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Book Marketing Mania - Start a Podcast, Guest on Podcasts, Grow Your Author Platform

Kim Stewart, Podcast Coach for Nonfiction Authors, Christian Entrepreneur

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Build your audience and reach new readers on podcasts. Here on Book Marketing Mania you’ll learn to use podcasting as a guest and host to grow your author platform, market your book long before and long after your book release, and steward your message in a way that honors God and your time. Connect with your host, Kim Stewart, Podcast Coach for Nonfiction Authors, at https://kimstewartmarketing.com.
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The Author’s Edge is the go-to podcast for experts who are ready to step into the spotlight with a powerful book and a platform that gets them noticed. Hosted by nonfiction book coach and marketing strategist Allison Lane, this show gives you clear, honest insight into what actually works in publishing and platform growth. Each week, you’ll get practical guidance and straight talk from the people who move the needle including Daniel Murray of The Marketing Millennials, bestselling author and ...
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If writing advice and the lingo used in the publishing industry usually sounds like gobbledygook to you, look no further than this Show, don’t Tell Writing podcast. I’m Author, Editor, and Book Coach Suzy Vadori, and I’m absolutely obsessed with helping writers get their ideas onto the page in a way that readers LOVE. If you think Show, don’t Tell is just tired writing advice, prepare to have your eyes opened as I break down the process of applying this key technique in both fiction and nonf ...
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The Book Coach Chronicles is a podcast for creatives & creative entrepreneurs who are ready to write their best book. This year. No more writer's block. No more burnout. No more imposter syndrome. And no more confusion. It's time to finally find some balance in your life, writing, and author business so you can get back to enjoying the things you love… and even the things you don’t, but have to do anyway. Unlike other writing podcasts, we look at life holistically—because if you're stressed ...
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What if your book could change lives—and it didn’t have to take years to write? Welcome to Write the Book Inside You, the podcast for writers, coaches, and conscious entrepreneurs ready to craft a powerful nonfiction book—faster, easier, and more intuitively—with the help of AI. Hosted by Caryl Westmore, bestselling author, journalist, and pioneering AI Book Coach & writer-for-hire, this show blends soul and strategy to help you create transformational content—whether you're writing it yours ...
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Publishing Secrets

Tamara M. Jackson

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Have you considered becoming a published Christian author? Publishing is the best way to build authority and become the "go-to" expert in your field. It's also one of the fastest ways to get clients and grow ministries consistently. In this podcast, Tamara “Coach Tam” Jackson will bring you behind-the-scenes insights and interviews with mission-driven entrepreneurs and ministry leaders that have published books to increase their exposure, impact, and income. You'll learn about how these auth ...
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Next week, watch for a new series called Interview Guesting Best Practices, inspired by my friend Linda Goldfarb's book, Creating Dynamic Podcasts & Audiobooks. Episode 1 starts on Tuesday on Your Best Writing Life, hosted by Linda. Then we'll be back here on next Friday for episode 2. Looking forward to serving you in both places! Your Best Writin…
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Send me a text! What if your advocacy work could become the book that shifts the conversation? Allison talks with Meg Stone about transforming advocacy into authorship that drives real change. Meg shares how she turned decades of violence prevention work into a book that calls out false safety advice and redefines empowerment. If you’ve ever wonder…
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Send us a text Join Suzy for an interview with Book Coach and Literary Fiction Author, Lidija Hilje. The two speak about the differences between genre and literary fiction, including the defining ideas, structures, and themes. They also discuss her debut novel, Slanting Towards the Sea, and her journey from being a lawyer to writing. ➡️✍️ Sign up h…
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So what’s all the fuss about video anyway? My friend Danielle Wallace, copywriter and video marketer, is here to share about the power of storytelling on video. She has great tips for getting comfortable being seen on camera, and even ideas for faceless videos if that’s not your jam. Connect with Danielle: Website ☑️ START YOUR AUTHOR PODCAST CHECK…
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Send me a text! Think you need a huge audience or perfect setup to make podcasting work for your book? Think again. Allison Lane is joined by Victoria Meyer, host of The Chemical Show and founder of Progressio Global, who reveals how niche podcasting can boost your visibility, expand your platform, and open unexpected doors, including paid speaking…
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Send us a text In this page review episode, Suzy critiques a page from a Memoir with a twist- Marcel Charpentier is writing the story of his personal friend's childhood in collaboration with her. They discuss incorporating showing details and sense memory through the eyes of a child, and how to approach narrative distance. ➡️✍️ Sign up here to FINI…
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Growing your platform while writing your book? Starting a podcast to attract your target readers? Turning your podcast episodes into a book? We're talking about it all with my friend, Dallas Woodburn, author, writing coach, and host of the Thriving Authors podcast. We discuss how planning your podcast is similar to planning your book; how Dallas us…
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Send me a text! Does LinkedIn feel like a corporate maze or worse, a place where everyone’s shouting but no one’s listening? Allison Lane is joined by visibility and personal branding expert Kate Paine to unpack how authors can turn their LinkedIn presence into a powerful personal brand without chasing the algorithm, faking expertise, or posting bl…
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Send us a text In this special bonus episode, Suzy continues her discussion with Epic Fantasy Author Katie Fitzgerald. They discuss Katie's journey to self-publishing, how she leverages author communities to reach readers, and next-level show, don't tell writing advice. If you're ready to dive into the epic fantasy worlds of Katie Fitzgerald, you c…
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Are you self-publishing a book this year and a little overwhelmed by all the costs involved? My friend, Ashley Shepard, author of Profitable Publishing with Preorders, is here to share how you can attract your readers, publish, and launch your book without going into debt. Profitable Publishing with Preorders (book) Connect with Ashley: Website You…
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Send me a text! What if one short talk could launch your book, amplify your message, and land you media coverage? In this episode, we’ll explain exactly how to get selected for TEDx, how to pitch your idea, and how to use a TEDx talk to grow your visibility and book sales. Allison Lane sits down with Anna Goldsmith, executive producer of TEDxPortsm…
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Send us a text Join Suzy as she chats with Epic Fantasy author Katie Fitzgerald to talk about setting the scene for the second book in a series. Learn about the different types of readers you need to think about, and how you can recap information without infodumping. ➡️✍️ Sign up here to FINISH YOUR BOOK in Suzy's Wicked Good Fiction Bootcamp. Enro…
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Send me a text! Are your book goals being crushed by burnout or brain fog? What if the missing piece isn’t time management—but biology? In this episode, Dr. Partha Nandi, bestselling author, physician, and host of the syndicated show Ask Dr. Nandi, reveals how energy, focus, and health directly fuel long-term author success. Your energy, not your p…
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Send us a text In this episode, Suzy chats with author Liz Alterman about her page from her work in progress. They discuss the merits and pitfalls of various writing habits, and how to 'unstick' yourself when you can't seem to keep writing forward. You'll also learn about the unique style choices that can be made when writing a psychological thrill…
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Send me a text! Is it ever too late to write your book and get published? Lori Hellis proves it’s not. Allison Lane and Lori Hellis explore how she transitioned from a career in law to becoming a recognized voice in the true crime genre with a successful book launch, a thriving YouTube channel, and a dedicated readership. You’ll hear how she revers…
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Send us a text In this episode, Suzy dives into how to use showing details to bring an introverted character to life, how to sprinkle fantasy details without info-dumping, and how to avoid point of view errors. ➡️✍️ Sign up here to FINISH YOUR BOOK in Suzy's Wicked Good Fiction Bootcamp. Enrolling now! 🎧💜 Opt into the Show, don't Tell Writing Podca…
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Send me a text! Are you still relying on social media to promote your book? You’re missing the moment. Algorithms don’t build relationships… email does. Allison sits down with email marketing expert Abby Combs to unpack exactly how authors can create authentic connections, build visibility, and launch successful books using email. From simple campa…
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Send us a text In this episode, Suzy sits down with fellow book coach and author, Suzette Mullen to talk about Memoirs. Through the discussion of Suzette's Memoir, The Only Way Through Is Out, they discuss planning, structuring, and writing your memoir and the ways it is similar and different from fiction. Suzette shares her personal journey and ho…
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Send us a text “Ready to fast-track your book-writing dreams with ChatGPT—without losing your authentic voice? Doing something different in today’s episode, because I'll walk you step-by-step through my proven AI Book Writing Formula—perfectly tailored for coaches, therapists, and heart-centered entrepreneurs eager to attract ideal clients with a n…
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Send me a text! What if your book isn’t the brand… you are? Allison Lane sat down with Valerie Morris, marketing strategist and author visibility expert, to break down how to earn trust, build credibility, and get noticed by readers and publishers. From cutting through noisy online advice to choosing visibility tactics that actually fit your life, …
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Send us a text In this week's episode, Suzy chats with fellow editor Michael, and they review opportunities to amp up the stakes in his Action Scene. ➡️✍️ Sign up here to FINISH YOUR BOOK in Suzy's Wicked Good Fiction Bootcamp. Enrolling now! 🎧💜 Opt into the Show, don't Tell Writing Podcast Email List, and get a short reminder any time a new episod…
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Taking my annual short summer break and can't wait to be back with new episodes on 8/1. Thanks for tuning in, I'm so grateful! ☑️ START YOUR AUTHOR PODCAST CHECKLIST 🗓️ BOOK A STRATEGY SESSION FAVE PODCASTING RESOURCES: 🎙️ Microphone 🎧 Hosting (Buzzsprout) 🖥️ Recording/Editing (Descript) 📣 PodMatch (connecting hosts and guests) LET'S CONNECT: IG/Th…
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Send us a text On Friday, June 20th, 2025, Suzy held an Open House for her Inner Circle membership program. In addition to a workshop, there was an open Q&A session. Tune in for a frank discussion of writers' most burning questions, including: How do I structure my novel? How many POVs is too many? When do most writers fail? ➡️✍️ Sign up here to FI…
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How can you sort through all your book marketing strategies to find what’s working best for you AND your readers? My friend Shelley Hitz, author, co-host of the Kingdom Writers podcast, and co-founder of the Christian Book Academy, is sharing how you can audit your book marketing and make sure you’re on track with what God wants you to do with the …
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Send me a text! Think you need more credentials or a polished pitch before you start speaking? Think again. Allison Lane sits down with speaker mentor and bestselling author Aleya Harris to uncover the real reason accomplished authors still feel like they’re not ready to be on stage. Spoiler: it has nothing to do with qualifications and everything …
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Send us a text In this milestone episode, Suzy celebrates reaching 50 years of life, and 50 podcast episodes by looking back at the choices that led her to living her writing dreams. Get ready to embrace taking creative leaps whether you are in your 20s, or 80s (or somewhere in between!) it's never to late to get your story out into the world! ➡️✍️…
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Launching your first book this year? Start pitching to guest on podcasts sooner rather than later! My friend Rebecca George, host of the Radical Radiance podcast, and author of two books now is here to take us behind the scenes of her first book launch when she started pitching podcasts LONG before her traditional publisher's PR started. Today’s ep…
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Send me a text! What if your most valuable book marketing asset isn’t your manuscript but your audience? Allison Lane sits with Daniel Murray, creator of ‘The Marketing Millennials,’ shares how he built a LinkedIn following of over 1 million by focusing on connection over perfection. We dive into the author marketing strategies that actually work, …
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Send us a text Defining a Theme or "Takeaway" for your book can help you at any stage of the writing process. In this episode, Suzy dives into how to define your takeaway, why it matters, and how to use it to test each scene. Using the takeaway you can write a book that is laser-focused on your message, and create an experience that readers will lo…
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Attending a Writers Conference this year? It's the best opportunity to pitch your book idea to a traditional publisher or literary agent. My guest today is Barb Roose, publishing agent at Books and Such, and she's sharing the top four features that agents look for in a book proposal and tips to ease your anxiety as you prepare for your 15-minute pu…
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Send us a text Congratulations! Your first book is a success, and you're ready to write book two! But wait... how do you guarantee that readers love book two as much as they loved your first? In this episode, Suzy examines the common pitfalls and how to avoid them when writing a follow-up book in a series. ➡️✍️ Sign up here to FINISH YOUR BOOK in S…
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Send me a text! What if the only thing standing between you and massive author visibility was the belief that you're not ready yet? Allison Lane is joined by Ashley Stahl, TED and TEDx speaker coach, bestselling author, and founder of Wise Whisper Agency to dismantle the myths about readiness, career pivots, and what it takes to get your message se…
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There is a lot going on behind the scenes for me right now, including do I keep using the term “nonfiction” to talk about the work I do with women writing books?? What do you think? Leave me a comment with your thoughts! In today’s episode: - special birthday message to my husband, Jeremy, who’s birthday is June 2, the day this episode goes live 💜 …
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Send us a text AI doesn’t replace you—it reflects you. In this masterclass-style episode, I share 10 powerful ways to train ChatGPT to write like YOU—in your tone, style, and energy. Whether you're a coach, author, or content creator, this method will help you keep your voice while speeding up your writing with AI. These are the exact strategies I …
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If you're like me and want to write a book that serves your business clients, I can't wait for you to hear this today’s conversation with my new friend, Jodi Brandon. Jodi is author of Write. Publish. Market: From Idea to Published Book: The Entrepreneur's Blueprint. She’s also a book publishing coach, an editor, and host of the Write Publish Marke…
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Send me a text! Is your email list ready to help you launch your book… or are you waiting until you're "ready?" A visibility and list-building coach, Tracy Beavers joins Allison Lane to break down what most authors get wrong about email marketing. Spoiler: the best time to start is yesterday. You’ll hear why relying on social media is risky, how to…
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Send us a text In part three of three, Suzy reverses course and shares the times where TELLING is preferred to SHOWING. Take note on when it is appropriate to gloss over details, skip time, and give a little more information in a direct way so that your readers stay informed and engaged in your story. ➡️✍️ Sign up here to FINISH YOUR BOOK in Suzy's…
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Today on More to the Story Podcast: Why I don’t teach structure for books. Well, technically I do, but not in the way that others teach it. Another conversation I had with a woman at AWP during one of the mini book coaching sessions I held was all about her book, which she thinks is going to be kind of a big family saga spanning her grandmother’s l…
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Memorial Day brings a time to remember those who gave the ultimate sacrifice for our country. But how can we pray and support those wives left behind not to mention those with active duty spouses all year long? My friend, Kristi Woods, author of 101 Prayers for Military Wives, is here to help us! Kristi shares practical ways we can help support and…
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Send me a text! What makes a literary agent say “yes” to your book pitch in under 30 seconds? Allison Lane sits with Sam Hiyate, founder of The Rights Factory, to demystify how to write a compelling query letter, position your book in today’s market, and avoid the most common author mistakes. If you've been wondering how to land an agent or make yo…
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Send us a text In part two of this three-part series, Suzy dives deeper into the practical application of Show, don't Tell. For this lesson, she focuses on the advanced strategies, including how to target specificity, avoid white wall syndrome, and deal with repetitions. ➡️✍️ Sign up here to FINISH YOUR BOOK in Suzy's Wicked Good Fiction Bootcamp. …
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Today on More to the Story: a simple (but not easy) way to affect change or the outcome you’re hoping to achieve. In today’s episode: - inspiration from a recent book that I read, Be Ready When the Luck Happens, by Ina Garten - how I feel about celebrity memoirs, even though I have read a few (listen to find out which ones!) - a popular TV show fro…
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Looking for ways to take a break from your normal podcasting pace and beat the heat this summer? Also want to keep building your platform and marketing your book? This episode is for you! Related Episodes/Playlists: Podcast Guesting Playlist Setting Goals as Host and Guest #152 Episode Content to Meet Your Goals #153 Downloads vs. Listens (Which is…
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Send us a text Part 1 of a 3 part series breaking down Show, don't Tell in a way you have never heard before. Using evocative examples, she walks you through the basics, while elevating them to a new level. Whether you've just started writing, or have been writing for years, you will learn something new in this episode. In part 1, Suzy tackles: Wha…
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When you’re close to being done with a manuscript project, what do you do? Do you finish the manuscript, and then start submitting? If it’s an essay collection, do you submit individual essays first, wait for them to get published, and then submit the manuscript? These questions and more in today’s episode about playing small, by which I mean limit…
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Summer is fast upon us. Time to make plans for whether you continue your current schedule of hosting or guesting, change things up a bit, or a take a much-needed break. Today's conversation is from my friend Amy Debrucque’s podcast, Life on Purpose. She invited me to be her guest to talk about savoring summer as a podcaster with ideas for repurposi…
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Send me a text! Your real life is your best marketing plan if you know how to use it. Allison Lane and award-winning author and physician Dr. Mimi Zieman break down what it really looks like to build your author platform from lived experience … not guesswork. From treating frozen limbs on Everest to launching her memoir at 60+, Dr. Zieman shares ho…
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Send us a text In this episode, Suzy chats with Memoirist Candace MacPhie about her journey (both literal and metaphorical) writing her "Back in a Year" memoir series. They talk about setting boundaries when writing a memoir, how to 'kill your darlings,' and the importance of working with a book coach or editor who understands your vision for your …
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Staying organized is kind of a boring topic, but a practical and essential part of writing—especially if you‘re working on a book project. I’m talking about organization of writing material with all these different Word docs or Google docs or storing files on Dropbox. This came up in a conversation I had with a woman at AWP who booked one of my 15-…
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Send me a text! What if your book doesn’t fly off the shelves just because it’s published? Allison Lane dives into the truth about book marketing myths with editor and author Terry Whalin. From breaking down publisher expectations to showing you how to reverse-engineer your author strategy, this episode gives you the clarity and tools to stop spinn…
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