How to Use LinkedIn to Build Your Brand Without Playing the Algorithm Game with Kate Paine | Ep. 71

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Does LinkedIn feel like a corporate maze or worse, a place where everyone’s shouting but no one’s listening?

Allison Lane is joined by visibility and personal branding expert Kate Paine to unpack how authors can turn their LinkedIn presence into a powerful personal brand without chasing the algorithm, faking expertise, or posting bland corporate content.

Kate shares what works from optimizing your profile to making short-form video your visibility secret weapon. If you want to attract readers, media, and publishers without becoming a social media robot, this episode is your roadmap.

What You’ll Learn:

• How to craft a keyword-rich LinkedIn headline that helps you show up in search
• What to post (and what to stop posting) to grow your visibility as an author
• Why short-form video is the secret weapon for author branding on LinkedIn

Resources Mentioned:

• Kate Paine’s Website: https://standingoutonline.com/
• Connect with Kate Paine on LinkedIn: https://www.linkedin.com/in/katepaine/
• Book Reco: Wild Dark Shore: A Novel by Charlotte McConaghy: https://bookshop.org/a/55773/9781250827951

Timestamps:

• 01:45 – Why most authors are invisible on LinkedIn
• 08:12 – The exact formula for writing a standout headline
• 14:39 – The 3 content pillars every author should use
• 26:20 – Why short-form video is booming on LinkedIn
• 33:47 – What NOT to do in LinkedIn groups
• 42:50 – The personal story tip that builds connection fast

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