In this episode, Jimmy McKay sits down with podcasting legend Dave Jackson of School of Podcasting to answer a key question for healthcare providers and clinic owners: Is podcasting worth it if your show is small? Dave shares insights from nearly 20 years of podcasting experience, including: Why 50 downloads could outperform 5,000 YouTube views Wha…

Heidi Jannenga returns to PT Pintcast to break down the 10th annual State of Rehab Therapy Report. This year’s conversation covers the bright spots—like salary growth and the increased adoption of hybrid care—and the hard truths about burnout, job-hopping, and the pressure on clinic margins. Heidi also shares how AI is already reshaping clinical wo…

On this episode of Strata Stories, Paul talks with Jerry Durham, CEO of The Client Experience Company, to talk about one of the biggest hidden problems in private practice: broken benefit verification. They dive into: 1. Why most clinics don’t need better tech—they need a better checklist 2. How one front desk script fix solved 8 months of billing …

In this value-packed episode, host Jimmy McKay sits down with Aaron LeBauer, a leading voice in the cash-based physical therapy world, to bust myths, challenge industry assumptions, and unpack what actually works when building a profitable PT business today. They cover the evolution of PT opportunities post-pandemic, how to position your services i…

In this episode, Kayla breaks down how JAG Physical Therapy scaled from 2 locations to over 160 — and the marketing strategy behind it. We cover: Why every patient experience is a marketing moment How to measure ROI without obsessing over it Using EMR data to improve campaigns Partnering with local communities (not just physicians) Tactical advice …

Episode Highlights: Referral Insights: Clinicians share why asking outright—or subtly—for referrals is crucial, and how patient follow-up (calls/emails) prompts results. Role-playing helps staff find comfortable scripts. Therapist Conviction: Healing effectiveness increases when clinicians genuinely believe in interventions—conviction influences pa…

Aaron Bauer joins the show to unpack the evolution of AI scribes in physical therapy. He explains how ambient AI tools like Athelas AI Scribe are reducing documentation time, increasing note quality, and making patient care more efficient — all while staying HIPAA compliant. Whether you're tech-savvy or hesitant, Aaron breaks down how easy it is to…

Aaron Bauer joins the show to unpack the evolution of AI scribes in physical therapy. He explains how ambient AI tools like Athelas AI Scribe are reducing documentation time, increasing note quality, and making patient care more efficient — all while staying HIPAA compliant. Whether you're tech-savvy or hesitant, Aaron breaks down how easy it is to…

On this episode of Strata Stories, Paul sits down with Joseph Lowe, Founder of Pure PT Supply, to talk about one of the simplest ways to increase revenue without adding more visits. They get into: 1. Why niche practices are perfectly positioned to win with retail 2. How clinics lose thousands by not monetizing product referrals 3. Why legacy brands…

What if a single Instagram post led to your next top referral partner? In this episode, Jimmy McKay is joined by Dave Kittle and Tony Maritato to break down the power of real patient content, community trust, and creating before you’re “ready.” You’ll hear how a free golden ticket visit turned into a viral story and why content is the gateway to op…

What if your clinic could generate an extra $10K–$20K per month—legally and sustainably—without seeing more patients or hiring more staff? That’s the question today’s guest, Chad O from Thrive Med, is answering for physical therapists and clinic owners looking to break out of the hamster wheel of healthcare. The Thrive Med model helps outpatient re…

Joshua Brieighner, founder of Walk in New York, joins the show to reveal how his neurorehab clinic in Midtown Manhattan is breaking down barriers in access to cutting-edge rehab technology. From robotic exoskeletons to sustainable market access strategies, Joshua explains how tech can drive evidence-based care—not just look impressive. We dive into…

In this no-holds-barred discussion, Jimmy McKay sits down with Tony Maritato and Dave Kittle to ask a question most PTs avoid: is operating like a “mill” really that bad? They break down the realities of modern reimbursement, how patients actually perceive care models, and what savvy clinic owners can do today to thrive — even in a crowded system. …

What does it take to keep Broadway performers injury-free and on stage? Marissa Schaefer, PT and founder of FlySpace in NYC, joins Jimmy to unpack the challenges of performer rehab and why most PT models aren’t built for this level of demand. We talk about the “reactive” care systems that dominate the industry, the concept of reconditioning after i…

In this episode of PT Pintcast, Jimmy McKay talks with Dave Kittle and Tony Maritato about the cutting edge of physical therapy and healthcare delivery: What Apple’s new AI coaching platform means for PTs How behavioral science is changing patient engagement Why some of the most forward-thinking PT clinics don’t take students What defines a PT mill…

On this episode of Strata Stories, Paul talks with Dana Strauss, DPT, a Health Policy and Government Affairs Professional, about in-depth examples of the financial gains therapists can achieve now by helping health systems save money. Paul and Dana discuss: 1. How PTs can lead cost-saving efforts by partnering with hospitals 2. Why RTM is under scr…

In this episode, the PT Pintcast crew — Jimmy, Dave Kittle, and Tony Maritato — unpack the difference between what PTs do and what they sell. Spoiler: It’s not shockwave therapy. From leveraging emotional branding to avoiding compliance pitfalls, this is the episode every growth-minded clinic owner needs. Topics Covered: How De Beers built billion-…

From prototyping with elastic straps to running a multi-product health tech company, Shon Harker is redefining what it means to “build better rehab.” In this episode, we explore how he creates safer treadmills, gait-retraining tools, and functional resistance systems — all grounded in real-world clinical needs. He breaks down how motorless treadmil…

What can healthcare learn from LEGO?By Jimmy McKay, PT, DPT

Original Airdate: Oct. 17, 2022 Will Butler is a physical therapist turned financial advisor on a mission to change healthcare by improving the lives of clinicians through financial education and planning. Episode Takeaways A story of football and financial planning Types of disability insurance A financial instrument reviews for perspective and co…

Physical therapists, clinic owners, and healthcare innovators—this one’s for you.By Jimmy McKay, PT, DPT

This week on Strata Stories, Paul meets with Dalton Laino, Co-Founder of The Movement PTs, to unpack what it truly means to build a brand in healthcare and how it can boost your clinic's sustainability and profitability. They dive into: 1. Why branding can supplement (or even replace) traditional referral sources in private practice 2. What brandin…

In this episode of PT Pintcast, we’re calling out the BS behind long hospital waitlists and helping private practice PTs cut through the noise. If you’ve ever wondered how to build a patient base from scratch, market to people who are actually motivated, or show up on social media with value — this one’s for you. You’ll learn: How to create patient…

Tony Maritato and Dave Kittle return to PT Pintcast with a deep (and hilarious) dive into the future of physical therapy, AI’s role in care, and how clinicians can thrive by adapting—not resisting.By Jimmy McKay, PT, DPT

On this episode of Strata Stories, we dig into the archives for a GREAT conversation between Paul & Tony Maritato from 2023. For those unfamiliar, Tony is a PT—founder of Total Therapy Solutions. They unpack the operational strategies that can have a big impact on the success of your therapy practice. They dive into: 1. The advantages of niching do…

In this episode, we dismantle the traditional content grind and replace it with a Netflix-inspired approach to content creation for clinics. Jimmy, Tony Maritato, and Dave Kittle riff on wild ideas — from pirate therapy and PT on oil rigs, to BYOB group therapy and recruiting with Casey Neistat-style vlogs. What You’ll Learn: How to structure conte…

Burnout, billing chaos, and low reimbursement are crushing PT clinics — but it doesn’t have to be that way. In this episode, Jimmy is joined by Aaron Bauer and Averil Sutcharfrom Athelas, a tech-first company tackling healthcare’s toughest problems using real-time data, automation, and AI. They share their journeys from practicing PTs to clinic adv…

In this bold and future-focused PT Breakfast Club, Jimmy, Dave, and Tony tackle debt, growth, AI, and intake innovation in physical therapy. From how to buy a practice using only $50K, to why patient forms need a serious AI upgrade, this episode hits hard on what matters now — and what’s coming next. In This Episode: Debt as leverage vs debt as ris…