, inclusive marketing stops being a ‘nice-to-have’ it becomes a competitive advantage. Align your marketing dollars with that reality, and you’re not just doing the right thing you’re unlocking a scalable growth opportunity.” Dennis TseIn this episode of Revenue Boos…

1
Leadership Lessons and Alpine 'Real Talk' with Alma Lipa & Carolin Kunert 1:05:44

14d ago1:05:44

1:05:44

In this special double-feature episode recorded amidst the alpine buzz in Lech Zürs, Austria, during The Digital Distillery: Mountain Edition and HORIZONT Snowmasters, host Nadia Koski sits down in the cozy Hotel Platinhoff for some fireside chats with two trailblazing women shaping innovation and leadership across industries. You'll learn about: b…

1
Buy my book today on Amazon! 6:10

15d ago6:10

6:10

Guess what?! Jyll's book, "Inside Google Ads: Everything You Need to Know About Audience Targeting," is officially out today! You can buy it on Amazon, in paperback or ebook. To celebrate, host Jyll Saskin Gales shares a little taste of what you'll find inside with a special podcast episode. In this short but sweet installment (episode 64 of Inside…

1
Redefining Affiliate Marketing: Brand + Performance for Maximum Revenue Impact 32:34

15d ago32:34

32:34

Redefining Affiliate Marketing: Brand + Performance for Maximum Revenue Impact “Affiliate marketing intersects with every part of your marketing stack—PR, influencer, paid search, content—but too often, it operates in a silo. The real opportunity lies in integrating it into your brand and performance strategy from day one. When you align affiliate …

1
Can you still use custom segments in Google Ads? 11:44

21d ago11:44

11:44

Struggling to understand Google Ads custom segments? Are you not seeing them anymore in your audience targeting settings? You're not alone! In Episode 63 of the Inside Google Ads podcast, host Jyll Saskin Gales breaks down the complexities of custom segments in Google Ads. Just in time for the launch of her new book, "Inside Google Ads: Everything …

1
Exploring Advanced Features of ChatGPT: From Image Generation to Deep Research 19:47

21d ago19:47

19:47

In this episode of the Vera Shafiq Podcast, Vera takes a look at the latest advancements and features of ChatGPT as of April 9, 2025, with a focus on the newly released image generation feature. Vera discusses her experiences using ChatGPT for various tasks such as creating brand-consistent marketing assets, conducting deep research, managing long-…

1
The Future of Integrated Media: Smarter Digital Marketing for Revenue Growth 27:52

26d ago27:52

27:52

The Future of Integrated Media – Smarter Digital Marketing for Revenue Growth "It’s no longer about winning the channel; it’s about winning the customer. Too often, brands optimize for individual platforms without considering the bigger picture. Today’s consumers move seamlessly between channels. If we reach the right audiences with the right messa…

1
The New Era of Allyship with Gerry D’Angelo 44:58

27d ago44:58

44:58

In this episode of Women Lead, Nadia Koski sits down with Gerry D'Angelo, Advisory Board Member and Senior Advisor at McKinsey & Company, to explore the evolving landscape of leadership and the importance of empathy, inclusivity, and mentorship in today's workplace. Gerry shares insights from his extensive experience in global companies, highlighti…

1
Are Exact Match keywords expensive in Google Ads? 10:32

28d ago10:32

10:32

Are you wondering whether those super specific exact match keywords in Google Ads are actually worth the higher cost? Google Ads Coach Jyll Saskin Gales tackles this question and more in Episode 62 of Inside Google Ads. We're diving into the world of keyword match types, looking at whether exact match consistently delivers a better return on invest…

1
From Awareness to ROI: Maximizing Influencer Marketing for Revenue Growth 27:52

30d ago27:52

27:52

"It’s no longer about winning the channel; it’s about winning the customer. Too often, brands optimize for individual platforms without considering the bigger picture. Today’s consumers move seamlessly between channels. If we reach the right audiences with the right message and high-impact creative, we lift all ships. The brands that break down sil…

1
From Social to Strategy: How Smart Organic Content Fuels Consumer Interest & Revenue Growth 31:00

1M ago31:00

31:00

From Social to Strategy: How Smart Organic Content Fuels Consumer Interest & Revenue Growth "Brands need to stop thinking of themselves as the center of the conversation and start putting their audience first. If you focus on fulfilling their interests—whether through information, education, or entertainment—you’re not chasing engagement anymore. Y…

1
How do you audit a Google Ads account? 19:37

1M ago19:37

19:37

In this tech-heavy episode of Inside Google Ads, host Jyll Saskin Gales answers three of your burning Google Ads questions. First, get a sneak peek at Jyll’s exclusive account audit template and discover the five key areas she focuses on to maximize Google Ads Account Audits. Next, demystify the world of UTM tracking and learn how to use them to ga…

1
Smarter Marketing Measurement: Your Competitive Edge for Revenue Growth 30:05

1M ago30:05

30:05

Smarter Marketing Measurement: Your Competitive Edge for Revenue Growth "The big ‘aha’ moment for most marketers comes when they cut something they thought was working, wait 30 or 60 days, and see that sales remain exactly the same. That realization—that they were spending money on something with zero impact—can be both eye-opening and unsettling."…

1
Should you use Performance Max for Lead Generation? 7:06

1M ago7:06

7:06

Let's put this question to bed once and for all: PMax for Lead Gen, yay or nay? In Episode 60 of Inside Google Ads, host Jyll Saskin Gales tackles your questions about Performance Max for lead generation. Is it a good fit for B2B clients? How does it compare to Demand Gen campaigns? And can it be effectively used for affiliate marketing? Key topics…

1
The Power of Mindset: Women in Tech & Cybersecurity with Cristina Pitarch 52:03

1M ago52:03

52:03

In this conversation, host Nadia Koski chats with Cristina Pitarch, General Manager EMEA, Google Cloud Security. Cristina shares her unconventional career journey from law to tech, emphasizing the importance of embracing opportunities and overcoming challenges. She discusses her experiences in a technical role at Google, the significance of mindset…

1
Monetizing Content: How Top Publishers & Brands Maximize Reach and Revenue Impact 30:32

1M ago30:32

30:32

Cooper Schwartz: Monetizing Content: How Top Publishers and Brands Maximize Reach and Revenue Impact “The brands that win aren’t just the ones with the biggest budgets—they’re the ones that strategically align performance and brand marketing to maximize reach and revenue.” That’s a quote from Cooper Schwartz and a sneak peek at today’s episode. Hey…

1
Exploring the Practicality of Performance-Based Agency Models in Franchising 12:05

1M ago12:05

12:05

In this episode of the Vera Shafiq podcast, Vera explores the concept of performance-based agency models within the franchising world. She discusses whether franchise brands can effectively compensate marketing agencies based on the tangible results they deliver. Vera discusses the appeal of this model for greater accountability, budget-friendlines…

1
Advanced Audience Targeting in Google Ads 32:49

2M ago32:49

32:49

This is the episode you've been waiting for! For special episode 59, Google Ads Coach Jyll Saskin Gales shares her "Advanced Audience Targeting Strategies" talk from the Paid Search Association Conference 2025. She explores the differences between audience and content targeting, discusses the shift in Google Ads' audience targeting capabilities, an…

1
Founder-Led Growth: Winning with Authenticity in a Noisy Market 29:26

2M ago29:26

29:26

“The company that grows isn’t the one with the best solutions—it’s the one with the best marketing that truly connects with its audience.” That’s a quote from Sheri Otto and a sneak peek at today’s episode. Hi there, I’m Kerry Curran, Revenue Growth Consultant, Industry Analyst, and host of Revenue Boost, A Marketing Podcast. Every episode, I sit d…

1
What makes a good Responsive Search Ad? 12:00

2M ago12:00

12:00

What makes a good Responsive Search Ad? In Episode 58 of Inside Google Ads, host Jyll Saskin Gales explains the nuances of crafting effective RSAs. We tackle a user's question about whether you need to include keywords in your ad copy, and explore the murky world of asset performance ratings. Plus, Google Ads specialist Boris Beceric shares practic…

1
Mastering Search Intelligence: Ranking Strategies Across Social, AI, Voice, and Video 26:16

2M ago26:16

26:16

“Search is no longer just about Google—it’s a behavior happening everywhere, from TikTok and Amazon to ChatGPT and Perplexity. To win in this new era, brands need to deeply understand their audience and align their SEO, social strategy, and authenticity across every platform where discovery happens.” That’s a quote from Melíssa Harden and a sneak p…

1
Let’s Talk About Mental Health: How to Thrive at Work with Dagmar Glow 1:01:12

2M ago1:01:12

1:01:12

Nadia Koski sits down with Dagmar Glow, an ICF-certified Business and Mental Health Coach, to explore the intricate relationship between mental health and workplace dynamics. Dagmar emphasizes that mental health is not just the absence of illness but a dynamic state that affects learning, communication, emotional resilience, and adaptability. The c…

1
Optimizing Agency Communication and Internal Marketing Alignment 19:45

2M ago19:45

19:45

In this episode of the Vera Shafiq podcast, Vera explores the key challenges faced by CMOs and marketing leaders, including agency communication, internal team alignment, and overall marketing performance. Drawing from her experience on both the agency side and within franchise brand leadership, she discusses strategies for improving agency relatio…

1
Influencers & Amazon: The Game-Changing Strategy for Top Rankings 23:06

2M ago23:06

23:06

If you want to win on Amazon, you’re not just marketing to consumers—you’re marketing to an algorithm. The brands that succeed are the ones that understand how to send the right signals, drive real engagement, and turn visibility into sustained growth."In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran is joined by Samir Bhavn…

1
Is your business too small to advertise? 9:14

2M ago9:14

9:14

In Episode 57 of Inside Google Ads, host Jyll Saskin Gales tackles a question that might make some advertisers squirm: are some businesses simply too small to advertise? She explores the nuances of Google Ads for small businesses, low-budget campaigns, and niche industries, and discusses how to determine if your business (or your client's business)…

1
The Future of SEO in an AI-Driven Digital Landscape 16:16

2M ago16:16

16:16

In this episode, host Vera Shafiq discusses the evolving SEO environment influenced by AI-driven search technologies. She emphasizes that while traditional SEO practices remain relevant, there is a growing need for marketers to adapt to newer AI tools like ChatGPT and diversified platforms beyond Google and Bing. Vera discusses the necessity of mai…

1
Unlocking CPG Growth: Collaboration, Innovation, and Retail Media Strategies 32:05

2M ago32:05

32:05

In this episode titled, Unlocking CPG Growth: Collaboration, Innovation, and Retail Media Strategies, we sit down with Kris McDermott, a seasoned expert in omni-channel marketing and retail media strategies, to discuss how CPG companies can unlock sustainable growth in today’s competitive landscape. Kris shares actionable insights on fostering cros…

1
The Power of Consumer Conversations: Turning Social Data into Dollars 34:30

2M ago34:30

34:30

“Today, social listening isn't just about monitoring conversations. It's about uncovering actionable insights that can shape the trajectory of an organization. From identifying emerging cultural trends to driving product innovation and refining marketing strategies, social listening provides a unique window into the voice of the consumer. It's not …

1
Mobile Commerce 2.0: Boosting Retailer Revenue with Better Shopper Experience 28:34

2M ago28:34

28:34

"The key to driving revenue in mobile commerce is creating seamless connections between inspiration and action. When you optimize the shopper's journey—from the moment of intent to the point of purchase—you unlock value for retailers, creators, and consumers alike." – Michael JaconiIn this episode of Revenue Boost: A Marketing Podcast, titled, Mobi…

1
Is Google Partner status worth it? 9:52

2M ago9:52

9:52

Are the Google Ads certifications worth taking to get Google Partner status? In Episode 56 of Inside Google Ads, host Jyll Saskin Gales tackles your burning questions surrounding Google Ads certifications and Google Partner status. Jyll shares her recent experience of having to redo five certifications to maintain her Google Partner status. She exp…

1
Women Lead LIVE from The Digital Distillery Hamburg: Women’s Edition 41:03

2M ago41:03

41:03

In this special episode of Women Lead, recorded live at our first Digital Distillery: Women’s Edition - Hamburg, host Nadia Koski hops on the mic with many incredible leaders who discussed bold ideas in candid conversations. There are so many powerful insights and takeaways from these top women in media, tech, and advertising. You don’t want to mis…

1
How to Practically Apply Microsoft Clarity to Your Marketing Toolset 17:05

2M ago17:05

17:05

In this episode, host Vera Shafiq explores how marketing teams can enhance their strategies by using Microsoft Clarity in conjunction with Google Analytics 4 (GA4). Vera provides an in-depth look at the unique features of Clarity, such as session recordings and heatmaps, and discusses how these can offer a more qualitative perspective on user behav…

1
Cracking the Amazon Algorithm: Strategies for Increased Visibility and Revenue 27:43

3M ago27:43

27:43

“Amazon optimization today isn't just about keywords. It's about creating a compelling narrative with your images, content, and product attributes. AI now plays a crucial role in reading and interpreting your images and text to rank your listings. If you can convince the algorithm that your product is valuable, you're also convincing the customer. …

1
Can you still use Manual CPC bidding in Google Ads? 11:25

3M ago11:25

11:25

If it ain't broke, don't fix it! In Episode 55 of Inside Google Ads, host Jyll Saskin Gales dives into how to choose the right bidding strategy for your Google Ads campaigns. She discusses the pros and cons of different bid strategies, such as manual CPC, target ROAS, and target impression share. Jyll also shares tips on how to determine which bid …

1
Retail Media's Next Frontier: Unifying Onsite, Offsite, and In-Store Advertising 20:42

3M ago20:42

20:42

“When you combine onsite inventory with the retailer's audience data, magic happens. It's all about leveraging the right data to show the right ads to the right shoppers. And that's where real gains are made.” That's a quote from Harsh Jiandani and a sneak peek at today's episode. In this episode titled Retail Media's Next Frontier: Unifying Onsite…

1
Winning Franchise Owner Buy-In for Digital Marketing Investments 16:04

3M ago16:04

16:04

Winning Franchise Owner Buy-In for Digital Marketing Investments In this episode of the Vera Shafiq podcast, host Vera Shafiq delves into innovative strategies for garnering franchise owner enthusiasm and commitment towards digital marketing. She emphasizes using AI-powered storytelling, interactive dashboards, and gamification to demonstrate the v…

1
How can you advertise on YouTube? 13:00

3M ago13:00

13:00

How to advertise on YouTube? Let's get into it. In Episode 54 of Inside Google Ads, host Jyll Saskin Gales discusses the ins and outs of YouTube as a powerful tool in Google Ads, addressing common questions about video campaigns, including how to effectively use in-feed ads and leverage your ecommerce product catalog. Key Takeaways include: YouTube…

1
Aligning Passion and Purpose Strategy in High Performance Sports with Mya Doelling 47:45

3M ago47:45

47:45

In this episode of the Women Lead podcast, host Nadia Koski speaks with Mya Doelling, Senior Partnership Manager, Purpose Partnerships Lead at the International Olympic Committee (IOC). Maya shares her inspiring journey from a young athlete diagnosed with leukemia to her current role at the IOC, where she leads purpose-driven partnerships. The conv…

1
Non-Obvious Consumer Behavior Shifts for 2025 and How to Adjust Our Marketing Strategies 16:36

3M ago16:36

16:36

Non-Obvious Consumer Behavior Shifts for 2025 and How To Adjust Our Marketing Strategies In this episode of the Vera Shafiq podcast, Vera dives into three major consumer behavior shifts anticipated for 2025 that franchise marketers must understand. Instead of predictable topics like AI and personalization, Vera explores under-the-radar changes incl…

1
Unlocking Revenue Growth: The Power of Discovery Calls and Buyer Insights 29:39

3M ago29:39

29:39

Unlocking Revenue Growth, the Power of Discovery Calls and Buyer Insights “Discovery calls aren't just about making a sale. They're about truly understanding your buyer's world. It's about uncovering their challenges, learning their pain points, and showing them you genuinely care about their success. By asking thoughtful questions and actively lis…

1
Winning Every Stage: A Sales Framework for Sustainable Revenue Success 27:00

3M ago27:00

27:00

To connect with Paul Wilson go to: [email protected] https://www.massivegrowthpartners.com/ Winning Every Stage: A Sales Framework for Sustainable Revenue Success “You can't scale a business if the CEO is involved in every new business pitch. Transitioning from founder led sales to a team driven approach is essential for sustainable…

1
ALL of your Google Ads questions answered! 31:28

3M ago31:28

31:28

It's the one-year anniversary of the Inside Google Ads podcast! To celebrate, host Jyll Saskin Gales answers all of your most burning questions about Google Ads, in under 30 seconds each. This episode is jam-packed with rapid-fire answers to your biggest Google Ads challenges, covering everything from bidding strategies and targeting options to nav…

1
Navigating AI & Data Privacy in Marketing 16:20

3M ago16:20

16:20

In this episode, host Vera Shafiq delves into the critical issue of using AI tools in marketing while safeguarding proprietary and sensitive data. Highlighting popular AI tools like Copilot, ChatGPT, Gemini, and Perplexity, Vera addresses the concerns surrounding data privacy and security. The episode also explores DeepSeek, a new AI model from Chi…

1
Revenue Strategy Redefined: Audits, Optimization, and Company Alignment 29:57

3M ago29:57

29:57

“Sales is a whole company responsibility. When organizations embrace that mindset, they perform better. It's not just about the sales team. It's about aligning every function from marketing to customer success to drive sustainable growth. That's a quote from Hannah Adjikawo and a sneak peek at today's episode.” Hi there, I'm Kerry Curran, business …

Podcasts Worth a Listen

Performance Based Advertising Podcasts

Podcasts Worth a Listen

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